The Marketing Freelancer: Unicorns Unite

Emily Reagan | Digital Marketing Mentor, Speaker
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May 24, 2022 • 17min

#113 Being an Indispensable Unicorn

Business owners need somebody who has a skillset to take on many things. They need someone who can figure it out or at least come to the table with a solution. They need the unicorn digital marketing assistant who will grow with their team.  They need you!  Today, I’ll teach you how to stand out and find freelance clients (even if you believe the market is saturated), and how to become - indispensable -  that person clients come to when hiring help.  Enjoy!   Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School.  My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services  >>> Take the Quiz to Discover your Digital Dream Job
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May 17, 2022 • 14min

#112 How to Raise your Rates as a Virtual Assistant

You know you need to do it… you feel it in your heart. It’s time to raise your rates. But this can be so nerve-wracking to raise your rates on the current clients you love working with.  Let’s get you in the right headspace to make the increase, tell you exactly what to say, and how often to raise your rates. Over on Instagram, DM me the phrase “raise your rates,” and I’ll send over the script so you can copy and paste! I also mentioned Episode #25 Feeling Guilty about Money, and I encourage you to check out Episode #107  Money Mindset Episode with Chelsea Brennan. Enjoy! Need more clients? We’ve got plenty! Click here to apply for the Digital Marketing Workgroup.   Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School.  My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the marketable skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services  >>> Take the Quiz to Discover your Digital Dream Job
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May 10, 2022 • 15min

#111 How to Get Noticed in FB Groups as a Virtual Assistant

When you start working as a virtual assistant sometimes it is hard to know where to find the right clients and what you can do to get noticed. One great source to do this is Facebook groups. There are Facebook groups where your clients are hanging out, you just need to find them and connect with them. In this episode, I’ll show you how you can show up as yourself and know what to say in these groups to get noticed without being too spammy, desperate, or annoying. Let me be your motivator today to get active in Facebook groups, even though it might seem like some of them are not working. There's also a lot of Facebook groups that are working right now, the ones where people are coming together to purposefully hire each other. I think those Facebook groups are the biggest ones to go in.  I do share a list of Facebook groups with my students to help them get started. And then what's nice is we can go tag each other in some of these because we know which ones are working. So if you're interested, the Unicorn Digital Marketing Assistant School will open again in October. Links I mentioned: Quiz: What kind of VA should you be? The Freelance Biz Kickstarter The Unicorn Digital Marketing Assistant School   Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School.  My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services  >>> Take the Quiz to Discover your Digital Dream Job
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May 3, 2022 • 25min

#110 Digital Marketing Side Job for Teachers

Here’s why digital marketing is the perfect side hustle for teachers and how to use your teaching superpowers to your advantage. I’ve had 250+ men and women go through my digital marketing program to learn how to work remotely as freelancers, virtual assistants and digital marketing service providers. There’s one common success group: TEACHERS. That’s because teachers truly have the total package when it comes to growth mindset, adaptability, soft skills, tech skills, etc. This episode will help you put yourself out there for online marketing jobs and get a boost in your teacher’s salary. Don't forget to take my quiz to find out your best suited online marketing position:   >>> Take the Quiz to Discover your Digital Dream Job Teacher-Related Episodes Mentioned in this show: #2 - The Still Working Teacher Librarian - Blog Manager #4 - Language Arts Teacher - who doubled her income #8 - Teacher who became a Facebook Community Manager #95 - Elementary teacher with dream STEM client Sign up for the EduConference in Miami July 12-14: https://www.edusidehustlecon.com/event/edu-side-hustle-con/?ref=emilyreagan * this is a referral link, thank you for signing up! Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School.  My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community   >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services 
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Apr 26, 2022 • 1h

#109 The Strengths Coach who can expose your uniqueness

It’s hard to know what services to start offering in your new business … or even where to niche down when you’ve got it going. Especially when the online space is distracting with what everyone else is doing. Strengths Coach Anna Nelson and I agree that you need to lean into your own uniqueness first. Being aware of your own God-given talents and strengths is the start line. Through 1:1 coaching and team workshops, Anna helps online entrepreneurs scale their business by looking inward first and outward second. She uses the Gallup CliftonStrengths Assessment to gain research-based data on her clients’ 34 strengths and weaknesses. In this episode, she’ll explain why this is a must for every entrepreneur plus how to apply this knowledge in your business, your services, long-term plan … and in your client relationships. There is so much power when you have self-awareness, ability and (backing) to express it, and confidence to show up in discovery calls armed with why you will be the next stand-out hire. Enjoy! Connect with Anna: Book a Strengths Call Instagram: @annaynelson  Facebook: @annaynelson Team-Building Freebie: CEO’s Guide to Building a Strong Business Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School.  My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services  >>> Take the Quiz to Discover your Digital Dream Job
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Apr 19, 2022 • 48min

#108 Create powerful nurture content with Tamika Auwai

Tamika Auwai, owner of Orisha Creative, specializes in nurture marketing for coaches. She shares the importance of nurture content in bridging lead generation and sales. Learn about her unique Nurture Matrix that helps create impactful content. Tamika discusses strategies to engage audiences post-launch and emphasizes the role of genuine relationships in marketing. Her inspiring backstory highlights overcoming obstacles on her journey, showcasing how businesses can facilitate personal growth.
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Apr 12, 2022 • 58min

#107 The ex-hedge fund manager who helps women create healthy money habits

This week we’re talking money with Chelsea Brennan of Smart Money Mamas.  Giving up a lucrative career as a hedge fund manager, Chelsea pursued a passion project after realizing many women were naive about finances, especially long term goals and strategies. That’s why Chelsea started Smart Money Mamas, to help women feel confident about dealing with their family’s finances.  As Chelsea explains, “Having some sense of what’s happening with your finances, where your money is going, what your credit score is, offers that mental sense of security so you can do more.” Today, Chelsea is going to discuss our business owner money mindset. As freelancers, we have to understand our business finances in order to create plans for success, but more importantly, we must recognize our money beliefs - what’s propelling us forward and what’s holding us back.  Changing old money habits and creating new ones isn’t as easy as saying a new mantra. You first have to dig a little deeper and find out why you are holding on to this old belief.  Chelsea has several great tips and techniques to help you achieve this and how to start new habits around money. I picked up some great information and think you will too.    Enjoy!   Connect with CHELSEA: Instagram: @smartmoneymamas Facebook:@smartmoneymamas Grab her free Meaningful Money Guide >> https://smartmoneymamas.com/meaningful-money-goal-worksheet/ (this is what I call her SOP for Life).    Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr   3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School.  My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services  >>> Take the Quiz to Discover your Digital Dream Job  
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Apr 5, 2022 • 53min

#106 The meteorology major who flourishes as a virtual executive assistant

What is it really like to work as a virtual executive assistant? Kiri Mohan shares her startup story, how she pivoted into EA-VA work, where she found her first clients, and what her service packages look like. If you have administrative experience, this episode is totally for you! I love this niche because she serves high-level executives and offers various levels of support that fit her lifestyle too. Kiri began working as an assistant when she was 15 years old, gradually shifting to a corporate executive assistant, and finally running her own successful virtual assistant company. Clients would often reach out in need of VA services and after a while, Kiri was able to figure out which client actually needed a VA and which ones only thought they needed a VA.  It turns out, quite a few of her clients just needed an organized flow to the administrative side of their business. Source Your Systems began as a side business, helping those that needed to set up and implement the operational part of their dream, and then became something so much larger.  I hope you enjoy!   Connect with Kiri: Instagram: @virtuallykiri https://www.dependableva.com/ https://sourceyoursystems.com    Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr   3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School.  My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services  >>> Take the Quiz to Discover your Digital Dream Job
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Mar 29, 2022 • 43min

#105 5 Ways to Brand Yourself as a Freelancer with Rita Suzanne

Rita Suzanne is a digital strategist and self-taught web designer who helps health and wellness coaches gain brand clarity, define brand strategy to attract their target audience, and create a website in one day focusing on simple but effective conversion strategies.   In today’s episode she’s sharing 5 branding tips for virtual assistants, freelancers, and digital marketing service providers to help stand out and create a memorable brand.   We’ll go over key branding elements such as: The power of one and what that means for freelancers How to position yourself in today’s online digital marketing arena so you stand out What it really means to have consistency in your brand and why it matters When to pivot your offers and when not to Why and how to promote yourself even if it pushes your comfort zone   Be sure to grab Rita’s free resource on target audiences in the links below. This will not only help you hone in on your ICA but also aid you in helping your clients figure out their branding.     Connect with Rita Suzanne: Instagram: @theritasuzanne Facebook: @theritasuzanne Freebies: https://momownedandoperated.com/freebies/ Marketing Automated: https://yourmarketingautomated.com/ Target Audience Roadmap: https://ritasuzanne.com/target-audience   Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr   3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School.  My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services  >>> Take the Quiz to Discover your Digital Dream Job
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Mar 22, 2022 • 1h 7min

#104 The American Ninja Warrior who produces video content

Noah Mittman, Founder & CEO of Snowman Films, is joining us to talk about all things video and how you as the unicorn digital marketing assistant can help your clients create and promote content with video.    Today we’ll discuss basic video tasks, like resizing, editing, and creating slide decks you can do for your clients plus simple editing rules you should always apply whether the video is for social media or a course.    Discover where you can learn those basic tasks, how to charge for them, and why Noah’s VA is vital to his workflow and success.    You’ll also want to pay attention to what 3 questions should be answered in every video ad and how to keep your client’s audience engaged.  Don’t forget to check out the tech stack he mentions to help make your editing process easier.    This episode is perfect for anyone who wants to up their skills in video editing for their clients.    Noah’s recommendations for video editing tech:   Music artlist.io ($199/year) Epidemicsound.com (can’t search based on feeling, 30-day free trial) B-roll coverr.co -(free)  artgrid.io - (paid packages start at $299/year) shutterstock.com/video (starts at $949/year or $99/month) Diverse Stock Photos nappy.co (free) tonl.co (starts at $29/month) Product Mock Ups Smartmockups.com - input products in real life use, adds dimension (subscription, 7-day free trial then $9/month or $108/year)   Connect with Noah snowmanfilms.net LinkedIn @noahmittman  IG @snowmanfilms FB @noahmittman    Noah specializes in working with first-time course creators in helping them discover monetizable course content ideas through his  2-hour 5 Phase Course Creation System - contact him for details ⇒ noah@snowmanfilms.net.   Connect with Emily: Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab Instagram: @emilyreaganpr  Facebook: @emilyreaganpr 3 ways we can work together:  Get on the waitlist for the Unicorn Digital Marketing Assistant School.  My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community    >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services  >>> Take the Quiz to Discover your Digital Dream Job

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