The Marketing Freelancer: Unicorns Unite

Whether you’re attending a virtual mixer or an in-person conference, the fortune is in the follow-up.   This is how you keep the energy, excitement, and connection happening long after the chairs have been folded or the zoom room closed. Your new connection may not be the client who is going to hire you, but maybe someone in their circle will. You never know. But to get there you need to nurture and develop this connection into a relationship.   We don’t want to fade away. Networking follow-up will keep you, your business, and your services top of mind. So when the time comes, your name will be the one referred.   This episode covers four easy tactics for keeping the relationship going, even if you’re an introverted digital service provider or virtual assistant.   These tactics will result in others helping and supporting you, so when the time comes you can be clear on what you need, who you work with, and what services you do.    You got this!   Links Mentioned in this Episode Apply for the Digital Marketing Workgroup here Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

Signing that first virtual assistant client is the biggest hurdle to jump over in your service-based business. Once you do, your confidence will soar, you’ll gain experience and it will be so much easier to sign more clients. But how do you stand out from the sea of applicants all competing for the same virtual position? Today’s conversation will provide valuable insight into the hiring process and how to make sure you move on to the next phase. Email Marketer Allea Grummert, owner of Duett, recently hired several contractors for her growing email marketing agency and reached out to me with her insights. She was shocked at how many people didn’t follow through with directions. She wondered if she was doing something wrong especially when it came to her test simple project and what the freelancer culture was really like. After messaging each other, we decided that every single virtual assistant, marketing assistant, and service provider needs to hear this conversation. Here’s what to do … and what not to do.  Also, take note of how she upleveled one of her own and what this virtual assistant did to get promoted. If you love this episode and you’re looking for clients, apply for the Digital Marketing Workgroup here.  Make sure you hit subscribe and even better if you leave us a review!   Links Mentioned in the Show Episode 76: Welcome Sequences with Copywriter Allea Grummert Apply for the Digital Marketing Workgroup   Connect with Allea Grummert: Website: https://www.duett.co  Instagram: @alleagrummet   Facebook: @duettco   If you want to join Allea’s next roundtable to talk about email marketing or get any of her freebies: https://www.duett.co/roundtable   Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr   3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services  >>> Take the Quiz to Discover your Digital Dream Job  

Humans love stories. We are attracted to them for pure survival’s sake!   But storytelling is also crucial for our marketing content. Yes, stories have the ability to empower and change the world, but they also bring about brand awareness and sales.   That’s why storyteller Catherine Nikkel is here to help us embrace storytelling in our freelance client work and create TRUE content.    Catherine is a content creator, ghostwriter, author and Mindful Media founder. She specializes in helping CEOs, entrepreneurs, and influencers create copy that engages and converts. Her work has appeared in Forbes, Huffington Post, Yahoo!, Authority Magazine, Thrive Global, and more.   In this Unicorns Unite episode we’ll learn: Her #1 switch for better, more relatable stories How to begin all stories no matter what format: email, blog or FB post Her proven TRUE storytelling framework The one thing we have to have in every story – hint: it’s a little bit of “E”, but not the hallucinating kind. Her tip for pulling the good stories out of our clients What our clients need to know before they start How we can double down on your own storytelling strengths    This episode will help if our clients are struggling with what they should be sharing and how we get those stories out of them.   And as with almost every episode of this podcast… it’s very META. Everything we learn here today with Catherine, we need to apply stories to our own business.   Enjoy!     Connect with Catherine Nikkel Facebook:  @Catherine.Nikkel Website: www.catherinenikkel.com Take the Quiz: What kind of content creator are you? The Simple Story Setup — only $97 Free 5-Part Content Repurposing Video Series: The Content Experience   Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr   3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School.  My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help , apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management Workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services  >>> Take the Quiz to Discover your Digital Dream Job  

What burns me? Those get-rich-quick Tiktok VA Coaches who sell the fact that new virtual assistants could be making $50-75/hr. They get them in the door selling them the dream and then don’t actually teach the hard implementation skills. And that high rate is not at all what someone new on the scene is making. So back to reality and the world I live in. You gotta start in the mailroom and work your way up. So here’s three tips for raising your rates as a digital marketing assistant.Inside this episode, you’ll get tips on: Signs your rates and services are off What to say in discovery calls to communicate your worth Shifting into value-based pricing Creating your own credibility factor How to know when you’re ready to specialize Why unicorns DMAs are different How to make admin skills more valuable  Plus a bonus tip that all the successful freelancers “get”. Especially, listen if you’re not booked out and wondering if your rates are on par, then this episode is for you! Links Mentioned: Enroll now in the Unicorn Digital Marketing Assistant School Episode 112: How to Raise Your Rates as a Virtual Assistant 3 ways we can work together:  Get enrolled in the Unicorn Digital Marketing Assistant School.  My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help, apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management Workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community   >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services >>> Take the Quiz to Discover your Digital Dream Job 

Have you heard the advice that it takes 2 things to grow a business: time and money? You have to have a combination of both as fuel to a business. You can use money to speed things up and save you time.    Well as digital service freelancers, we kinda get out of the “have to have money” to start paradox. As virtual assistants, there’s a very low startup cost for us because we’re using our brains to create and do the work. Instead of money though, we need hard skills.    Skills can speed up what we charge and the time in grade it takes to be successful. But there’s one other thing that is pure gasoline to your freelance business: your network.   If you get these two things in place: you will grow 10x.   (And not make the same mistakes I did for years.)   This episode dives deeper into these two growth factors and shows you the winner’s path to running a profitable, successful freelance business. Enjoy!   Sign up for Pricing & Services Workshop: Make a Living on Your Own Terms. We have 3 live sessions to choose from (Oct. 12, 13 & 15)  to help you take your skillset into the online space, create profitable packages, and position yourself to book out solid. Watch out! The Unicorn Digital Marketing Assistant School opens Oct. 12!   Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School.  My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

Only 30 months ago, she didn’t know tech. She didn’t know marketing. She wasn’t even “on” social media. She had never freelanced. And yet here Allison Riesgaard is now working full-time in a 7-figure business as the right-hand woman, content manager and team manager. How’d she do it? What can you learn from her story? If you’ve been the central caregiver in your family, if you had to sacrifice your career as a military spouse, if you’ve been wanting to turn your brain on again... this freelancer journey episode is for you. Pay attention. Allison has so much advice and encouragement to share. I have been trying to get this introvert & business sidekick phenom on my show for two years. And she finally said yes. So this episode is a massive deal. You'll learn: What she did to get started How she worked her way up Why this freelance position is ideal for a mom of special needs children The hidden skills she uncovered along the way What she wishes she would have done from Day 1 And there may be a coaching moment or two sprinkled in! This is not one of those cliche’ IF SHE CAN DO IT, YOU CAN DO IT stories.  Allison’s story is unique and powerful. With zero prior experience and total apprehension, worked her way up from virtual assistant to manager level.  Allison’s decision to take the Unicorn Digital Marketing Assistant School has given her family increased financial stability, schedule freedom and unimagined personal growth. I’m so honored she was willing to come on the show and share. This is a real treat.    Happening Soon: Sign up for the Pricing & Packages Webinar: Make a Living On Your Own  Connect with Allison Her Stagnant Facebook: @personalally Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School.  My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

I get asked these questions all the time:  Where can I find clients? How do I find clients?  And the answer is so simple, and it's what I tell my students in my Unicorn Digital Marketing Assistant School to use all the time.  We live in a self-centered world where everyone is posting pictures on social media. It’s all about how things look. Everyone is telling the world about what they can do and how cool their lives are. Sometimes it seems like every single person is doing the same thing. Not only in life, but also at work. You feel you can’t stand out, but there’s something you can do to change that. Ask this one question to help you stand out above all the competition whether you’re a new digital marketing assistant or already have one client.  Add in your current skillset, sweet spot, and the right magical words - you’re on the way to success.   You’ll want to take notes as I give you the easiest way to get attention and share 2 bonus questions to use specifically for those who already have a client or two and want to add more quickly.   Podcast episodes mentioned in this episode: Episode #111: How to Get Noticed in FB Groups as a Virtual Assistant Episode #127: How She Quit Her 9-5   Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr   3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

SIGN UP FOR THE LIVE VA TRAINING & INFOSESSION! Ready to quit your day job and start working from home? Listen to one unicorn's advice on how to set yourself up for success.  Marci Sanders is a member of my Digital Marketing Workgroup who also recently graduated from the Unicorn Digital Marketing Assistant School. She’s got a corporate background, loves to travel, and wanted a way to work remotely on her terms.  Instead of transforming her corporate skills (she wrote SOPs) into freelance work, Marci decided at age 48 to embark on a new path to achieve her goal of traveling full-time. She offered email marketing services as a side hustle to her full-time corporate job.  In this episode, Marci talks about her freelancer/business owner journey, how she got started, and how she markets herself to find more clients. She shares why even with her email marketing experience she knew she needed extra help if she wanted to go full-time remotely. That’s when she realized she needed a mentor who could help her get to that level.  Listen closely to Marci’s advice on: Finding the right mentor for you - why she picked UDMA School Advice on setting your quitting day deadline - and making it stick What she’d do differently if doing it again - learn from her mistakes Why the Digital Marketing Workgroup continues to support her success This is perfect for experienced and new DMAs who want to add to their current skillset, market to the right audience, and fast-track their path.  Enjoy! Connect with Marci: Instagram: @marci.r.sanders Facebook: @marcisanders Website: marcisanders.com   Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab  Instagram: @emilyreaganpr  Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

SIGN UP FOR THE LIVE VA TRAINING & INFOSESSION! I remember when AnDréa Pettingill first sent me a DM - she was an accidental freelancer who started offering her services at a ridiculously low rate. As a nail salon business owner, she was looking for work that gave her the flexibility to be at home with her two kids. (And paid just as well as her high-end nail services.) This is Dréa’s freelancer start-up story; it’s packed full of advice about starting something new and being ok having multiple passions …and even switching up businesses. Since taking the Unicorn Digital Marketing Assistant School, she has more than doubled her rates, and already hit her starting income goal and paid off her initial investment. The cool thing? It’s up from here. If you can take action like Dréa did you can be building something bigger than your expectations. You just don’t know until you start.  Listen for Dréa’s advice on raising your rates, and how to go above and beyond for your clients (and why that will pay off in more ways in the long run). Enjoy! Join me Live: How to Become a Virtual Assistant Infosession & Online Job Fair on Thursday, Sept. 29 at 12pm est  Learn about: Online virtual roles and job titles Services to offer What you need to start a business How to get started with zero experience Sign up here.   Connect with AnDrea Pettingill Instagram:  @Andrea.digitalcocreative Facebook: Andrea.DigitalCoCreative Website: instagram.com/andrea.digitalcocreative   Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

SIGN UP FOR THE INFOSESSION + VA TRAINING HERE.  I’ve been in this business long enough to hear many limiting beliefs about why we can’t succeed working in digital marketing. Problem is, those same limiting beliefs will hold us back from trying anything new.  In this post-pandemic world, more people want to work from home and control their own income and work schedule. Corporate managers, SAHMs, teachers, brick-and-mortar shop owners. Yet only a handful ever take the action to adapt and change. Why?  Today I want to talk about how to deal with the one mindset that stops many people from being successful or not starting at all. Find out:  Why second career starters succeed How to this one soft skill will get you hired at any age How to use age and experience to your advantage If you’re not 20, don’t dance on TikTok, but know you can help online business owners then this episode is for you.  Thanks for listening. Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School.  My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services