The SaaS Academy Podcast

The Importance of Niching Down in the AI Space (with Maddie Bell) | Ep 26

4 snips
May 14, 2024
Guest
Maddie Bell
Maddie Bell, CEO of Scheduler.ai, shares her inspiring journey from Procter & Gamble to co-founding a successful AI startup with her husband. She discusses the importance of niching down in the AI space, highlighting how it propelled unexpected growth. Maddie opens up about the risks of leaving a stable job, fundraising experiences, and balancing startup life with family. She emphasizes aligning AI with customer needs and transforming it into a valuable team player in business interactions, making this a must-listen for aspiring entrepreneurs.
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ANECDOTE

From Corporate Exec to Founder

  • Maddie Bell's journey from running billion-dollar brands at Procter & Gamble to founding Scheduler.ai was driven by a personal pain point in scheduling.
  • Her co-founder husband left his stable tech job first to build the technology, while Maddie stayed to provide financial security before joining full-time.
INSIGHT

Niching Unlocks Deeper Value

  • The real value of AI in scheduling surfaces in high-velocity processes involving complex, nuanced decision-making.
  • Niching down from broad scheduling to specific sales meeting orchestration revealed unexpected deeper challenges and opportunities.
ADVICE

De-risk Before Big Leaps

  • Calculate and prepare before making big leaps in entrepreneurship to mitigate risks effectively.
  • Leverage your financial foundation and professional experience while planning backup strategies.
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