Building a Legacy with Volunteer-Focused Technology (with Mark Hopwood) | Ep 19

Apr 2, 2024

Mark Hopwood, President and Co-founder of VolunteerMatters, discusses the transformative journey of building a nonprofit-focused SaaS company. He highlights how younger generations are volunteering more frequently but for shorter durations, prompting organizations to adapt. Mark shares insights on optimizing volunteer onboarding, leveraging RFPs for growth, and the importance of mindset shifts in business strategy. The conversation emphasizes balancing technology with community impact, revealing the lessons learned in navigating this evolving landscape.

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Intro

00:00 • 2min

Navigating Nonprofit Tech Solutions

02:22 • 10min

The Intersection of Purpose and Volunteerism in Nonprofit Technology

12:30 • 6min

Evolving Volunteer Dynamics: New Generations and Technology's Role

18:19 • 4min

Scaling Success: Lessons in Efficiency

22:40 • 17min

”Transactionally they're actually more, a higher percentage of younger people volunteering than ever before. They just volunteer less time.”

Today, Johnny (@johnnypage13) and Matt (@mattverlaque) are joined by Mark Hopwood, President and Co-founder of VolunteerMatters, as they delve into the journey of a SaaS business dedicated to helping organizations manage their volunteer workforce, the conversation reveals how adopting a mindset for clarity, the positive impact of attending intensives for blind spot elimination, and the strategic shift to targeting larger clients significantly propelled the business forward. With VolunteerMatters experiencing substantial monthly recurring revenue growth and optimizing processes for volunteer onboarding, Mark shares the pivotal role SaaS Academy played in rethinking business strategies from pricing to packaging and beyond. He dives into the specifics of moving up-market, leveraging RFPs for growth, and personal evolution as a founder are also explored, showcasing the transformative journey of building a legacy in the nonprofit sector.

You are now tuned into the SaaS Academy Podcast. Join Matt Verlaque and Johnny Page as they take you behind the scenes of what it takes to become a great SaaS Founder, addressing the challenges, victories, and essential lessons learned in the pursuit of growing a successful business!

Timestamps:

(0:38) - Introduction

(1:21) - Unveiling business growth and mindset shifts

(2:35) - A deep dive into business metrics and strategies

(4:09) - Navigating the nonprofit sector

(5:38) - RFPs and sole source contracts

(10:18) - From tech solutions to nonprofit impact

(14:13) - A journey of purpose and volunteering

(18:10) - The future of volunteering: trends, challenges, and opportunities

(21:22) - The power of streamlining volunteer onboarding

(22:39) - Building a legacy through business evolution

(25:23) - Leveraging executive assistants in sales processes

(31:09) - Strategic shifts: moving up market for growth

(34:03) - The transformative journey with SaaS Academy

(38:52) - Conclusion

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➤ Follow Johnny Page on: Instagram | LinkedIn