The SaaS Academy Podcast

“It's a lot of how we go faster, but again, it's like counting the costs before you, you go into that channel.” Today, Johnny (@johnnypage13) and Matt (@mattverlaque) talk about how and when to hire an agency, and the benefits and pitfalls of doing so. They share personal experiences of working with over 40 agencies in the past decade and how to extract maximum value from a professional partnership. With insights on the agency selection process, tips for managing the relationship, and when to use agency support, this episode is packed with eye-opening truths about outsourced work, tackling common myths and misconceptions along the way.You are now tuned into the SaaS Academy Podcast. Join Matt Verlaque and Johnny Page as they take you behind the scenes of what it takes to become a great SaaS Founder, addressing the challenges, victories, and essential lessons learned in the pursuit of growing a successful business!Timestamps:(0:50) - The dilemma of hiring an agency(2:14) - The reality of working with agencies(4:14) - The importance of understanding agency's business(6:26) - The art of interviewing an agency(8:32) - The ideal scenario for hiring an agency(11:41) - The strategy of testing a channel with an agency(15:24) - Three scenarios of when to use agencies(23:26) - Managing relationships with agencies(24:05) - The importance of regular communication with agencies(27:35) - The responsibility of outcomes(28:47) - Key takeaways on hiring agencies👉🏻 Want a 3-step action plan to help scale your SaaS? Book a FREE growth session.Check out SaaS Academy on:➤ YouTube | Instagram | LinkedIn | Twitter / X | Facebook | Website | Apple | Spotify➤ Follow Matt Verlaque on: Instagram | LinkedIn➤ Follow Johnny Page on: Instagram | LinkedIn

“The effect that doing content can have on recruitment is bonkers!” Today, Johnny (@johnnypage13) and Matt (@mattverlaque) discuss the importance of content production for every SaaS company founder. They delve into the reasons why every SaaS founder should be the expert in their field, helping others with in-depth knowledge and insight. They also address common objections and hesitations about creating content, including doubts about ROI, discomfort with being on camera or being the company's face, and fear of producing content that goes unnoticed. Additionally, they provide suggestions on how to start creating content and the minimum commitment required to see results.You are now tuned into the SaaS Academy Podcast. Join Matt Verlaque and Johnny Page as they take you behind the scenes of what it takes to become a great SaaS Founder, addressing the challenges, victories, and essential lessons learned in the pursuit of growing a successful business!Timestamps:(1:26) - The power of expertise and deep diving into topics(5:20) - The impact of content on trust building(9:09) - Overcoming limiting beliefs and getting started with content creation(15:46) - The influence of content on recruitment(24:19) - The role of content in sales and onboarding👉🏻 Want a 3-step action plan to help scale your SaaS? Book a FREE growth session.Check out SaaS Academy on:➤ YouTube | Instagram | LinkedIn | Twitter / X | Facebook | Website | Apple | Spotify➤ Follow Matt Verlaque on: Instagram | LinkedIn➤ Follow Johnny Page on: Instagram | LinkedIn

“You gotta show them what winning looks like.” Today, Johnny (@johnnypage13) and Matt (@mattverlaque) discuss key questions from their coaching communities and Facebook groups, offering insightful answers and practical tips on boosting sales rep performance, creating impactful case studies, calculating LTV, and implementing effective onboarding strategies for Account Executives. They also provide advice on fostering a customer success-oriented approach to fuel organizational growth.You are now tuned into the SaaS Academy Podcast. Join Matt Verlaque and Johnny Page as they take you behind the scenes of what it takes to become a great SaaS Founder, addressing the challenges, victories, and essential lessons learned in the pursuit of growing a successful business!Timestamps:(0:59) - Q1: Who do you need to invite during an annual planning?(4:18) - Q2: What is the process to create a really strong customer case study?(10:20) - Q3: How do you calculate for Lifetime Value (LTV)?(15:08) - Q4: How should an onboarding process look like for a salesperson?👉🏻 Want a 3-step action plan to help scale your SaaS? Book a FREE growth session.Check out SaaS Academy on:➤ YouTube | Instagram | LinkedIn | Twitter / X | Facebook | Website | Apple | Spotify➤ Follow Matt Verlaque on: Instagram | LinkedIn➤ Follow Johnny Page on: Instagram | LinkedIn

🚀 Order a copy of “Conquer the Chaos”: https://conquerthechaosbook.com/“An undying belief that we will succeed coupled with confronting the brutal facts… that is entrepreneurship.” Today, Johnny (@johnnypage13) and Matt (@mattverlaque) are joined by special guest Clate Mask, CEO and Co-founder of Keap, shares insights on scaling a SaaS business and the vital role of small business automation in growth. He discusses the challenges of integrating different company cultures post-acquisition and stresses the importance of a balanced personal, professional, and family life for effective leadership. The podcast highlights mindfulness, emotional regulation, and mental health as key to managing ego and achieving entrepreneurial success.You are now tuned into the SaaS Academy Podcast. Join Matt Verlaque and Johnny Page as they take you behind the scenes of what it takes to become a great SaaS Founder, addressing the challenges, victories, and essential lessons learned in the pursuit of growing a successful business!Timestamps:(1:15) - Understanding Keap: the business automation solution(4:47) - The challenges of scaling a SaaS business(7:35) - The struggles of entrepreneurship and the importance of balance(10:46) - The impact of organizational layers on business agility(14:33) - The role of leadership in navigating business growth(17:25) - The importance of personal growth in business leadership(19:43) - Understanding the dark side of entrepreneurship(24:10) - The role of personal vision and execution rhythm in business success(31:47) - The challenges of leadership transition in business growth(37:20) - The journey of Infusionsoft and Keap(41:07) - The right time to automate in small businesses(52:12) - The role of acquisitions in business growth(58:37) - The importance of cultural fit in acquisitions(1:00:22) - The role of ego in entrepreneurship(1:05:17) - The importance of mindfulness and emotional regulation(1:07:19) - Matt and Johnny’s TakeawaysCheck out Clate Mask on:➤ Instagram | LinkedIn | Twitter➤ Get the Growth and Freedom Playbook HERE👉🏻 Want a 3-step action plan to help scale your SaaS? Book a FREE growth session.Check out SaaS Academy on:➤ YouTube | Instagram | LinkedIn | Twitter / X | Facebook | Website | Apple | Spotify➤ Follow Matt Verlaque on: Instagram | LinkedIn➤ Follow Johnny Page on: Instagram | LinkedIn

“We got to make sure we're solving the root, not the fruit.” Today, Johnny (@johnnypage13) and Matt (@mattverlaque) deep-dive into strategies for solving churn in B2B SaaS companies. They detail the importance of refining the acquisition of customers, improving customer success, and enhancing the product to reduce churn. Particular focus is placed on defining the problem of churn and taking steps to resolve it before it impacts the overall business model negatively. The episode also highlights the importance of usage metrics to validate customers' feedback when they leave and the value of increasing customer commitment upon initial sale.You are now tuned into the SaaS Academy Podcast. Join Matt Verlaque and Johnny Page as they take you behind the scenes of what it takes to become a great SaaS Founder, addressing the challenges, victories, and essential lessons learned in the pursuit of growing a successful business!Timestamps:(1:02) - Understanding the importance of solving churn(3:50) - The three engines of a recurring revenue business(7:01) - The importance of measuring churn(10:52) - How to conduct exit interviews to understand churn(17:48) - The importance of usage metrics in diagnosing churn(20:11) - Early stage founders: plan your metrics(22:59) - Making informed decisions & studying your best clients(26:02) - The role of positioning in churn(27:44) - Increasing client commitments(30:30) - The handoff from sales to customer success(33:07) - The role of product in churn👉🏻 Want a 3-step action plan to help scale your SaaS? Book a FREE growth session.Check out SaaS Academy on:➤ YouTube | Instagram | LinkedIn | Twitter / X | Facebook | Website | Apple | Spotify➤ Follow Matt Verlaque on: Instagram | LinkedIn➤ Follow Johnny Page on: Instagram | LinkedIn

“Life is too short to spend time in an organization where you don't have trust.” Today, Johnny (@johnnypage13) and Matt (@mattverlaque) share their experiences from annual and quarterly planning sessions, emphasizing the need for constructive discussions rather than arguing to be 'right'. They discuss concepts like 'positive intent', 'Assume Positive Intent (API)', and how to comfortably get ideas challenged. They also offer valuable tips to facilitate such an environment and share the significance of relationship-building within a team to foster trust and improve decisions.You are now tuned into the SaaS Academy Podcast. Join Matt Verlaque and Johnny Page as they take you behind the scenes of what it takes to become a great SaaS Founder, addressing the challenges, victories, and essential lessons learned in the pursuit of growing a successful business!Timestamps:(1:23) - The importance of trust in decision making(2:53) - The role of vulnerability in innovation(5:55) - The power of healthy conflict(9:20) - The impact of emotional intelligence on team dynamics(11:34) - The value of constructive feedback(16:30) - The role of trust in building high-performing teams👉🏻 Want a 3-step action plan to help scale your SaaS? Book a FREE growth session.Resource Material:➤ The Five Dysfunctions of a Team: A Leadership Fable by Patrick LencioniCheck out SaaS Academy on:➤ YouTube | Instagram | LinkedIn | Twitter / X | Facebook | Website | Apple | Spotify➤ Follow Matt Verlaque on: Instagram | LinkedIn➤ Follow Johnny Page on: Instagram | LinkedIn

“This is not just a job. They are thrilled and obsessed with the mission, the customer, the problem, the ways we could solve it, etc…” Today, Johnny (@johnnypage13) and Matt (@mattverlaque) discuss the importance of attracting higher-caliber talent as your company matures. They further delve into the role of a Facebook community for lead generation and support, explaining how effectively managed communities can drive engagement and grow the business. The hosts also share their perspectives on what makes a great developer, highlighting the need for quality, speed, and context-oriented work.You are now tuned into the SaaS Academy Podcast. Join Matt Verlaque and Johnny Page as they take you behind the scenes of what it takes to become a great SaaS Founder, addressing the challenges, victories, and essential lessons learned in the pursuit of growing a successful business!Timestamps:(3:52) - Q1: Hiring Executive Assistants(18:52) - Q2: Managing Facebook Groups(27:45) - Q3: Qualities of a Great Developer👉🏻 Want a 3-step action plan to help scale your SaaS? Book a FREE growth session.Resources Mentioned:➤ The Business of Belonging by David Spinks➤ No Rules Rules: Netflix and the Culture of Reinvention by Reed Hastings & Erin MeyerCheck out SaaS Academy on:➤ YouTube | Instagram | LinkedIn | Twitter / X | Facebook | Website | Apple | Spotify➤ Follow Matt Verlaque on: Instagram | LinkedIn➤ Follow Johnny Page on: Instagram | LinkedIn➤ Send us a question through podcast@saasacademy.com

“You got to develop an appreciation for saying ‘no’ and ‘not right now’”. Today, Johnny (@johnnypage13) and Matt (@mattverlaque) discuss the negative impact of 'Shiny Object Syndrome' on business founders' decision-making. They offer insights on recognizing and addressing this behavior, emphasizing the importance of team balance, clear evaluation metrics, and effective communication for achieving shared goals.You are now tuned into the SaaS Academy Podcast. Join Matt Verlaque and Johnny Page as they take you behind the scenes of what it takes to become a great SaaS Founder, addressing the challenges, victories, and essential lessons learned in the pursuit of growing a successful business!Timestamps:(1:45) - The entrepreneur's mindset and its impact(3:00) - Consequences of shifting strategies(4:36) - Recognizing and overcoming shiny object syndrome(6:37) - The role of team members in overcoming shiny object syndrome(7:33) - Importance of awareness and communication(12:21) - The role of data in decision making(17:08) - Importance of staying the course👉🏻 Want a 3-step action plan to help scale your SaaS? Book a FREE growth session.Resources:➤ “My Billion Dollar Mistake” by Hiten Shah➤ It Doesn’t Have to Be Crazy At Work by Jason Fried and David Heinemeier HanssonCheck out SaaS Academy on:➤ YouTube | Instagram | LinkedIn | Twitter / X | Facebook | Website | Apple | Spotify➤ Follow Matt Verlaque on: Instagram | LinkedIn➤ Follow Johnny Page on: Instagram | LinkedIn

"You get to meet your future self through community. There's a new and better version of you, (…) a more fulfilled, and intentional version of you.” Today, Johnny (@johnnypage13) and Matt (@mattverlaque) talk about the importance of community and belonging in their personal and professional lives. They reflect on how being part of communities has helped them grow, challenge their beliefs, and achieve success. They emphasize the value of being in a room with like-minded people who can provide support, guidance, and inspiration.You are now tuned into the SaaS Academy Podcast. Join Matt Verlaque and Johnny Page as they take you behind the scenes of what it takes to become a great SaaS Founder, addressing the challenges, victories, and essential lessons learned in the pursuit of growing a successful business!Timestamps:(1:11) - Matt's journey into a community(3:11) - The challenges of building a community(4:13) - Overcoming limiting beliefs(6:32) - Role of a community in entrepreneurship(8:52) - Benefits of a community(12:51) - The impact of community on personal and business growth(16:53) - The power of giving in a community👉🏻 Want a 3-step action plan to help scale your SaaS? Book a FREE growth session.Check out SaaS Academy on:➤ YouTube | Instagram | LinkedIn | Twitter / X | Facebook | Website | Apple | Spotify➤ Follow Matt Verlaque on: Instagram | LinkedIn➤ Follow Johnny Page on: Instagram | LinkedIn

“There's a thousand reasons we could say that this won't work, but I think there's something here…” Today, Johnny (@johnnypage13) and Matt (@mattverlaque) explore the challenges of proposing new ideas and overcoming resistance. They highlight Jeff Bezos' insights on Amazon's effective six-page memo approach, emphasizing the importance of shared understanding and truth-seeking. The discussion delves into implementing this process based on company size, prioritizing truth-seeking over persuasion, and embracing vulnerability.You are now tuned into the SaaS Academy Podcast. Join Matt Verlaque and Johnny Page as they take you behind the scenes of what it takes to become a great SaaS Founder, addressing the challenges, victories, and essential lessons learned in the pursuit of growing a successful business!Timestamps:(1:33) - Bezos explains Amazon's meeting structure(4:28) - Analyzing benefits and challenges of Amazon's meetings(8:30) - Reflecting on vulnerability in presenting ideas(9:52) - Discussing potential of implementing memo system(13:08) - Commitment to test memo system👉🏻 Want a 3-step action plan to help scale your SaaS? Book a FREE growth session.Resource mentioned:➤ Jeff Bezos on banning Powerpoint in meetings at Amazon | Lex Fridman Podcast ClipCheck out SaaS Academy on:➤ YouTube | Instagram | LinkedIn | Twitter / X | Facebook | Website | Apple | Spotify➤ Follow Matt Verlaque on: Instagram | LinkedIn➤ Follow Johnny Page on: Instagram | LinkedIn