Grow Your Practice Podcast

Welcome to the Grow Your Practice podcast! In today's episode, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, interviews Justin Pezick, a private practice owner in Burlington, Massachusetts, of Orthopaedics Plus Physical Therapy. Justin shares his journey from being a fascinated young anatomy enthusiast to becoming a successful physical therapist and practice owner. He dives into building a goal-oriented mindset, strategic changes he implemented in his practice, and the significant impact of enhancing leadership skills. Justin also discusses the importance of aligning systems, financial optimization, and his experience with the 'Profitability Under Pressure' program. Packed with insights on managing and growing a private practice, this episode is a must-watch for all physical therapy professionals.There are two blog posts that he refers to in this podcast episode along with his patients and staff. Check them out here:The 4 Reasons Behind Almost Everyone’s Back PainManipulating the 4 Cornerstones of Low Back Pain to Keep your Back HealthyYou can find Justin at Orthopaedics Plus:https://orthopaedicsplus.com/justin@orthopaedicsplus.comDownload the FREE 35 Private Practice Marketing System Checklist going  through all five new patient pathways, reactivations, word of mouth referral. Physician or professional licensed referral, partner referrals, and then cold traffic marketing: https://hubs.ly/Q033nBgR000:00 Introduction to the Podcast00:34 Meet Justin Pezick: From Anatomy Enthusiast to PT02:36 Journey to Practice Ownership04:45 Challenges and Growth as a Practice Owner11:59 Leadership and Organizational Health19:27 Aligning Systems for Success24:45 Current Initiatives and Future Plans26:21 Conclusion and Contact Information

In this episode of the 'Grow Your Practice' podcast, host Chad Madden, owner of Madden Physical Therapy and Breakthrough, discusses strategies to effectively introduce and promote add-on cash-based services in a private practice. Madden shares insights from a recent roundtable at CSM in Houston, Texas, involving notable experts like Gary Calabrese, Daniel Keller, Ryan McConnell, and Kevin Wilk. He emphasizes the benefits of cash-based services, such as improved patient outcomes, better ROI, and practice differentiation, supported by anecdotal evidence from his clinics. Additionally, Madden outlines practical methods to promote these services, addressing common concerns about selling without feeling like you're convincing patients. Key pathways include leveraging existing patient flow, reactivation campaigns, and cold traffic marketing. The episode also touches upon the importance of staff buy-in and education in successfully integrating these services into practice operations. Finally, Madden offers free resources, including a direct-to-consumer marketing process checklist, to help practice owners implement these strategies effectively.Want the checklist? Download it here:https://hubs.ly/Q033nBgR0Considering adding cash-based services in your practice? If you’re looking to grow your practice and increase profitability, don’t miss out on the State of PT Virtual Summit on February 27th from 10AM-4PM EST.📅 Register for free today at https://hubs.la/Q034WvBZ000:00 Introduction to the Podcast00:19 Promoting Cash-Based Services00:47 Special Roundtable Event01:41 Benefits of Cash-Based Services02:28 Challenges and Trends in Cash-Based Services07:26 Anecdotal Success Stories12:52 Promotional Strategies for Cash-Based Services18:12 Staff Buy-In and Education19:23 Conclusion and Resources

In this episode of the Grow Your Practice podcast, host Chad Madden interviews Kim Bentley, owner of Steadfast Physical Therapy in Anniston and Oxford, Alabama. Kim shares her journey from working in various healthcare settings to opening her own private practice in 2023. She discusses the challenges she faced, the pivotal moments that led her to start her own business, and the importance of family support. Kim also highlights the tools and resources that have been instrumental in her success, including mentorship programs, small business loans, and breakthrough technologies. Learn about her innovative approach to physical therapy, including the integration of pediatric care and cash-based services.Kim’s story is proof that with the right strategies and mindset, private practice owners can scale their businesses, increase revenue, and create a thriving practice.If you’re looking to grow your practice and increase profitability, don’t miss out on the State of PT Virtual Summit on February 27th.📅 Register for free today at https://hubs.la/Q034WvBZ000:00 Introduction to the Podcast00:29 Meet Kim Bentley: A Physical Therapist's Journey01:09 Starting Steadfast Physical Therapy02:44 Challenges and Growth in Private Practice04:47 The Shift to Pediatric Care07:02 The Decision to Open a Private Practice09:54 Overcoming Early Challenges17:03 Balancing Work and Family21:18 Staff and Support System25:35 Marketing and Cash-Based Services29:31 Future Plans and Final Thoughts

In this episode of the 'Grow Your Practice Podcast,' Chad Madden, owner of Madden Physical Therapy and Breakthrough, discusses the single biggest mistake private practice owners make in their marketing efforts. Drawing from a survey of over 300 practice owners, Madden identifies that focusing too much on media types and not enough on messaging can severely impact marketing results. He shares personal anecdotes and offers actionable steps to craft better messaging that resonates with your target market. Learn how to use Google, patient testimonials, and the 'Killer Testimonial Machine' to improve your marketing strategy and achieve higher ROI here: https://hubs.la/Q035LxHK000:00 Introduction to the Podcast00:19 The Biggest Marketing Mistake00:47 Survey Insights and Media Types02:10 The Importance of Messaging05:18 Personal Story: Emily's Gym07:19 Effective Messaging Strategies13:10 Using Google for Messaging17:03 The Power of Testimonials26:07 Conclusion and Key Takeaways

Join Chad Madden and Stephen as they discuss the success of the private practice network IPA in New York, involving 50 tax IDs and over 100 locations, with a payer already agreeing to negotiate contracts. They then delve into the importance of engagement and reactivation strategies for private practices, sharing real-life success stories and detailed methodologies. Learn about Chad's seven-step exam process, patient retention strategies, and the impact of patient engagement on clinical outcomes as revealed by Stephen. They also explore advanced reactivation techniques, including personalized and mass outreach methods, and the crucial role of data in optimizing patient engagement and reactivation. This session is packed with actionable insights to help private practice owners stand out in a competitive field.Learn how we can increase reactivations for your practice here:www.getbreakthrough.com/engage00:00 Introduction and Exciting News00:40 Icebreaker and Participant Introductions03:16 Engaging and Reactivating Patients09:15 Graduation Rate Audit: A Key Metric15:37 Seven Step Exam Process21:31 Engagement Strategies and Data Insights21:48 Patient-Centered Care and Setting Expectations22:18 Retrospective Analysis and Patient Outcomes22:51 The Importance of Patient Engagement24:22 Patient Stories and Their Impact29:02 Reactivation Strategies for Patient Engagement32:04 Effective Communication and Data Utilization36:48 Breakthrough Pro: A Comprehensive Solution41:21 Q&A and Final Thoughts

Mastering Payer Mix Strategy for Your Physical Therapy Practice | Grow Your Practice PodcastJoin Chad Madden, owner of Madden Physical Therapy and Breakthrough, in this insightful episode of the Grow Your Practice Podcast. Chad dives into strategies to improve your payer mix, attracting more high-paying clients and reducing reliance on low payers. Learn how to balance ethical considerations with profitability, leverage marketing techniques, and optimize various patient pathways. Discover actionable tips on reactivations, word of mouth, professional referrals, partnerships, and cold traffic marketing—all geared to increase your clinic's value and sustainability. Don't miss Chad's real-world examples and frameworks to enhance your practice's financial health and overall impact.Join us for our FREE virtual event on February 27 from 10AM-3PM EST where we will be discussing the state of private practice in 2025 and strategies for growth! Click: https://hubs.la/Q034WvBZ000:00 Introduction to the Podcast00:19 Understanding the Payer Mix Challenge00:52 Benefits of Improving Payer Mix01:24 Marketing Strategies for Better Payer Mix01:49 Personal Experience and Ethical Dilemmas04:19 Five New Patient Pathways07:20 Targeting Ideal Patient Profiles09:06 Balancing Relationships and Productivity12:19 Practical Steps to Improve Payer Mix19:36 Conclusion and Upcoming Events

Discover essential strategies to enhance the value of a private practice, especially for potential sales. Explore the importance of diverse patient acquisition channels to boost profitability. Learn how to revitalize patient referrals amidst declining trends and overcome misconceptions about marketing. Gain insights into implementing effective marketing systems to ensure a consistent patient flow. With practical tips and personal anecdotes, this discussion is packed with valuable resources to help practices thrive.

Discover effective strategies to promote a new clinic in a cold market and quickly fill schedules. Learn how to craft compelling marketing messages that resonate with local demographics. Chad shares real-life success stories along with common pitfalls to avoid. Uncover the importance of aligning your market, message, and media to attract patients right from the start. Embrace actionable tips to overcome self-limiting beliefs and ensure your clinic thrives from day one. Get ready to implement proven strategies that drive growth!

Discover how to tackle the common challenge of underfilled schedules in private practice. Explore effective strategies for marketing and patient reactivation, while overcoming self-limiting beliefs that hinder growth. Learn about five new patient pathways and proven promotional tactics, including texting and direct mail. Gain insight into a three-step process for optimizing schedule management and achieving better work-life balance. Success stories showcase how implementing these strategies led to significant practice growth and financial stability.

In this webinar, industry experts discuss strategies for private practice owners to improve their payer mix, increase profitability, and navigate the financial challenges of declining reimbursements. The session starts with engaging participant introductions, followed by a deep dive into the macroeconomics of private practice, the role of the UPTA, and grassroots advocacy. Key topics include marketing strategies such as reactivations, targeting employers with top-paying insurance, and the impact of differential diagnosis. Practical tips and a special announcement about the 'Profitability Under Pressure' program are also shared, offering valuable insights for practice owners seeking to enhance revenue and sustain their businesses amidst economic pressures.If you find this episode helpful, we have the 'Profitability Under Pressure' program, a 13-week course with insights into improving time management, managing payer mix, enhancing patient lifetime value, and more. Success stories from various practice owners who implemented these strategies are shared, highlighting significant growth and financial stability achieved. To learn more and apply for our LAST EVER Profitability Under Pressure class, visit: https://hubs.la/Q02H_3Sl0Are you interested in advocacy? Join the UPTA:https://unitedpta.org/00:00 Welcome and Introductions00:50 Overview of Today's Agenda01:18 Current Challenges in Private Practice01:47 Strategies to Improve Payer Mix03:47 Introduction to UPTA04:44 Advocacy Efforts and Grassroots Movement10:36 The Importance of Direct Access12:12 Financial Realities and Insurance Challenges23:21 Marketing Strategies to Improve Payer Mix25:23 Identifying Your Best Payer25:43 The FRM Strategy: Frequency, Recency, Money26:11 Effective Patient Reactivation Techniques27:39 Targeting Employers with Benefits29:43 Utilizing Diagnostic Codes for Profitability31:36 Marketing Strategies for Specific Patient Groups35:18 Implementing a Profitability System38:47 Profitability Under Pressure Program43:46 Q&A Session