The Marketing Freelancer: Unicorns Unite

Search Engine Optimization - we all know what it is, but do we really understand its importance?  I’ll give you a hint → it means everything to an online business, and as a digital marketer you need to be able to beef up your client’s (or your own) SEO to attract the ideal audience.    Knowing how to do SEO well is a unicorn skill that will make both you and your clients $$.    That’s why I invited Brittany Herzberg to talk about SEO and client testimonials. She’s a holistic copywriter committed to helping her clients show up as the answer to a Googled question.  She’s also the epitome of a unicorn: a massage therapist/copywriter/SEO expert. Brittany combined her education and network in the healthcare world with her digital marketing SEO strategy skills and created her own niche of writing SEO copy that gets her healthcare clients found online.    It’s exactly what I teach my unicorns - take what you already know, add your newly acquired skills in digital marketing, and make money doing what you love!    Brittany fell into her SEO niche almost by accident when she did a deep dive into how and why her website drew so many people to her. She uncovered 3 eye-opening areas that made her stand out above others, and today she’s sharing them with us.    Be sure to grab her SEO Cheat Sheet and her Client Testimonials that Convert listed below.  1. The SEO Cheat Sheet breaks down what SEO is & how to do it simply — in a way that's repeatable. This guide walks you through: » basic keyword research » where to plug the keywords in on your web page Brittany’s Cheat Sheet is designed to be copied — so you have a reusable resource! 2. Client Testimonials that Convert: Client testimonials speak to the humans you want to help.  This guide will show you how:  » how to beef up your SEO efforts using quality testimonials on your site & social profiles  » the strategy to using client testimonials effectively  Master these two skills and charge more!   Connect with Guest Instagram: @brittany_herzberg Website: brittanyherzberg.com Download her SEO Checklist: brittanyherzberg.com/seo-basics-checklist Download her Client Testimonials: brittanyherzberg.com/how-to-client-testimonials  Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School.  My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

Let’s get organized! … with standard operating procedures Systems & workflow expert Nneka Roberts, founder of Sage Simple Solutions, is here to help us write an SOP in less than 5 minutes that your team will ACTUALLY use! She’s sharing her best tips when it comes to documenting the “rituals” behind your client’s online business – so that you can have a vacay, true sick leave and know that the business tasks will be completed… and nothing burns down without you. In this episode Nneka shares her tried-and-true SOP template so that you can apply this to your current clients’ and your own business. Nneka will explain SOPs are not meant to be lengthy, complex, and rigid… you also don’t need to give away your hard-earned proprietary information as a contract.  You’ll stand out as a unicorn when you understand the importance of SOPs and how to get this off your client’s plate. Nneka will teach you how to walk that balance or be a good teammate and protect yourself.  PS – If you have an analytical, orderly left brain this could be a whole VIP service for you to offer!  Take note of Nneka’s tip when it comes to WHO is really looking for this service and paying well for it.    Connect with Nneka Instagram: @sagesimplesolutions Facebook: @SageSimpleSolutions Website: https://sagesimplesolutions.com/ Download her Freebie SOP Template: https://sagesimplesolutions.com/sop-template   Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School.  My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

This week I’m chatting with Bret Shuford from CreativeLife Coach.    Bret is an openly - LGBTQ - working actor and content creator coach. He has performed, produced, choreographed, and directed dozens of Broadway, Regional, National tours, viral videos, television, and film productions from Wicked to the Wolf of Wall Street. He is also one half of the Lifestyle blog Broadway Husbands, with his husband Stephen Hanna.   As a certified life coach he has helped creatives all over the world move from imposter to influencer with the creative marketing map. He can help any creative with inconsistency in their business, experience greater impact and income through his private coaching. Bret has worked with colleges, universities, and corporations such as Disney and Marketing Impact Academy.    He is a highly sought after speaker and educator for professional creatives because he understands people and believes in nurturing an organic audience that is loyal. Bret also shows his clients how to live with impostor syndrome and succeed despite their fears.     Download Bret’s CreatiVisibility Map to help you go from Imposter to Influencer: http://impostertoinfluencermap.com    Connect with Bret Instagram: @bretshuford  Facebook: @bretshuford Freebie: Imposter to Influencer Map: http://impostertoinfluencermap.com   Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr   3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School.  My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

You’ve heard me say it many times before, and here it comes again: THERE IS SO MUCH WORK OUT THERE. Especially if you have social media savviness and can help clients: Design graphics Create and edit videos/reels Write copy Search for hashtags Publish their content Repurpose their content If you want to test out the waters and learn how to help clients with social media marketing, then you’re in the right spot. But I get it, it’s intimidating to go all in as a social media manager and feel like you’re responsible for EVERYTHING when you’re new, so I suggest dipping your toes into the water as a social media assistant.  This episode will help you with 4 steps to building out your social media services and becoming a well-paying, in-demand social media manager. If you already have the social media savviness, I can help you find work over in my Digital Marketing Workgroup. We post jobs and share referrals inside our community, and I’d love to help you book out your services and build a successful freelance business. Apply here  Blog Mentioned in the show: What is a Social Media VA Tools Mentioned in the show: Captivate.ai Repurpose.io Scheduling tools: Later, Smarter Queue, Sprout Social, Hubspot   Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr   3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School.  My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

Natalie Gingrich is the founder of The Ops Authority, where she certifies and mentors women who leverage their natural skillset of operations and administration. In her first 3 years of business, Natalie scaled dozens of online and small businesses to 7 and 8 figures, worked alongside industry icons, and developed diverse teams. She merged her corporate career with her entrepreneurial learnings to create the Director of Operations Certification Program, the only strategic operations certification for leaders.  Today we’ll go into detail about how you, the service provider, can grow into this role if that’s something that lights your fire. Natalie was a VA for 4 years before transitioning into project management (OBM) and then into the DOO role for online businesses. She talks about protecting yourself from scope creep and knowing the difference between OBM and DOO so you can determine the role that suits you best.  If you think being a DOO is for you, check out her upcoming interactive infosession called Discover the DOO - save your seat here   Enjoy! Connect with Natalie: Facebook: @theopsauthority Instagram: @theopsauthority Ops Insiders Facebook group for DOOs, project managers, and service providers working their way to their visions  Ops Authority Course  Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School.  My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services  >>> Take the Quiz to Discover your Digital Dream Job

Business owners need somebody who has a skillset to take on many things. They need someone who can figure it out or at least come to the table with a solution. They need the unicorn digital marketing assistant who will grow with their team.  They need you!  Today, I’ll teach you how to stand out and find freelance clients (even if you believe the market is saturated), and how to become - indispensable -  that person clients come to when hiring help.  Enjoy!   Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School.  My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services  >>> Take the Quiz to Discover your Digital Dream Job

You know you need to do it… you feel it in your heart. It’s time to raise your rates. But this can be so nerve-wracking to raise your rates on the current clients you love working with.  Let’s get you in the right headspace to make the increase, tell you exactly what to say, and how often to raise your rates. Over on Instagram, DM me the phrase “raise your rates,” and I’ll send over the script so you can copy and paste! I also mentioned Episode #25 Feeling Guilty about Money, and I encourage you to check out Episode #107  Money Mindset Episode with Chelsea Brennan. Enjoy! Need more clients? We’ve got plenty! Click here to apply for the Digital Marketing Workgroup.   Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School.  My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the marketable skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services  >>> Take the Quiz to Discover your Digital Dream Job

When you start working as a virtual assistant sometimes it is hard to know where to find the right clients and what you can do to get noticed. One great source to do this is Facebook groups. There are Facebook groups where your clients are hanging out, you just need to find them and connect with them. In this episode, I’ll show you how you can show up as yourself and know what to say in these groups to get noticed without being too spammy, desperate, or annoying. Let me be your motivator today to get active in Facebook groups, even though it might seem like some of them are not working. There's also a lot of Facebook groups that are working right now, the ones where people are coming together to purposefully hire each other. I think those Facebook groups are the biggest ones to go in.  I do share a list of Facebook groups with my students to help them get started. And then what's nice is we can go tag each other in some of these because we know which ones are working. So if you're interested, the Unicorn Digital Marketing Assistant School will open again in October. Links I mentioned: Quiz: What kind of VA should you be? The Freelance Biz Kickstarter The Unicorn Digital Marketing Assistant School   Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School.  My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services  >>> Take the Quiz to Discover your Digital Dream Job

Here’s why digital marketing is the perfect side hustle for teachers and how to use your teaching superpowers to your advantage. I’ve had 250+ men and women go through my digital marketing program to learn how to work remotely as freelancers, virtual assistants and digital marketing service providers. There’s one common success group: TEACHERS. That’s because teachers truly have the total package when it comes to growth mindset, adaptability, soft skills, tech skills, etc. This episode will help you put yourself out there for online marketing jobs and get a boost in your teacher’s salary. Don't forget to take my quiz to find out your best suited online marketing position:   >>> Take the Quiz to Discover your Digital Dream Job Teacher-Related Episodes Mentioned in this show: #2 - The Still Working Teacher Librarian - Blog Manager #4 - Language Arts Teacher - who doubled her income #8 - Teacher who became a Facebook Community Manager #95 - Elementary teacher with dream STEM client Sign up for the EduConference in Miami July 12-14: https://www.edusidehustlecon.com/event/edu-side-hustle-con/?ref=emilyreagan * this is a referral link, thank you for signing up! Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School.  My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community   >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 

It’s hard to know what services to start offering in your new business … or even where to niche down when you’ve got it going. Especially when the online space is distracting with what everyone else is doing. Strengths Coach Anna Nelson and I agree that you need to lean into your own uniqueness first. Being aware of your own God-given talents and strengths is the start line. Through 1:1 coaching and team workshops, Anna helps online entrepreneurs scale their business by looking inward first and outward second. She uses the Gallup CliftonStrengths Assessment to gain research-based data on her clients’ 34 strengths and weaknesses. In this episode, she’ll explain why this is a must for every entrepreneur plus how to apply this knowledge in your business, your services, long-term plan … and in your client relationships. There is so much power when you have self-awareness, ability and (backing) to express it, and confidence to show up in discovery calls armed with why you will be the next stand-out hire. Enjoy! Connect with Anna: Book a Strengths Call Instagram: @annaynelson  Facebook: @annaynelson Team-Building Freebie: CEO’s Guide to Building a Strong Business Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School.  My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services  >>> Take the Quiz to Discover your Digital Dream Job