The Marketing Freelancer: Unicorns Unite #272 From Corporate Sales to Marketing Agency Owner: How Tyneshia Dise Built a Thriving Freelance Business
We hear the corporate escape stories all the time. What we don’t hear as often is what happens after. My guest built a stronger, smarter, and more aligned freelance marketing business on the other side of it.
That’s why I loved this conversation with Tyneshia Dise. She walked away from a high-pressure corporate sales role after hitting burnout, went back to school for a marketing degree, and slowly built her agency through networking, internships, referrals, and showing up online long before it felt comfortable. Today, she leads a team of four and runs her business with solid onboarding, real systems, clear communication, and regular client check-ins. And inside our Workgroup, she’s already booked 6 out of 10 discovery calls and landed a client that gave her a 4x ROI.
Tyneshia is the founder of The Innovative Design Group and a digital marketing strategist with 20 years in sales and marketing, specializing in helping service-based business owners refine their message, build standout websites, and create campaigns that drive measurable growth.
Listen to learn more about:
- How Tyneshia used her corporate sales background to build a thriving freelance marketing agency
- Why emotionally-driven messaging is the secret weapon behind stronger conversions
- How to improve your discovery calls using active listening & buyer insights
- What freelancers get wrong about DIY marketing and how to fix it
- The systems, onboarding, and client experience shifts that helped her scale
Tyneshia’s growth came from intention and experience. Tune in because her story is a powerful example of what’s possible when you mix skill, strategy, and community support.
Sponsored by The Digital Marketer’s Workgroup
Are you already doing marketing work but need more clients and a stronger referral network? Join our tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you’ll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!
Links Mentioned in the Show:
- Grab Tyneshia’s Free Email Marketing Guide: If you want your emails to land, not just send, Tyneshia’s free 67-page e-book is a must. It teaches freelancers and VAs how to clarify their message, write emails that resonate, and build automations that feel personal, not robotic. Perfect for anyone managing client newsletters, funnels, or retention campaigns.
Connect with Tyneshia:
- Instagram: @innovativedesign_cle
- Facebook: The Innovative Design Group_CLE
- Website: https://theinnovativedesigngroup.com/
Connect with Emily:
- Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
- Instagram: @emilyreaganpr
- Facebook: @emilyreaganpr
- YouTube: Emily Reagan
- Ask Emily Anything: https://www.speakpipe.com/unicornsunite
3 ways we can work together:
- Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-study program right now.
- Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!
- Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.
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