The Marketing Freelancer: Unicorns Unite #268 How to Land Freelance Clients Using Warm Leads, Directories, and Client Referrals (Live Event Replay Part 1)
Wondering how to get freelance clients without cold DMs, awkward pitches, or job board burnout? Welcome to Part 1 of our live event replay: 7 Ways to Land Clients. A panel of talented freelancers joins me to share the real strategies that helped them attract clients through warm leads, online directories, and word-of-mouth referrals.
My guest speakers are Workgroup members who’ve mastered the art of visibility and positioning. They break down how they built trust, refined their messaging, and leveraged relationships to create steady, high-quality client pipelines.
- Katie Fisher shares how our Workgroup directory & a Kajabi certification led to multiple high-value projects and affiliate income.
- Robyn Stoney walks us through her 27x ROI warm lead strategy using personalized, short pitch emails that actually get replies.
- Stacy Covitz and Esai Arasi add insight into how to get freelance clients by nurturing relationships that lead to more referrals.
Listen to learn more about:
- How to get freelance clients through specialized directories
- The importance of positioning, proof, and why your marketing assets matter
- How to combat the “trust recession” with testimonials, case studies, and portfolios
- How to turn a warm lead into a retainer client
- How to grow through referrals, community, and client results
This isn’t theory — it’s what’s working right now for real freelancers inside our community. Listen in and get inspired to position yourself where the clients are already looking.
FREE Live Masterclass: How to Build a Freelance Marketing Business You Actually Love
Calling all virtual assistants and marketing pros ready to stop doing random admin work and start offering strategic marketing services clients happily pay $35–$150/hour for. Join us for my free masterclass “How to Build a Freelance Marketing Business You Actually Love (And Pays Well)” on October 23.
You’ll learn how to package your strengths, position yourself like a pro, and finally step into work that lights you up. >>Save your seat here!
Links Mentioned in the Show:
- The Unicorn Digital Marketing Assistant School isn’t your average VA setup course. It’s the only program that teaches the real marketing skills clients actually pay for—email, funnels, SEO, social media, even AI. In just 16 weeks, you’ll go from “just a VA” to a confident digital marketing pro with a portfolio to prove it. Doors open October 23. Class starts October 30. Save your spot at udmaschool.com
- Join Our Digital Marketer’s Workgroup: a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you’ll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply at marketersworkgroup.com
Connect with Katie:
Connect with Robyn:
- https://robynthebrilliant.com/
- @robynthebrilliant
- How Leveraging Sales Funnels on a Small Scale Pays Big with Robyn Stoney #225
Connect with Stacy:
Connect with Easi:
- https://www.linkedin.com/in/esaiarasi/
- @socialkatalyst
- Esai Arasi’s Freelancer Story: From Corporate HR to Growing a Digital Service Agency #183
Connect with Emily:
- Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
- Instagram: @emilyreaganpr
- Facebook: @emilyreaganpr
- YouTube: Emily Reagan
- Ask Emily Anything: https://www.speakpipe.com/unicornsunite
3 ways we can work together:
- Need to build your digital marketing skills and set up solid workflows so you can confidently put yourself out there for freelance work? Get on the waitlist for the Unicorn Digital Marketing Assistant School where you'll learn in-demand marketing implementation skills to launch or grow your work-from-home business. I also share job leads directly with students, making this a true gateway to flexible, meaningful freelance work. Ready to get started sooner? You can jump into the self-starter program right now.
- Already doing marketing work and have a few clients? Want a stronger referral network? Apply for our Digital Marketer’s Workgroup—a tight-knit community of freelancers just like you. Inside, you'll get behind-the-scenes support, advanced trainings, and troubleshooting that every solo marketer needs. Plus, I’ve shared over 3,000 job opportunities with this group—exclusive leads you won’t find anywhere else. If you're ready to grow your business and connect with a supportive network, join us here!
- Looking to hire a Digital Marketing Assistant? If you want to expand your team & grow your business, submit your job opportunity here. I'll share it with the skilled unicorn marketing assistants inside my workgroup totally free.
>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services