Grow Your Practice Podcast

Mastering Payer Mix Strategy for Your Physical Therapy Practice | Grow Your Practice PodcastJoin Chad Madden, owner of Madden Physical Therapy and Breakthrough, in this insightful episode of the Grow Your Practice Podcast. Chad dives into strategies to improve your payer mix, attracting more high-paying clients and reducing reliance on low payers. Learn how to balance ethical considerations with profitability, leverage marketing techniques, and optimize various patient pathways. Discover actionable tips on reactivations, word of mouth, professional referrals, partnerships, and cold traffic marketing—all geared to increase your clinic's value and sustainability. Don't miss Chad's real-world examples and frameworks to enhance your practice's financial health and overall impact.Join us for our FREE virtual event on February 27 from 10AM-3PM EST where we will be discussing the state of private practice in 2025 and strategies for growth! Click: https://hubs.la/Q034WvBZ000:00 Introduction to the Podcast00:19 Understanding the Payer Mix Challenge00:52 Benefits of Improving Payer Mix01:24 Marketing Strategies for Better Payer Mix01:49 Personal Experience and Ethical Dilemmas04:19 Five New Patient Pathways07:20 Targeting Ideal Patient Profiles09:06 Balancing Relationships and Productivity12:19 Practical Steps to Improve Payer Mix19:36 Conclusion and Upcoming Events

Discover essential strategies to enhance the value of a private practice, especially for potential sales. Explore the importance of diverse patient acquisition channels to boost profitability. Learn how to revitalize patient referrals amidst declining trends and overcome misconceptions about marketing. Gain insights into implementing effective marketing systems to ensure a consistent patient flow. With practical tips and personal anecdotes, this discussion is packed with valuable resources to help practices thrive.

Discover effective strategies to promote a new clinic in a cold market and quickly fill schedules. Learn how to craft compelling marketing messages that resonate with local demographics. Chad shares real-life success stories along with common pitfalls to avoid. Uncover the importance of aligning your market, message, and media to attract patients right from the start. Embrace actionable tips to overcome self-limiting beliefs and ensure your clinic thrives from day one. Get ready to implement proven strategies that drive growth!

In this webinar, industry experts discuss strategies for private practice owners to improve their payer mix, increase profitability, and navigate the financial challenges of declining reimbursements. The session starts with engaging participant introductions, followed by a deep dive into the macroeconomics of private practice, the role of the UPTA, and grassroots advocacy. Key topics include marketing strategies such as reactivations, targeting employers with top-paying insurance, and the impact of differential diagnosis. Practical tips and a special announcement about the 'Profitability Under Pressure' program are also shared, offering valuable insights for practice owners seeking to enhance revenue and sustain their businesses amidst economic pressures.If you find this episode helpful, we have the 'Profitability Under Pressure' program, a 13-week course with insights into improving time management, managing payer mix, enhancing patient lifetime value, and more. Success stories from various practice owners who implemented these strategies are shared, highlighting significant growth and financial stability achieved. To learn more and apply for our LAST EVER Profitability Under Pressure class, visit: https://hubs.la/Q02H_3Sl0Are you interested in advocacy? Join the UPTA:https://unitedpta.org/00:00 Welcome and Introductions00:50 Overview of Today's Agenda01:18 Current Challenges in Private Practice01:47 Strategies to Improve Payer Mix03:47 Introduction to UPTA04:44 Advocacy Efforts and Grassroots Movement10:36 The Importance of Direct Access12:12 Financial Realities and Insurance Challenges23:21 Marketing Strategies to Improve Payer Mix25:23 Identifying Your Best Payer25:43 The FRM Strategy: Frequency, Recency, Money26:11 Effective Patient Reactivation Techniques27:39 Targeting Employers with Benefits29:43 Utilizing Diagnostic Codes for Profitability31:36 Marketing Strategies for Specific Patient Groups35:18 Implementing a Profitability System38:47 Profitability Under Pressure Program43:46 Q&A Session

Discover how to tackle the common challenge of underfilled schedules in private practice. Explore effective strategies for marketing and patient reactivation, while overcoming self-limiting beliefs that hinder growth. Learn about five new patient pathways and proven promotional tactics, including texting and direct mail. Gain insight into a three-step process for optimizing schedule management and achieving better work-life balance. Success stories showcase how implementing these strategies led to significant practice growth and financial stability.

Discover the secrets to creating an accountability chart that enhances clarity in team roles and responsibilities. Learn how structured processes can boost efficiency in practice management and improve profitability. Explore the innovative Profitability Under Pressure program, designed to elevate financial health and resilience for practice owners. Gain insights on overcoming common practice management challenges and optimizing team competencies. Transform your approach to accountability and financial strategy for sustainable growth!

Danny Kerr, managing partner at Breakthrough Academy Incorporated, shares his inspiring journey from a challenging background to leading in the business world. He discusses the 'transition curve' concept, emphasizing the shift from managing tasks to leading teams. Danny offers practical insights on situational leadership, balancing direction with support, and empowering employees for sustainable growth. He also addresses the importance of adapting leadership styles to individual team members and fostering independence through coaching.

In this episode, learn three effective ways to promote your gait analysis services from experts Doug Adams and Chad Madden. Discover how RunDNA technology is revolutionizing gait analysis and explore the impressive growth and metrics of users in 2024. The duo discusses various promotional strategies, including engaging with running coaches, leveraging patient email lists, and organizing screening nights. They share actionable insights on converting potential clients into patients and enhancing the value of services offered. Also covered are topics like patient education, financial planning under pressure, and the benefits of consistent marketing. Ideal for private practice owners looking to increase profitability and stand out in the market.Want to expand your services with gait analysis? Visit https://rundna.comPair your gait analysis services with a killer marketing plan! Go to https://getbreakthrough.com/apply00:00 Introduction to the Podcast00:23 Exciting Developments in Gait Analysis01:25 Strategies to Promote Gait Analysis Services02:12 Engaging with Running Communities03:04 Poll Results and Marketing Insights05:55 Increasing Value Through Gait Analysis06:48 Market Trends and Financial Challenges12:31 The Importance of Gait Analysis20:59 Implementing Gait Analysis in Practice22:57 Overcoming Barriers and Staff Buy-In32:55 Focusing on High Performers33:54 Weekly Meetings and Promotion Channels34:48 New Patient Email Sequences36:00 Pricing Packages and Consultations38:05 Marketing to Past Patients43:08 Cold Traffic Marketing49:00 Implementing a Profitability System56:37 Q&A and Final Thoughts

Discover how transforming simple health concepts into engaging YouTube videos can lead to viral success. The host shares insights on creating patient-centric content that builds credibility and fosters connections. Explore practical tips for consistent content creation and learn about innovative financial strategies under pressure. Hear success stories that illustrate the impact of direct-to-consumer marketing on growing a physical therapy practice and increasing its value within the community.

Discover strategies to enhance patient acquisition for physical therapy practices. The conversation highlights the decline in physician referrals and emphasizes the shift towards direct-to-consumer marketing. Learn how to align your marketing message with your audience and diversify channels to improve profitability. Personal experiences illustrate the benefits of innovative campaigns and community partnerships. Tune in for tips on attracting better-paying patients and boosting team morale, while also getting access to valuable resources like a Facebook ads cheat sheet.