The Marketing Freelancer: Unicorns Unite

Launch Series #5What’s the best way to get the lessons learned from a launch and have an actionable improvement plan for next time? Answer: a retrospective. Retrospectives are meetings held after a launch to discuss what happened internally during the launch planning, release, and promotional phases.If you run an online business and are bringing together a team for product, event or course launches, retrospectives are a crucial opportunity to get everyone together in the same Zoom room to discuss what happened.If you’re hiring and working with remote freelancers—people who are independent thinkers and prioritize flexible schedules—it's especially important to create a work culture of open communication, honesty, and continuous improvement.I’m here with guest Becky Rubenstein to wrap up my Launch series on Unicorns Unite with a very important element of a successful launch: the Retrospective or debrief.Becky is a brand strategist and content creator who believes work should be meaningful and human-centered.After recovering from corporate burnout, Becky launched a freelance business helping women-led entrepreneurs and organizations tell their stories so they can build the businesses of their dreams. She also helps solopreneurs ready to scale create healthy remote team processes.Becky shares how retrospectives benefit business owners and their teams. Tune in to this episode and learn how to:Increase team productivity by 25%Create a culture of open communication, honesty, and continuous improvementBuild trust and better working relationships with remote teams of freelancersIf you're following my grassroots approach and you’re working your way up to Launch Manager, launch retrospectives are another powerful tool you can bring to the table to help your client reach their business goals while you embrace a leadership role. Don’t miss this episode of Unicorns Unite, the last episode in my series all about Launches!Sponsored by Braden Drake’s Contract Club. Get access to a solid client services agreement and everything you need to know about contracts to protect yourself and look professional.Links Mentioned in this Episode:Apply for the Digital Marketer’s WorkgroupDownload the Roadmap to Launch ManagerConnect with Becky:Instagram: @beckyrubensteinFacebook: @beckyrubensteinWebsite: https://www.beckyrubenstein.com/Download Freebie: https://www.beckyrubenstein.com/retrospectiveConnect with Emily:Facebook Community: Emily’s Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked outGot the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community.>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

Launch Series #4Let’s face it: ads can be scary. There is no exact equation with ads where what you put in, you get out. You don't know what's gonna happen with your money (or your client’s money!).  This is why I invited Ads Manager and “The Ads Maven”, Jenn Possick, to join me on Unicorns Unite.Jenn is an expert when it comes to Facebook and Instagram Ads.  She’s doing this work for her clients, she’s in the weeds, and she knows what’s working and what’s not working.When it comes to launching, ads can be a powerful list-building tool and help fill up our clients’ launch events with a fresh audience.In this episode, Jenn shares:Her minimum recommended monthly ads budget (and what she recommends for a launch budget)What content makes the most successful adsThe biggest challenges clients have with ads (hint, hint: it’s probably not what you think!)If you are ready to learn all about Facebook and Instagram Ads and get clarity on what your clients need to be doing for success, this is the episode for you.  Learn from someone who's in there, who knows what's going on, who stays up to date with the constant changes from Meta; a true expert in the day-to-day of ads, Jenn Possick!While you’re here hit subscribe so you don’t miss out on the next (and final!) episode of this Launching Podcast Series: post-launch debrief. Sponsored by Braden Drake’s Contract Club. Get access to a solid client services agreement and everything you need to know about contracts to protect yourself and look professional.Roadmap to Launch ManagerListen and learn! Then be sure to download my new freebie Roadmap to Launch ManagerConnect with Jenn: Instagram: @jennpossickFacebook Community: The Ads Maven CommunityWebsite: jennpossick.comHer Course: Launch FuelDownload Freebie: Skyrocket Your Email List Training Links Mentioned in Show:My Guide: Roadmap to Launch ManagerJenn’s Top 3 Landing Page FixesApply to join the Digital Marketer's Workgroup How to Become A Launch Manager, Episode 140 Pre-Launch Marketing Strategy with Brenna McGowan, Episode 141  Launch E-mail Strategy with Brittany McBean, Episode 142 Connect with Emily:Facebook Community: Emily’s Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook: @emilyreaganpr 3 ways we can work together: 1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

Launch Series #3Ok, unicorns, I’m delivering another powerful episode this week all about launch emails.What if I told you that most of the sales and conversion wisdom we learned from the marketing gurus (and recommend to our clients) is no longer matching the voice of the customer? This is huge for you and your clients.Conversion copywriter and launch funnel strategist, Brittany McBean, is my guest this week and she spends most of her time listening to the voice of the customer for her clients. In other words, she knows what people want…In this episode of Unicorns Unite, Brittany shares the SIX emails you need for a launch email strategy that:Gives the audience the information they need to make a confident decisionDoesn’t result in high refund rates after the cart closesEmpowers the buyer (and drops the manipulative sales tactics of the past)This kind of “insider knowledge” is exactly what will help you to show up as a unicorn in your next client launch. Tune in and help your clients develop winning launch email strategies that ultimately result in better profits for their businesses.Roadmap to Launch ManagerListen and learn! Then be sure to download my new freebie Roadmap to Launch Manager. While you’re here hit subscribe so you don’t miss out on the next episode of this Launching Podcast Series. Next up: launch ads then post-launch debrief. Sponsored by Braden Drake’s Contract Club. Get access to a solid client services agreement and everything you need to know about contracts to protect yourself and look professional.Connect with Brittany McBean:Brittany’s YouTube ChannelInstagram: @brittanylmcbeanFacebook: @brittanylmcbeanBrittany’s Website Download Her Freebie: Nine Ways to Write More Better  Links Mentioned in Show: Download the Roadmap to Launch Manager Brittany’s Freebie: Nine Ways to Write More Better Apply for our Digital Marketer's WorkgroupBehind the Launch — a free mini audio summit with top marketing experts (including me!) will give you the behind-the-scenes of what’s working with launches NOW. Happening Jan 23-27. Connect with Emily:Facebook Community: Emily’s Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook: @emilyreaganpr3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked outGot the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

Launch Series #2One of the worst feelings in the online space is hitting publish on a new sales page and hearing crickets.No mad rush of enrollments. No payment notifications. No one buying. Nada.Unfortunately, it happens all the time. Yes, zero-sale launches are a rite of passage and a “fail-forward” moment for entrepreneurs to get better with their offers and messaging. But we’d like to skip to the good part where launches actually get people buzzing with excitement, grow an email list, and generate a surge of sales.So here’s how digital marketing assistants can help their clients avoid launch cricketville: Plan.No surprise to you, if you’ve listened to the first episode of this Launching Podcast Series, planning is crucial. (Check out #140  I talk about being a Launch Manager. The rest of the series is coming next!)Today’s guest, copywriter and pre-launch strategist, Brenna McGowan is here to help us make a solid, high-converting pre-launch plan.Listen for Brenna’s gems on:How long to plan your launch runway so it worksThe 3 biggest mistakes online business owners make when launchingWhy it’s crucial to attract the right, fit & ready buyerHer 4A framework to why prelaunches work so wellHow virtual digital marketing assistants can help in a client’s prelaunchYou’ll walk away convinced of the power of prelaunch and knowing where to start with your pre-launch content. It’s not easy, but the work will pay off.Download: Launch Manager GuideBe sure to download my new freebie Roadmap to Launch ManagerWhile you’re here hit subscribe so you don’t miss out on the next episode of this Launching Podcast Series. We’ll cover launch promotion, ads, prep-launch strategy and launch debrief. Sponsored by Braden Drake’s Contract Vault. Get access to a solid client services agreement and everything you need to know about contracts to protect yourself and look professional. Links Mentioned in this Show:Behind the Launch — a free mini audio summit with top marketing experts (including me!) will give you the behind-the-scenes of what’s working with launches NOW. Happening Jan 23-27.Brenna’s previous episode #72Check out one of the quick tips that we used in my prelaunch: this one’s about Canva graphicsConnect with Brenna McGowan:Instagram: @brennamcgowanco  Website: https://brennamcgowan.co/ Her FB group: Behind the LaunchHer Freebie: Prelaunch Plan Cheatsheet Connect with Emily:Facebook Community: Emily’s Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook: @emilyreaganpr3 ways we can work together: Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out.Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

Launch Series #1Ready to take on more responsibility in a launch and command more premium rates? You should become a launch manager. But skip the expensive courses and certifications, you don’t need them to uplevel into this role using your current marketing skills and my grassroots approach.Yes, sometimes we buy courses so we can feel confident. But if you naturally progress through the launch role phases here on this podcast and surround yourself with a community of go-getter marketing specialists and freelancers, you’ll be able to attain this position.Listen up for what components of launching to get involved with first. Find your phase and make a move to take on the ownership of key areas of a launch.You’ll learn:What will set you up for launch management success2 must-have masteries of launch managersHow to truly stand out during a launchSpecialties to niche withWhere to find launch clientsDownloadThen be sure to download my Roadmap to Launch Manager. This will help you step into your clients' launches and work your way up to a leadership role of Launch Manager.While you’re here hit subscribe so you don’t miss out on the next episode of this Launching Podcast Series. We’ll cover launch promotion, ads, prep-launch strategy and launch debrief. Sponsored by Braden Drake’s Contract Club. Get access to a solid client services agreement and everything you need to know about contracts to protect yourself and look professional. Links Mentioned in the Show:Digital Marketing Workgroup  — a community for digital marketing assistants and freelancers who are up-leveling their business.  Facebook Community Manager Workshop — Learn how to take on the role of a Facebook community manager $297Behind the Launch — a free mini audio summit with top marketing experts (including me!) will give you the behind-the-scenes of what’s working with launches NOW. Happening Jan 23-27. Connect with Emily:Facebook Community: Emily’s Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook: @emilyreaganprTiktok: @emilyreaganpr 3 ways we can work together: Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked outGot the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

2022 was a doozie! A six-figure launch, a trademark issue, and a big client loss. In this episode, I’m sharing the wins, highlights, and struggles of the year. The biggest a-ha for me is the theme of staying positive, and persistent all while choosing to see the good. Listen for the scoop on what’s happening in 2023.Enjoy!Sponsored by Braden Drake’s Contract Club. Get access to a solid client services agreement and everything you need to know about contracts to protect yourself and look professional.Related Episodes: Youtube Episode: Lessons of 2021Episode 72 with Brenna McGowan, CopywriterConnect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook: @emilyreaganpr2 ways we can work together: Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked outGot the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.

It’s not a surprise that video marketing is king right now. Looking at you, TikTok, Instagram Reels, and YouTube Shorts! So let’s talk about how to create the right videos that actually convert followers and viewers into clients. My guest is Milan Kowalewski, a video marketing consultant & strategist from New York City. For the past 10+ years he’s helped some of the top cosmetic doctors elevate their online marketing presence. Now he’s helping other entrepreneurs and service providers take their businesses to the next with smart design, sound advice, and creative video. Listen for Milan’s tips on: Why video marketing should be your marketing strategy in 2023 Showing up on video even when you’re nervous to put yourself out there Breaking the cycle of messing up those awkward to-camera videos 5 strategic places to use video in your marketing   Plus you’ll get his mega advice for writing an oh-so-important “hook” that everyone is talking about.   P.S. Be sure to connect with Millan – his video quality is insane and his voice, like butter.   Connect with Milan: Instagram: @milanmarketingandmedia Facebook: @MilanMarketingAndMedia Website:  www.MilanMarketingAndMedia.com Download his freebie: Polish Up Your Camera Confidence    Listen to these related episodes: How to Become a TikTok Manager with Alison Springer #121 Video Editing & Product with Noah Mittman #104    Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

Listen up virtual assistants, creative specialists, and marketing mavens, always charge for your services. Today I’m sharing a couple of real-life stories where giving away “free” services actually backfired for these service providers.  This is an important lesson to learn, especially if you’re new in business when your reputation is at stake. I’ll also help you find ways to thank referrals without giving away free hours. To be a viable, sustainable freelance business, you have to pay attention to your profits and where you’re spending your billable time. Free doesn't make you money. Plus, we really don’t want you to resent your client work or your business down the road. Also, pay attention to the one thing you can do to combat the freebie expectation from well-meaning friends, family, peers and acquaintances. This tactic works every time You will never do free work again.    Announcement: The Digital Marketing Workgroup is closing for the year. This is your chance to get in with a freelancer community and be a part of the behind-the-scenes conversations, encouragement, and troubleshooting that we all need when we’re working solo. We also have advanced trainings, networking opportunities, and job leads. Apply here before Dec. 15.   Related Podcasts Mentioned on the Show Creating Healthy Money Habits & Money Mindset with Chelsea Brennan #107 Three Rules of Essentialism for Service Providers #40 Feeling Guilty about Charging for Your Client Work #25 Links Mentioned in Show: Freelance Business Kickstarter   Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

Does the thought of a discovery call make your palms sweat? Have you had a few and wish you had done better?  Discovery calls are relationship builders.  Projecting confidence is a learned skill anyone can master — without much effort — and even as an introvert or behind-the-scenes queen.  In this episode, I’ve asked Tracie Patterson, a sales coach and offer specialist, to give us tips we can apply on our next discovery calls so we feel more in control and confident. Her specialty is selling yourself without being salesy. She'll teach us how to listen during the discovery call so you can build trust and connections. It all comes down to how you communicate your skills and prices that will convince the client to hire you above others, so it’s important to understand your jittery emotions and how to use them to your advantage.    Tracie’s tips on what to do as a newbie will surprise you. Especially when it comes to where to put your focus during a call.  Ultimately, discovery calls are an opportunity for you to see whether you and the prospect are a good fit.  So have fun with it. Be yourself. And calm those nerves with these discovery call strategies. Enjoy!   Heads up: The Digital Marketing Workgroup is closing for the year. This is your chance to get in with a freelancer community and be a part of the behind-the-scenes conversations, encouragement, and troubleshooting that we all need when we’re working solo. We also have advanced trainings, networking opportunities, and job leads. Apply here before Dec. 15.    Connect with Tracie Patterson: Instagram: @tracie_indiecopy Facebook: @tracieindiecopy Website: www.indiecopy.com Download Freebie: Ease with Sales    Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

From the moment you sign your freelance client, you are expected to take the reins. Seems simple yet that’s not always the case. To make this new working relationship successful, you have to include one crucial piece - the kick-off call. This is where communication starts.  Sure you’ll discuss expectations, boundaries, and priorities…but a kick-off call is much more than that and how you manage that call sends a signal to your new client.  Here’s what should happen in your kick-off call and how you can come across as professional.  Not only will you and your client be on the same page, but you’ll also feel more confident diving into the work, setting yourself up for success.  Bonus -  listen for my secret tips on building your resource library. It’ll make your tasks efficient and who knows, you may even create a course out of it one day.   Enjoy! Links Mentioned in this Episode Apply for the Digital Marketing Workgroup here Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services