#145 The Story Stripdown with Marisa Corcoran

Copywriting Series #1

 

As a digital marketing unicorn, you know it’s important to use stories in your content. But what happens when you’re in that moment, staring at a blank google doc, waiting for inspiration? That moment when you need content and you can’t think of a good story…

Stories have been around for thousands of years. Stories make it more likely for our brains to absorb teachable moments.

When it comes to marketing, potential buyers are trying to answer two key questions:

Do you have what I want and are you the person I want to do business with? 

Stories help us highlight the “slice of life” moments that build a connection with your audience.

In the first episode of my series all about Copywriting, I’m sitting down with CEO and Founder of the Copy Confidence Society, Marisa Corcoran. In addition to writing the words that get landing pages converting at 60% (or higher!) and crafting personality-filled emails, Marisa helps coaches and creatives craft their uncopyable message.

Marisa is here to teach us how to “strip down” a story, or reverse engineer your storytelling. Tune in to this episode so the next time you’re stuck waiting for inspiration you have a proven formula for a winning story!

📣Sponsored by The Virtual Writer with Michelle Hunter — an 8-week high-touch, intensive writing experience for virtual assistants to learn how to deliver highly-valued copywriting services and position themselves as a writing assistant and copywriter. Runs April 3 - June 19, join the waitlist here.

 

👉Connect with Marisa

• Instagram: @mtoni
• Facebook: @thecopychat
• Website: MarisaCorcoran.com
• Download Freebie: MarisaCorcoran.com/subjectlines
• Leave them Wanting More Masterclass: marisacorcoran.com/masterclass 

🔗Links Mentioned in the show:

Grab your seat at The Digital Marketer’s Roundtable: Launch Manager Edition — we’ll have a live panel discussion of marketing experts to talk about the client work that goes into launches. It’s $97 and happens Tuesday, March 14 at 12pm est. 

📚Emily's List of Recommended Copywriting Books:

Click here to see my list of recommended Copywriting Books for Digital Marketing Assistants to skill up, provide better services and charge more.

📲Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr 
• Facebook: @emilyreaganpr

 

👩‍💻3 ways we can work together: 

1. Get on the waitlist for the Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out.

2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.

3. Looking for a fast way to get your foot in the door with up-to-date skills?  Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

  

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services