Grow Your Practice Podcast

Discover the secrets to creating an accountability chart that enhances clarity in team roles and responsibilities. Learn how structured processes can boost efficiency in practice management and improve profitability. Explore the innovative Profitability Under Pressure program, designed to elevate financial health and resilience for practice owners. Gain insights on overcoming common practice management challenges and optimizing team competencies. Transform your approach to accountability and financial strategy for sustainable growth!

Danny Kerr, managing partner at Breakthrough Academy Incorporated, shares his inspiring journey from a challenging background to leading in the business world. He discusses the 'transition curve' concept, emphasizing the shift from managing tasks to leading teams. Danny offers practical insights on situational leadership, balancing direction with support, and empowering employees for sustainable growth. He also addresses the importance of adapting leadership styles to individual team members and fostering independence through coaching.

In this episode, learn three effective ways to promote your gait analysis services from experts Doug Adams and Chad Madden. Discover how RunDNA technology is revolutionizing gait analysis and explore the impressive growth and metrics of users in 2024. The duo discusses various promotional strategies, including engaging with running coaches, leveraging patient email lists, and organizing screening nights. They share actionable insights on converting potential clients into patients and enhancing the value of services offered. Also covered are topics like patient education, financial planning under pressure, and the benefits of consistent marketing. Ideal for private practice owners looking to increase profitability and stand out in the market.Want to expand your services with gait analysis? Visit https://rundna.comPair your gait analysis services with a killer marketing plan! Go to https://getbreakthrough.com/apply00:00 Introduction to the Podcast00:23 Exciting Developments in Gait Analysis01:25 Strategies to Promote Gait Analysis Services02:12 Engaging with Running Communities03:04 Poll Results and Marketing Insights05:55 Increasing Value Through Gait Analysis06:48 Market Trends and Financial Challenges12:31 The Importance of Gait Analysis20:59 Implementing Gait Analysis in Practice22:57 Overcoming Barriers and Staff Buy-In32:55 Focusing on High Performers33:54 Weekly Meetings and Promotion Channels34:48 New Patient Email Sequences36:00 Pricing Packages and Consultations38:05 Marketing to Past Patients43:08 Cold Traffic Marketing49:00 Implementing a Profitability System56:37 Q&A and Final Thoughts

Discover how transforming simple health concepts into engaging YouTube videos can lead to viral success. The host shares insights on creating patient-centric content that builds credibility and fosters connections. Explore practical tips for consistent content creation and learn about innovative financial strategies under pressure. Hear success stories that illustrate the impact of direct-to-consumer marketing on growing a physical therapy practice and increasing its value within the community.

Discover strategies to enhance patient acquisition for physical therapy practices. The conversation highlights the decline in physician referrals and emphasizes the shift towards direct-to-consumer marketing. Learn how to align your marketing message with your audience and diversify channels to improve profitability. Personal experiences illustrate the benefits of innovative campaigns and community partnerships. Tune in for tips on attracting better-paying patients and boosting team morale, while also getting access to valuable resources like a Facebook ads cheat sheet.

Discover effective techniques for successfully closing workshops that attract potential clients. Learn the significance of planning backward from desired outcomes and how to create an engaging room setup. Explore various strategies for summarizing key points and addressing client objections. The Profitability Under Pressure program is introduced as a tool for improving financial health in practices. Gain practical insights to maximize workshop conversions and enhance your overall business success!

Discover the power of internal workshops as a tool to convert attendees into patients. Learn how to strategically target demographics, especially around pelvic floor health for new mothers. Explore actionable strategies to boost engagement and optimize your workshop processes. Gain insights on developing effective Standard Operating Procedures to enhance practice growth and financial health. This episode offers practical tips that can elevate patient care and retention in your physical therapy practice!

Join Chad Madden, host of the Grow Your Practice Podcast, as he talks with special guest Scott Gardner, a physical therapist, practice owner, and founding member of the United Physical Therapy Association (UPTA). Scott shares his journey in physical therapy, insights into the healthcare industry's current state, and his motives for creating the United Physical Therapy Association. The discussion covers changes in healthcare reimbursements, the impact of large healthcare systems on independent practices, and the need for greater advocacy within the physical therapy profession. Scott emphasizes the importance of legislative efforts, the role of technology in practice management, and the future outlook of the profession. He also highlights the association's mission of uniting physical therapists to bring about meaningful change and ensure the sustainable growth of the profession.Take the next step to remain profitable despite declining reimbursements and unfair healthcare policies. Apply to Profitability Under Pressure today: https://hubs.la/Q02Z0fQW0Thinking about joining the UPTA? Visit: https://unitedpta.org/00:00 Introduction to the Podcast00:23 Meet Scott Gardner: Physical Therapy Journey02:06 Challenges in Healthcare: National Perspective05:09 Advocacy and the United Physical Therapy Association11:41 Legislative Wins and Future Directions22:40 Profitability Under Pressure Program24:50 Understanding Legislative Processes25:19 Challenges in Physical Therapy Advocacy27:02 The Role of Lobbyists in Advocacy30:05 Political Perspectives on Healthcare33:05 Addressing the Cost of Physical Therapy Education40:36 The Importance of Functional Outcomes43:46 Final Thoughts and Recommendations

In this episode of the Grow Your Practice Podcast, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, alongside Mary Daulong from Business and Clinical Management Services, tackle critical challenges faced by physical therapy private practices, such as declining reimbursements, rising costs, and staffing difficulties. Learn about the 2025 Medicare Final Rule and its implications, and gain insights on strategies to mitigate risks, increase profitability, and improve operational efficiency. Discover proven strategies and tools designed to help practice owners navigate the complex landscape of healthcare reimbursement and maintain financial stability.Take the next step to remain profitable and on top despite continuous Medicare cuts. Apply to Profitability Under Pressure today: https://hubs.la/Q02Z0fQW000:00 Introduction and Host Welcome00:19 Participant Introductions and Challenges02:50 Session Goals and Agenda04:15 Medicare Compliance and Audit Experience06:03 2025 Final Ruling Overview14:31 Telehealth and Supervision Updates16:38 Caregiver Training and Education Codes22:23 Plan of Care Changes and Recommendations33:31 Profitability Under Pressure Program38:41 Analyzing CMS Conversion Factors39:00 Impact of Inflation on Healthcare Costs40:12 Understanding the Physician Fee Schedule41:02 Challenges Faced by Healthcare Providers44:08 Strategies for Improving Profitability45:05 Profit Leak Audit Success Stories46:32 12 Profit Levers for Practice Owners51:46 Profitability Under Pressure Program57:18 Q&A Session

Discover how to fill seats at your workshops with expert insights on topic selection and audience targeting. Learn about three key markets—past patients, cold traffic, and partnerships. Explore effective advertising strategies, both online and traditional, to maximize attendance. Chad shares the significance of follow-up communication and offers a free Workshop SOP and scorecard to enhance your events. Plus, hear success stories from practice owners who have transformed their workshops into thriving experiences.