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The SaaS Academy Podcast

Latest episodes

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May 7, 2024 • 1h 21min

How to Become a Key Person of Influence (with Daniel Priestley) | Ep 24

“You're standing on a mountain of value. You just can't see it."Join Johnny Page (@johnnypage13) and Matt Verlaque (@mattverlaque) on a new episode of the SaaS Academy Podcast as they explore the remarkable entrepreneurial journey of Daniel Priestley. From diving into $8000 of credit card debt at age 21 to start his first venture, to becoming the Co-founder and CEO of Dent Global—one of the world's leading business accelerators—Daniel's path is truly inspiring.He also founded ScoreApp, a tool that revolutionizes how businesses generate qualified, data-rich leads. Daniel's insights have been featured in prestigious publications like Forbes, Entrepreneur, and the Huffington Post, and he's recognized as one of the top 25 entrepreneurs in London. Drawing from his book "Key Person of Influence," this conversation is packed with valuable strategies for anyone looking to make a dent in the business world. Tune in and learn how Daniel scaled multiple 7 and 8 figure ventures.(1:14) - Importance of launching a waiting list(3:02) - Getting early insight about proper pricing(5:41) - Daniel’s background in growing businesses(7:21) - Zeroing in on world-class feature sets(9:17) - Origins of ScoreApp(12:17) - Using scorecards to leverage SaaS growth(16:42) - Advertising works for fueling fires, less for starting(24:19) - How Daniel built an audience for his book ‘Key Person of Influence’(29:01) - What is a micro-niche exactly?(34:48) - Importance of sharing your personal insights publicly(43:19) - Building a personal brand is about the ideal client, not yourself(45:00) - What skillsets can be taught and what are the ones you’re just born with?(51:04) - Biggest struggle that impacted Daniel’s career(56:43) - Daniel’s debt cycle into a growth cycle(1:01:55) - The importance of your team(1:04:55) - Developing assets to reduce dependence(1:12:27) - Daniel’s thoughts on building a legacy(1:14:22) - Raising entrepreneurial-minded kidsCheck out Daniel on:➤ [Personal website] (https://danielpriestley.com/ )➤ [Instagram] https://www.instagram.com/danielpriestley➤ [LinkedIn] (https://www.linkedin.com/in/danielpriestley?originalSubdomain=uk)Key Person of Influence: The Five-Step Method to Become One of the Most Highly Valued and Highly Paid People in Your Industry - https://www.amazon.com/Key-Person-Influence-Revised-Five-Step/dp/178133109XEntrepreneur Revolution: How to Develop your Entrepreneurial Mindset and Start a Business that Works - https://www.amazon.com/Entrepreneur-Revolution-Develop-Entrepreneurial-Business/dp/085708416XHow To Raise Entrepreneurial Kids: Raising confident, resourceful and resilient children who are ready to succeed in life - https://www.amazon.com/How-Raise-Entrepreneurial-Kids-resourceful/dp/1781334293👉🏻 Want a 3-step action plan to help scale your SaaS? [Book a FREE growth session](https://www.saasacademy.com/scalenow?utm_campaign=SAPodcast_2023&utm_source=applespotify&utm_medium=shownotes).Check out SaaS Academy on:➤ [YouTube](https://www.youtube.com/@SaaSAcademy) | [Instagram](https://www.instagram.com/saasacademy/) | [LinkedIn](https://www.linkedin.com/company/saasacademy/) | [Twitter / X](https://x.com/saasacademy) | [Facebook](https://www.facebook.com/SaaSAcademy) | [Website](https://www.saasacademy.com/) | [Apple](https://podcasts.apple.com/ph/podcast/the-saas-academy-podcast/id1718719323) | [Spotify](https://open.spotify.com/show/05gCHHhhpmDxaFacza6Qpo?si=98bd9025716746c4)➤ Follow Matt Verlaque on: [Instagram](https://www.instagram.com/mattverlaque/) | [LinkedIn](https://www.linkedin.com/in/matt-verlaque/)➤ Follow Johnny Page on: [Instagram](https://www.instagram.com/johnnypage13/) | [LinkedIn](https://www.linkedin.com/in/johnnypage/)
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Apr 30, 2024 • 50min

How to Build A $30M Company (with Dev Basu) | Ep 24

“The only difference between a really high performing team member and a high performing entrepreneur is their appetite for risk.”Today, Johnny (@johnnypage13) and Matt (@mattverlaque) are joined by guest Dev Basu, CEO of Powered by Search, as they delve into Basu's entrepreneurial journey, starting from selling video games in high school to scaling SaaS companies through effective organic and paid traffic acquisition. He also shares valuable insights on scaling SaaS businesses, from balancing risk and reward to transitioning to a remote team. With a focus on conversions over traffic and the importance of a 'Who It's For' page, the episode provides actionable strategies for SaaS growth, making it a must-listen for SaaS founders and marketers targeting digital age business scaling.Timestamps:(0:40) - Introduction(1:40) - Dev's entrepreneurial journey(4:03) - The evolution of powered by search(6:35) - Building a high-performance team(8:46) - Navigating risks and opportunities(14:09) - Powered by search's approach to growth(21:48) - Aligning sales and marketing for success(24:20) - Unlocking the power of KPAs in marketing(26:56) - Creating a feedback loop: The secret to organizational success(28:02) - Revolutionizing compensation plans(30:54) - Optimizing marketing and sales strategies(34:57) - Leveraging compensation and flexibility for team success(37:53) - Building a world-class distributed team(43:12) - Empowering marketing strategies(48:54) - ConclusionCheck out Dev Basu on:➤ Instagram | LinkedIn | Powered by Search👉🏻 Want a 3-step action plan to help scale your SaaS? Book a FREE growth session.Check out SaaS Academy on:➤ YouTube | Instagram | LinkedIn | Twitter / X | Facebook | Website | Apple | Spotify➤ Follow Matt Verlaque on: Instagram | LinkedIn➤ Follow Johnny Page on: Instagram | LinkedIn
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Apr 23, 2024 • 45min

The Art of Profitability in SaaS and Service Businesses (with Marcel Petitpas) | Ep 22

In this discussion, Marcel Petitpas, co-founder and CEO of Parakeeto, shares his journey from Apple store employee to SaaS entrepreneur and strategic coach. He emphasizes critical insights on transitioning from service to SaaS by addressing real customer problems and optimizing operations. Marcel also delves into the profitability challenges many agencies face, the importance of solid business models, and how strategic content marketing can boost authority and lead generation. His expertise provides a roadmap for service businesses aiming for success.
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Apr 16, 2024 • 32min

The Founder's Dilemma: To Create or Not to Create Content? | Ep 21

“Your point of view will evolve and improve the more you socialize it to other people.” Today, Johnny (@johnnypage13) and Matt (@mattverlaque) share their insights on the importance of content creation for founders. They discuss how initially, they believed branding and market positioning were crucial, but realized that customers care more about their problems being solved. The conversation highlights how personal branding as a founder can significantly impact customer trust and confidence, more so than the organizational brand itself. They emphasize the power of sharing one's unique point of view and experiences to make a difference, encouraging founders to start creating content, no matter how intimidating it might seem initially.You are now tuned into the SaaS Academy Podcast. Join Matt Verlaque and Johnny Page as they take you behind the scenes of what it takes to become a great SaaS Founder, addressing the challenges, victories, and essential lessons learned in the pursuit of growing a successful business!Timestamps:(0:31) - The realization that changed our business perspective(1:28) - The future of founders: content creation as a necessity(4:41) - Inspiring founders and the power of building in public(8:52) - Overcoming the fear of content creation(16:31) - The impact of sharing your unique point of view(27:29) - Actionable steps to start your content creation journey👉🏻 Want a 3-step action plan to help scale your SaaS? Book a FREE growth session.📢 Shout out to some of our favorite founder creators:➤ Dan ____ -➤ Chris Ronzio - Instagram | LinkedIn | Website➤ Alex Duda - Instagram | LinkedIn➤ Kyle Racky - Instagram | LinkedIn➤ Dev Basu - Instagram | LinkedIn | Powered by SearchCheck out SaaS Academy on:➤ YouTube | Instagram | LinkedIn | Twitter / X | Facebook | Website | Apple | Spotify➤ Follow Matt Verlaque on: Instagram | LinkedIn➤ Follow Johnny Page on: Instagram | LinkedIn
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Apr 9, 2024 • 59min

Scaling a Repeatable SaaS Sales Machine (with Kyle Vamvouris) | Ep 20

”I didn't want to fail at going off on my own because I was worried about what other people would think.”Today, Johnny (@johnnypage13) and Matt (@mattverlaque) are joined by Kyle Vamvouris, CEO of Vouris, as he shares his journey from a stand-up comedian and gym membership salesperson to becoming a sales consultant for early-stage tech startups, emphasizing the importance of data-driven strategies, repeatable processes, and understanding product-market fit for sales success. They also delve into personal growth, confronting internal dialogues, and finding happiness and freedom beyond professional achievements. Kyle offers valuable insights on building a sales team, the significance of list management, the impact of AI on sales, and the pivotal role of mindset in entrepreneurship.You are now tuned into the SaaS Academy Podcast. Join Matt Verlaque and Johnny Page as they take you behind the scenes of what it takes to become a great SaaS Founder, addressing the challenges, victories, and essential lessons learned in the pursuit of growing a successful business!Timestamps:(0:52) - Introduction(2:20) - Kyle's journey: from stand-up comedy to sales mastery(5:29) - The art of building repeatable sales processes(12:33) - Unlocking the power of phone calls in sales(15:47) - Navigating the challenges of sales and rejection(23:34) - Embracing the journey: a new perspective on success(28:00) - The founder's dilemma: effort vs. outcomes(29:03) - The hard work and resilience needed for success(31:09) - The power of internal dialogue and self-reflection(39:00) - Navigating personal challenges and professional growth(48:28) - The importance of data and trends in sales and marketing(57:20) - ConclusionCheck out Kyle Vamvouris on:➤ Instagram | LinkedIn | Vouris | Check out his new book HERE!👉🏻 Want a 3-step action plan to help scale your SaaS? Book a FREE growth session.Check out SaaS Academy on:➤ YouTube | Instagram | LinkedIn | Twitter / X | Facebook | Website | Apple | Spotify➤ Follow Matt Verlaque on: Instagram | LinkedIn➤ Follow Johnny Page on: Instagram | LinkedIn
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Apr 2, 2024 • 40min

Building a Legacy with Volunteer-Focused Technology (with Mark Hopwood) | Ep 19

Mark Hopwood, President and Co-founder of VolunteerMatters, discusses the transformative journey of building a nonprofit-focused SaaS company. He highlights how younger generations are volunteering more frequently but for shorter durations, prompting organizations to adapt. Mark shares insights on optimizing volunteer onboarding, leveraging RFPs for growth, and the importance of mindset shifts in business strategy. The conversation emphasizes balancing technology with community impact, revealing the lessons learned in navigating this evolving landscape.
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Mar 26, 2024 • 31min

Should You Hire An Agency? | Ep 18

“It's a lot of how we go faster, but again, it's like counting the costs before you, you go into that channel.” Today, Johnny (@johnnypage13) and Matt (@mattverlaque) talk about how and when to hire an agency, and the benefits and pitfalls of doing so. They share personal experiences of working with over 40 agencies in the past decade and how to extract maximum value from a professional partnership. With insights on the agency selection process, tips for managing the relationship, and when to use agency support, this episode is packed with eye-opening truths about outsourced work, tackling common myths and misconceptions along the way.You are now tuned into the SaaS Academy Podcast. Join Matt Verlaque and Johnny Page as they take you behind the scenes of what it takes to become a great SaaS Founder, addressing the challenges, victories, and essential lessons learned in the pursuit of growing a successful business!Timestamps:(0:50) - The dilemma of hiring an agency(2:14) - The reality of working with agencies(4:14) - The importance of understanding agency's business(6:26) - The art of interviewing an agency(8:32) - The ideal scenario for hiring an agency(11:41) - The strategy of testing a channel with an agency(15:24) - Three scenarios of when to use agencies(23:26) - Managing relationships with agencies(24:05) - The importance of regular communication with agencies(27:35) - The responsibility of outcomes(28:47) - Key takeaways on hiring agencies👉🏻 Want a 3-step action plan to help scale your SaaS? Book a FREE growth session.Check out SaaS Academy on:➤ YouTube | Instagram | LinkedIn | Twitter / X | Facebook | Website | Apple | Spotify➤ Follow Matt Verlaque on: Instagram | LinkedIn➤ Follow Johnny Page on: Instagram | LinkedIn
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Mar 19, 2024 • 26min

Why Every Founder Should Create Content | Ep 17

“The effect that doing content can have on recruitment is bonkers!” Today, Johnny (@johnnypage13) and Matt (@mattverlaque) discuss the importance of content production for every SaaS company founder. They delve into the reasons why every SaaS founder should be the expert in their field, helping others with in-depth knowledge and insight. They also address common objections and hesitations about creating content, including doubts about ROI, discomfort with being on camera or being the company's face, and fear of producing content that goes unnoticed. Additionally, they provide suggestions on how to start creating content and the minimum commitment required to see results.You are now tuned into the SaaS Academy Podcast. Join Matt Verlaque and Johnny Page as they take you behind the scenes of what it takes to become a great SaaS Founder, addressing the challenges, victories, and essential lessons learned in the pursuit of growing a successful business!Timestamps:(1:26) - The power of expertise and deep diving into topics(5:20) - The impact of content on trust building(9:09) - Overcoming limiting beliefs and getting started with content creation(15:46) - The influence of content on recruitment(24:19) - The role of content in sales and onboarding👉🏻 Want a 3-step action plan to help scale your SaaS? Book a FREE growth session.Check out SaaS Academy on:➤ YouTube | Instagram | LinkedIn | Twitter / X | Facebook | Website | Apple | Spotify➤ Follow Matt Verlaque on: Instagram | LinkedIn➤ Follow Johnny Page on: Instagram | LinkedIn
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Mar 12, 2024 • 23min

The Art of Building a Culture of Winning - The SaaS Mailroom | Ep 16

“You gotta show them what winning looks like.” Today, Johnny (@johnnypage13) and Matt (@mattverlaque) discuss key questions from their coaching communities and Facebook groups, offering insightful answers and practical tips on boosting sales rep performance, creating impactful case studies, calculating LTV, and implementing effective onboarding strategies for Account Executives. They also provide advice on fostering a customer success-oriented approach to fuel organizational growth.You are now tuned into the SaaS Academy Podcast. Join Matt Verlaque and Johnny Page as they take you behind the scenes of what it takes to become a great SaaS Founder, addressing the challenges, victories, and essential lessons learned in the pursuit of growing a successful business!Timestamps:(0:59) - Q1: Who do you need to invite during an annual planning?(4:18) - Q2: What is the process to create a really strong customer case study?(10:20) - Q3: How do you calculate for Lifetime Value (LTV)?(15:08) - Q4: How should an onboarding process look like for a salesperson?👉🏻 Want a 3-step action plan to help scale your SaaS? Book a FREE growth session.Check out SaaS Academy on:➤ YouTube | Instagram | LinkedIn | Twitter / X | Facebook | Website | Apple | Spotify➤ Follow Matt Verlaque on: Instagram | LinkedIn➤ Follow Johnny Page on: Instagram | LinkedIn
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Mar 5, 2024 • 1h 10min

Conquer the Chaos (with Clate Mask) | Ep 15

🚀 Order a copy of “Conquer the Chaos”: https://conquerthechaosbook.com/“An undying belief that we will succeed coupled with confronting the brutal facts… that is entrepreneurship.” Today, Johnny (@johnnypage13) and Matt (@mattverlaque) are joined by special guest Clate Mask, CEO and Co-founder of Keap, shares insights on scaling a SaaS business and the vital role of small business automation in growth. He discusses the challenges of integrating different company cultures post-acquisition and stresses the importance of a balanced personal, professional, and family life for effective leadership. The podcast highlights mindfulness, emotional regulation, and mental health as key to managing ego and achieving entrepreneurial success.You are now tuned into the SaaS Academy Podcast. Join Matt Verlaque and Johnny Page as they take you behind the scenes of what it takes to become a great SaaS Founder, addressing the challenges, victories, and essential lessons learned in the pursuit of growing a successful business!Timestamps:(1:15) - Understanding Keap: the business automation solution(4:47) - The challenges of scaling a SaaS business(7:35) - The struggles of entrepreneurship and the importance of balance(10:46) - The impact of organizational layers on business agility(14:33) - The role of leadership in navigating business growth(17:25) - The importance of personal growth in business leadership(19:43) - Understanding the dark side of entrepreneurship(24:10) - The role of personal vision and execution rhythm in business success(31:47) - The challenges of leadership transition in business growth(37:20) - The journey of Infusionsoft and Keap(41:07) - The right time to automate in small businesses(52:12) - The role of acquisitions in business growth(58:37) - The importance of cultural fit in acquisitions(1:00:22) - The role of ego in entrepreneurship(1:05:17) - The importance of mindfulness and emotional regulation(1:07:19) - Matt and Johnny’s TakeawaysCheck out Clate Mask on:➤ Instagram | LinkedIn | Twitter➤ Get the Growth and Freedom Playbook HERE👉🏻 Want a 3-step action plan to help scale your SaaS? Book a FREE growth session.Check out SaaS Academy on:➤ YouTube | Instagram | LinkedIn | Twitter / X | Facebook | Website | Apple | Spotify➤ Follow Matt Verlaque on: Instagram | LinkedIn➤ Follow Johnny Page on: Instagram | LinkedIn

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