How to Use Workshops to Grow Your Practice in a Rural Small Town with Stacey Hicks & Erin Langmaid

In this episode of the Grow Your Practice podcast, host Chad Madden welcomes special guests Stacy Hicks, owner of Carlisle Place, and Erin Langmaid, head of marketing. Stacy shares her journey from becoming a physical therapist to opening Carlisle Place in rural New Hampshire, discussing the challenges and rewards of running a private practice. Erin elaborates on their marketing strategies, transitioning from traditional to social media advertising, and the impact of workshops on community engagement. The episode also highlights the importance of creating strong patient-therapist relationships and managing practice profitability through both innovative and traditional measures.

Stacey and Erin are ‘Profitability Under Pressure’ course customers, which aims to help clinic owners increase revenue, effectively use space, and improve team hiring and retention. Join us in achieving your PT practice owner goals! Apply here: https://hubs.la/Q02H_3Sl0

00:00 Introduction to the Podcast

00:22 Meet Our Guests: Stacy Hicks and Aaron Langmaid

00:49 Stacy’s Journey to Private Practice Ownership

02:23 Challenges and Rewards of Running a Private Practice

03:20 Aaron’s Role in Marketing

04:10 Marketing Strategies and Community Engagement

14:55 Impact of Workshops and Word of Mouth

17:23 Final Thoughts and Book Recommendations

19:26 Upcoming Workshops and Closing Remarks