The Marketing Freelancer: Unicorns Unite #270 How to Land Freelance Clients from Facebook Groups, Follow-Ups, and Peer Referrals (Live Event Replay Rart 3)
If you haven’t listened yet, here are Part 1 and Part 2 of our replay: 7 Ways to Land Clients.
Landing clients as a freelancer starts with visibility that feels genuine. When you show up with purpose, speak your clients’ language, and stay consistent, opportunities start finding you.
This is Part 3 of our live event 7 Ways to Land Clients, featuring freelance marketers from our Digital Marketer’s Workgroup. They’re sharing exactly how they position themselves online with Facebook groups, lead follow-ups, and peer referrals—without the burnout or “pick me” energy.
- Brittany Gardner shares how showing up consistently in Facebook groups led to a 1,766% ROI, steady word-of-mouth referrals, and clients who now come to her.
- Liz Cruz breaks down her strategy for following up with warm leads and positioning herself as the go-to expert, resulting in over $10K in booked client work in a single month.
- Keri McDonnell brings insight into building long-term relationships and staying visible in the right communities, proving the power of genuine connection and consistency.
Listen to learn more about:
- How to show up in Facebook groups and attract clients without sounding desperate
- The “long-game” strategy that turns community engagement into steady referrals
- Following up with warm leads and position yourself as the obvious choice
- The secret to client retention and referrals through professionalism and consistency
If you’re ready to stop chasing clients and start attracting them, this episode shows you the proven, human-centered way to do it.
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Links Mentioned in the Show:
- Already doing client work? Join Our Digital Marketer’s Workgroup: a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. You’ll benefit from advanced trainings, member-only discounts, networking opportunities, and exclusive job leads. Apply at marketersworkgroup.com
Connect with Brittany:
- www.brittanygardnercreative.com
- @brittanygardnercreative
- Brittany Story: Overcoming Perfectionism and Embracing Challenges as a Freelancer #181
Connect with Liz:
Connect with Keri:
Connect with Emily:
- Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
- Instagram: @emilyreaganpr
- Facebook: @emilyreaganpr
- YouTube: Emily Reagan
- Ask Emily Anything: https://www.speakpipe.com/unicornsunite
3 ways we can work together:
- Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-starter program right now.
- Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!
- Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.
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