The Marketing Freelancer: Unicorns Unite cover image

The Marketing Freelancer: Unicorns Unite

Latest episodes

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Jan 11, 2022 • 1h 4min

#94 The property manager who discovered virtual assistant work (Claudia Bretz)

Claudia Bretz is all too familiar with the problems of trying to find meaningful work as an over-qualified, over-educated Army spouse. She went to school for industrial engineering in her home country of Nicaragua before starting over in the U.S., got her MBA and was always starting at the bottom of the totem pole with work.Two years ago, Claudia was caught in a transition between being unemployed, waiting out the kids last semester of school, retiring and moving (and living on a boat in the Florida Keys) when she decided to give the online work a go.She signed up for the Unicorn Digital Marketing Assistant School, formerly known as the Digital Media VA Crash Course,  and was dedicated to completing every lesson and teaching herself.  And she just never went back to the office. She went from a $14/hr job to $35/hr working in half the time.  Here’s her start-up story, what she’s learned as a new digital marketing assistant, and how she started doing the work and niched down. She shares advice when working with new clients, what her Pinterest and project management work really looks like, and the evolution from assistant to strategist. I hope you walk away inspired, informed, and motivated to start your own unicorn digital marketing business. Connect with Claudia: @claudiabretz Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School.  My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services  >>> Take the Quiz to Discover your Digital Dream Job
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Jan 4, 2022 • 49min

#93 Setting and achieving goals in your freelance digital services business in 2022 (Kristin Burke)

Now this is how to kick off the new year! Goal achievement coach Kristin Burke is here to help us plan a successful 2022 in our businesses and personal lives. Today she’s tearing down the steps of setting a goal into four actionable parts so that your goals are realistic, meaningful and wildly successful. We touch on so many good topics, and I love how Kristin gets vulnerable with her own overwhelm and conflict in goal setting. I also share why I have always lacked the vision in my own business and what happened the one time I actually set a business goal. (I bet you can guess!) I know this interview and Kristin’s solid advice will help you start off the new year with confidence to go after your dreams and make your dream life a reality. Learn how to plan, prioritize and progress towards your most meaningful goals with Kristin’s Breakout Plan. Grab it now.  Connect with Kristin: Website: https://kristinburke.com Instagram: @meetkristinburke Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School.  My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community   >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services  >>> Take the Quiz to Discover your Digital Dream Job
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Dec 14, 2021 • 18min

#92 Eight things you need to start your virtual assistant business

Want to start a virtual assistant business but afraid the cost will set you back?  Good news: starting a virtual assistant business doesn’t require investing a ton of cash in the very beginning. There is a super low start-up cost and barrier to entry. And you can easily make your money back if you have the marketable skills and ability to perform the client work.  I’m all about doing things as inexpensively as possible until you start to book out with clients and can make back the cost of software, etc. You can get by with the bare minimums and use free or low cost versions of online programs.  In today’s episode I’ll share what I started with and some I still use today because I don’t believe in throwing money away for unnecessary items.  So don’t let $$ hold you back from starting your new career. It’s cheaper than you think!  APPLY FOR THE DIGITAL MARKETING WORKGROUP >> https://courses.emilyreaganpr.com/vaworkgroup  This is a referral community for freelance digital marketing service providers. You’ll get advanced trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. If you're already doing digital marketing implementation work for clients, and want to book out fast - apply for my VA Workgroup community. I’ve got jobs waiting for you!  Apply here >> https://courses.emilyreaganpr.com/vaworkgroup Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!   The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours  The Unicorn Digital Marketing Assistant School  Connect with Me: The Digital Media VA Lab - a free FB community  Instagram: @emilyreaganpr  Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services  >>> Take the Quiz to Discover your Digital Dream Job
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Dec 7, 2021 • 20min

#91 Ten profitable niches for virtual assistants

I built my business on being a unicorn, a virtual assistant who can perform a variety of tasks for online business owners aka “can do'' attitude. When someone asked me to do a new - to me - task, I always said yes because I knew I could enhance my skillset and because I love to do new things. I teach my students the same philosophy. Get your foot in the door with one task and offer to help in others.  There does come a time when my students or any newer virtual assistants start to gravitate towards certain areas of interest more than others and that’s when they think about specializing in niches. They’ve tried a variety of things and now know where their passion and strengths lie.  Although it’s smart to focus on doing work you enjoy, it also makes sense to find a niche that is in demand. I’ve found there are 10 areas or niches that are consistently in demand and command higher prices.  If you’re ready to niche down, then check out my list. Some of these may surprise you!     APPLY FOR THE DIGITAL MARKETING WORKGROUP >> https://courses.emilyreaganpr.com/vaworkgroup  This is a referral community for freelance digital marketing service providers. You’ll get advanced trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. If you're already doing digital marketing implementation work for clients, and want to book out fast - apply for my VA Workgroup community. I’ve got jobs waiting for you!  Apply here >> https://courses.emilyreaganpr.com/vaworkgroup   Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!  The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours   The Unicorn Digital Marketing Assistant School   Connect with Me: The Digital Media VA Lab - a free FB community  Instagram: @emilyreaganpr  Facebook: @emilyreaganpr    >>> Download my Top Ten Most Requested Digital Media Tasks & Services  >>> Take the Quiz to Discover your Digital Dream Job 
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Nov 30, 2021 • 57min

#90 The designer who reveals top tips to improve your design portfolio (Aino Horsma)

Wanna stand out from the crowd and attract high-paying, high-quality clients in your own freelance business? Your portfolio is key!  Aino Horsma is a design leader and mentor with a career that spans over 16 years working with some of the top creative minds in San Francisco and Finland. After building a six-figure career in design, she’s now on a mission to share what she’s learned with aspiring designers and creative virtual assistants everywhere.  Today she is sharing 11 tips to creating and designing a high-class portfolio, get the kind of projects you want, and love your work again.  🔥 Hot tip: Do NOT make your Portfolio a PDF! Aino will explain why in this episode! Connect with Aino : IG: @aino.dailycreative Facebook: @dlycreative Brand Builders Society Facebook Group ​​ Can I refer you?  Apply for the Digital Marketing Workgroup >>  This is a referral community for freelance digital marketing service providers. You’ll get advanced trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. If you're already doing digital marketing implementation work for clients, and want to book out fast - apply for my Workgroup community. I’ve got jobs waiting for you!  Apply here >> https://courses.emilyreaganpr.com/vaworkgroup Learn with me: The Freelance Biz Kickstarter - a self-study DIY course to starting your own freelance business as a virtual assistant, digital marketing assistant or service provider. Bring your skills, talent and job experience and I’ll help you set up your business. $297  Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!  The Quickstart to Facebook Community Management - the unicorn gateway job to helping clients manage, engage and moderate their free andd paid groups  in just 2 hours The Unicorn Digital Marketing Assistant School   Connect with Me: The Digital Media VA Lab - a free FB community  Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services  >>> Take the Quiz to Discover your Digital Dream Job
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Nov 23, 2021 • 40min

#89 The military spouse who built a 7- figure business with the help of VAs (Tamara Bennett)

Tamara is a Marine wife, mother of three, crafter and businesswoman with a six-figure business called Southern A-Door-nments Decor I love her story so! She started her door hanger business while her husband was on deployment in Afghanistan with paint parties and has grown to a membership model with 1,000 members. We're going to talk about her biz journey, her team of 11 members (including a few of my own unicorns) and how she communicates with them (or how she'd rather just paint the pretty things!) and insight to the tactics that helped her get there. (AKA strategies you'll want to share with your own clients or use in your own business) "The moment that I decided to focus on community and worry less about the competition, to put on blinders, so to speak, and only looked at the path I was going on, things changed for me." This is going to be a fun lesson from a fellow biz owner and you're going to walk away wanting to paint too! I've been so happy to watch her success over the years!! APPLY FOR THE DIGITAL MARKETING WORKGROUP >> This is a referral community for freelance digital marketing service providers. You’ll get advanced trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. If you're already doing digital marketing implementation work for clients, and want to book out fast - apply for my VA Workgroup community. I’ve got jobs waiting for you!  Apply here >> https://courses.emilyreaganpr.com/vaworkgroup Connect with Tamera: IG: @southern_adoornments_decor  FB: @southernadornmentsdedcor  Website: https://www.southernadoornmentsdecor.com/ Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours   The Unicorn Digital Marketing Assistant School Connect with Me: The Digital Media VA Lab - a free FB community  Instagram: @emilyreaganpr Facebook: @emilyreaganpr >>> Download my Top Ten Most Requested Digital Media Tasks & Services  >>> Take the Quiz to Discover your Digital Dream Job
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Nov 16, 2021 • 54min

#88 The copywriter who shows how to be top choice over any competition (Amisha Shrimanker)

Want to stand out and make an impression against the competition? Amisha Shrimanker from The Copy Crew is joining us to share how to get your prospects to choose YOU over the competition.  Here's what you'll learn in a nutshell: - How to provide a strong guarantee that renders objections as useless - The 4 types of testimonials you should use to boost your credibility If you’d like to become your prospective client’s obvious choice then listen in today and apply what Amisha shares.   APPLY FOR THE DIGITAL MARKETING WORKGROUP >> https://courses.emilyreaganpr.com/vaworkgroup  This is a referral community for freelance digital marketing service providers. You’ll get advanced trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. If you're already doing digital marketing implementation work for clients, and want to book out fast - apply for my VA Workgroup community. I’ve got jobs waiting for you!  Apply here >> https://courses.emilyreaganpr.com/vaworkgroup   Connect with Amisha: IG:@thecopycrew  FB:@the-copy-crew     Download Amisha's Perfect Response email scripts: https://thecopycrew.com/email-scripts/     Audit Superstar Waitlist > https://thecopycrew.com/waitlist/ Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!  The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours   The Unicorn Digital Marketing Assistant School   Connect with Me: The Digital Media VA Lab - a free FB community  Instagram: @emilyreaganpr  Facebook: @emilyreaganpr    >>> Download my Top Ten Most Requested Digital Media Tasks & Services  >>> Take the Quiz to Discover your Digital Dream Job
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Nov 9, 2021 • 14min

#87 Three mistakes I’ve made as a virtual assistant

Starting out as a new freelancer, service provider, or marketing assistant can be really hard sometimes. I want you to learn from me and my mistakes in hopes you’ll avoid those same ones.  The 3 mistakes I’m sharing today with you will blow your mind! If only I knew back then, where I could be today. But hey, we learn and move forward, right?  Just remember this key point: If you’ve made any of these mistakes (some of your own), don’t hold yourself back as a result of them. Give yourself some slack! We all make mistakes. Learn from them and grow!  If you're already doing digital marketing implementation work for clients, and want to book out fast - apply for my VA Workgroup community. I’ve got jobs waiting for you! There’s also monthly advanced training, happy hours, and community support from other working service providers just like you.  Apply here >> https://courses.emilyreaganpr.com/vaworkgroup Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif!  The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours  The Unicorn Digital Marketing Assistant School Connect with Me: The Digital Media VA Lab - a free FB community  Instagram: @emilyreaganpr Facebook: @emilyreaganpr   >>> Download my Top Ten Most Requested Digital Media Tasks & Services  >>> Take the Quiz to Discover your Digital Dream Job 
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Nov 2, 2021 • 55min

#86 The organizer who created 3P's of productivity for service providers (Brittany Dixon)

Brittany Dixon, of Brittany & Co., is a Podcaster, Business Strategist, and Productivity Coach. She helps highly driven creative entrepreneurs implement self care, back end business organization/systems, and accountability into their business. She specializes in helping her clients manage the day to day of the business by working smarter not harder with her End of Day Routine.  Business owners didn't start a business to run a business, yet operations are essential to growth. She helps to document and refine their business processes to allow the business to run more efficiently and grow!  Efficiency = Scalability! If you’re one who could use some help getting your business processes wrangled in, then this episode is for you! APPLY FOR THE DIGITAL MARKETING WORKGROUP >> https://courses.emilyreaganpr.com/vaworkgroup  This is a referral community for freelance digital marketing service providers. You’ll get advanced trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. If you're already doing digital marketing implementation work for clients, and want to book out fast - apply for my VA Workgroup community. I’ve got jobs waiting for you!  Apply here >> https://courses.emilyreaganpr.com/vaworkgroup Connect with Brittany: IG:@brittanyandco.consulting  FB:@brittanyandco.consulting  LinkedIn: https://www.linkedin.com/in/brittanyjdixon/ Podcast: https://processforprofit.co/  Free FB Group: www.hustletoflow.co/community 3Ps of Productivity Checklist: www.hustletoflow.co/endofdaychecklist Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours   The Unicorn Digital Marketing Assistant School  Connect with Me: The Digital Media VA Lab - a free FB community  Instagram: @emilyreaganpr Facebook: @emilyreaganpr  >>> Download my Top Ten Most Requested Digital Media Tasks & Services  >>> Take the Quiz to Discover your Digital Dream Job
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Oct 26, 2021 • 47min

#85 How to find your perfect niche as a virtual assistant

Let's talk about NICHING DOWN with your freelance business and being something other than a virtual assistant. Don't let this keep you STUCK. The goal is to get you operating well into your zone of genius and priming you to go to you true zone of genius where you can charge premium rates without having a maxed out workweek.  Download my freebie: 10 Digital Marketing Tasks I started out with: https://courses.emilyreaganpr.com/10VAtasks Books mentioned in the podcast: The Big Leap by Gay Hendricks >> https://amzn.to/3ulLkPE Free to Focus by Michael Hyatt >> https://amzn.to/3zQ9v9N YouTube Video: 10 Profitable Niches >> https://www.youtube.com/watch?v=wkfz9o6nPkI My Quiz, based on the DISC personality test: https://courses.emilyreaganpr.com/quiz   APPLY FOR THE DIGITAL MARKETER's WORKGROUP >> https://courses.emilyreaganpr.com/vaworkgroup  This is a referral community for freelance digital marketing service providers, assistants, specialists and managers. You’ll get advanced trainings, networking opportunities and job leads from online business owners who are looking for marketing and business support. If you're already doing digital marketing implementation work for clients, and want to book out fast, get better at your services and niche down into a known speciality, apply for our Workgroup. I’ve got jobs waiting for you!  Apply here >> https://courses.emilyreaganpr.com/vaworkgroup   Learn with me: Gif & Sticker Making Workshop - $17.99 crash course to turn your clients into a gif! The Quickstart to Facebook Community Management - the unicorn gateway job to digital media work in just 2 hours  The Unicorn Digital Marketing Assistant School    Connect with Me: The Digital Media VA Lab - a free FB community  Instagram: @emilyreaganpr Facebook: @emilyreaganpr   >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services  >>> Take the Quiz to Discover your Digital Dream Job 

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