The Marketing Freelancer: Unicorns Unite

Feel like you’re doing everything right as a service provider, but your freelancer business still hasn’t caught up? You know what to do, believe you deserve better clients and higher rates, but still default to playing small. It’s time for an identity reset, especially as you wrap up the year and think about what needs to change in 2026. In this episode, Mindi Huebner and I dive into identity resets and mindset shifts for freelancers and the pre-strategy strategy behind attracting better clients and charging like the expert you already are.Mindi Huebner is the go-to Subconscious Success Alchemist for high-achieving women when success feels heavy. She’s a Clinical Hypnotherapist, Certified NLP Practitioner, and creator of the 24 Karat Identity™ framework, a rapid identity alignment process that helps women shed conditioning, release the pressure to prove, and lead with self-trust. With hundreds of podcast and summit appearances, Mindi is known for blending neuroscience and intuition to unlock exponential growth and authentic leadership.Listen to learn more about:Why mindset isn’t enough without identity alignmentThe pre-strategy strategy freelancers skip and why it mattersThe four success-blocking identities keeping freelancers stuckHow subconscious patterns sabotage SMART goalsWhat it really means to step into your 24-karat selfNotice what this conversation brings up for you. Don't ask WHY you keep doing it. Ask WHAT is making this hard. Mindi says, "Micro shifts make massive change"—this is how you close the identity gap between who you are and who you want to become.Sponsored by The Digital Marketer’s Workgroup Are you already doing marketing work but need more clients and a stronger referral network? Join our tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you’ll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!Links Mentioned in the Show:Book a free 15-minute Identity Call with Mindi to uncover what your subconscious is really wired for and where misalignment may be holding you back. You’ll identify the patterns shaping how you lead and get clarity on what alignment could look like next.Take Mindi’s free Subconscious CEO Identity Quiz to reveal the hidden pattern running your business. In just a few minutes, you’ll see what’s driving your decisions, spot the gap between where you are and where you want to be, and receive a guided audio reset to help you step into your next-level identity right away.Connect with Mindi:Instagram: @mindihuebner Facebook: Mindi Huebner-Subconscious Success AlchemistWebsite: http://mindihuebner.com/ Connect with Emily:Instagram: @emilyreaganpr Facebook: @emilyreaganprYouTube: Emily Reagan Ask Emily Anything here3 ways we can work together: Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-study program right now.Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

Sarah Noked, founder of OBM School and an expert in operational leadership, discusses how the role of Online Business Managers (OBMs) is evolving. She highlights the strategic responsibilities that distinguish OBMs from virtual assistants, emphasizing the importance of pricing, client fit, and effective delegation. Noked shares insights on recognizing red flags in client relationships and the mindset shifts needed for success. Her advice is perfect for freelancers aiming to transition into more impactful, leadership-oriented roles.

We hear the corporate escape stories all the time. What we don’t hear as often is what happens after. My guest built a stronger, smarter, and more aligned freelance marketing business on the other side of it. That’s why I loved this conversation with Tyneshia Dise. She walked away from a high-pressure corporate sales role after hitting burnout, went back to school for a marketing degree, and slowly built her agency through networking, internships, referrals, and showing up online long before it felt comfortable. Today, she leads a team of four and runs her business with solid onboarding, real systems, clear communication, and regular client check-ins. And inside our Workgroup, she’s already booked 6 out of 10 discovery calls and landed a client that gave her a 4x ROI.Tyneshia is the founder of The Innovative Design Group and a digital marketing strategist with 20 years in sales and marketing, specializing in helping service-based business owners refine their message, build standout websites, and create campaigns that drive measurable growth.Listen to learn more about:How Tyneshia used her corporate sales background to build a thriving freelance marketing agencyWhy emotionally-driven messaging is the secret weapon behind stronger conversionsHow to improve your discovery calls using active listening & buyer insightsWhat freelancers get wrong about DIY marketing and how to fix itThe systems, onboarding, and client experience shifts that helped her scaleTyneshia’s growth came from intention and experience. Tune in because her story is a powerful example of what’s possible when you mix skill, strategy, and community support.Sponsored by The Digital Marketer’s Workgroup Are you already doing marketing work but need more clients and a stronger referral network? Join our tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you’ll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!Links Mentioned in the Show: Grab Tyneshia’s Free Email Marketing Guide: If you want your emails to land, not just send, Tyneshia’s free 67-page e-book is a must. It teaches freelancers and VAs how to clarify their message, write emails that resonate, and build automations that feel personal, not robotic. Perfect for anyone managing client newsletters, funnels, or retention campaigns.Connect with Tyneshia:Instagram: @innovativedesign_cleFacebook: The Innovative Design Group_CLEWebsite: https://theinnovativedesigngroup.com/ Connect with Emily:Facebook Community: Emily’s Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook: @emilyreaganprYouTube: Emily Reagan Ask Emily Anything: https://www.speakpipe.com/unicornsunite 3 ways we can work together: Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-study program right now.Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

Black Friday is around the corner, and if your product-based clients aren’t ready with their e-commerce marketing, it’s not too late. Progress over perfection is the name of the game.In this episode, I’m joined by Business Strategist Carlyn Bushman to talk about e-commerce marketing, Shopify strategy, and how freelancers like you can confidently support product-based clients heading into Q4. We’re breaking down what’s actually working in today’s noisy e-com world, like using Shopify data, SMS campaigns, and smart AI tools, so you can bring real strategy to your clients.Carlyn Bushman is the founder of Carlyn Bushman Consulting and the powerhouse behind POP Academy—a no-fluff, all-strategy learning hub for product-based business owners who want to scale smart and stay profitable. With a background in corporate leadership and deep expertise in business strategy, she’s obsessed with helping founders ditch the guesswork, master their numbers, and finally build the business they’ve been dreaming about with practical tools, real talk, and data that actually drives growth.Listen to learn more about:How to use Shopify analytics and Sidekick AI to plan smarter Q4 promotionsWhy SMS marketing is outperforming email (and how to start small)Real talk on omni-channel marketing and what “being everywhere” actually meansTips for creating multiple day-of promos for Black Friday, Small Business Saturday, and Cyber MondayHow freelance marketers can support e-commerce clients with data-driven strategy and executionThis episode gives you the exact tools, talking points, and tactics to confidently show up for your product-based clients and turn their data into measurable sales growth.Sponsored by The Digital Marketer’s Workgroup Are you already doing marketing work but need more clients and a stronger referral network? Join our tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you’ll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!Links Mentioned in the Show: Grab Carlyn’s FREE Grant Resource List here. Carlyn took care of the research, so you can focus on applying. Get access to grant opportunities up to $100,000 covering startup support, industry-specific capital, and opportunities for creatives, women-owned brands, and beyond. Grants are added weekly, so bookmark it and keep it on hand to reference all year long!Watch our video in Carlyn’s Founder Series: Marketing That's Actually Working in 2025 with Emily ReaganThe Mom Test by Rob FitzpatrickConnect with Carlyn:Instagram: @carlynbushmanconsulting Facebook: CMB BrandsWebsite: https://carlynbushmanconsulting.com/ Connect with Emily:Facebook Community: Emily’s Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook: @emilyreaganprYouTube: Emily Reagan Ask Emily Anything: https://www.speakpipe.com/unicornsunite 3 ways we can work together: Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-study program right now.Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

If you haven’t listened yet, here are Part 1 and Part 2 of our replay: 7 Ways to Land Clients.Landing clients as a freelancer starts with visibility that feels genuine. When you show up with purpose, speak your clients’ language, and stay consistent, opportunities start finding you.This is Part 3 of our live event 7 Ways to Land Clients, featuring freelance marketers from our Digital Marketer’s Workgroup. They’re sharing exactly how they position themselves online with Facebook groups, lead follow-ups, and peer referrals—without the burnout or “pick me” energy.Brittany Gardner shares how showing up consistently in Facebook groups led to a 1,766% ROI, steady word-of-mouth referrals, and clients who now come to her.Liz Cruz breaks down her strategy for following up with warm leads and positioning herself as the go-to expert, resulting in over $10K in booked client work in a single month.Keri McDonnell brings insight into building long-term relationships and staying visible in the right communities, proving the power of genuine connection and consistency.Listen to learn more about:How to show up in Facebook groups and attract clients without sounding desperateThe “long-game” strategy that turns community engagement into steady referralsFollowing up with warm leads and position yourself as the obvious choiceThe secret to client retention and referrals through professionalism and consistencyIf you’re ready to stop chasing clients and start attracting them, this episode shows you the proven, human-centered way to do it. Enroll now: The Unicorn Digital Marketing Assistant SchoolAdmin work is getting automated, but marketing? That’s in demand everywhere. UDMA School is the only program that teaches you the exact skills clients are searching for: email marketing, funnels, SEO, social media, and even AI tools. You’ll learn how to do the high-value work that pays $35, $45, even $50+ an hour, plus get live support and access to a network of clients who need your skills. Class starts October 30. Don’t stay stuck in low-paying admin work. Step into the skills businesses really need. >>Enroll here at udmaschool.comLinks Mentioned in the Show: Already doing client work? Join Our Digital Marketer’s Workgroup: a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. You’ll benefit from advanced trainings, member-only discounts, networking opportunities, and exclusive job leads. Apply at marketersworkgroup.comConnect with Brittany:www.brittanygardnercreative.com @brittanygardnercreative Brittany Story: Overcoming Perfectionism and Embracing Challenges as a Freelancer #181Connect with Liz:@cruzsocialco Connect with Keri:@prowessbusinessvirtualservicesFrom Corporate to Small Business Owner to UDMA School #101Connect with Emily:Facebook Community: Emily’s Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook: @emilyreaganprYouTube: Emily Reagan Ask Emily Anything: https://www.speakpipe.com/unicornsunite 3 ways we can work together: Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-starter program right now.Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

If you missed it, here’s Part 1 of our live event replay: 7 Ways to Land Clients.This episode is Part 2, and I’m joined by three of our Workgroup members share how they consistently book clients without cold pitching or chasing leads. We’re talking about the real strategies that work—building genuine relationships, growing your reputation, and showing up with visibility that gets noticed.Angela Kiszka shares how genuine relationships and clear positioning as a funnel strategist built her referral-fueled business, where clients come straight from name drops.Janelle Harlan reveals how podcast guesting and bundle collaborations led to multiple long-term clients (including a $50K retainer) by owning her niche in email and ActiveCampaign.Connie Hurlburt breaks down how relationship marketing with her network and follow-through keep her booked with repeat clients who trust her expertise.Listen to learn more about:The power of relationships and reputation that bring in repeat clientsVisibility opportunities that actually convert to paid projectsPositioning and niching so people instantly know what you doThe mindset shift from chasing clients to attracting them naturallyIf you’re tired of chasing clients and ready to have them come to you, this episode will show you what’s possible when you build genuine relationships and step into visibility.Enroll now: The Unicorn Digital Marketing Assistant SchoolAdmin work is getting automated, but marketing? That’s in demand everywhere. UDMA School is the only program that teaches you the exact skills clients are searching for: email marketing, funnels, SEO, social media, and even AI tools. You’ll learn how to do the high-value work that pays $35, $45, even $50+ an hour, plus get live support and access to a network of clients who need your skills. Doors open October 23. Class starts October 30. Don’t stay stuck in low-paying admin work. Step into the skills businesses really need. >>Enroll here at udmaschool.comLinks Mentioned in the Show: Already doing client work? Join Our Digital Marketer’s Workgroup: a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. You’ll benefit from advanced trainings, member-only discounts, networking opportunities, and exclusive job leads. Apply at marketersworkgroup.comListen to Part 1: How to Land Freelance Clients Using Warm Leads, Directories, and Client Referrals #268Connect with Angela:www.crystalclearfunnels.com@angelakiszkaFive Funnel Fixes: How To Avoid Common Funnel Building Mistakes with Angela Kiszka #243Connect with Janelle:https://janelleharlan.com/ @janelleharlan1How to Personalize the Customer Journey with ActiveCampaign Specialist Janelle Harlan #228Connect with Connie:@connie.s.hurlburtConnect with Emily:Facebook Community: Emily’s Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook: @emilyreaganprYouTube: Emily Reagan Ask Emily Anything: https://www.speakpipe.com/unicornsunite 3 ways we can work together: Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-starter program right now.Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

Wondering how to get freelance clients without cold DMs, awkward pitches, or job board burnout? Welcome to Part 1 of our live event replay: 7 Ways to Land Clients. A panel of talented freelancers joins me to share the real strategies that helped them attract clients through warm leads, online directories, and word-of-mouth referrals.My guest speakers are Workgroup members who’ve mastered the art of visibility and positioning. They break down how they built trust, refined their messaging, and leveraged relationships to create steady, high-quality client pipelines.Katie Fisher shares how our Workgroup directory & a Kajabi certification led to multiple high-value projects and affiliate income.Robyn Stoney walks us through her 27x ROI warm lead strategy using personalized, short pitch emails that actually get replies.Stacy Covitz and Esai Arasi add insight into how to get freelance clients by nurturing relationships that lead to more referrals.Listen to learn more about:How to get freelance clients through specialized directoriesThe importance of positioning, proof, and why your marketing assets matterHow to combat the “trust recession” with testimonials, case studies, and portfoliosHow to turn a warm lead into a retainer clientHow to grow through referrals, community, and client resultsThis isn’t theory — it’s what’s working right now for real freelancers inside our community. Listen in and get inspired to position yourself where the clients are already looking.FREE Live  Masterclass: How to Build a Freelance Marketing Business You Actually LoveCalling all virtual assistants and marketing pros ready to stop doing random admin work and start offering strategic marketing services clients happily pay $35–$150/hour for. Join us for my free masterclass “How to Build a Freelance Marketing Business You Actually Love (And Pays Well)” on October 23.You’ll learn how to package your strengths, position yourself like a pro, and finally step into work that lights you up. >>Save your seat here!Links Mentioned in the Show: The Unicorn Digital Marketing Assistant School isn’t your average VA setup course. It’s the only program that teaches the real marketing skills clients actually pay for—email, funnels, SEO, social media, even AI. In just 16 weeks, you’ll go from “just a VA” to a confident digital marketing pro with a portfolio to prove it. Doors open October 23. Class starts October 30. Save your spot at udmaschool.comJoin Our Digital Marketer’s Workgroup: a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you’ll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply at marketersworkgroup.comConnect with Katie:www.katiefisher.co @Katiefisher_co Connect with Robyn:https://robynthebrilliant.com/ @robynthebrilliant How Leveraging Sales Funnels on a Small Scale Pays Big with Robyn Stoney #225Connect with Stacy:https://stacycovitz.com @stacyacovitzConnect with Easi:https://www.linkedin.com/in/esaiarasi/@socialkatalyst Esai Arasi’s Freelancer Story: From Corporate HR to Growing a Digital Service Agency #183Connect with Emily:Facebook Community: Emily’s Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook: @emilyreaganprYouTube: Emily Reagan Ask Emily Anything: https://www.speakpipe.com/unicornsunite 3 ways we can work together: Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-starter program right now.Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

If you’ve ever walked away from a sales call thinking, “Ugh, I sounded so unsure of myself,” you’re not alone. Every freelancer has been there. But here’s the truth: your confidence is your most powerful marketing tool. And it shows up long before your proposal does.In this quick solo episode, I’m breaking down what really makes or breaks a sales call: your self-belief. This conversation is inspired by my brilliant friend Sarah Ashman, who said, “The first sale is always to yourself.” I’m sharing the story behind her feedback on interviewing virtual assistants, where the biggest red flag wasn’t lack of skills—it was lack of confidence.We’ll dig into why today’s market demands that you show up certain, grounded, and clear about your value. Listen to learn more about:Why confidence is the foundation of every successful sales call strategy for virtual assistantsWhat to say (and not say) on discovery calls that either builds trust or breaks it instantlyHow to rewire self-doubt so you stop underselling your skillsThe power of practicing with peers, mentors, and inside communities like the UDMA SchoolHow to show up as a confident partner & collaborator, not a nervous applicantYou can have all the marketing skills in the world, but if you don’t believe in yourself, no client will either. This episode is your reminder (and pep talk) to stop downplaying your value and start selling from a place of self-trust. You got this!Join my FREE live Masterclass: 5 Keys to Building a Freelance Marketing Business You Actually LoveCalling all virtual assistants who are ready to lean into marketing services and charge what you're actually worth – If you're tired of admin tasks and want to use your skills to offer strategic marketing work, my free masterclass on October 23 is for you. I'm breaking down the 5 Keys to Building a Freelance Marketing Business that Pays Well, including how to transition from generalist to specialist. This is your roadmap. >>Save your seat here!Links Mentioned in the Show: The Unicorn Digital Marketing Assistant School isn’t your average VA setup course. It’s the only program that teaches the real marketing skills clients actually pay for—email, funnels, SEO, social media, even AI. In just 16 weeks, you’ll go from “just a VA” to a confident digital marketing pro with a portfolio to prove it. Doors open October 23. Class starts October 30. Save your spot at udmaschool.comDiscovery Calls for Virtual Assistants with Tracie Patterson #136Slay Imposter Syndrome with Mindset Coach Jen Grosso #59How Service Providers Can Confidently Sell High-Ticket Offers with Stacey Brass-Russell #260Connect with Emily:Facebook Community: Emily’s Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook: @emilyreaganprYouTube: Emily Reagan Ask Emily Anything: https://www.speakpipe.com/unicornsunite 3 ways we can work together: Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-study program right now.Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

With this shifting economy, businesses aren’t just hiring task-doers—they’re hunting for problem solvers who understand strategy, systems, and results. Today I’m diving into the crossover skills that keep freelance service providers booked, referred, and recession-proof.We’re seeing many businesses cutting costs, hiring fewer employees, and leaning hard on contractors who can do more with less. The ones who can think strategically, wear multiple hats, and understand how marketing actually connects across platforms are the ones clients never let go.In this episode, I’m breaking down the five key crossover skills I discovered after analyzing over 3,000 freelance jobs inside my Digital Marketer’s Workgroup.Listen to learn more about:Why “jack of all trades” is your advantage and helps you rise above the competition in a lean team eraHow to position yourself as a problem solver (not a “button pusher”)Ways to use these skills to move up the freelance ladder, from general assistant to marketing manager or even fractional CMOMarketing your unique crossover skills to get hired for outcomes, not just tasksFreelancers who can connect the dots will always stay booked. This episode will help you shift how you market yourself, raise your rates, and step into your next-level role as an indispensable marketing partner. Sponsored by the Unicorn Digital Marketing Assistant SchoolAdmin work is getting automated—but marketing? That’s in demand everywhere. UDMA School is the only program that teaches you the exact skills clients are searching for: email marketing, funnels, SEO, social media, and even AI tools. You’ll learn how to do the high-value work that pays $35, $45, even $50+ an hour, plus get live support and access to a network of clients who need your skills. Doors open October 23, class starts October 30. Don’t stay stuck in low-paying admin work. Step into the skills businesses really need. >>Save your spot at udmaschool.comLinks Mentioned in the Show: FREE live training: 7 Ways to Land Clients as a Freelancer. Join us on October 15 to learn real strategies freelancers are using right now to book clients, market their skills, and grow their businesses. No more guessing how to land clients. Grab your seat here!Got a burning question about freelancing, digital marketing, or navigating this wild business journey? Ask Emily here: https://www.speakpipe.com/unicornsunite Join Our Digital Marketer's Workgroup: a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply at marketersworkgroup.comEpisodes Mentioned:How to Track and Analyze Funnel Data with Kelsey Silver #235How Service Providers Can Confidently Sell High-Ticket Offers with Stacey Brass-Russell #260Connect with Emily:Facebook Community: Emily’s Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook: @emilyreaganprYouTube: Emily Reagan Ask Emily Anything: https://www.speakpipe.com/unicornsunite 3 ways we can work together: Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-study program right now.Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

Freelancers get stuck between wanting to look professional and protecting their pricing power. Welcome back to another Ask Emily Anything episode — my mini-series where I tackle your real freelancer questions. Today’s question came in a DM from Adam, who’s in corporate strategic communications, and he asked a good one: “When quoting a price for a potential client, do you prefer giving one total figure or itemized pricing?”Listen to learn more about:The psychology behind pricing and why showing “too much math” can backfire How to balance transparency and authority so you can educate your clients without giving them negotiation ammoStructuring your proposals for clarity and confidence (including the exact phrasing I use when presenting pricing)When itemized pricing actually makes sense, and a few exceptions to the ruleIf you’ve ever struggled with proposals, worried about sounding too expensive, or wondered how transparent you should be, tune in. I’m sharing what works in the real world and how to stop clients from treating your proposal like a takeout menu.Because remember: you’re not selling tasks, you’re offering a strategic solution. The right clients will always say yes to value.Sponsored by the Unicorn Digital Marketing Assistant SchoolAdmin work is getting automated—but marketing? That’s in demand everywhere. UDMA School is the only program that teaches you the exact skills clients are searching for: email marketing, funnels, SEO, social media, and even AI tools. You’ll learn how to do the high-value work that pays $35, $45, even $50+ an hour, plus get live support and access to a network of clients who need your skills. Doors open October 23, class starts October 30. Don’t stay stuck in low-paying admin work. Step into the skills businesses really need. >>Save your spot at udmaschool.comLinks Mentioned in the Show: FREE live training: 7 Ways to Land Clients as a Freelancer. Join us on October 15 to learn real strategies freelancers are using right now to book clients, market their skills, and grow their businesses. No more guessing how to land clients. Grab your seat here!Got a burning question about freelancing, digital marketing, or navigating this wild business journey? Ask Emily Anything here: https://www.speakpipe.com/unicornsunite Join Our Digital Marketer's Workgroup: a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply at marketersworkgroup.comRelated Pricing Episodes:Virtual Assistant Services & Pricing Guides with Emily Reagan #2234 Freelance Pricing Models #46How to Step into Your Value & Charge More as a Freelance Service Provider with Caryn Gillen #256Confidence Hacks on Pricing with Copywriter Michelle Hunter #82More Ask Emily Episodes:Ask Emily: How to Shift Into a Boss Mindset as a Freelance Service Provider #262Ask Emily: How to Handle Negative Client Feedback as a Freelancer #263Ask Emily: What Marketing Freelancers Need to Know About Using AI in Client Work #264Question Submitted by Adam:Instagram: https://www.instagram.com/adamthepio Connect with Emily:Facebook Community: Emily’s Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook: @emilyreaganprYouTube: Emily Reagan 3 ways we can work together: Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-study program right now.Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services