The Marketing Freelancer: Unicorns Unite #166 Short-Form, Big Impact: Using Instagram Reels in Marketing with Kristina Knapp
Content Marketing Series #9
Many business owners and marketers are facing the same challenges when it comes to effectively reaching their target audience. They often end up wasting time and resources on strategies that just don't resonate. It's time to shift your focus and embrace short-form videos, specifically Instagram Reels. These bite-sized videos have the potential to grab attention and increase brand awareness.
In this episode, my guest Kristina Knapp (social media expert and CEO Boss B*tch) spills her secrets to marketing success through short-form videos. Kristina’s been getting businesses real results long before she founded Elixir Media Co. After working as an onboard trainer for Michael Kors, Kristina was recruited by other companies to help flip their business like an episode of Bar Rescue or The Profit.
By the end of this episode, you'll:
- Discover the importance of storytelling in your content.
- Learn how to create content with a purpose using Kristina's unique filtering system.
- Appreciate how being authentic can keep your audience hooked.
- Understand how to help your clients make “micro-decisions.”
Kristina isn’t just another blogger turned social media guru looking to give Instagram feeds a cutesy makeover. Tune in to hear more about how she helps powerful women entrepreneurs leverage platforms like Instagram Reels for brand visibility and growth.
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Connect with Kristina:
- Instagram: @elixirmediaco
- Facebook: https://www.facebook.com/ElixirMediaCo/
- Website: https://www.elixirmedia.co/
Connect with Emily:
- Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
- Instagram: @emilyreaganpr
- Facebook: @emilyreaganpr
3 ways we can work together:
- Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
- Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
- Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community
>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services