The Marketing Freelancer: Unicorns Unite

I’ve got some tough love for you today: it’s 2025, and you can’t afford to not have a website. Clients are vetting freelancers harder than ever, and your site is the first thing that tells them whether you’re worth the investment. The goal isn’t just to throw one together; it’s to have a website that books clients.That’s why I invited Brand & Web Designer, Alyssa Downey, to join me in this episode. We’re walking you through the essentials of creating a website that isn’t just pretty but strategic, accessible, and designed to convert. Alyssa even echoes exactly what Laura Jawad teaches for SEO in episode #259: search engines and clients need to clearly understand what you do before they’ll take action. Creativity matters, but clarity comes first.Alyssa is the owner of Amp’d Designs®, helping businesses get noticed through bold, unforgettable Branding & Web Design that’s deeply rooted in strategy and business goals (and looks stunning, too). With over a decade of design experience, a BFA in Communications Design from Pratt Institute, and a background as an NYC art director, Alyssa brings both the strategy and the artistry. She’s also the founder of Make Your Design Matter®, where she empowers self-employed designers to grow thriving, confident businesses.Listen to learn more about:The number one most common website pitfall that’s costing you conversionsWebsite accessibility essentials that make your site usable for all visitorsTwo or three quick design tweaks that instantly make your website look more professionalWhat to focus on if you’re just starting and don’t have a website yetThe must-have homepage elements that build trust and help you land better clientsIf you’ve been procrastinating on your website (or wondering why the one you have isn’t booking clients), this episode is your wake-up call. Alyssa and I are giving you the practical steps to finally build a website that books clients. Tune in, take notes, and cross “launch my website” off your to-do list once and for all.Sponsored by the Unicorn Digital Marketing Assistant SchoolAdmin work is getting automated—but marketing? That’s in demand everywhere. UDMA School is the only program that teaches you the exact skills clients are searching for: email marketing, funnels, SEO, social media, and even AI tools. You’ll learn how to do the high-value work that pays $35, $45, even $50+ an hour, plus get live support and access to a network of clients who need your skills. Doors open October 23, class starts October 30. Don’t stay stuck in low-paying admin work. Step into the skills businesses really need. >>Save your spot at udmaschool.comLinks Mentioned in the Show:Alyssa will be joining our Digital Marketer’s Workgroup to do live website audits in December. It’s your chance to get professional eyes on your site and walk away with actionable tweaks to make it truly client-ready. When you join the Workgroup, you’ll also plug into a tight-knit community of freelancers where you get behind-the-scenes conversations, real-time support, and troubleshooting every solo marketer needs. Plus, you’ll score advanced trainings, networking opportunities, and even exclusive job leads. Apply here to join us & get your website in front of Alyssa!Grab Alyssa’s FREE How to Build a Website that Converts workbook: the perfect supplement to this discussion to help you put all of these tips into action, whether you're working on your own website or a client's. It includes: questions to brainstorm before adjusting a website, checklists of important elements to keep in mind when adjusting a website, & recommended page layouts for common website pages. https://www.ampddesigns.com/emily-reagan Connect with Alyssa:Instagram: https://www.instagram.com/ampd_designs/ Facebook: http://facebook.com/ampddesigns Website: https://ampddesigns.com/ YouTube: https://www.youtube.com/@makeyourdesignmatter Connect with Emily:Facebook Community: Emily’s Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook: @emilyreaganprYouTube: Emily Reagan 3 ways we can work together: Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-study program right now.Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

You can’t keep charging by the hour if you want to grow your service provider business. It’s time to package up your skills into high-ticket offers that show off your expertise and the transformation you bring to the table. I know raising your rates can feel scary, and sometimes it’s hard to even put into words the real value of what you do. I want you to step into those bigger offers with confidence, stop playing small, and get paid for the true impact you deliver!I’m joined by Stacey Brass-Russell, a Transformational Business and Life Coach who has helped hundreds of coaches, experts, and service providers build profitable, values-driven businesses. Stacey’s journey has taken her from Broadway actress to yoga studio owner to inspirational speaker and host of the Passionate & Prosperous podcast. Featured in Forbes, The New York Post, and Entrepreneur, and named one of NYC’s Top 15 Coaches, Stacey specializes in helping people create signature systems, master their message, and attract clients through authentic, service-based strategies.Listen to learn more about:Why moving away from “time for money” is the first step to creating high-ticket offersStacey’s Genius Edge framework — how to align your brilliance, your offers, and your marketingThe truth about the “trust recession” and how it impacts your ability to sell high-ticket offersPractical ways to shift your sales confidence so you can actually ask for (and get!) those bigger investmentsHow to position yourself as an indispensable PARTNER instead of just another service providerStop piecing together small projects or staying stuck at newbie VA rates. This episode will show you how to break through that ceiling and start selling the high-ticket offers that can truly change your business (and your life). Sponsored by Smart Client BrainTired of juggling 47 Google Docs, coffee-stained notebooks, and random call recordings? The Smart Client Brain is your all-in-one, searchable system for client notes. Set it up in under an hour, impress your clients, and finally feel organized. Grab the free 20-minute training PLUS templates to plug into your ChatGPTLinks Mentioned in the Show:Grab Stacey’s FREE High-Converting Event Playbook: learn how to build trust, highlight your expertise, and turn workshops into premium offers.Join Our Digital Marketer's Workgroup: a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!Connect with Stacey:Instagram: @staceybrassrussellFacebook: Stacey Brass-RussellWebsite: https://www.staceybrassrussell.com/ Connect with Emily:Facebook Community: Emily’s Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook: @emilyreaganprYouTube: Emily Reagan 3 ways we can work together: Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-study program right now.Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

What if your dream clients could find you instead of you chasing them down?When you use SEO for your service provider website to get found on Google, you build a client pipeline that works for you 24/7 (no algorithms required). You don’t have to dance on TikTok, post and pray on Instagram, or wait for referrals. This episode will show you a smarter, long-term way to book clients.I’ve got SEO strategist Laura Jawad on the show to spill the secrets. Laura knows this inside and out because she built two successful businesses with nothing but SEO before pivoting to help other women do the same. She’s a powerhouse strategist who specializes in helping female service providers and women-owned businesses turn their websites into client-attracting machines. With her background as a scientist-turned-entrepreneur, Laura combines analytical smarts with a passion for helping freelancers thrive.Listen to learn more about:How to know if your SEO is actually working & what metrics matter mostWhy long-tail keywords and local SEO are game changers for freelancersThree cornerstone blog posts every freelancer should have on their blogSimple first steps you can take right now to optimize your site for Google trafficHow ChatGPT is affecting SEO right nowThis episode will help you see SEO as more than just “another marketing task.” It’s the bow you tie on all your marketing activities & the piece that pulls everything together. It makes so much sense to not only apply SEO to your service provider business but to offer it to clients, too.Sponsored by Smart Client BrainTired of juggling 47 Google Docs, coffee-stained notebooks, and random call recordings? The Smart Client Brain is your all-in-one, searchable system for client notes. Set it up in under an hour, impress your clients, and finally feel organized. Grab the free 20-minute training PLUS templates to plug into your ChatGPTLinks Mentioned in the Show:Grab Laura’s free SEO Kickstart Kit: Take Your Website From Invisible To Irresistible With 5 Simple, Actionable SEO Checklists http://www.laurajawadmarketing.com/marketing-influencer Join Our Digital Marketer's Workgroup: a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!Connect with Laura:Instagram: @heylaurajawad Website: https://www.laurajawadmarketing.com/ LinkedIn: https://www.linkedin.com/in/laurahmelo/ Connect with Emily:Facebook Community: Emily’s Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook: @emilyreaganprYouTube: Emily Reagan 3 ways we can work together: Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-study program right now.Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

Do test projects make you roll your eyes? Feel like you’re constantly jumping through hoops for low pay? You’re not alone and you’re not wrong for feeling that way. There’s a smarter way to approach these situations that actually opens doors, builds credibility, and leads to better-paying client relationships.In this episode, I’m talking with Lacey Cribb about how to approach freelance job applications, test projects, and contractor interviews with intention, especially when the initial budget isn’t ideal. She shares how she landed a dream role despite a low offer by playing the long game and delivering real value.Lacey is a launch and operations strategist, tech systems pro, and funnel whiz for coaches and online service providers. After leaving her corporate strategy role, Lacey built her freelance business from the ground up by leaning into referrals, showing up in the right rooms, and never being shy about sharing what she does (yes, even at the facial salon). Listen to learn more about:Why Lacey said “yes” to a lower-paid gig and how it opened massive doorsThe exact strategy she used to stand out and nail a test project (even on a tight budget!)How to talk about your freelance services in everyday convos and attract surprise clientsThe mindset shift that sets you apart when working with 6–7 figure business ownersWhy being active in coaching communities pays off in visibility, referrals, and clientsIf you’ve ever questioned whether an opportunity is worth it, or worried about getting stuck at the bottom of the pay scale, this conversation will help you see the bigger picture and make smarter, more confident decisions in your freelance journey.Sponsored by UDMA Self-Starter ProgramLearn the digital marketing skills, business setup, and client-finding strategies you need to launch a flexible, profitable freelance career—fast. The Unicorn Digital Marketing Assistant School Self-Starter Program gets you up and running with paying clients in no time. Enroll now!Links Mentioned in the Show:Want to see the test project that helped Lacey land a competitive Operations Assistant retainer in 2025? Get the exact SOP + Loom walkthrough she submitted and see exactly how she tackled a high-level onboarding system test project with confidence (even when she hadn't used all the tools before).Join Our Digital Marketer's Workgroup: a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!Connect with Lacey:Instagram: @funnelbuildingstrategiesWebsite: https://laceycribb.com/ Facebook: Lacey Cribb - Business Strategy Coach & DFY TechConnect with Emily:Facebook Community: Emily’s Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook: @emilyreaganprYouTube: Emily Reagan 3 ways we can work together: Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-study program right now.Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

Ever sent a proposal… and heard crickets? Yeah, that ghosting game is real and frustrating. If you're losing momentum between the call and the contract, this episode walks you through the exact changes that turn proposals into "yeses."I brought in copywriter, launch strategist, and my real-life friend Brittany McBean to talk all things premium proposals. She’s breaking down what actually works when you’re trying to land high-ticket clients and how to use your proposal as a persuasive sales tool, not just a boring formality.Brittany McBean helps online course creators run wildly profitable launches with high-converting, anti-sleazy sales copy. She’s the behind-the-scenes brain for major names like Rick Mulready, Brandi Mowles, and Lattice Hudson, and she’s passionate about ethical marketing that uplifts marginalized voices. She’s known for helping freelancers like you productize premium services, shorten the sales cycle, and raise your rates without sounding desperate or pushy.Listen to learn more about:Why vague proposals are killing your conversion rate & what to include insteadThe 8 must-have sections every high-converting proposal needs (it’s not just price & deliverables)How to pre-frame your offer with one powerful post-sales call email that sets up your proposal for successThe red flags that make premium clients ghost you & the green flags they’re looking for!How to create a “sales page in disguise” that positions you as the expert, not the helpWe’re not about sleazy sales vibes here—Brittany’s approach is totally ethical, strategic, and straight-up smart. Whether you're charging $2,000 or $10,000 for your freelance services, this episode will help you show up like the confident, high-level marketer you are.Sponsored by UDMA Self-Starter ProgramLearn the digital marketing skills, business setup, and client-finding strategies you need to launch a flexible, profitable freelance career—fast. The Unicorn Digital Marketing Assistant School Self-Starter Program gets you up and running with paying clients in no time. Enroll now!Links Mentioned in the Show:Join Brittany’s The Premium Proposal* program: Improve your process. Raise your prices. Work with better clients.Are you already doing marketing work but need more clients and a stronger referral network? Join The Digital Marketer’s Workgroup: a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!*My affiliate link. If you purchase this program, I could receive a small commission.>>Got a burning question about freelancing or digital marketing? Send me a voicemail & it could be featured in an episode. Don’t overthink it—just hit record here!Connect with Brittany:Instagram: @brittanylmcbeanWebsite: https://brittanymcbean.com/ Facebook: @brittanylmcbeanYouTube: Brittany McBeanFreebie: Nine Ways to Write More Better Connect with Emily:Facebook Community: Emily’s Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook: @emilyreaganprYouTube: Emily Reagan 3 ways we can work together: Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-study program right now.Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

If you’ve ever found yourself undercharging, overdelivering, and questioning your worth as a freelancer… THIS is the episode that will recalibrate your mindset and empower you to own your value like the Unicorn you truly are.I’m joined by my friend Caryn Gillen, a seasoned business coach for coaches who want to grow to $5K+ months without burnout or following someone else’s blueprint. With 15 years in the coaching space and 30+ years of business-building experience, Caryn helps clients build aligned, profitable businesses that actually feel good.In this episode, we dive into the weird limbo many freelancers live in where we run businesses but still feel like employees. If you’re stuck in the hourly-rate grind, juggling too much, or feeling undervalued, this convo is your reminder: you hold the power. Let’s talk about claiming it.Listen to learn more about:The invisible power dynamic between freelancers and clients—and why it keeps us stuckHow to shift from “just a helper” to a respected business owner (without being pushy or salesy)The real cost of freelancing and why most of us are undercharging (hint: you’re not factoring in everything your last employer paid for)What it means to “own” your business even if you’re still figuring it outWhy your clients actually want to pay you more when they understand your value (and how to help them see it)This isn’t your typical “charge your worth!” pep talk. This is a grounded, real-world convo about what it means to run a business and reclaim your time, energy, and income in the process. Ditch burnout pricing, stop over-functioning, and step into your Unicorn power.Sponsored by UDMA Self-Starter ProgramLearn the digital marketing skills, business setup, and client-finding strategies you need to launch a flexible, profitable freelance career—fast. The Unicorn Digital Marketing Assistant School Self-Starter Program gets you up and running with paying clients in no time. Enroll now!Links Mentioned in the Show:Grab Caryn’s FREE 5 Easy Ways to Market Yourself as a Coach Guide: This will help you help your clients find more natural ways to market - ways that feel easier to them AND help their potential clients to really see your clients in their brilliance.Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!>>Got a burning question about freelancing or digital marketing? Send me a voicemail & it could be featured in an episode. Don’t overthink it—just hit record here!Connect with Caryn:Instagram: @caryngillenFacebook: Caryn Gillen, MA, Master CoachWebsite: http://www.caryngillen.com/ Connect with Emily:Facebook Community: Emily’s Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook: @emilyreaganprYouTube: Emily Reagan 3 ways we can work together: Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-study program right now.Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

Is your digital marketing brain buzzing with course ideas, but you’re not sure where to start?If you’ve got skills to share and want a low-maintenance, high-visibility way to monetize them, this episode is for you. We’re diving into the world of course marketplaces—specifically how to sell courses on Udemy—with my guest and fellow unicorn Elizabeth Hambleton.Elizabeth is the Founder & CEO of Bonjour Branding, where she helps course creators and coaches turn their expertise into profitable and polished digital products. With over 35,000 students enrolled in her Udemy courses, she’s built a thriving education business rooted in smart strategy, storytelling, and connection. (And she’s also a proud member of our Digital Marketer’s Workgroup!)We’re peeling back the curtain on how to sell courses on Udemy even if you’re still doing client work and have zero desire to build a full-blown course empire. Whether you want to add a revenue stream, build credibility, or just dip your toes into passive income, this convo will definitely get your wheels turning (it totally did for me!).Listen to learn more about:How to sell courses on Udemy without building a massive tech stack or hiring a teamWhy Udemy can be a perfect visibility tool for freelance marketers and service providersSmart pricing and promotion strategies for a high-volume, low-ticket course modelThe differences between Udemy and Skillshare (and which is better for YOU)How to use Udemy as a launchpad for speaking gigs, client leads, and collab projectsIf you’ve ever said, “I could teach this,” but didn’t know where to start, this is the episode that shows you how. Get ready to rethink your skills, your income streams, and your visibility game.Sponsored by UDMA Self-Starter ProgramLearn the digital marketing skills, business setup, and client-finding strategies you need to launch a flexible, profitable freelance career—fast. The Unicorn Digital Marketing Assistant School Self-Starter Program gets you up and running with paying clients in no time. Enroll now!Links Mentioned in the Show:Check out Elizabeth’s courses on Udemy hereReady to turn your expertise into income? Get on a free call with her to find out if becoming a Udemy instructor is the right next step for you. Book here.Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join our tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!>>Got a burning question about freelancing or digital marketing? Send me a voicemail & it could be featured in an episode. Don’t overthink it—just hit record here!Connect with Elizabeth:LinkedIn: https://www.linkedin.com/in/elizabethhambleton/ Website: https://www.elizabethhambleton.com/ Instagram: @bonjour.branding Connect with Emily:Facebook Community: Emily’s Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook: @emilyreaganprYouTube: Emily Reagan 3 ways we can work together: Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-study program right now.Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

Freelancer Visibility Series #6If you've ever felt frozen at the idea of putting yourself out there, you're not alone. Sweaty palms, second-guessing every word in the email, wondering “Who am I to pitch myself?” But visibility doesn’t come from waiting in the wings. It starts with one pitch. One message. One connection. In this episode, I’m showing you exactly how to pitch yourself as a freelance marketing service provider—without feeling like a sleazy PR bro.This is the final chapter in our Visibility Series, and it’s a big one. Whether you’re a digital marketing VA, copywriter, social media manager, or finally stepping into your full-blown marketing unicorn era, this episode is for you. I'm pulling back the curtain on what it really takes to get seen, get booked, and get known as the go-to expert in your space.Plus, I'll share how I went from quietly engaging in online communities to landing a seat on Amy Porterfield’s mastermind stage. Hint: It wasn’t overnight, and it wasn’t luck. Listen to learn more about:The exact mindset shifts you need to confidently pitch yourself, even if you feel like a newbieWhy copy-paste pitch templates are killing your chances—and what to do insteadWhy genuine engagement and relationship-building beat cold pitching every time (and how it led to my biggest speaking gig)How to position your real, in-the-trenches experience as your strongest pitching superpowerMy favorite hacks for researching podcasts and writing standout pitches that position you as an easy YESIf you want to land dreamy podcast guest spots, client collaborations, or visibility ops that convert into premium clients, you need to know how to pitch yourself like the pro you already are. This episode breaks down the fears, the myths, and the exact steps to start booking those opportunities and becoming known for your marketing magic.Sponsored by AI Copywriter in a Box Struggling to create client content fast? Stop wasting time starting from scratch. AI Copywriter in a Box helps you craft high-converting, client-ready content in minutes—emails, social posts, sales pages, and more—all in your client’s unique voice. I use it myself to skip the endless revisions and get premium content done fast. Use my affiliate link & get $50 off with the code UNICORN. You can use the AI Copywriter for up to 4 different clients. Grab yours now!Links Mentioned in the Show:The Secret to Standing Out as a Freelance Marketer: Your Story Framework with Megan Yelaney #252The Final Piece of the Messaging Puzzle: Brand Voice & Personality with Jen Liddy #253 Check out my Press Page for inspo! See real examples of where I've landed and how I’ve positioned myself as an “easy yes.”ChatGPT for YouTube extension: https://chatgpt4youtube.com/Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!Connect with Emily:Facebook Community: Emily’s Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook: @emilyreaganprYouTube: Emily Reagan 3 ways we can work together: Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-study program right now.Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

Jen Liddy, a Brand Voice & Messaging Strategist and creator of The YOU-Algorithm™, shares her journey from teaching to marketing. She emphasizes the importance of a unique brand voice in connecting with clients authentically. Discover why your personality—not just your services—sells, and how to identify your distinct voice. Jen critiques outdated messaging practices and reveals how to craft compelling content that resonates. Plus, insights on balancing authenticity with professional success and leveraging tools for clearer messaging make this a must-listen!

Freelancer Visibility Series #4One of the most overlooked tools in your marketing toolbox: your origin story. Not just the “I started freelancing during naptime” version, but the powerful, personality-packed version that builds trust, separates you from the rest of the VA crowd, and makes you the obvious YES for your dream clients.In this Visibility Series episode, I’m chatting with Megan Yelaney, a business strategist and podcaster who’s helped over 1,000 coaches go from overlooked to fully booked (and even hit million-dollar years) by creating magnetic brands through her Distinctive Edge Framework. She shares how her own edge came to life during a hilariously awkward attempt at a “booty pose” health coach photo, captured in a behind-the-scenes video that went viral and ultimately sparked her Pretty Awkward brand. That moment showed her the power of authenticity, and now she helps others tap into their own origin stories to stand out online, connect with dream clients, and grow without chasing trends or burning out.Listen to learn more about:Why your origin story is a full-blown client attraction magnetHow to craft your story framework so it resonates and convertsThe real reason authenticity works (and why most people still get it wrong)What to do when you feel like your personality isn’t “professional” enoughThe difference between sharing a story that just "inspires" vs makes people buyThis episode is 100% real talk on what makes clients choose YOU. If you’ve been shrinking in your messaging or fumbling to explain your value, Meg’s story framework will give you the confidence and clarity you need to stand out. You’ll leave with practical ways to use your story as your edge, including that quirky thing you thought you had to hide.Sponsored by AI Copywriter in a Box Struggling to create client content fast? Stop wasting time starting from scratch. AI Copywriter in a Box helps you craft high-converting, client-ready content in minutes—emails, social posts, sales pages, and more—all in your client’s unique voice. I use it myself to skip the endless revisions and get premium content done fast. Use my affiliate link & get $50 off with the code UNICORN. You can use the AI Copywriter for up to 4 different clients. Grab yours now!Links Mentioned in the Show:Grab Megan’s FREE Business Story Blueprint: How to Attract Dream Clients with Your Unique Origin Story. Learn how to craft a compelling business origin story that sets you apart, builds trust, and inspires clients to choose you. This free guide helps you uncover your unique edge over other freelancers and VAs and shows you exactly how to write about it with clarity and confidence.A glimpse of the “booty pose” video that helped start Megan’s Pretty Awkward Brand Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!Connect with Megan:Instagram: @meganyelaney Facebook: Megan Yelaney-Creating Impactful Passive Income Website: https://meganyelaney.com/ Connect with Emily:Facebook Community: Emily’s Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook: @emilyreaganpr3 ways we can work together: Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-study program right now.Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services