#276 How the Trust Recession Changed Buyer Behavior & Marketing in 2026 with Sheri Moise

We’re in the middle of a trust recession. It’s totally changing everything about buyer behavior and marketing in 2026. Selling feels slower and more personal. And maybe a little heavier than it used to. If you’ve been feeling that shift, you’re not doing anything wrong.

In this episode, I’m sitting down with my friend Sheri Moise, and she offers a really refreshing (and honestly relieving) reframe that every freelancer and service provider needs right now. We talk about why so many old marketing tactics just aren’t landing anymore, and what actually builds trust, authority, and momentum in a much more discerning market.

Sheri Moise is an Intuitive Business Astrologer and Strategist who helps entrepreneurs plan, launch, and lead using timing and data rather than guesswork. With over 25 years in corporate sales and marketing, Sheri brings a practical, grounded lens to astrology—focusing on audience readiness, market cycles, and decision-making. She’s known for helping clients see what’s coming next and respond strategically instead of reactively.

Listen to learn more about

1. Why the trust recession is actually a wisdom evolution
2. How buyer behavior in 2026 is changing (and why slower isn’t bad)
3. The shift from know-like-trust to trust-first marketing
4. Why guru-style marketing is collapsing
5. How freelancers can build authority without hype or pressure

Freelancers and service providers, it’s time to stop running the same tired marketing playbook. This conversation shows what actually works with buyers in 2026.

Sponsored by The Digital Marketer’s Workgroup

Already doing marketing work and ready for more clients and better referrals? Join a supportive, tight-knit community of freelancers where you’ll get behind-the-scenes conversations, ongoing support, advanced training, and exclusive job leads. Apply here!

Links Mentioned in Show:

1. Grab Sheri’s Success Planet Diagnostic for 50% off with code: Unicorn. You’ll get a personalized PDF report that shows how your internal operating system works in business. It helps you understand your natural timing, decision-making rhythm, and pacing so you can plan and move forward without pressure or guesswork.

Connect with Sheri:

1. Instagram: @sherimoise
2. YouTube: Astrology for Business Success with Sheri Moise
3. Facebook: Sheri Moise Astro Biz
4. Website: http://sherimoise.com/

Connect with Emily:

1. Instagram: @emilyreaganpr
2. Facebook: @emilyreaganpr
3. YouTube: Emily Reagan
4. Ask Emily Anything here

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