The Marketing Freelancer: Unicorns Unite

Tamika Auwai, owner of Orisha Creative, specializes in nurture marketing for coaches. She shares the importance of nurture content in bridging lead generation and sales. Learn about her unique Nurture Matrix that helps create impactful content. Tamika discusses strategies to engage audiences post-launch and emphasizes the role of genuine relationships in marketing. Her inspiring backstory highlights overcoming obstacles on her journey, showcasing how businesses can facilitate personal growth.

This week we’re talking money with Chelsea Brennan of Smart Money Mamas.  Giving up a lucrative career as a hedge fund manager, Chelsea pursued a passion project after realizing many women were naive about finances, especially long term goals and strategies. That’s why Chelsea started Smart Money Mamas, to help women feel confident about dealing with their family’s finances.  As Chelsea explains, “Having some sense of what’s happening with your finances, where your money is going, what your credit score is, offers that mental sense of security so you can do more.” Today, Chelsea is going to discuss our business owner money mindset. As freelancers, we have to understand our business finances in order to create plans for success, but more importantly, we must recognize our money beliefs - what’s propelling us forward and what’s holding us back.  Changing old money habits and creating new ones isn’t as easy as saying a new mantra. You first have to dig a little deeper and find out why you are holding on to this old belief.  Chelsea has several great tips and techniques to help you achieve this and how to start new habits around money. I picked up some great information and think you will too.    Enjoy!   Connect with CHELSEA: Instagram: @smartmoneymamas Facebook:@smartmoneymamas Grab her free Meaningful Money Guide >> https://smartmoneymamas.com/meaningful-money-goal-worksheet/ (this is what I call her SOP for Life).    Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr   3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School.  My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services  >>> Take the Quiz to Discover your Digital Dream Job  

What is it really like to work as a virtual executive assistant? Kiri Mohan shares her startup story, how she pivoted into EA-VA work, where she found her first clients, and what her service packages look like. If you have administrative experience, this episode is totally for you! I love this niche because she serves high-level executives and offers various levels of support that fit her lifestyle too. Kiri began working as an assistant when she was 15 years old, gradually shifting to a corporate executive assistant, and finally running her own successful virtual assistant company. Clients would often reach out in need of VA services and after a while, Kiri was able to figure out which client actually needed a VA and which ones only thought they needed a VA.  It turns out, quite a few of her clients just needed an organized flow to the administrative side of their business. Source Your Systems began as a side business, helping those that needed to set up and implement the operational part of their dream, and then became something so much larger.  I hope you enjoy!   Connect with Kiri: Instagram: @virtuallykiri https://www.dependableva.com/ https://sourceyoursystems.com    Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr   3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School.  My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services  >>> Take the Quiz to Discover your Digital Dream Job

Rita Suzanne is a digital strategist and self-taught web designer who helps health and wellness coaches gain brand clarity, define brand strategy to attract their target audience, and create a website in one day focusing on simple but effective conversion strategies.   In today’s episode she’s sharing 5 branding tips for virtual assistants, freelancers, and digital marketing service providers to help stand out and create a memorable brand.   We’ll go over key branding elements such as: The power of one and what that means for freelancers How to position yourself in today’s online digital marketing arena so you stand out What it really means to have consistency in your brand and why it matters When to pivot your offers and when not to Why and how to promote yourself even if it pushes your comfort zone   Be sure to grab Rita’s free resource on target audiences in the links below. This will not only help you hone in on your ICA but also aid you in helping your clients figure out their branding.     Connect with Rita Suzanne: Instagram: @theritasuzanne Facebook: @theritasuzanne Freebies: https://momownedandoperated.com/freebies/ Marketing Automated: https://yourmarketingautomated.com/ Target Audience Roadmap: https://ritasuzanne.com/target-audience   Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr   3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School.  My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services  >>> Take the Quiz to Discover your Digital Dream Job

Noah Mittman, Founder & CEO of Snowman Films, is joining us to talk about all things video and how you as the unicorn digital marketing assistant can help your clients create and promote content with video.    Today we’ll discuss basic video tasks, like resizing, editing, and creating slide decks you can do for your clients plus simple editing rules you should always apply whether the video is for social media or a course.    Discover where you can learn those basic tasks, how to charge for them, and why Noah’s VA is vital to his workflow and success.    You’ll also want to pay attention to what 3 questions should be answered in every video ad and how to keep your client’s audience engaged.  Don’t forget to check out the tech stack he mentions to help make your editing process easier.    This episode is perfect for anyone who wants to up their skills in video editing for their clients.    Noah’s recommendations for video editing tech:   Music artlist.io ($199/year) Epidemicsound.com (can’t search based on feeling, 30-day free trial) B-roll coverr.co -(free)  artgrid.io - (paid packages start at $299/year) shutterstock.com/video (starts at $949/year or $99/month) Diverse Stock Photos nappy.co (free) tonl.co (starts at $29/month) Product Mock Ups Smartmockups.com - input products in real life use, adds dimension (subscription, 7-day free trial then $9/month or $108/year)   Connect with Noah snowmanfilms.net LinkedIn @noahmittman  IG @snowmanfilms FB @noahmittman    Noah specializes in working with first-time course creators in helping them discover monetizable course content ideas through his  2-hour 5 Phase Course Creation System - contact him for details ⇒ noah@snowmanfilms.net.   Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School.  My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services  >>> Take the Quiz to Discover your Digital Dream Job

Will you make your money back? Let’s talk about the ROI and payback period of online courses. There are two types of courses that can help you. And here’s how to know if you’ll make your money back.   Enroll in the Unicorn Digital Marketing Assistant School before midnight on March 16th   Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr

Underpaid?  When I started freelancing in 2009 I was charging $10 an hour. I didn’t know any better and I didn’t have any mentors to advise me. I’m not proud of that wage, but over time things changed. Now I’m charging my worth while I work with the clients I love. In this episode I’ll tell you how I went from an underpaid VA to a digital unicorn, and how you can avoid that same pitfall. I started working online after leaving my dream job and having my first child. We moved a lot due to my husband’s military career, and I knew I needed something that I could do from home and take with me.  I started working with a small business owner, remotely helping them with their presence online. I enjoyed the work and started taking on more clients. I became that accidental freelancer who realizes, this is a real job that can pay well.     Since I didn’t have anyone to ask questions or guide me, I just figured it out along the way…hence the low beginning prices. I’m not gonna lie. It was tough at first. If I had had someone whispering in my ear, “do it this way, Emily,” I would have raised my prices long, long ago as my confidence and skillset grew.  But that’s okay. The whole experience got me to where I’m today. And now I’m sharing what steps you’ll want to take to avoid my mistakes. I want you armed with the knowledge so you can have a profitable business much sooner.   Chelsea Brennan’s video I mention in this podcast: https://www.youtube.com/watch?v=jWCq3kuwa84   Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr   3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School.  My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services  >>> Take the Quiz to Discover your Digital Dream Job

Keri McDonnell is one of my students who worked in corporate for many years before relocating to follow her husband’s career and then starting a dog grooming business. After 10 years she had to move again and leave her established clientele. Since Keri’s passion is helping others, she wanted to find something online where she could relocate when her husband had to  and take her clients with her.    That’s when she saw my ad. She did her research, watched my webinar, and then decided to jump into my unicorn digital marketing world. Keri understood being a solopreneur and wanted to help business owners behind the scenes to achieve their goals.    Keri found her first client after a week of starting the course. Despite her fear of not being techy enough, Keri jumped in and gave it a try. Her commitment to herself and dedication to doing her best helped her advance quickly. Now Keri is booked out helping small business owners with social media, launch support, and project management.    But it wasn’t without challenges. Keri's doubts almost stopped her before she got started, but readily admits my course gave her the foundation she needed to work as a unicorn digital marketer. The course got her up to speed and gave her the confidence she needed. She’s also very thankful for having an amazing network inside the student group and later the Digital Marketing Workgroup to help her succeed.    If you’ve got doubts about whether you can do this type of work, listen to Keri’s story and then go back to episode #100 to hear Natasha’s story. If these ladies can do it, so can you.  Connect with Keri: Facebook: https://www.facebook.com/prowessbusiness Instagram: https://www.instagram.com/prowessvirtualassistant/   Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr   3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School.  My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services  >>> Take the Quiz to Discover your Digital Dream Job

Natasha is one of my course alumni. I had invited her to join my beta group because I saw her potential. I knew she could succeed at digital marketing even though she didn’t have any experience. She didn’t see the potential in herself and passed on the invite. When the second launch came around she took a leap of faith, in herself, and joined the class.  Nearly all of us can relate to what Natasha shares about her journey. You’ll hear her joys and struggles as she finished the course and started taking on clients. It’s not always a bed of roses for us digital marketers, but if you focus on your end goal, like Natasha did, you’ll make it through the challenges and grow your confidence.    Ready to take your skillset to the online space, create packages and position yourself to be a self-employed freelancer? Sign up for the “How to Make a Living on Your Own Terms” live workshop. It’s going down the week of March 7, 2022. Connect with Natasha: You know what’s cool? Natasha did all of this without social and without a website. Go back and listen to episode #96 and #97 if you don’t believe it.   Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr   3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School.  My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services  >>> Take the Quiz to Discover your Digital Dream Job

Here’s the story of how Unicorn Digital Marketing Assistants came to be, what makes them different from a virtual assistant, and what tasks they get paid for … and why they’re so in-demand. Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School.  My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community  >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services  >>> Take the Quiz to Discover your Digital Dream Job