

The Marketing Freelancer: Unicorns Unite
Emily Reagan | Digital Marketing Virtual Assistant
Welcome to The Marketing Freelancer: Unicorns Unite—the podcast for ambitious marketing freelancers ready to master the art of marketing services, get booked out with premium clients, and build a thriving, well-paid freelance business. You'll learn how to own your unique Unicorn talents and confidently charge for the results you deliver!
I’m Emily Reagan, your host, freelance marketing coach, and founder of the Unicorn Digital Marketing Assistant School and Digital Marketer's Workgroup. On this show, I’m sharing the skills, strategies, and mindset shifts you need to elevate your game as a marketing service provider.
Each episode is packed with actionable insights:
>Master marketing services like funnels, email campaigns, and launches to stand out in a crowded market.
>Learn how to market yourself, pitch with confidence, and secure premium rates for your expertise.
>Hear real stories from freelancers who have scaled their businesses, showing you what’s possible when you own your worth and aim higher.
>Get tips on managing clients, positioning yourself as an indispensable expert, and navigating the freelance world like a pro.
This isn’t about starting out—it’s about leveling up. If you’re ready to move past basic admin tasks, own your unique brilliance, and command the rates you deserve, you’re in the right place.
Let’s build a business that lights you up, pays you well, and makes an impact.
🎧 Subscribe now and start transforming your freelance marketing career!
I’m Emily Reagan, your host, freelance marketing coach, and founder of the Unicorn Digital Marketing Assistant School and Digital Marketer's Workgroup. On this show, I’m sharing the skills, strategies, and mindset shifts you need to elevate your game as a marketing service provider.
Each episode is packed with actionable insights:
>Master marketing services like funnels, email campaigns, and launches to stand out in a crowded market.
>Learn how to market yourself, pitch with confidence, and secure premium rates for your expertise.
>Hear real stories from freelancers who have scaled their businesses, showing you what’s possible when you own your worth and aim higher.
>Get tips on managing clients, positioning yourself as an indispensable expert, and navigating the freelance world like a pro.
This isn’t about starting out—it’s about leveling up. If you’re ready to move past basic admin tasks, own your unique brilliance, and command the rates you deserve, you’re in the right place.
Let’s build a business that lights you up, pays you well, and makes an impact.
🎧 Subscribe now and start transforming your freelance marketing career!
Episodes
Mentioned books

Mar 7, 2023 • 1h 9min
#148 How to Add Your Personality to Your Copy with Laura Belgray
Copywriting Series #4 Laura “effing” Belgray is known for writing the only emails you’ll ever read. In a noisy digital age where open rates are dropping, lists are shrinking, and email inboxes are flooded and abandoned, Laura’s emails get the Holy Grail of opens and clicks. How does she do it? By adding personality. Today, she’ll break down how to add personality to your copy (and your clients’) so that your subscribers, followers, and fans actually want to read your stuff. And buy too. Her writing tricks will help you stand out in the crowded marketplace of digital service providers and actually get your clients results. (And if your clients have success, you have success! Cha-ching!) Laura, founder of Talking Shrimp and co-creator of The Copy Cure, is a copywriting expert who helps entrepreneurs find the perfect words to express and sell what they do in a way that gets them paid to be themselves. Through her work with hundreds of clients (including online biggies like Marie Forleo and Amy Porterfield) she’s seen firsthand that putting “you” into your copy and all through your business is pure magic for getting people to love you up, share your ideas, and happily click your buy button. In addition to online types, Laura’s list of clients and credits include NBC, Bravo, HBO, TBS, Fandango, and many, many more. So if you watch TV -- and don’t skip the commercials -- you've probably seen her words on air. Listen and learn as Laura shares: How to write emails that actually get opened Her method to recycling previous popular emails Why Active Campaign is on her hitlist (kidding, not kidding) The most important email to have in every launch 5 tips for writing subject lines that get the open Her strategies behind writing preview text The story behind her disclaimer text And most importantly, Laura gives solid advice for jumping into the copywriter role when you’re new and organizational hacks to operating behind the scenes as a digital marketing assistant for a “nightmare” client like Laura. Make sure you preorder her new book “Tough Titties,” which comes out June 13. She calls it the “late bloomer’s coming of age” and her husband calls it “Loser Sex in the City”. Sponsored by The Virtual Writer with Michelle Hunter — an 8-week high-touch, intensive writing experience for virtual assistants to learn how to deliver highly-valued copywriting services and position themselves as a writing assistant and copywriter. Runs April 3-June 19, join the waitlist here. Links Mentioned in the show: Grab your seat at The Digital Marketer’s Roundtable: Launch Manager Edition — we’ll have a live panel discussion of marketing experts to talk about the client work that goes into launches. It’s $97 and happens Tuesday, March 14 at 12pm est. Connect with Laura Belgray: Instagram: @laurabelgray Facebook: @talkingshrimp Website: talkingshrimp.com Download her Story Goldmine Download her 33 Non-Sucky Subject Lines Pre-Order Her Book “Tough Titties” Inbox Hero: Email Copywriting Course The Copy Cure join the waitlist Laura’s Welcome Sequence Workshop: coming soon Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr Facebook: @emilyreaganpr 3 ways we can work together: Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

Feb 28, 2023 • 1h 1min
#147 How to Build a Freelance Copywriting Business with Amy Leisner
Copywriting Series #3 If you’re holding on to all the copywriting questions: What to charge? Where to find clients? How to get started? What to focus on first? What niche to pick? And you’re wondering how to get started with copywriting services, then this podcast episode you need to listen to. Whether you’re looking for a side hustle or full-time income replacer, today’s advice covers it all. Copywriting is a lucrative in-demand service, even with the introduction of AI writing tools. That’s because strong copy sets brands apart. And yet finding skilled copywriters is a challenge for most business owners. It’s not an oversaturated job market at all, so if you’re thinking about leaning into your writing talent, this is the equivalent of the California gold rush for you. Let’s dive into how to build a copywriting business. Today I’m chatting with copywriter Amy Leisner about how to build a successful copywriting business and what she’s learned since growing her six-figure copywriting agency. Amy is a copywriter and online marketing strategist for A18 Media – a copywriting agency that specialized in sales and social media copy for spiritual coaches. She’s also a valued member of my Digital Marketer’s Workgroup - a referral community and membership for freelance marketers who are *so* ready to have schedule freedom and get paid well for work they love. Listen in so you learn Amy’s tips on: Pricing & where to find industry rates Client Acquisition Positioning away from an employee Gaining copy confidence When to specialize Who would make a successful copywriter Amy’s business is solid gold. (Quite honestly, her advice applies to anyone starting a digital service or virtual assistant business.) I hope this episode inspires you to jump in, proclaim the job title of copywriter and start getting paid to write. Sponsored by The Virtual Writer with Michelle Hunter — an 8-week high-touch, intensive writing experience for virtual assistants to learn how to deliver highly-valued copywriting services and position themselves as a writing assistant and copywriter. Runs April 3- June 19, join the waitlist here. Links Mentioned: Grab your seat at The Digital Marketer’s Roundtable: Launch Manager Edition — we’ll have a live panel discussion of marketing experts to talk about the client work that goes into launches. It’s $97 and happens Tuesday, March 14 at 12pm est. Apply here for the Digital Marketer’s Workgroup, enrollment opens March 19 Book Recommendation: The Surrender Experiment by Michael Singer* this is an Amazon affiliate link Copywriting Pricing Guides in the 2023 State of the Industry The Copywriter Club Podcast Connect with Amy Leisner: Instagram: @amyleisner Facebook: @copywritinggirlsclub Website: A18media.com Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr Facebook: @emilyreaganpr 3 ways we can work together: Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketer's Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

Feb 21, 2023 • 45min
#146 The 5 C’s of Copywriting with Kim Kiel
Copywriting Series #2 The 4 C’s Copywriting Formula is a checklist you can use to edit any piece of copy and make sure it covers all the markers of great copy. But did you know there’s a 5th “C” you should be paying attention to? This is especially important in this day and age when you’re trying NOT to be like the pushy, unethical, bad-for-business bro marketers. In the second episode of my podcast series all about copywriting, we learn from Kim Kiel, a direct response strategist and founder of the boutique copywriting agency Kim Kiel Copy. With 15+ years of writing multi-6-figure campaigns for small businesses and nonprofits, Kim helps brainy brands and experts share their gifts and positive impact with the world. She has a knack for instantly capturing a client’s voice and writing elegantly persuasive copy. Today, Kim covers the 5 C’s of copywriting, to help you step up your game and confidence when it comes to writing conversion copy. Pay attention and pick up Kim’s tips on: How digital marketing assistants can set their clients up to work with copywriters Transitioning out of a 9-5 career into a contractor Using copywriting formulas to banish the blinking cursor Resources Kim used to learn copywriting Her #1 tip for writing copy for your own business After listening to this episode, you’ll be inspired how Kim started her freelance copywriting business, made her previous annual salary her new monthly income, and empowers YOU to take action being a copywriter. Enjoy! Sponsored by The Virtual Writer with Michelle Hunter — an 8-week high-touch, intensive writing experience for virtual assistants to learn how to deliver highly-valued copywriting services and position themselves as a writing assistant and copywriter. Runs April 3- June 19, join the waitlist here. Connect with Kim Kiel: Instagram: @kim_kiel_copy Facebook: @KimKielCopy Website: www.kimkiel.com Download her freebie: Magnetic Copy that Attracts & Sells Kim’s Podcast: ill communication Links Mentioned in the show: Grab your seat at The Digital Marketer’s Roundtable: Launch Manager Edition — we’ll have a live panel discussion of marketing experts to talk about the client work that goes into launches. It’s $97 and happens Tuesday, March 14 at 12pm est. The Story Stripdown with Marisa Corcoran, Episode #145 The Codex Persona Book: The Copywriter’s Handbook by Rober W Bly* affiliate link Book: Words that ell by Richard Bayan* affiliate link Cloning Brand Voices with Field Marketer Justin Blackman, Episode #36 Emily's List of Recommended Copywriting Books Click here to see my list of recommended Copywriting Books for Digital Marketing Assistants to skill up, provide better services and charge more. Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr Facebook: @emilyreaganpr 3 ways we can work together: Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

Feb 14, 2023 • 53min
#145 The Story Stripdown with Marisa Corcoran
Copywriting Series #1 As a digital marketing unicorn, you know it’s important to use stories in your content. But what happens when you’re in that moment, staring at a blank google doc, waiting for inspiration? That moment when you need content and you can’t think of a good story… Stories have been around for thousands of years. Stories make it more likely for our brains to absorb teachable moments. When it comes to marketing, potential buyers are trying to answer two key questions: Do you have what I want and are you the person I want to do business with? Stories help us highlight the “slice of life” moments that build a connection with your audience. In the first episode of my series all about Copywriting, I’m sitting down with CEO and Founder of the Copy Confidence Society, Marisa Corcoran. In addition to writing the words that get landing pages converting at 60% (or higher!) and crafting personality-filled emails, Marisa helps coaches and creatives craft their uncopyable message. Marisa is here to teach us how to “strip down” a story, or reverse engineer your storytelling. Tune in to this episode so the next time you’re stuck waiting for inspiration you have a proven formula for a winning story! 📣Sponsored by The Virtual Writer with Michelle Hunter — an 8-week high-touch, intensive writing experience for virtual assistants to learn how to deliver highly-valued copywriting services and position themselves as a writing assistant and copywriter. Runs April 3 - June 19, join the waitlist here. 👉Connect with Marisa Instagram: @mtoni Facebook: @thecopychat Website: MarisaCorcoran.com Download Freebie: MarisaCorcoran.com/subjectlines Leave them Wanting More Masterclass: marisacorcoran.com/masterclass 🔗Links Mentioned in the show: Grab your seat at The Digital Marketer’s Roundtable: Launch Manager Edition — we’ll have a live panel discussion of marketing experts to talk about the client work that goes into launches. It’s $97 and happens Tuesday, March 14 at 12pm est. 📚Emily's List of Recommended Copywriting Books: Click here to see my list of recommended Copywriting Books for Digital Marketing Assistants to skill up, provide better services and charge more. 📲Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr Facebook: @emilyreaganpr 👩💻3 ways we can work together: 1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. 2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. 3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

Feb 7, 2023 • 37min
#144 Launch Retrospectives with Becky Rubenstein
Launch Series #5What’s the best way to get the lessons learned from a launch and have an actionable improvement plan for next time? Answer: a retrospective. Retrospectives are meetings held after a launch to discuss what happened internally during the launch planning, release, and promotional phases.If you run an online business and are bringing together a team for product, event or course launches, retrospectives are a crucial opportunity to get everyone together in the same Zoom room to discuss what happened.If you’re hiring and working with remote freelancers—people who are independent thinkers and prioritize flexible schedules—it's especially important to create a work culture of open communication, honesty, and continuous improvement.I’m here with guest Becky Rubenstein to wrap up my Launch series on Unicorns Unite with a very important element of a successful launch: the Retrospective or debrief.Becky is a brand strategist and content creator who believes work should be meaningful and human-centered.After recovering from corporate burnout, Becky launched a freelance business helping women-led entrepreneurs and organizations tell their stories so they can build the businesses of their dreams. She also helps solopreneurs ready to scale create healthy remote team processes.Becky shares how retrospectives benefit business owners and their teams. Tune in to this episode and learn how to:Increase team productivity by 25%Create a culture of open communication, honesty, and continuous improvementBuild trust and better working relationships with remote teams of freelancersIf you're following my grassroots approach and you’re working your way up to Launch Manager, launch retrospectives are another powerful tool you can bring to the table to help your client reach their business goals while you embrace a leadership role. Don’t miss this episode of Unicorns Unite, the last episode in my series all about Launches!Sponsored by Braden Drake’s Contract Club. Get access to a solid client services agreement and everything you need to know about contracts to protect yourself and look professional.Links Mentioned in this Episode:Apply for the Digital Marketer’s WorkgroupDownload the Roadmap to Launch ManagerConnect with Becky:Instagram: @beckyrubensteinFacebook: @beckyrubensteinWebsite: https://www.beckyrubenstein.com/Download Freebie: https://www.beckyrubenstein.com/retrospectiveConnect with Emily:Facebook Community: Emily’s Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook: @emilyreaganpr 3 ways we can work together: Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked outGot the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community.>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

Jan 31, 2023 • 49min
#143 Facebook Ads for Launches with Jenn Possick
Launch Series #4Let’s face it: ads can be scary. There is no exact equation with ads where what you put in, you get out. You don't know what's gonna happen with your money (or your client’s money!). This is why I invited Ads Manager and “The Ads Maven”, Jenn Possick, to join me on Unicorns Unite.Jenn is an expert when it comes to Facebook and Instagram Ads. She’s doing this work for her clients, she’s in the weeds, and she knows what’s working and what’s not working.When it comes to launching, ads can be a powerful list-building tool and help fill up our clients’ launch events with a fresh audience.In this episode, Jenn shares:Her minimum recommended monthly ads budget (and what she recommends for a launch budget)What content makes the most successful adsThe biggest challenges clients have with ads (hint, hint: it’s probably not what you think!)If you are ready to learn all about Facebook and Instagram Ads and get clarity on what your clients need to be doing for success, this is the episode for you. Learn from someone who's in there, who knows what's going on, who stays up to date with the constant changes from Meta; a true expert in the day-to-day of ads, Jenn Possick!While you’re here hit subscribe so you don’t miss out on the next (and final!) episode of this Launching Podcast Series: post-launch debrief. Sponsored by Braden Drake’s Contract Club. Get access to a solid client services agreement and everything you need to know about contracts to protect yourself and look professional.Roadmap to Launch ManagerListen and learn! Then be sure to download my new freebie Roadmap to Launch ManagerConnect with Jenn: Instagram: @jennpossickFacebook Community: The Ads Maven CommunityWebsite: jennpossick.comHer Course: Launch FuelDownload Freebie: Skyrocket Your Email List Training Links Mentioned in Show:My Guide: Roadmap to Launch ManagerJenn’s Top 3 Landing Page FixesApply to join the Digital Marketer's Workgroup How to Become A Launch Manager, Episode 140 Pre-Launch Marketing Strategy with Brenna McGowan, Episode 141 Launch E-mail Strategy with Brittany McBean, Episode 142 Connect with Emily:Facebook Community: Emily’s Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook: @emilyreaganpr 3 ways we can work together: 1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

Jan 24, 2023 • 1h 9min
#142 Launch Email Strategy with Brittany McBean
Launch Series #3Ok, unicorns, I’m delivering another powerful episode this week all about launch emails.What if I told you that most of the sales and conversion wisdom we learned from the marketing gurus (and recommend to our clients) is no longer matching the voice of the customer? This is huge for you and your clients.Conversion copywriter and launch funnel strategist, Brittany McBean, is my guest this week and she spends most of her time listening to the voice of the customer for her clients. In other words, she knows what people want…In this episode of Unicorns Unite, Brittany shares the SIX emails you need for a launch email strategy that:Gives the audience the information they need to make a confident decisionDoesn’t result in high refund rates after the cart closesEmpowers the buyer (and drops the manipulative sales tactics of the past)This kind of “insider knowledge” is exactly what will help you to show up as a unicorn in your next client launch. Tune in and help your clients develop winning launch email strategies that ultimately result in better profits for their businesses.Roadmap to Launch ManagerListen and learn! Then be sure to download my new freebie Roadmap to Launch Manager. While you’re here hit subscribe so you don’t miss out on the next episode of this Launching Podcast Series. Next up: launch ads then post-launch debrief. Sponsored by Braden Drake’s Contract Club. Get access to a solid client services agreement and everything you need to know about contracts to protect yourself and look professional.Connect with Brittany McBean:Brittany’s YouTube ChannelInstagram: @brittanylmcbeanFacebook: @brittanylmcbeanBrittany’s Website Download Her Freebie: Nine Ways to Write More Better Links Mentioned in Show: Download the Roadmap to Launch Manager Brittany’s Freebie: Nine Ways to Write More Better Apply for our Digital Marketer's WorkgroupBehind the Launch — a free mini audio summit with top marketing experts (including me!) will give you the behind-the-scenes of what’s working with launches NOW. Happening Jan 23-27. Connect with Emily:Facebook Community: Emily’s Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook: @emilyreaganpr3 ways we can work together: Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked outGot the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

Jan 17, 2023 • 52min
#141 Pre Launch Marketing Strategy with Brenna McGowan
Launch Series #2One of the worst feelings in the online space is hitting publish on a new sales page and hearing crickets.No mad rush of enrollments. No payment notifications. No one buying. Nada.Unfortunately, it happens all the time. Yes, zero-sale launches are a rite of passage and a “fail-forward” moment for entrepreneurs to get better with their offers and messaging. But we’d like to skip to the good part where launches actually get people buzzing with excitement, grow an email list, and generate a surge of sales.So here’s how digital marketing assistants can help their clients avoid launch cricketville: Plan.No surprise to you, if you’ve listened to the first episode of this Launching Podcast Series, planning is crucial. (Check out #140 I talk about being a Launch Manager. The rest of the series is coming next!)Today’s guest, copywriter and pre-launch strategist, Brenna McGowan is here to help us make a solid, high-converting pre-launch plan.Listen for Brenna’s gems on:How long to plan your launch runway so it worksThe 3 biggest mistakes online business owners make when launchingWhy it’s crucial to attract the right, fit & ready buyerHer 4A framework to why prelaunches work so wellHow virtual digital marketing assistants can help in a client’s prelaunchYou’ll walk away convinced of the power of prelaunch and knowing where to start with your pre-launch content. It’s not easy, but the work will pay off.Download: Launch Manager GuideBe sure to download my new freebie Roadmap to Launch ManagerWhile you’re here hit subscribe so you don’t miss out on the next episode of this Launching Podcast Series. We’ll cover launch promotion, ads, prep-launch strategy and launch debrief. Sponsored by Braden Drake’s Contract Vault. Get access to a solid client services agreement and everything you need to know about contracts to protect yourself and look professional. Links Mentioned in this Show:Behind the Launch — a free mini audio summit with top marketing experts (including me!) will give you the behind-the-scenes of what’s working with launches NOW. Happening Jan 23-27.Brenna’s previous episode #72Check out one of the quick tips that we used in my prelaunch: this one’s about Canva graphicsConnect with Brenna McGowan:Instagram: @brennamcgowanco Website: https://brennamcgowan.co/ Her FB group: Behind the LaunchHer Freebie: Prelaunch Plan Cheatsheet Connect with Emily:Facebook Community: Emily’s Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook: @emilyreaganpr3 ways we can work together: Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out.Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

Jan 10, 2023 • 30min
#140 How to Become a Launch Manager
Launch Series #1Ready to take on more responsibility in a launch and command more premium rates? You should become a launch manager. But skip the expensive courses and certifications, you don’t need them to uplevel into this role using your current marketing skills and my grassroots approach.Yes, sometimes we buy courses so we can feel confident. But if you naturally progress through the launch role phases here on this podcast and surround yourself with a community of go-getter marketing specialists and freelancers, you’ll be able to attain this position.Listen up for what components of launching to get involved with first. Find your phase and make a move to take on the ownership of key areas of a launch.You’ll learn:What will set you up for launch management success2 must-have masteries of launch managersHow to truly stand out during a launchSpecialties to niche withWhere to find launch clientsDownloadThen be sure to download my Roadmap to Launch Manager. This will help you step into your clients' launches and work your way up to a leadership role of Launch Manager.While you’re here hit subscribe so you don’t miss out on the next episode of this Launching Podcast Series. We’ll cover launch promotion, ads, prep-launch strategy and launch debrief. Sponsored by Braden Drake’s Contract Club. Get access to a solid client services agreement and everything you need to know about contracts to protect yourself and look professional. Links Mentioned in the Show:Digital Marketing Workgroup — a community for digital marketing assistants and freelancers who are up-leveling their business. Facebook Community Manager Workshop — Learn how to take on the role of a Facebook community manager $297Behind the Launch — a free mini audio summit with top marketing experts (including me!) will give you the behind-the-scenes of what’s working with launches NOW. Happening Jan 23-27. Connect with Emily:Facebook Community: Emily’s Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook: @emilyreaganprTiktok: @emilyreaganpr 3 ways we can work together: Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked outGot the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

Dec 20, 2022 • 35min
#139 Lessons of 2022 with Emily Reagan
2022 was a doozie! A six-figure launch, a trademark issue, and a big client loss. In this episode, I’m sharing the wins, highlights, and struggles of the year. The biggest a-ha for me is the theme of staying positive, and persistent all while choosing to see the good. Listen for the scoop on what’s happening in 2023.Enjoy!Sponsored by Braden Drake’s Contract Club. Get access to a solid client services agreement and everything you need to know about contracts to protect yourself and look professional.Related Episodes: Youtube Episode: Lessons of 2021Episode 72 with Brenna McGowan, CopywriterConnect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook: @emilyreaganpr2 ways we can work together: Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked outGot the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.