Grow Your Practice Podcast

In this episode of the 'Grow Your Practice Podcast,' host Chad Madden, owner of Madden Physical Therapy and Breakthrough, shares three key strategies to enhance your workshops. Chad dives into the historical context of workshops, discusses their importance in physical therapy marketing, and offers expert tips for maximizing workshop effectiveness. He covers the crucial last five minutes (the close), a simple framework for engaging your audience, and the pre-workshop indoctrination process to ensure attendees know, like, and trust you before the event. Packed with actionable insights, this episode is a must-listen for private practice owners looking to boost patient engagement and appointments through effective workshops.Are you a practice owner who would like to join these live calls?Register here: https://info.getbreakthrough.com/gyp-weekly-call-wbnFind this episode helpful? Let us do an area assessment for you to see how we can help grow your practice. Success stories from various practice owners who implemented these strategies are shared, highlighting significant growth and financial stability achieved. To learn more and receive an area assessment, visit: https://getbreakthrough.com/area00:00 Introduction to the Podcast00:19 History and Evolution of Workshops03:17 Three Key Points for a Successful Workshop04:49 Deep Dive: The Close18:29 Deep Dive: Engagement Framework24:49 Deep Dive: Pre-Workshop Preparation28:03 Breakthrough Services and Offerings31:31 Conclusion and Final Thoughts

Join host Chad Madden in this episode of the Grow Your Practice Podcast, as he delves into the number one issue facing private practice owners today: hiring and retention. Madden discusses insights from the recent Private Practice Section (PPS) of the American Physical Therapy Association meeting, highlighting the challenges and solutions in hiring and retaining clinicians. He outlines an 11-step process for improving hiring practices, including the use of scorecards, writing differentiated job ads, conducting effective screening interviews, and fostering a culture of mastery, autonomy, and purpose. Madden also shares practical advice on onboarding, training, promotions, and handling employee satisfaction. Additionally, he offers a special call to action for practice owners to explore using AI tools to enhance their job ads. Don't miss this comprehensive guide to strengthening your practice's team in a competitive job market.00:00 Introduction to the Podcast00:19 The Biggest Challenge: Hiring and Retention01:29 Macro Economic Headwinds02:57 11 Essential Hiring and Retention Processes10:34 The Importance of Employee Happiness11:42 Profitability Under Pressure Program14:08 Career Growth and Employee Recognition18:58 Avoiding Common Pitfalls in Promotion21:13 Effective Hiring Strategies22:37 Call to Action: AI Hiring Assistance24:51 Conclusion and Final Thoughts

In this engaging discussion, Jack Zuckerman, founder of Total Recovery PT, shares his inspiring journey from a small practice to establishing a thriving multidisciplinary clinic in New Jersey. He dives into innovative treatment methods such as manual therapy and advanced technologies like shockwave therapy. Jack reveals the advantages of a cash-based model and effective marketing strategies. He also discusses the importance of mentorship and balancing business growth with family life, making it clear that success is about more than just numbers.

In this episode, discover the incredible story behind our most successful patient acquisition funnel, from initial doubts to breakthrough success during the pandemic. We unravel the intricacies of our funnel strategy including targeted ads, landing pages, and follow-up sequences. Learn how we skillfully tapped into the highly requested pelvic floor programs and employed strategies like media consumption analysis and the 'beachhead' market entry approach. Additionally, explore the 'Profitability Under Pressure' masterclass—aimed at enhancing practice financial health—with profit audits, revenue improvement tactics, and a lucrative $1,500 grant opportunity. Transform your private practice and boost your bottom line with these proven strategies!Are you a practice owner who would like to join these live calls?Register here: https://info.getbreakthrough.com/gyp-weekly-call-wbnIf you find this episode helpful, we have the 'Profitability Under Pressure' program, a 13-week course with insights into improving time management, managing payer mix, enhancing patient lifetime value, and more. Success stories from various practice owners who implemented these strategies are shared, highlighting significant growth and financial stability achieved. To learn more and apply for Profitability Under Pressure! Act now as there are ten $1,500 grants available first come first serve. Apply today: https://hubs.la/Q02H_3Sl000:00 Introduction to High-Performing Funnels00:17 Understanding the Funnel Concept01:08 The Pelvic Floor Funnel Journey02:37 Challenges and Changes During the Pandemic03:56 Marketing Strategies and Target Audiences07:32 Implementing the Beachhead Strategy07:57 Profitability Under Pressure Program10:21 Focusing on Expecting and New Mothers11:39 Choosing the Right Market12:16 Building Effective Messaging12:49 Success Story: Transforming Lives15:52 Launching the Pelvic Floor Program17:03 Expanding the Program18:12 Unexpected Challenges and Solutions18:42 Conclusion: Key Takeaways19:47 Introducing the Profitability Under Pressure Program

In this episode of the Grow Your Practice Podcast, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, dives into essential strategies for managing insurance providers and boosting profitability in private practices. Explore the complexities of dropping low-paying insurers, renegotiating contracts, and understanding the motivations behind insurance companies. Learn how to attract higher-paying insurers, enhance revenue per visit, and maintain financial stability amidst rising costs and declining reimbursements. Additionally, discover actionable tips from the 'Profitability Under Pressure' program, including success stories and advice from experienced practice owners, and apply for grants to support your practice’s financial health. Join us to ensure a profitable and sustainable private practice.Are you a practice owner who would like to join these live calls?Register here: https://info.getbreakthrough.com/gyp-weekly-call-wbnIf you find this episode helpful, we have the 'Profitability Under Pressure' program, a 13-week course with insights into improving time management, managing payer mix, enhancing patient lifetime value, and more. Success stories from various practice owners who implemented these strategies are shared, highlighting significant growth and financial stability achieved. To learn more and apply for Profitability Under Pressure! Act now as there are ten $1,500 grants available first come first serve. Apply today: https://hubs.la/Q02H_3Sl000:00 Introduction to the Podcast00:19 Challenges of Dropping Insurance Companies01:06 Understanding the Insurance Industry02:10 Impact of Insurance on Healthcare Costs04:29 Strategies for Managing Payer Mix11:17 Profitability Under Pressure Program13:41 Renegotiating Insurance Reimbursements15:41 Tony and Melissa's Generosity16:31 The Financial Reality of Clinical Practice17:23 The Power of Compounding19:46 Strategies for Dealing with Payers20:06 Q&A Session with Practice Owners24:42 Workers Comp and Third-Party Payers27:21 Introducing the Profitability Under Pressure Program

Discover a six-step blueprint to build a direct-to-consumer marketing strategy tailored for private practices. The host emphasizes understanding patient sources, effective planning, and executing marketing tactics. Learn how to adapt to changing trends while enhancing revenue through cold traffic strategies. Success stories from practice owners showcase the financial stability gained by implementing these methods. Plus, there's an exciting 90-day masterclass focused on boosting profitability under pressure!

Explore innovative marketing strategies tailored for private practices, focusing on direct response marketing. Discover how video content can enhance visibility and attract patients effortlessly. Engage potential clients by answering common questions through creative content. Plus, learn about a program aimed at improving financial systems and operational management for better profitability. Success stories from practice owners illustrate the transformative impact of these strategies.

Mark Callan, a clinician with expertise in conservative care, shares invaluable insights for chiropractors looking to boost revenue without discounting. He discusses three key strategies to sell high-value cash packages and the importance of adding cash services. The conversation navigates through common barriers, the benefits of laser therapy, and effective patient engagement techniques. Additionally, listeners gain practical marketing tips and resourceful tools for improving their practices, including a growth calculator to identify lucrative service opportunities.

In this episode of the Grow Your Practice Podcast, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, discusses the single biggest pitfall in branding for private practices. Chad explores the history and evolution of branding and its place under the marketing umbrella. He emphasizes the importance of direct response marketing over traditional branding and provides practical examples, including the use of informational content to engage potential patients. Additionally, Chad introduces the Profitability Under Pressure program designed to help practice owners increase revenue and improve their financial systems.Are you a practice owner who would like to join these live calls?Register here: https://info.getbreakthrough.com/gyp-weekly-call-wbnIf you find this episode helpful, we have the 'Profitability Under Pressure' program, a 13-week course with insights into improving time management, managing payer mix, enhancing patient lifetime value, and more. Success stories from various practice owners who implemented these strategies are shared, highlighting significant growth and financial stability achieved. To learn more and apply for Profitability Under Pressure, visit: https://hubs.la/Q02H_3Sl000:00 Introduction to the Podcast00:19 Understanding Branding in Marketing03:25 Historical Context of Branding06:51 Pitfalls of Branding in Private Practice07:58 Introduction to Direct Response Marketing08:27 Profitability Under Pressure Program11:30 Effective Direct Response Marketing Strategies17:41 Survey Insights and Behavioral Psychology19:01 Conclusion and Final Thoughts

Chad Madden, the owner of Madden Physical Therapy and Breakthrough, shares invaluable insights for private practice owners. He identifies the top three marketing mistakes that hinder growth, stressing the importance of aligning market-message-media while prioritizing patient needs over self-promotion. Chad discusses effective patient acquisition strategies and highlights the 'Profitability Under Pressure' program, which helps enhance revenue and financial health. His actionable advice is a must-listen for any practice owner looking to thrive.