Grow Your Practice Podcast

Discover the power of internal workshops as a tool to convert attendees into patients. Learn how to strategically target demographics, especially around pelvic floor health for new mothers. Explore actionable strategies to boost engagement and optimize your workshop processes. Gain insights on developing effective Standard Operating Procedures to enhance practice growth and financial health. This episode offers practical tips that can elevate patient care and retention in your physical therapy practice!

Join Chad Madden, host of the Grow Your Practice Podcast, as he talks with special guest Scott Gardner, a physical therapist, practice owner, and founding member of the United Physical Therapy Association (UPTA). Scott shares his journey in physical therapy, insights into the healthcare industry's current state, and his motives for creating the United Physical Therapy Association. The discussion covers changes in healthcare reimbursements, the impact of large healthcare systems on independent practices, and the need for greater advocacy within the physical therapy profession. Scott emphasizes the importance of legislative efforts, the role of technology in practice management, and the future outlook of the profession. He also highlights the association's mission of uniting physical therapists to bring about meaningful change and ensure the sustainable growth of the profession.Take the next step to remain profitable despite declining reimbursements and unfair healthcare policies. Apply to Profitability Under Pressure today: https://hubs.la/Q02Z0fQW0Thinking about joining the UPTA? Visit: https://unitedpta.org/00:00 Introduction to the Podcast00:23 Meet Scott Gardner: Physical Therapy Journey02:06 Challenges in Healthcare: National Perspective05:09 Advocacy and the United Physical Therapy Association11:41 Legislative Wins and Future Directions22:40 Profitability Under Pressure Program24:50 Understanding Legislative Processes25:19 Challenges in Physical Therapy Advocacy27:02 The Role of Lobbyists in Advocacy30:05 Political Perspectives on Healthcare33:05 Addressing the Cost of Physical Therapy Education40:36 The Importance of Functional Outcomes43:46 Final Thoughts and Recommendations

In this episode of the Grow Your Practice Podcast, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, alongside Mary Daulong from Business and Clinical Management Services, tackle critical challenges faced by physical therapy private practices, such as declining reimbursements, rising costs, and staffing difficulties. Learn about the 2025 Medicare Final Rule and its implications, and gain insights on strategies to mitigate risks, increase profitability, and improve operational efficiency. Discover proven strategies and tools designed to help practice owners navigate the complex landscape of healthcare reimbursement and maintain financial stability.Take the next step to remain profitable and on top despite continuous Medicare cuts. Apply to Profitability Under Pressure today: https://hubs.la/Q02Z0fQW000:00 Introduction and Host Welcome00:19 Participant Introductions and Challenges02:50 Session Goals and Agenda04:15 Medicare Compliance and Audit Experience06:03 2025 Final Ruling Overview14:31 Telehealth and Supervision Updates16:38 Caregiver Training and Education Codes22:23 Plan of Care Changes and Recommendations33:31 Profitability Under Pressure Program38:41 Analyzing CMS Conversion Factors39:00 Impact of Inflation on Healthcare Costs40:12 Understanding the Physician Fee Schedule41:02 Challenges Faced by Healthcare Providers44:08 Strategies for Improving Profitability45:05 Profit Leak Audit Success Stories46:32 12 Profit Levers for Practice Owners51:46 Profitability Under Pressure Program57:18 Q&A Session

Discover how to fill seats at your workshops with expert insights on topic selection and audience targeting. Learn about three key markets—past patients, cold traffic, and partnerships. Explore effective advertising strategies, both online and traditional, to maximize attendance. Chad shares the significance of follow-up communication and offers a free Workshop SOP and scorecard to enhance your events. Plus, hear success stories from practice owners who have transformed their workshops into thriving experiences.

In this episode of the 'Grow Your Practice Podcast,' host Chad Madden, owner of Madden Physical Therapy and Breakthrough, shares three key strategies to enhance your workshops. Chad dives into the historical context of workshops, discusses their importance in physical therapy marketing, and offers expert tips for maximizing workshop effectiveness. He covers the crucial last five minutes (the close), a simple framework for engaging your audience, and the pre-workshop indoctrination process to ensure attendees know, like, and trust you before the event. Packed with actionable insights, this episode is a must-listen for private practice owners looking to boost patient engagement and appointments through effective workshops.Are you a practice owner who would like to join these live calls?Register here: https://info.getbreakthrough.com/gyp-weekly-call-wbnFind this episode helpful? Let us do an area assessment for you to see how we can help grow your practice. Success stories from various practice owners who implemented these strategies are shared, highlighting significant growth and financial stability achieved. To learn more and receive an area assessment, visit: https://getbreakthrough.com/area00:00 Introduction to the Podcast00:19 History and Evolution of Workshops03:17 Three Key Points for a Successful Workshop04:49 Deep Dive: The Close18:29 Deep Dive: Engagement Framework24:49 Deep Dive: Pre-Workshop Preparation28:03 Breakthrough Services and Offerings31:31 Conclusion and Final Thoughts

Join host Chad Madden in this episode of the Grow Your Practice Podcast, as he delves into the number one issue facing private practice owners today: hiring and retention. Madden discusses insights from the recent Private Practice Section (PPS) of the American Physical Therapy Association meeting, highlighting the challenges and solutions in hiring and retaining clinicians. He outlines an 11-step process for improving hiring practices, including the use of scorecards, writing differentiated job ads, conducting effective screening interviews, and fostering a culture of mastery, autonomy, and purpose. Madden also shares practical advice on onboarding, training, promotions, and handling employee satisfaction. Additionally, he offers a special call to action for practice owners to explore using AI tools to enhance their job ads. Don't miss this comprehensive guide to strengthening your practice's team in a competitive job market.00:00 Introduction to the Podcast00:19 The Biggest Challenge: Hiring and Retention01:29 Macro Economic Headwinds02:57 11 Essential Hiring and Retention Processes10:34 The Importance of Employee Happiness11:42 Profitability Under Pressure Program14:08 Career Growth and Employee Recognition18:58 Avoiding Common Pitfalls in Promotion21:13 Effective Hiring Strategies22:37 Call to Action: AI Hiring Assistance24:51 Conclusion and Final Thoughts

In this engaging discussion, Jack Zuckerman, founder of Total Recovery PT, shares his inspiring journey from a small practice to establishing a thriving multidisciplinary clinic in New Jersey. He dives into innovative treatment methods such as manual therapy and advanced technologies like shockwave therapy. Jack reveals the advantages of a cash-based model and effective marketing strategies. He also discusses the importance of mentorship and balancing business growth with family life, making it clear that success is about more than just numbers.

In this episode, discover the incredible story behind our most successful patient acquisition funnel, from initial doubts to breakthrough success during the pandemic. We unravel the intricacies of our funnel strategy including targeted ads, landing pages, and follow-up sequences. Learn how we skillfully tapped into the highly requested pelvic floor programs and employed strategies like media consumption analysis and the 'beachhead' market entry approach. Additionally, explore the 'Profitability Under Pressure' masterclass—aimed at enhancing practice financial health—with profit audits, revenue improvement tactics, and a lucrative $1,500 grant opportunity. Transform your private practice and boost your bottom line with these proven strategies!Are you a practice owner who would like to join these live calls?Register here: https://info.getbreakthrough.com/gyp-weekly-call-wbnIf you find this episode helpful, we have the 'Profitability Under Pressure' program, a 13-week course with insights into improving time management, managing payer mix, enhancing patient lifetime value, and more. Success stories from various practice owners who implemented these strategies are shared, highlighting significant growth and financial stability achieved. To learn more and apply for Profitability Under Pressure! Act now as there are ten $1,500 grants available first come first serve. Apply today: https://hubs.la/Q02H_3Sl000:00 Introduction to High-Performing Funnels00:17 Understanding the Funnel Concept01:08 The Pelvic Floor Funnel Journey02:37 Challenges and Changes During the Pandemic03:56 Marketing Strategies and Target Audiences07:32 Implementing the Beachhead Strategy07:57 Profitability Under Pressure Program10:21 Focusing on Expecting and New Mothers11:39 Choosing the Right Market12:16 Building Effective Messaging12:49 Success Story: Transforming Lives15:52 Launching the Pelvic Floor Program17:03 Expanding the Program18:12 Unexpected Challenges and Solutions18:42 Conclusion: Key Takeaways19:47 Introducing the Profitability Under Pressure Program

In this episode of the Grow Your Practice Podcast, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, dives into essential strategies for managing insurance providers and boosting profitability in private practices. Explore the complexities of dropping low-paying insurers, renegotiating contracts, and understanding the motivations behind insurance companies. Learn how to attract higher-paying insurers, enhance revenue per visit, and maintain financial stability amidst rising costs and declining reimbursements. Additionally, discover actionable tips from the 'Profitability Under Pressure' program, including success stories and advice from experienced practice owners, and apply for grants to support your practice’s financial health. Join us to ensure a profitable and sustainable private practice.Are you a practice owner who would like to join these live calls?Register here: https://info.getbreakthrough.com/gyp-weekly-call-wbnIf you find this episode helpful, we have the 'Profitability Under Pressure' program, a 13-week course with insights into improving time management, managing payer mix, enhancing patient lifetime value, and more. Success stories from various practice owners who implemented these strategies are shared, highlighting significant growth and financial stability achieved. To learn more and apply for Profitability Under Pressure! Act now as there are ten $1,500 grants available first come first serve. Apply today: https://hubs.la/Q02H_3Sl000:00 Introduction to the Podcast00:19 Challenges of Dropping Insurance Companies01:06 Understanding the Insurance Industry02:10 Impact of Insurance on Healthcare Costs04:29 Strategies for Managing Payer Mix11:17 Profitability Under Pressure Program13:41 Renegotiating Insurance Reimbursements15:41 Tony and Melissa's Generosity16:31 The Financial Reality of Clinical Practice17:23 The Power of Compounding19:46 Strategies for Dealing with Payers20:06 Q&A Session with Practice Owners24:42 Workers Comp and Third-Party Payers27:21 Introducing the Profitability Under Pressure Program

Discover a six-step blueprint to build a direct-to-consumer marketing strategy tailored for private practices. The host emphasizes understanding patient sources, effective planning, and executing marketing tactics. Learn how to adapt to changing trends while enhancing revenue through cold traffic strategies. Success stories from practice owners showcase the financial stability gained by implementing these methods. Plus, there's an exciting 90-day masterclass focused on boosting profitability under pressure!