
How'd She Do That?
Have you ever looked at different women's careers and thought, 'How'd She Do That?' This encouraging and fun podcast answers that question in each episode while speaking to women who have created inspiring lives and careers.
Join host Emily Landers as she connects with guests from a wide variety of industries and stages of life.
You'll be inspired every time you listen!
Latest episodes

Dec 3, 2024 • 47min
221. Riding the Waves of Clean Beauty with Melissa Palmer, Founder of OSEA Malibu
Melissa Palmer, founder and CEO of OSEA Malibu, shares her inspiring journey from a wellness-focused upbringing to creating a sustainable skincare brand. She discusses the power of seaweed in skincare and her commitment to environmental conservation. Palmer reveals how intuition has shaped her business decisions and reflects on the evolution of OSEA over 25 years, including its move to direct-to-consumer sales. Listeners will gain valuable insights into the clean beauty industry and the importance of female empowerment in entrepreneurship.

Nov 28, 2024 • 15min
Happy Thanksgiving!
…brought to you by shophsdt.com!

Nov 26, 2024 • 49min
220. Katie Button, James Beard Foundation Award Nominated Chef, Cookbook Author & Media Personality
Today’s guest, Katie Button is a five-time James Beard Foundation award nominated chef, cookbook author, media personality, and founder of Asheville-based restaurants Cúrate and La Bodega by Cúrate. The restaurant group also includes an online marketplace, Cúrate at Home, a wine club and culinary tour company called Cúrate Trips, designed to connect people with the Spanish experience.Katie earned a Master’s degree in Biomedical Engineering, but her passion for food and travel ultimately guided her towards a career in the food world. Though immersed in the industry at a young age, she ultimately honed her craft in the kitchens of some of the world’s best chefs, most notably Ferran Adrià and José Andrés. This experience guided her to her own success as a restaurateur, Button Meana Group founder, and Cúrate lifestyle brands.Today, Button Meana Group houses Katie Button Media and Magnolia Network’s From The Source, a series exploring the origins and stories behind different ingredients. Katie’s bread and butter, however, are the Button Meana Group-owned Cúrate Brands: Cúrate Trips, Cúrate at Home and Cúrate Wine Club, as well as two restaurants, La Bodega by Cúrate and Cúrate Bar de Tapas, which won the James Beard Foundation Outstanding Hospitality award in 2022. In 2016, Katie also released her first cookbook, Cúrate: Authentic Spanish Food from an American Kitchen.

Nov 19, 2024 • 54min
219. Diana Barnes, also known as "DB", Shares Her Story From The Early Years of Her Career to Life As Chief Brand Officer and Creative Director at WHY Brands, Inc.
Diana Barnes, also known as “DB”, is the Chief Brand Officer and Creative Director at WHY Brands, Inc. She oversees the company’s global brand partnerships, public relations, social media, and brand design teams. DB has led the development of several WHY Brands’ initiatives, including: Munchkin– The company’s baby lifestyle brand, which has won over 120 international design awards Curio Home Goods– A new brand co-founded by DB and CEO Steve Dunn, which creates consumer lifestyle products for the home RD8– A dedicated R&D center for WHY Brands that focuses on sustainability and maternal healthBefore joining WHY Brands, DB worked at agencies for brands such as Cadillac, PBS, and PIMCO, she also served as the global director of brand design at Dell, Inc. Fast Company named DB one of the top CMOs in the world. We know listeners will love getting to know DB today!

Nov 12, 2024 • 55min
218. Sarah Branch Founder of Thought & Bought Shares Her Founder's Story and Experience Prior to Launching Her Popular Brand T&B Media
Today’s guest is Sarah Branch. Sarah is the founder of the popular shopping brand, Thought & Bought.She started T&B over three years ago to share all things fashion and fun finds with anyone who wanted to listen! The purpose of her account is to showcase how she styles her own clothes, in hopes of giving you ideas on how to use your clothing, share what she personally has bought (or have yet to buy!) and why, helping you find various items, and give general tips and tricks that she’s picked up along the way! The past two years of Thought and Bought have taught Sarah a lot. Biggest lesson learned? “To be fully, unapologetically me!”This episode is brought to you by shophsdt.com - the one stop shop for all your gifting needs!

Nov 5, 2024 • 9min
It’s Election Day!
Standing in line to vote? We’ve got your entertainment covered with this special ‘Election Day’ check in from our very own Emily Landers!We’re so grateful for this community! If you haven’t subscribed to the show be sure you do so today and don’t forget to shophsdt.com.

Oct 29, 2024 • 56min
217. Nicole Reilly, Founder of Dear Hayden, On How She Launched Her Brand, What She is Learning Through The Children's Apparel Industry, and What's Next For Her
The concept for Dear Hayden was imagined during nap times after Nicole's second child was born. She loved to dress her little ones in adorable rompers and overalls but was fed up with the tedious buttons and snaps on all of her favorite outfits.
Nicole's second child, Julien in particular protested getting changed, so outfits that could easily go on and off were essential. She struggled to find pieces that were elevated and stylish as well as functional. Nicole couldn’t stop thinking about the concept of functional, high-quality, and stylish baby clothing and decided to bring it to life.
We know listeners will enjoy getting to know Nicole in today's episode! Brought to you by shophsdt.com
"Dear Hayden is a love letter to both of my children, but in particular, my daughter Hayden Elizabeth."

Oct 22, 2024 • 46min
216. Wellness Curated Founder Laura Gerchik on Her Experience In The Skincare Industry and How She Is Revolutionizing The Luxury Wellness Space
During her long tenure as the US General Manager of Biologique Recherche, Laura relaunched the brand and drove revenue to increase by over 800%. A strategic leader, Laura identified market opportunities and took an active role in business development leading to partnerships with over 200 leading hotels, day, and medical spas. Laura cemented Biologique Recherche’s position as a privileged hotel partner, resulting in the brand becoming The Official Skincare Brand of Forbes Travel Guide, and serving on the Forbes Standards Advisory Committee.
Laura built winning PR and innovative influencer strategies that yielded organic brand relevance and high consumer engagement.
A strong operational leader, Laura recruited and cultivated a team of more than 40 professionals, building a leading education and sales department that worked synergistically to catapult market penetration and brand recognition across the US. Laura gained expertise in all aspects of importation, supply chain, and logistics having driven the externalization process multiple times as the company scaled.
After graduating from the University of Massachusetts Amherst she began her career working for the French Government, then moved to Paris to pursue a position in commercial real estate sales. Laura loves to travel and still has a long bucket list of places to visit. Laura doesn’t drink coffee but loves her daily matcha. She is proud of having learned to ride a bike a few years ago and is passionate about mentoring the next generation of entrepreneurs. A born and raised New Yorker, Laura speaks fluent French and attended the Lyçée Français de New York.

Oct 15, 2024 • 16min
EMILY IN GENEVA

Oct 8, 2024 • 11min