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The SaaS Academy Podcast
Building a Legacy with Volunteer-Focused Technology (with Mark Hopwood) | Ep 19
Apr 2, 2024
Mark Hopwood, President and Co-founder of VolunteerMatters, discusses the transformative journey of building a nonprofit-focused SaaS company. He highlights how younger generations are volunteering more frequently but for shorter durations, prompting organizations to adapt. Mark shares insights on optimizing volunteer onboarding, leveraging RFPs for growth, and the importance of mindset shifts in business strategy. The conversation emphasizes balancing technology with community impact, revealing the lessons learned in navigating this evolving landscape.
40:07
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Quick takeaways
- Organizations must simplify volunteer onboarding processes to engage younger volunteers seeking immediate, meaningful contributions without significant time investments.
- Founders can achieve business growth by eliminating blind spots through shared experiences and targeting larger nonprofit clients despite longer sales cycles.
Deep dives
Effortless Engagement for Volunteers
To effectively attract and retain volunteers, organizations must simplify the onboarding process, making it almost effortless for new recruits. Individuals today are looking for impactful ways to contribute but are less willing to invest significant time without a clear, immediate effect. The challenge lies in balancing the demand for meaningful engagement with volunteers' expectations of efficient use of their time. By streamlining processes and providing clear, immediate value, organizations can better capture the attention and commitment of potential volunteers.
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