How'd She Do That? 242. FOSTER the Spirit: Collegiate Style with Heart
Today on How’d She Do That?, we’re celebrating style, school spirit, and the power of family business with Kim and Frances — the mother-daughter duo behind FOSTER, a collegiate lifestyle brand born in East Texas and rapidly capturing hearts across the country.
FOSTER is not your average college merch company. Think cozy pajamas, chic tailgate looks, and timeless pieces designed to celebrate your alma mater — all with elevated design and a personal touch. Inspired by their own Southern roots and a deep love for tradition, Kim and Frances are bringing a fresh, fashionable twist to campus gear.
In this episode, we chat about:
• The origin story of FOSTER and how the idea took shape
• What it’s really like to build a brand as mother and daughter
• Finding success in a niche market by honoring authenticity and style
• The creative process behind their iconic products
• How they balance business, family, and their shared creative vision
If you’re a fan of collegiate spirit with a sophisticated edge, or you’ve ever dreamed of launching your own lifestyle brand, this conversation is for you. Kim and Frances are thoughtful, driven, and as charming as the products they create.