The Marketing Freelancer: Unicorns Unite

I get asked these questions all the time:  Where can I find clients? How do I find clients?  And the answer is so simple, and it's what I tell my students in my Unicorn Digital Marketing Assistant School to use all the time.  We live in a self-centered world where everyone is posting pictures on social media. It’s all about how things look. Everyone is telling the world about what they can do and how cool their lives are. Sometimes it seems like every single person is doing the same thing. Not only in life, but also at work. You feel you can’t stand out, but there’s something you can do to change that. Ask this one question to help you stand out above all the competition whether you’re a new digital marketing assistant or already have one client.  Add in your current skillset, sweet spot, and the right magical words - you’re on the way to success.   You’ll want to take notes as I give you the easiest way to get attention and share 2 bonus questions to use specifically for those who already have a client or two and want to add more quickly.   Podcast episodes mentioned in this episode: Episode #111: How to Get Noticed in FB Groups as a Virtual Assistant Episode #127: How She Quit Her 9-5   Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr   3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

SIGN UP FOR THE LIVE VA TRAINING & INFOSESSION! Ready to quit your day job and start working from home? Listen to one unicorn's advice on how to set yourself up for success.  Marci Sanders is a member of my Digital Marketing Workgroup who also recently graduated from the Unicorn Digital Marketing Assistant School. She’s got a corporate background, loves to travel, and wanted a way to work remotely on her terms.  Instead of transforming her corporate skills (she wrote SOPs) into freelance work, Marci decided at age 48 to embark on a new path to achieve her goal of traveling full-time. She offered email marketing services as a side hustle to her full-time corporate job.  In this episode, Marci talks about her freelancer/business owner journey, how she got started, and how she markets herself to find more clients. She shares why even with her email marketing experience she knew she needed extra help if she wanted to go full-time remotely. That’s when she realized she needed a mentor who could help her get to that level.  Listen closely to Marci’s advice on: Finding the right mentor for you - why she picked UDMA School Advice on setting your quitting day deadline - and making it stick What she’d do differently if doing it again - learn from her mistakes Why the Digital Marketing Workgroup continues to support her success This is perfect for experienced and new DMAs who want to add to their current skillset, market to the right audience, and fast-track their path.  Enjoy! Connect with Marci: Instagram: @marci.r.sanders Facebook: @marcisanders Website: marcisanders.com   Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab  Instagram: @emilyreaganpr  Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

SIGN UP FOR THE LIVE VA TRAINING & INFOSESSION! I remember when AnDréa Pettingill first sent me a DM - she was an accidental freelancer who started offering her services at a ridiculously low rate. As a nail salon business owner, she was looking for work that gave her the flexibility to be at home with her two kids. (And paid just as well as her high-end nail services.) This is Dréa’s freelancer start-up story; it’s packed full of advice about starting something new and being ok having multiple passions …and even switching up businesses. Since taking the Unicorn Digital Marketing Assistant School, she has more than doubled her rates, and already hit her starting income goal and paid off her initial investment. The cool thing? It’s up from here. If you can take action like Dréa did you can be building something bigger than your expectations. You just don’t know until you start.  Listen for Dréa’s advice on raising your rates, and how to go above and beyond for your clients (and why that will pay off in more ways in the long run). Enjoy! Join me Live: How to Become a Virtual Assistant Infosession & Online Job Fair on Thursday, Sept. 29 at 12pm est  Learn about: Online virtual roles and job titles Services to offer What you need to start a business How to get started with zero experience Sign up here.   Connect with AnDrea Pettingill Instagram:  @Andrea.digitalcocreative Facebook: Andrea.DigitalCoCreative Website: instagram.com/andrea.digitalcocreative   Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

SIGN UP FOR THE INFOSESSION + VA TRAINING HERE.  I’ve been in this business long enough to hear many limiting beliefs about why we can’t succeed working in digital marketing. Problem is, those same limiting beliefs will hold us back from trying anything new.  In this post-pandemic world, more people want to work from home and control their own income and work schedule. Corporate managers, SAHMs, teachers, brick-and-mortar shop owners. Yet only a handful ever take the action to adapt and change. Why?  Today I want to talk about how to deal with the one mindset that stops many people from being successful or not starting at all. Find out:  Why second career starters succeed How to this one soft skill will get you hired at any age How to use age and experience to your advantage If you’re not 20, don’t dance on TikTok, but know you can help online business owners then this episode is for you.  Thanks for listening. Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School.  My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

I hate to break it to you, but your dream freelance clients are not on Fiverr or Upwork — whether you’re just starting out or already a seasoned specialist. There’s a time and place for the gigs and extra projects, but these platforms make it really hard to find investment-minded clients who are willing to pay you the true worth of your services in the long term of your marketing assistant business. If you really want to distinguish yourself and bring in the recurring paychecks, I’ll tell you what to do instead.    Enjoy!   Podcast Episodes Mentioned: Episode 111 - How to Get Noticed in FB Groups as a Virtual Assistant  Episode 7 - Where do I Find Virtual Assistant Clients?   Links Mentioned: Save your Seat for the How to Become a VA Infosession - Live & Free - Thursday, Sept. 29 at 1pm EST Get on the Waitlist for the Pricing Workshop - Coming in October   Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr   3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

Grab all of Amy's freebies here... Take the quiz: 3 Types Of People Are Replacing Their Income With A Digital Course* Surprisingly Simple Ways To Turn Your Knowledge Into A Digital Course* 3 Steps to Unlock Your Digital Course Idea Using AI*    As freelancers, it’s inevitable that we are going to reach some kind of client burnout. There are only so many hours in a day and there is only one of us. (Plus a lot of us struggle with people-pleasing and healthy boundaries that only add fuel to the burnout fire.)  The best way to mitigate this is to take your 1:1 services and find out how to help MORE people by working less. Something scalable. That’s why all freelancers should consider building a digital course using our in-the-trenches expertise and knowledge. This diversifies our income streams, gives us options and so much more.  My guest today Amy Porterfield did the same thing. Early on in her freelance business she said YES to all the client work and learned very quickly that if she was going to remove her income earning cap and gain more lifestyle freedom, she needed to go all in with her courses. Today, Amy is a multi 7-figure business owner with a top-ranked business podcast and soon-to-be published author, founder of Digital Course Academy and my mentor. She’s sharing her freelancer journey and how she came to be and her hard-earned launch lessons that you can learn from second-hand. But most importantly, Amy’s sharing her best tips for freelancers to organize their ideas, own their expertise and build a digital course that will give them more freedom. Listen up freelancers, VAs and DMAs, today we’re talking about: How to know if you’re ready for a course  How to launch the right way Why live launching is a rite of passage What to do now to set yourself up for a course How to get out of the head trash that keeps you stuck  Why you should learn courses and launches as a freelancer And lightbulb moment: how to make it through the rough patch of straddling client work and trying to build a course … while being short on time. And her #1 tip to still make money during this phase!   Be sure to sign up for her Course Confident Bootcamp and use my affiliate link if you decide to go all in with a course and learn from Amy. I’ll be offering special bonuses for my referrals! Join the Waitlist for Digital Course Academy here.    Connect with Amy: Take the quiz: 3 Types Of People Are Replacing Their Income With A Digital Course* Surprisingly Simple Ways To Turn Your Knowledge Into A Digital Course* 3 Steps to Unlock Your Digital Course Idea Using AI* Sign up for Amy's Course Confident Bootcamp* -only $47! *These are my affiliate links. If you decide to purchase, I could earn a small commission. Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

We had a $75k launch of the Unicorn Digital Marketing Assistant School this spring. An amazing number when you realize I had zero on my email list, social media, and website traffic just 3.5 years ago. It’s been a wild ride of ups and downs, numerous lessons learned and proud moments. In today’s episode, I’d like to walk you through my digital course journey and share 4 tips for building and launching a digital course. All so you can use this first-hand insight for your own freelance business or with your client work. We’ll talk about: audience building, pricing, course creation, and one mental mindset that really held me back. And most importantly: what I’d do differently if I were starting over with this whole course thing. It’s a very transparent and real conversation and I’m glad you’re here for it. Then stay tuned for the very next episode … Amy Porterfield will be sharing her freelancer start-up story and her best tips for adding a digital course to your freelancer revenue stream.  Links I mentioned: Download Amy Porterfield’s *FREE* “What’s Your Things?”* List Builder’s Society* Unicorn Digital Marketing Assistant School (get on the waitlist for October) *Affiliate links, if you purchase anything I could earn a small commission. Thanks in advance!   Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

Short-form video is king. But how do you bust into this social media manager role where you’re working with video and commanding packages starting at $2500? This episode will reveal the best steps to transition from general virtual assistant to SSM and TikTok Manager.My guest today, Allison Springer, went from burned out art teacher to thriving creative services business owner in the span of one year! Within one month of starting her freelance business, she was already booked out and making more than her teacher’s salary. So how did Allison Springer do it? She’s going to break down her journey, share insights into her client acquisition and vetting process, tell us what her fave tech to do on the job and what her social media packages look like. Be encouraged!! If she can do it – so can you!   Connect with Guest Instagram: @al.meets.social/ Facebook: @almeetssocial Social Media Starter Guide 120 TikTok Ideas   Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr   3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School.  My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services   

So you wanna dip your toes into learning Facebook and Instagram ads but you don't know where to start?  My guest today is here to help. She now runs a successful six-figure digital marketing agency — Make Your Market Marketing. Ashleigh Chanél is a Funnel expert and ads manager with a bajillion degrees in marketing. She shares her story of getting started with her marketing business, and how she has used ads and funnel strategy to improve her client's businesses, the rock-bottom employment scenarios, and bad clients that got her there. This interview is chock-full of goodness; Do’s and don’ts of ads management… including the one thing you should NEVER EVER say to your clients. Ashleigh’s biggest tip for getting started with ads management How to vet your clients and get them ready and qualified before you jump on a sales call The top 3 funnels you can build for your services business. If you want to learn more about ads and funnel strategy there are many opportunities out there. You just need to get started! Enjoy! Related Resources FB Ads Should Be Your Service with Marketer Andrea Palten #83 Blog post: What Every VA Needs to Know About Facebook Ads Connect with Ashleigh Chanel Instagram: @ashleighchanel Facebook: @MYMMarketingConsulting Website: https://makeyourmarkconsulting.com/the-fun-stuff/ Funnel to Freedom Quiz Absolutely Ads Course* my referral link Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr   3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School.  My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

Do you love your job but hate selling your services and products? This week’s guest challenges us to look at sales with a new mindset…open to possibilities.  Michelle Terpstra spent a decade working for 3 Fortune 500’s as a Sales Leader (yep! nearly 25,000 sales conversations and 2,100 sales presentations!). Although she loved sales, she found herself looking for more. That’s when she began her own online business teaching and coaching entrepreneurs in the art of selling and having fun doing it!  We’ll talk about four non-salesy ways you can get sales through networking. Plus Michelle leads us through a technique that can help you find your perfect client.  And if you’re an introvert…most of us behind the scenes people are, Michelle discusses assets you already possess that will help you rock your discovery calls if implemented correctly.  Michelle is passionate about sales and helping people get success. This is perfect for anyone ready to conquer those sales gremlins once and for all.  Make sure you download her How to Book More Discovery Calls from the DM in the links below.  This guide gives you three super easy steps to go from a DM to booking a discovery call without looking like the pushy salesperson.  How to show you’re vested in their success What is the one key ingredient you need to build a relationship How to make your DM standout and never get lost   Connect with Michelle Facebook Group: Hello to Closed: High Performance Sales Strategies for Entrepreneurs  YouTube: @salesuccessunplugged Instagram:  @themichelleterpstra Facebook: @themichelleterpstra Freebie: How to Book More Discovery Calls from the DM: https://michelleterpstra.com/dm/ Closer Bundle 20% off: FOLLOW UP Pipeline Management: https://michelleterpstra.com/pipeline-management-live-masterclass/    Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr   3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School.  My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services