The Marketing Freelancer: Unicorns Unite #161 Freelancer Story: Virtual Assistant to Content Marketer with Sophia Vega
Content Marketing Series #4
After a year filled with school closures and uncertainty, a dedicated teacher with 15 years of experience found herself spending most of her time at home working on school-related tasks. She knew deep down that this pace was unsustainable. Then, a simple quote shared on social media struck a chord: "You're totally replaceable at work, but you're not replaceable at home. Home is your real life. Keep that perspective always."
In this episode of our Content Marketing series, Sophia Vega shares her freelancer origin story. Sophia is a military spouse, mom of two humans and two fur babies, and a mental health advocate. She quit teaching and started her own business as a VA within a week. Sophia is now an SEO Strategist and Content Marketer.
When she started as a virtual assistant, she noticed that many clients needed marketing assistance. She focused her studies and courses on marketing and rebranded her business after seeing the shortcomings of a client's marketing consultant. Sophia is a go-getter and put herself out there and started taking on more marketing tasks for clients. She upleveled out of a general VA position and into a specialist role. One of her important lessons: promoting yourself and your skills.
Tune in and learn more as Sophia shares:
- how her teaching background set her up for success
- why she niched down into content marketing
- the steps she took to become a content manager
- getting started with SEO
- how to capture a client’s voice
- advice for people considering freelancing
I know Sophia’s story of wanting more freedom will resonate with many of you. It’s great witnessing this shift with more people embracing specialized roles within the VA community. It's essential for both VAs and clients to understand the diverse skill sets available. Start promoting your expertise, break free from generalization, and embrace the specialized talents that make you a Unicorn.
Sponsored by The Digital Marketer’s Workgroup– Already doing the work and have clients? But need more clients and a better referral network? This is your chance to get in with a tight-knit freelancer community and be a part of the behind-the-scenes conversations, encouragement, and troubleshooting that we all need when we’re working solo. We also have advanced trainings, networking opportunities, and job leads. Doors open in June! Apply here for my Digital Marketer’s Workgroup
Connect with Sophia:
- Instagram: @sophiavegadigitalmarketing
- Facebook: Sophia Vega Virtual Solutions
- Website: www.sophiavegadigitalmarketing.com
- LinkedIn: www.linkedin.com/in/svdigitalmarketing/
Connect with Emily:
- Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
- Instagram: @emilyreaganpr
- Facebook: @emilyreaganpr
3 ways we can work together:
- Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
- Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
- Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community
>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services