“We got to make sure we're solving the root, not the fruit.” Today, Johnny (@johnnypage13) and Matt (@mattverlaque) deep-dive into strategies for solving churn in B2B SaaS companies. They detail the importance of refining the acquisition of customers, improving customer success, and enhancing the product to reduce churn. Particular focus is placed on defining the problem of churn and taking steps to resolve it before it impacts the overall business model negatively. The episode also highlights the importance of usage metrics to validate customers' feedback when they leave and the value of increasing customer commitment upon initial sale.You are now tuned into the SaaS Academy Podcast. Join Matt Verlaque and Johnny Page as they take you behind the scenes of what it takes to become a great SaaS Founder, addressing the challenges, victories, and essential lessons learned in the pursuit of growing a successful business!Timestamps:(1:02) - Understanding the importance of solving churn(3:50) - The three engines of a recurring revenue business(7:01) - The importance of measuring churn(10:52) - How to conduct exit interviews to understand churn(17:48) - The importance of usage metrics in diagnosing churn(20:11) - Early stage founders: plan your metrics(22:59) - Making informed decisions & studying your best clients(26:02) - The role of positioning in churn(27:44) - Increasing client commitments(30:30) - The handoff from sales to customer success(33:07) - The role of product in churn👉🏻 Want a 3-step action plan to help scale your SaaS? Book a FREE growth session.Check out SaaS Academy on:➤ YouTube | Instagram | LinkedIn | Twitter / X | Facebook | Website | Apple | Spotify➤ Follow Matt Verlaque on: Instagram | LinkedIn➤ Follow Johnny Page on: Instagram | LinkedIn

“Life is too short to spend time in an organization where you don't have trust.” Today, Johnny (@johnnypage13) and Matt (@mattverlaque) share their experiences from annual and quarterly planning sessions, emphasizing the need for constructive discussions rather than arguing to be 'right'. They discuss concepts like 'positive intent', 'Assume Positive Intent (API)', and how to comfortably get ideas challenged. They also offer valuable tips to facilitate such an environment and share the significance of relationship-building within a team to foster trust and improve decisions.You are now tuned into the SaaS Academy Podcast. Join Matt Verlaque and Johnny Page as they take you behind the scenes of what it takes to become a great SaaS Founder, addressing the challenges, victories, and essential lessons learned in the pursuit of growing a successful business!Timestamps:(1:23) - The importance of trust in decision making(2:53) - The role of vulnerability in innovation(5:55) - The power of healthy conflict(9:20) - The impact of emotional intelligence on team dynamics(11:34) - The value of constructive feedback(16:30) - The role of trust in building high-performing teams👉🏻 Want a 3-step action plan to help scale your SaaS? Book a FREE growth session.Resource Material:➤ The Five Dysfunctions of a Team: A Leadership Fable by Patrick LencioniCheck out SaaS Academy on:➤ YouTube | Instagram | LinkedIn | Twitter / X | Facebook | Website | Apple | Spotify➤ Follow Matt Verlaque on: Instagram | LinkedIn➤ Follow Johnny Page on: Instagram | LinkedIn

“This is not just a job. They are thrilled and obsessed with the mission, the customer, the problem, the ways we could solve it, etc…” Today, Johnny (@johnnypage13) and Matt (@mattverlaque) discuss the importance of attracting higher-caliber talent as your company matures. They further delve into the role of a Facebook community for lead generation and support, explaining how effectively managed communities can drive engagement and grow the business. The hosts also share their perspectives on what makes a great developer, highlighting the need for quality, speed, and context-oriented work.You are now tuned into the SaaS Academy Podcast. Join Matt Verlaque and Johnny Page as they take you behind the scenes of what it takes to become a great SaaS Founder, addressing the challenges, victories, and essential lessons learned in the pursuit of growing a successful business!Timestamps:(3:52) - Q1: Hiring Executive Assistants(18:52) - Q2: Managing Facebook Groups(27:45) - Q3: Qualities of a Great Developer👉🏻 Want a 3-step action plan to help scale your SaaS? Book a FREE growth session.Resources Mentioned:➤ The Business of Belonging by David Spinks➤ No Rules Rules: Netflix and the Culture of Reinvention by Reed Hastings & Erin MeyerCheck out SaaS Academy on:➤ YouTube | Instagram | LinkedIn | Twitter / X | Facebook | Website | Apple | Spotify➤ Follow Matt Verlaque on: Instagram | LinkedIn➤ Follow Johnny Page on: Instagram | LinkedIn➤ Send us a question through podcast@saasacademy.com

“You got to develop an appreciation for saying ‘no’ and ‘not right now’”. Today, Johnny (@johnnypage13) and Matt (@mattverlaque) discuss the negative impact of 'Shiny Object Syndrome' on business founders' decision-making. They offer insights on recognizing and addressing this behavior, emphasizing the importance of team balance, clear evaluation metrics, and effective communication for achieving shared goals.You are now tuned into the SaaS Academy Podcast. Join Matt Verlaque and Johnny Page as they take you behind the scenes of what it takes to become a great SaaS Founder, addressing the challenges, victories, and essential lessons learned in the pursuit of growing a successful business!Timestamps:(1:45) - The entrepreneur's mindset and its impact(3:00) - Consequences of shifting strategies(4:36) - Recognizing and overcoming shiny object syndrome(6:37) - The role of team members in overcoming shiny object syndrome(7:33) - Importance of awareness and communication(12:21) - The role of data in decision making(17:08) - Importance of staying the course👉🏻 Want a 3-step action plan to help scale your SaaS? Book a FREE growth session.Resources:➤ “My Billion Dollar Mistake” by Hiten Shah➤ It Doesn’t Have to Be Crazy At Work by Jason Fried and David Heinemeier HanssonCheck out SaaS Academy on:➤ YouTube | Instagram | LinkedIn | Twitter / X | Facebook | Website | Apple | Spotify➤ Follow Matt Verlaque on: Instagram | LinkedIn➤ Follow Johnny Page on: Instagram | LinkedIn

"You get to meet your future self through community. There's a new and better version of you, (…) a more fulfilled, and intentional version of you.” Today, Johnny (@johnnypage13) and Matt (@mattverlaque) talk about the importance of community and belonging in their personal and professional lives. They reflect on how being part of communities has helped them grow, challenge their beliefs, and achieve success. They emphasize the value of being in a room with like-minded people who can provide support, guidance, and inspiration.You are now tuned into the SaaS Academy Podcast. Join Matt Verlaque and Johnny Page as they take you behind the scenes of what it takes to become a great SaaS Founder, addressing the challenges, victories, and essential lessons learned in the pursuit of growing a successful business!Timestamps:(1:11) - Matt's journey into a community(3:11) - The challenges of building a community(4:13) - Overcoming limiting beliefs(6:32) - Role of a community in entrepreneurship(8:52) - Benefits of a community(12:51) - The impact of community on personal and business growth(16:53) - The power of giving in a community👉🏻 Want a 3-step action plan to help scale your SaaS? Book a FREE growth session.Check out SaaS Academy on:➤ YouTube | Instagram | LinkedIn | Twitter / X | Facebook | Website | Apple | Spotify➤ Follow Matt Verlaque on: Instagram | LinkedIn➤ Follow Johnny Page on: Instagram | LinkedIn

“There's a thousand reasons we could say that this won't work, but I think there's something here…” Today, Johnny (@johnnypage13) and Matt (@mattverlaque) explore the challenges of proposing new ideas and overcoming resistance. They highlight Jeff Bezos' insights on Amazon's effective six-page memo approach, emphasizing the importance of shared understanding and truth-seeking. The discussion delves into implementing this process based on company size, prioritizing truth-seeking over persuasion, and embracing vulnerability.You are now tuned into the SaaS Academy Podcast. Join Matt Verlaque and Johnny Page as they take you behind the scenes of what it takes to become a great SaaS Founder, addressing the challenges, victories, and essential lessons learned in the pursuit of growing a successful business!Timestamps:(1:33) - Bezos explains Amazon's meeting structure(4:28) - Analyzing benefits and challenges of Amazon's meetings(8:30) - Reflecting on vulnerability in presenting ideas(9:52) - Discussing potential of implementing memo system(13:08) - Commitment to test memo system👉🏻 Want a 3-step action plan to help scale your SaaS? Book a FREE growth session.Resource mentioned:➤ Jeff Bezos on banning Powerpoint in meetings at Amazon | Lex Fridman Podcast ClipCheck out SaaS Academy on:➤ YouTube | Instagram | LinkedIn | Twitter / X | Facebook | Website | Apple | Spotify➤ Follow Matt Verlaque on: Instagram | LinkedIn➤ Follow Johnny Page on: Instagram | LinkedIn

”You got to be good enough to know what's wrong, even if you don't know what's right.” Today, Johnny (@johnnypage13) and Matt (@mattverlaque) are answering questions from their SaaS community such as analyzing product usage metrics, building a customer support system, and making the first marketing hire. They provide insights, advice, and strategies based on questions from their community.You are now tuned into the SaaS Academy Podcast. Join Matt Verlaque and Johnny Page as they take you behind the scenes of what it takes to become a great SaaS Founder, addressing the challenges, victories, and essential lessons learned in the pursuit of growing a successful business!Timestamps:(1:23) - Question #1: Utilization Rate of Users and Benchmarks(12:13) - Question #2: Building Customer Success System in Early Days of a SaaS Company(21:12) - Question #3: Building a Marketing Team and Hiring the Right Talent👉🏻 Want a 3-step action plan to help scale your SaaS? Book a FREE growth session.Check out SaaS Academy on:➤ YouTube | Instagram | LinkedIn | Twitter / X | Facebook | Website | Apple | Spotify➤ Follow Matt Verlaque on: Instagram | LinkedIn➤ Follow Johnny Page on: Instagram | LinkedIn

“All I know is you can't learn to surf reading a book and you're not going to find a co-founder behind your keyboard. You're going to have to go talk to some people.” Today, join Johnny (@johnnypage13), Matt (@mattverlaque), and special guest Dan Martell (@danmartell), founder and CEO of SaaS Academy, as they explore what it takes to attract a great co-founder and build successful business partnerships.They share personal experiences and discuss practical strategies such as seeking talent, maintaining frequent communication with potential partners, and developing a future-focused mindset. The trio also touches on the importance of getting to know each other's visions, values, and long-term goals before getting into a business relationship.You are now tuned into the SaaS Academy Podcast. Join Matt Verlaque and Johnny Page as they take you behind the scenes of what it takes to become a great SaaS Founder, addressing the challenges, victories, and essential lessons learned in the pursuit of growing a successful business!➤ Follow Dan Martell on: Instagram | LinkedIn | YouTube | Apple | SpotifyTimestamps:(2:57) - The importance of trust in business partnerships(6:00) - The role of shared values in partnerships(10:38) - Maintaining relationships with business partners(13:12) -The importance of clear communication in partnerships(17:01) - Reflecting on a future-oriented conversation(20:07) - The importance of expressing preferences(24:04) - Understanding the impact of personal changes on business(30:36) - The role of self worth in business(33:43) - The dangers of overselling and underdelivering👉🏻 Want a 3-step action plan to help scale your SaaS? Book a FREE growth session.Check out SaaS Academy on:➤ YouTube | Instagram | LinkedIn | Twitter / X | Facebook | Website | Apple | Spotify➤ Follow Matt Verlaque on: Instagram | LinkedIn➤ Follow Johnny Page on: Instagram | LinkedIn

“Happiness comes from living in alignment with your values.” Today, Johnny (@johnnypage13) and Matt (@mattverlaque) discuss how their calendars reveal their deepest values and how they align their time with their priorities. They share their personal practices for managing their calendars and ensuring that they are living in alignment with their values. They also discuss the importance of setting boundaries, prioritization, and reflection in order to achieve personal and professional goals.You are now tuned into the SaaS Academy Podcast. Join Matt Verlaque and Johnny Page as they take you behind the scenes of what it takes to become a great SaaS Founder, addressing the challenges, victories, and essential lessons learned in the pursuit of growing a successful business!Timestamps:(1:06) - The role of calendars in skill acquisition(5:19) - Aligning time with values(10:31) - Prioritizing week by values(15:07) - Work constraints importance(20:34) - Living in line with values equals happiness(22:30) - Constraint theory in business👉🏻 Want a 3-step action plan to help scale your SaaS? Book a FREE growth session.Resources mentioned:➤ The Goal by Eliyahu Goldratt➤ Jim Collins — A Rare Interview with a Reclusive Polymath | The Tim Ferriss Show (Podcast)➤ How Rob Dyrdek Went From $15M to $350M in 5 YearsCheck out SaaS Academy on:➤ YouTube | Instagram | LinkedIn | Twitter / X | Facebook | Website | Apple | Spotify➤ Follow Matt Verlaque on: Instagram | LinkedIn➤ Follow Johnny Page on: Instagram | LinkedIn

“The first thing we need to do is literally figure out who we need to hire. And that's not a job title.” Today, Johnny (@johnnypage13) and Matt (@mattverlaque) discuss strategies for hiring the right candidate for a role. They stress on the importance of planning out the role and objectives in advance, going in-depth during interviews, and creating an efficient onboarding process. They also emphasize investing time in the hiring process, not compromising on standards, and learning from pitfalls.You are now tuned into the SaaS Academy Podcast. Join Matt Verlaque and Johnny Page as they take you behind the scenes of what it takes to become a great SaaS Founder, addressing the challenges, victories, and essential lessons learned in the pursuit of growing a successful business!Timestamps:(1:57) - The concept of a 'load bearing' new hire(2:49) - The shift in hiring approach(3:26) - The importance of hiring process(8:09) - The role vision survey(10:25) - The interview process(15:49) - The importance of test projects(21:12) - The onboarding process(28:09) - The importance of responsibility from day one👉🏻 Want a 3-step action plan to help scale your SaaS? Book a FREE growth session.Resource Material:➤ Hiring On Purpose by Max HansenCheck out SaaS Academy on:➤ YouTube | Instagram | LinkedIn | Twitter / X | Facebook | Website | Apple | Spotify➤ Follow Matt Verlaque on: Instagram | LinkedIn➤ Follow Johnny Page on: Instagram | LinkedIn