The Marketing Freelancer: Unicorns Unite

In this solo episode, I’m dishing out some more real talk on a topic that's been driving me bananas: the importance of instilling confidence in your clients. I've covered a lot of ground on this podcast, from being indispensable to avoiding ghosting, and even the power of kickoff calls. But now, let's talk about something that goes beyond typos and logos. Your branding isn't just about aesthetics– it's about how you behave, communicate, and show up for your clients.   Have you ever wondered why your clients aren't shouting your name from the rooftops or singing your praises? Well, you need to build up your reputation! I’m breaking down how to build and reinforce trust with your clients, even in the tiniest of moments. Instilling confidence in your clients is an ongoing process and it starts from the very first discovery call.  Remember: Every. Interaction. Matters.   Sponsored by UDMA Self-Study Course– Become a unicorn. Learn profitable, in-demand, digital marketing mechanics and tech tactics inside the Unicorn Digital Marketing Assistant School. Sign up for the UDMA Self-Study and start learning now!  Other Episodes Mentioned in the Show: Episode #113: How to Be an Indispensable Unicorn Episode #23: Clients Who Ghost and Why They Do It Episode #135: Client Kick-Off Calls for Virtual Assistants Episode #52: How Do You Know When It’s Time to Quit a Client?   Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr   3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

Have you just felt the energy sizzlin’ and making progress with one client while another feels like it’s slowing you down? In today’s solo episode, I share some real talk about the three types of clients you’ll see during your work as a freelance digital service provider. I don’t mean industry types of clients, but clients at different stages of the business.  As freelancers, we need to align with clients who have an investment mindset and are focused on long-term growth. You don’t want to get caught in situations where a client is stuck, isn’t moving forward, or they don't have the capacity for the work you're proposing. You need to know when it's time to move on and when you're not too big to do the work.   Sponsored by UDMA Self-Study Course– Become a unicorn. Learn profitable, in-demand, digital marketing mechanics and tech tactics inside the Unicorn Digital Marketing Assistant School. Sign up for the UDMA Self-Study and start learning now!  Links Mentioned in the Show Unicorns Unite podcast episode #142: Launch E-mail Strategy with Brittany McBean   Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr     3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills?  Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

Marketing is NOT sales and marketing is NOT just promotion. In this episode, we’ll dive into the strategies behind marketing and sales so you can understand the difference and know how they should work together. This will make you a better digital marketer. I know this podcast will help you understand the value of your services, step up into marketing roles without needing a four-year degree, and manage conversion and sales expectations of your clients.   Sponsored by The Unicorn Digital Marketing Assistant School self-study program – Can’t wait until October to start learning marketing services so that you can build a freelance business that utilizes your brain and make you money so that you can live out your dreams? Start building your dream life here.    Episodes Mentioned: Jenn Possick - Episode #143 Ashleigh Chanel - Episode #120 Tracie Patterson – Episode #136 Michelle Terpstra - Episode #119 AnDréa Pettingill - Episode #126 Links Mentioned: Article: What is a Social Seller VA?   Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills?  Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

Today's topic is handling clients with unrealistic expectations. As a digital marketing freelancer, dealing with clients who have unrealistic expectations can be a challenging and frustrating experience. In this solo pep talk episode, I discuss a rejection letter received by a workgroup member from a business owner who was overly focused on perfectionism. I break down how you’re allowed to see red flags during a discovery call and say no if it’s not a good fit. While it’s beneficial to have marketing assets as a freelancer, like a website and social media, you don’t have to have huge follower and engagement numbers. Clients need to look beyond superficial details and understand the value of adding a versatile digital marketer to their team.   Sponsored by The Virtual Writer with Michelle Hunter — an 8-week high-touch, intensive writing experience for virtual assistants to learn how to deliver highly-valued copywriting services and position themselves as a writing assistant and copywriter. Runs April 3-June 19, join the program here.   Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills?  Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

Why are we not raising our hands and putting our names in the hat for these jobs? There are so many jobs going unfilled. So here’s a little pep talk so you can see the value of what you bring to the table, even if you don’t meet all the requirements.   Sponsored by The Virtual Writer with Michelle Hunter — an 8-week high-touch, intensive writing experience for virtual assistants to learn how to deliver highly-valued copywriting services and position themselves as a writing assistant and copywriter. Runs April 3-June 19, join the program here. You can also save your seat Michelle’s Copy that Converts Clinic here.    Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills?  Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

Getting noticed today is easier than at any point in human history, but standing out is harder than ever. So let’s cover how to truly embrace your unique unicorn self and differentiate yourself in the market.  Today’s guest, Matt McWilliams, is a four-time affiliate manager of the year. He helps online business owners leverage the power of affiliate partners to grow their email lists and revenue… and he helps affiliate partners tap into a new stream of revenue. Matt got started only knowing the bare basics and built his very first affiliate program from scratch out of necessity – 18 months later his business was earning over a million dollars per month. Entrepreneurs and companies such as Tony Robbins and Dean Graziosi, Shark Tank's Kevin Harrington, Stu McLaren, Adidas, Ryan Levesque, Lewis Howes, Shutterfly, Michael Hyatt, and Jeff Walker have trusted Matt to run their affiliate programs and coach their teams. In this episode, Matt is covering a host of topics that help you monetize your true talents, stand out in a distraction-filled world and become a better digital marketing assistant. Listen for Matt’s valuable tips on: Four proven ways to differentiate yourself Keeping lead magnets quick and simple Questions to ask to get clarity on your passions and niche Tapping into existing relationships with your audience   Especially as a digital service provider, people aren’t going to wait around patiently for what you have to offer. You need to capture attention to get your message out into the world. Affiliate marketing at its core is building an audience who trusts your opinion and that’s why it’s a core module inside my Unicorn Digital Marketing Assistant School.    Grab your copy of Matt’s new book: Turn Your Passions into Profits* this is my referral link   Sponsored by The Virtual Writer with Michelle Hunter — an 8-week high-touch, intensive writing experience for virtual assistants to learn how to deliver highly-valued copywriting services and position themselves as a writing assistant and copywriter. Runs April 3-June 19, join the program here. You can also save your seat Michelle’s Copy that Converts Clinic here.      Connect with Matt McWilliams: Facebook: @MattMcWilliams Website: mattmcwilliams.com Download Freebie: Free report to find the top 100 affiliates in your industry Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills?  Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

Copywriting Series #6 Is your end goal to be an expert and NOT a worker bee? Then listen up. You have to be able to talk about your services in a way that attracts clients. And that’s the backbone of copywriting, and exactly why you need to invest time and energy into learning the marketing conversation.  It's not about blowing your own horn. It's about making your value clear and understood. And then standing in that value so that people want to pay you top dollar to do what you're really good at.  Our guest today — Michelle Hunter — will teach you how to articulate this value in writing. Michelle is a copywriter and content marketing strategist. For years she owned a successful six-figure creative agency with a virtual team where she helped clients refine their messaging, and write website and email copy. In this episode, she humbly brags about her $300/hr bill rate and 10k copywriting projects so that you can see the possibilities for yourself. But you won’t find her on social, because she recently took a cush corporate job as a Communications Director.   Listen to this episode to learn: The copywriting methodology that convinces people to do what you want (use these powers for good now!) How to communicate about your price & what to say if they think you’re too expensive Two keys to writing that you’ll have to conquer How to be confident that your copy converts   I know you’ll relish her honesty, and after listening, my hope is you’ll see this opportunity to better market your (and your clients’) services and run with it.    Sponsored by The Virtual Writer with Michelle Hunter — an 8-week high-touch, intensive writing experience for virtual assistants to learn how to deliver highly-valued copywriting services and position themselves as a writing assistant and copywriter. Runs April 3-June 19, join the waitlist here.   Links Mentioned in Show: Sign up for Michelle’s Copy that Converts Clinic - Live March 30 at 12 pm The Virtual Writer, save your seat now, class starts April 3 - only 20 spots available Previous Copywriting Episodes on Unicorns Unite: Client Testimonials & SEO with Brittany Herzber #118 Beat the Competition with Copywriter Amisha Shrimanker #88 Writing a Bestseller with Email Marketer Liz Wilcox #57 Cloning Brand Voices with Justin Blackman #36 Quiz Funnels & Copywriting with Chanti Zak #34   Connect with Michelle Hunter: Michelle is only on Linkedin and is more inactive than Mount Fuji  Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr   3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills?  Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

Copywriting Series #5 The popular persuasion principles used in sales copywriting can be used to convince people to buy a program that’s not the right fit or spend thousands of dollars they don’t have. As digital marketing assistants and specialists, we don’t want this for our clients or ourselves. It’s unethical, it’s bad for business, and it’s just gross.   That’s why copywriter Tarzan Kay is here to break down what she’s learned about coercive sales and email strategies since building her 7-figure copywriting business, and why she tore it all down. Tarzan Kay teaches email marketing skills to online businesses, digital course creators, and freelance service providers. She came up in her career writing copy for popular programs in the online marketing space, and very soon created her own programs teaching business owners how to write story-powered emails. Now she’s a leader in revealing how the use of Cialdini’s principles of persuasion can cause harm, especially in the coaching industry. She has now dedicated her work to undoing that harm, and teaching sales strategies that leave space for conversation and critical thinking. We are covering a lot in this episode from email marketing and sequences to storytelling sequences and style sheets. You’ll walk away with: The promo email you can’t live without Why inbox management is a crucial responsibility The data point that Tarzan evaluates the success of her nurture emails What should be in your client’s brand voice guide that you probably forgot Audio-email strategy Tarzan uses weekly How to be inclusive in your copywriting   You’ll want to listen to this episode so you’re in the loop on your client’s behalf. You can make sure they’re not using coercive copywriting and unconscious bias in their marketing. It really does start with us and the copy we put out; we can be leaders with our clients.   Sponsored by The Virtual Writer with Michelle Hunter — an 8-week high-touch, intensive writing experience for virtual assistants to learn how to deliver highly-valued copywriting services and position themselves as a writing assistant and copywriter. Runs April 3-June 19, join the waitlist here. Links Mentioned: Blog Post:  How Live Events Perpetuate the Cult of Online Business Book: The Artist’s Way by Julia Cameron* this is an Amazon affiliate link Book: Influence the Psychology of Persuasion by Robert Cialdini* this is an Amazon affiliate link Apply for the Digital Marketer’s Workgroup — a referral community for freelance marketers and assistants. Connect with Tarzan Kay Instagram: @tarzan_kay Website: tarzankay.com Get on her Email List: tarzankay.com/email Email Stars Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills?  Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

Copywriting Series #4   Laura “effing” Belgray is known for writing the only emails you’ll ever read. In a noisy digital age where open rates are dropping, lists are shrinking, and email inboxes are flooded and abandoned, Laura’s emails get the Holy Grail of opens and clicks. How does she do it?  By adding personality. Today, she’ll break down how to add personality to your copy (and your clients’) so that your subscribers, followers, and fans actually want to read your stuff. And buy too. Her writing tricks will help you stand out in the crowded marketplace of digital service providers and actually get your clients results. (And if your clients have success, you have success! Cha-ching!) Laura, founder of Talking Shrimp and co-creator of The Copy Cure, is a copywriting expert who helps entrepreneurs find the perfect words to express and sell what they do in a way that gets them paid to be themselves. Through her work with hundreds of clients (including online biggies like Marie Forleo and Amy Porterfield) she’s seen firsthand that putting “you” into your copy and all through your business is pure magic for getting people to love you up, share your ideas, and happily click your buy button. In addition to online types, Laura’s list of clients and credits include NBC, Bravo, HBO, TBS, Fandango, and many, many more. So if you watch TV -- and don’t skip the commercials -- you've probably seen her words on air. Listen and learn as Laura shares: How to write emails that actually get opened Her method to recycling previous popular emails Why Active Campaign is on her hitlist (kidding, not kidding) The most important email to have in every launch 5 tips for writing subject lines that get the open Her strategies behind writing preview text The story behind her disclaimer text And most importantly, Laura gives solid advice for jumping into the copywriter role when you’re new and organizational hacks to operating behind the scenes as a digital marketing assistant for a “nightmare” client like Laura. Make sure you preorder her new book “Tough Titties,” which comes out June 13. She calls it the “late bloomer’s coming of age” and her husband calls it “Loser Sex in the City”.  Sponsored by The Virtual Writer with Michelle Hunter — an 8-week high-touch, intensive writing experience for virtual assistants to learn how to deliver highly-valued copywriting services and position themselves as a writing assistant and copywriter. Runs April 3-June 19, join the waitlist here. Links Mentioned in the show: Grab your seat at The Digital Marketer’s Roundtable: Launch Manager Edition — we’ll have a live panel discussion of marketing experts to talk about the client work that goes into launches. It’s $97 and happens Tuesday, March 14 at 12pm est.  Connect with Laura Belgray: Instagram: @laurabelgray Facebook: @talkingshrimp Website: talkingshrimp.com Download her Story Goldmine Download her 33 Non-Sucky Subject Lines Pre-Order Her Book “Tough Titties” Inbox Hero: Email Copywriting Course The Copy Cure join the waitlist Laura’s Welcome Sequence Workshop: coming soon Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills?  Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

Copywriting Series #3 If you’re holding on to all the copywriting questions: What to charge? Where to find clients? How to get started? What to focus on first? What niche to pick? And you’re wondering how to get started with copywriting services, then this podcast episode you need to listen to. Whether you’re looking for a side hustle or full-time income replacer, today’s advice covers it all. Copywriting is a lucrative in-demand service, even with the introduction of AI writing tools. That’s because strong copy sets brands apart. And yet finding skilled copywriters is a challenge for most business owners. It’s not an oversaturated job market at all, so if you’re thinking about leaning into your writing talent, this is the equivalent of the California gold rush for you. Let’s dive into how to build a copywriting business. Today I’m chatting with copywriter Amy Leisner about how to build a successful copywriting business and what she’s learned since growing her six-figure copywriting agency. Amy is a copywriter and online marketing strategist for A18 Media – a copywriting agency that specialized in sales and social media copy for spiritual coaches. She’s also a valued member of my Digital Marketer’s Workgroup - a referral community and membership for freelance marketers who are *so* ready to have schedule freedom and get paid well for work they love. Listen in so you learn Amy’s tips on: Pricing & where to find industry rates Client Acquisition Positioning away from an employee Gaining copy confidence When to specialize Who would make a successful copywriter Amy’s business is solid gold. (Quite honestly, her advice applies to anyone starting a digital service or virtual assistant business.) I hope this episode inspires you to jump in, proclaim the job title of copywriter and start getting paid to write. Sponsored by The Virtual Writer with Michelle Hunter — an 8-week high-touch, intensive writing experience for virtual assistants to learn how to deliver highly-valued copywriting services and position themselves as a writing assistant and copywriter. Runs April 3- June 19, join the waitlist here. Links Mentioned: Grab your seat at The Digital Marketer’s Roundtable: Launch Manager Edition — we’ll have a live panel discussion of marketing experts to talk about the client work that goes into launches. It’s $97 and happens Tuesday, March 14 at 12pm est. Apply here for the Digital Marketer’s Workgroup, enrollment opens March 19 Book Recommendation: The Surrender Experiment by Michael Singer* this is an Amazon affiliate link Copywriting Pricing Guides in the 2023 State of the Industry The Copywriter Club Podcast Connect with Amy Leisner: Instagram: @amyleisner Facebook: @copywritinggirlsclub Website: A18media.com Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketer's Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community   >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services