The Marketing Freelancer: Unicorns Unite

I hate to break it to you, but your dream freelance clients are not on Fiverr or Upwork — whether you’re just starting out or already a seasoned specialist. There’s a time and place for the gigs and extra projects, but these platforms make it really hard to find investment-minded clients who are willing to pay you the true worth of your services in the long term of your marketing assistant business. If you really want to distinguish yourself and bring in the recurring paychecks, I’ll tell you what to do instead.    Enjoy!   Podcast Episodes Mentioned: Episode 111 - How to Get Noticed in FB Groups as a Virtual Assistant  Episode 7 - Where do I Find Virtual Assistant Clients?   Links Mentioned: Save your Seat for the How to Become a VA Infosession - Live & Free - Thursday, Sept. 29 at 1pm EST Get on the Waitlist for the Pricing Workshop - Coming in October   Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr   3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

Grab all of Amy's freebies here... Take the quiz: 3 Types Of People Are Replacing Their Income With A Digital Course* Surprisingly Simple Ways To Turn Your Knowledge Into A Digital Course* 3 Steps to Unlock Your Digital Course Idea Using AI*    As freelancers, it’s inevitable that we are going to reach some kind of client burnout. There are only so many hours in a day and there is only one of us. (Plus a lot of us struggle with people-pleasing and healthy boundaries that only add fuel to the burnout fire.)  The best way to mitigate this is to take your 1:1 services and find out how to help MORE people by working less. Something scalable. That’s why all freelancers should consider building a digital course using our in-the-trenches expertise and knowledge. This diversifies our income streams, gives us options and so much more.  My guest today Amy Porterfield did the same thing. Early on in her freelance business she said YES to all the client work and learned very quickly that if she was going to remove her income earning cap and gain more lifestyle freedom, she needed to go all in with her courses. Today, Amy is a multi 7-figure business owner with a top-ranked business podcast and soon-to-be published author, founder of Digital Course Academy and my mentor. She’s sharing her freelancer journey and how she came to be and her hard-earned launch lessons that you can learn from second-hand. But most importantly, Amy’s sharing her best tips for freelancers to organize their ideas, own their expertise and build a digital course that will give them more freedom. Listen up freelancers, VAs and DMAs, today we’re talking about: How to know if you’re ready for a course  How to launch the right way Why live launching is a rite of passage What to do now to set yourself up for a course How to get out of the head trash that keeps you stuck  Why you should learn courses and launches as a freelancer And lightbulb moment: how to make it through the rough patch of straddling client work and trying to build a course … while being short on time. And her #1 tip to still make money during this phase!   Be sure to sign up for her Course Confident Bootcamp and use my affiliate link if you decide to go all in with a course and learn from Amy. I’ll be offering special bonuses for my referrals! Join the Waitlist for Digital Course Academy here.    Connect with Amy: Take the quiz: 3 Types Of People Are Replacing Their Income With A Digital Course* Surprisingly Simple Ways To Turn Your Knowledge Into A Digital Course* 3 Steps to Unlock Your Digital Course Idea Using AI* Sign up for Amy's Course Confident Bootcamp* -only $47! *These are my affiliate links. If you decide to purchase, I could earn a small commission. Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

We had a $75k launch of the Unicorn Digital Marketing Assistant School this spring. An amazing number when you realize I had zero on my email list, social media, and website traffic just 3.5 years ago. It’s been a wild ride of ups and downs, numerous lessons learned and proud moments. In today’s episode, I’d like to walk you through my digital course journey and share 4 tips for building and launching a digital course. All so you can use this first-hand insight for your own freelance business or with your client work. We’ll talk about: audience building, pricing, course creation, and one mental mindset that really held me back. And most importantly: what I’d do differently if I were starting over with this whole course thing. It’s a very transparent and real conversation and I’m glad you’re here for it. Then stay tuned for the very next episode … Amy Porterfield will be sharing her freelancer start-up story and her best tips for adding a digital course to your freelancer revenue stream.  Links I mentioned: Download Amy Porterfield’s *FREE* “What’s Your Things?”* List Builder’s Society* Unicorn Digital Marketing Assistant School (get on the waitlist for October) *Affiliate links, if you purchase anything I could earn a small commission. Thanks in advance!   Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

Short-form video is king. But how do you bust into this social media manager role where you’re working with video and commanding packages starting at $2500? This episode will reveal the best steps to transition from general virtual assistant to SSM and TikTok Manager.My guest today, Allison Springer, went from burned out art teacher to thriving creative services business owner in the span of one year! Within one month of starting her freelance business, she was already booked out and making more than her teacher’s salary. So how did Allison Springer do it? She’s going to break down her journey, share insights into her client acquisition and vetting process, tell us what her fave tech to do on the job and what her social media packages look like. Be encouraged!! If she can do it – so can you!   Connect with Guest Instagram: @al.meets.social/ Facebook: @almeetssocial Social Media Starter Guide 120 TikTok Ideas   Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr   3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School.  My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services   

So you wanna dip your toes into learning Facebook and Instagram ads but you don't know where to start?  My guest today is here to help. She now runs a successful six-figure digital marketing agency — Make Your Market Marketing. Ashleigh Chanél is a Funnel expert and ads manager with a bajillion degrees in marketing. She shares her story of getting started with her marketing business, and how she has used ads and funnel strategy to improve her client's businesses, the rock-bottom employment scenarios, and bad clients that got her there. This interview is chock-full of goodness; Do’s and don’ts of ads management… including the one thing you should NEVER EVER say to your clients. Ashleigh’s biggest tip for getting started with ads management How to vet your clients and get them ready and qualified before you jump on a sales call The top 3 funnels you can build for your services business. If you want to learn more about ads and funnel strategy there are many opportunities out there. You just need to get started! Enjoy! Related Resources FB Ads Should Be Your Service with Marketer Andrea Palten #83 Blog post: What Every VA Needs to Know About Facebook Ads Connect with Ashleigh Chanel Instagram: @ashleighchanel Facebook: @MYMMarketingConsulting Website: https://makeyourmarkconsulting.com/the-fun-stuff/ Funnel to Freedom Quiz Absolutely Ads Course* my referral link Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr   3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School.  My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

Do you love your job but hate selling your services and products? This week’s guest challenges us to look at sales with a new mindset…open to possibilities.  Michelle Terpstra spent a decade working for 3 Fortune 500’s as a Sales Leader (yep! nearly 25,000 sales conversations and 2,100 sales presentations!). Although she loved sales, she found herself looking for more. That’s when she began her own online business teaching and coaching entrepreneurs in the art of selling and having fun doing it!  We’ll talk about four non-salesy ways you can get sales through networking. Plus Michelle leads us through a technique that can help you find your perfect client.  And if you’re an introvert…most of us behind the scenes people are, Michelle discusses assets you already possess that will help you rock your discovery calls if implemented correctly.  Michelle is passionate about sales and helping people get success. This is perfect for anyone ready to conquer those sales gremlins once and for all.  Make sure you download her How to Book More Discovery Calls from the DM in the links below.  This guide gives you three super easy steps to go from a DM to booking a discovery call without looking like the pushy salesperson.  How to show you’re vested in their success What is the one key ingredient you need to build a relationship How to make your DM standout and never get lost   Connect with Michelle Facebook Group: Hello to Closed: High Performance Sales Strategies for Entrepreneurs  YouTube: @salesuccessunplugged Instagram:  @themichelleterpstra Facebook: @themichelleterpstra Freebie: How to Book More Discovery Calls from the DM: https://michelleterpstra.com/dm/ Closer Bundle 20% off: FOLLOW UP Pipeline Management: https://michelleterpstra.com/pipeline-management-live-masterclass/    Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr   3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School.  My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services   

Search Engine Optimization - we all know what it is, but do we really understand its importance?  I’ll give you a hint → it means everything to an online business, and as a digital marketer you need to be able to beef up your client’s (or your own) SEO to attract the ideal audience.    Knowing how to do SEO well is a unicorn skill that will make both you and your clients $$.    That’s why I invited Brittany Herzberg to talk about SEO and client testimonials. She’s a holistic copywriter committed to helping her clients show up as the answer to a Googled question.  She’s also the epitome of a unicorn: a massage therapist/copywriter/SEO expert. Brittany combined her education and network in the healthcare world with her digital marketing SEO strategy skills and created her own niche of writing SEO copy that gets her healthcare clients found online.    It’s exactly what I teach my unicorns - take what you already know, add your newly acquired skills in digital marketing, and make money doing what you love!    Brittany fell into her SEO niche almost by accident when she did a deep dive into how and why her website drew so many people to her. She uncovered 3 eye-opening areas that made her stand out above others, and today she’s sharing them with us.    Be sure to grab her SEO Cheat Sheet and her Client Testimonials that Convert listed below.  1. The SEO Cheat Sheet breaks down what SEO is & how to do it simply — in a way that's repeatable. This guide walks you through: » basic keyword research » where to plug the keywords in on your web page Brittany’s Cheat Sheet is designed to be copied — so you have a reusable resource! 2. Client Testimonials that Convert: Client testimonials speak to the humans you want to help.  This guide will show you how:  » how to beef up your SEO efforts using quality testimonials on your site & social profiles  » the strategy to using client testimonials effectively  Master these two skills and charge more!   Connect with Guest Instagram: @brittany_herzberg Website: brittanyherzberg.com Download her SEO Checklist: brittanyherzberg.com/seo-basics-checklist Download her Client Testimonials: brittanyherzberg.com/how-to-client-testimonials  Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School.  My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

Let’s get organized! … with standard operating procedures Systems & workflow expert Nneka Roberts, founder of Sage Simple Solutions, is here to help us write an SOP in less than 5 minutes that your team will ACTUALLY use! She’s sharing her best tips when it comes to documenting the “rituals” behind your client’s online business – so that you can have a vacay, true sick leave and know that the business tasks will be completed… and nothing burns down without you. In this episode Nneka shares her tried-and-true SOP template so that you can apply this to your current clients’ and your own business. Nneka will explain SOPs are not meant to be lengthy, complex, and rigid… you also don’t need to give away your hard-earned proprietary information as a contract.  You’ll stand out as a unicorn when you understand the importance of SOPs and how to get this off your client’s plate. Nneka will teach you how to walk that balance or be a good teammate and protect yourself.  PS – If you have an analytical, orderly left brain this could be a whole VIP service for you to offer!  Take note of Nneka’s tip when it comes to WHO is really looking for this service and paying well for it.    Connect with Nneka Instagram: @sagesimplesolutions Facebook: @SageSimpleSolutions Website: https://sagesimplesolutions.com/ Download her Freebie SOP Template: https://sagesimplesolutions.com/sop-template   Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School.  My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

This week I’m chatting with Bret Shuford from CreativeLife Coach.    Bret is an openly - LGBTQ - working actor and content creator coach. He has performed, produced, choreographed, and directed dozens of Broadway, Regional, National tours, viral videos, television, and film productions from Wicked to the Wolf of Wall Street. He is also one half of the Lifestyle blog Broadway Husbands, with his husband Stephen Hanna.   As a certified life coach he has helped creatives all over the world move from imposter to influencer with the creative marketing map. He can help any creative with inconsistency in their business, experience greater impact and income through his private coaching. Bret has worked with colleges, universities, and corporations such as Disney and Marketing Impact Academy.    He is a highly sought after speaker and educator for professional creatives because he understands people and believes in nurturing an organic audience that is loyal. Bret also shows his clients how to live with impostor syndrome and succeed despite their fears.     Download Bret’s CreatiVisibility Map to help you go from Imposter to Influencer: http://impostertoinfluencermap.com    Connect with Bret Instagram: @bretshuford  Facebook: @bretshuford Freebie: Imposter to Influencer Map: http://impostertoinfluencermap.com   Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr   3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School.  My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

You’ve heard me say it many times before, and here it comes again: THERE IS SO MUCH WORK OUT THERE. Especially if you have social media savviness and can help clients: Design graphics Create and edit videos/reels Write copy Search for hashtags Publish their content Repurpose their content If you want to test out the waters and learn how to help clients with social media marketing, then you’re in the right spot. But I get it, it’s intimidating to go all in as a social media manager and feel like you’re responsible for EVERYTHING when you’re new, so I suggest dipping your toes into the water as a social media assistant.  This episode will help you with 4 steps to building out your social media services and becoming a well-paying, in-demand social media manager. If you already have the social media savviness, I can help you find work over in my Digital Marketing Workgroup. We post jobs and share referrals inside our community, and I’d love to help you book out your services and build a successful freelance business. Apply here  Blog Mentioned in the show: What is a Social Media VA Tools Mentioned in the show: Captivate.ai Repurpose.io Scheduling tools: Later, Smarter Queue, Sprout Social, Hubspot   Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr   3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School.  My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services