The Marketing Freelancer: Unicorns Unite #144 Launch Retrospectives with Becky Rubenstein
Launch Series #5
What’s the best way to get the lessons learned from a launch and have an actionable improvement plan for next time?
Answer: a retrospective.
Retrospectives are meetings held after a launch to discuss what happened internally during the launch planning, release, and promotional phases.
If you run an online business and are bringing together a team for product, event or course launches, retrospectives are a crucial opportunity to get everyone together in the same Zoom room to discuss what happened.
If you’re hiring and working with remote freelancers—people who are independent thinkers and prioritize flexible schedules—it's especially important to create a work culture of open communication, honesty, and continuous improvement.
I’m here with guest Becky Rubenstein to wrap up my Launch series on Unicorns Unite with a very important element of a successful launch: the Retrospective or debrief.
Becky is a brand strategist and content creator who believes work should be meaningful and human-centered.
After recovering from corporate burnout, Becky launched a freelance business helping women-led entrepreneurs and organizations tell their stories so they can build the businesses of their dreams. She also helps solopreneurs ready to scale create healthy remote team processes.
Becky shares how retrospectives benefit business owners and their teams.
Tune in to this episode and learn how to:
- Increase team productivity by 25%
- Create a culture of open communication, honesty, and continuous improvement
- Build trust and better working relationships with remote teams of freelancers
If you're following my grassroots approach and you’re working your way up to Launch Manager, launch retrospectives are another powerful tool you can bring to the table to help your client reach their business goals while you embrace a leadership role. Don’t miss this episode of Unicorns Unite, the last episode in my series all about Launches!
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Links Mentioned in this Episode:
Connect with Becky:
- Instagram: @beckyrubenstein
- Facebook: @beckyrubenstein
- Website: https://www.beckyrubenstein.com/
- Download Freebie: https://www.beckyrubenstein.com/retrospective
Connect with Emily:
- Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
- Instagram: @emilyreaganpr
- Facebook: @emilyreaganpr
3 ways we can work together:
- Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out
- Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
- Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community.
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