Can I Really Improve My Payer Mix with Marketing?

Mastering Payer Mix Strategy for Your Physical Therapy Practice | Grow Your Practice Podcast

Join Chad Madden, owner of Madden Physical Therapy and Breakthrough, in this insightful episode of the Grow Your Practice Podcast. Chad dives into strategies to improve your payer mix, attracting more high-paying clients and reducing reliance on low payers. Learn how to balance ethical considerations with profitability, leverage marketing techniques, and optimize various patient pathways. Discover actionable tips on reactivations, word of mouth, professional referrals, partnerships, and cold traffic marketing—all geared to increase your clinic's value and sustainability. Don't miss Chad's real-world examples and frameworks to enhance your practice's financial health and overall impact.

Join us for our FREE virtual event on February 27 from 10AM-3PM EST where we will be discussing the state of private practice in 2025 and strategies for growth!

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00:00 Introduction to the Podcast

00:19 Understanding the Payer Mix Challenge

00:52 Benefits of Improving Payer Mix

01:24 Marketing Strategies for Better Payer Mix

01:49 Personal Experience and Ethical Dilemmas

04:19 Five New Patient Pathways

07:20 Targeting Ideal Patient Profiles

09:06 Balancing Relationships and Productivity

12:19 Practical Steps to Improve Payer Mix

19:36 Conclusion and Upcoming Events