Your Fitness Money Coach Podcast - Helping Gym Owners Build Profitable Businesses

#272 In this episode, I'm joined by James Allen, former productivity coach and founder of Profit Your Knowledge. We talk about what it really takes to grow your business without burning out. James shares how applying simple frameworks like the 80/20 Rule and Parkinson's Law helped him stop spinning his wheels and start scaling smarter. We also dive into why your first (or fifth) funnel might flop and why that's totally OK. We also jam on: Building your course with your audience, not before you have one How to use a sales page as a waitlist builder Automating to work fewer hours without losing momentum Lessons from The 4 Agreements The truth about improvement, it doesn't happen by accident If you're a coach, gym owner, or creator looking to work less and earn more, this episode's for you. 🔗 Links & Resources: Learn more about James: Profit Your Knowledge Book: The 4 Agreements by Don Miguel Ruiz Free Resource: Your Fitness Money Coach Tools 📩 Let's connect! DM me on Instagram @Billyhofacker and let me know your biggest takeaway from today's episode! 📅 Want help streamlining your time and finances? Book a free call with me. Please join my newsletter list here.

Kevin Dineen, founder of Structure and the St. Louis Fitness Conference, shares his remarkable journey from a tiny 150 sq ft training space in NYC to a thriving multi-location business. He reveals lessons learned while training high-profile clients, emphasizing the power of hospitality in standing out within the fitness industry. Kevin discusses becoming a trusted advisor in a crowded market and highlights the transformative role of effective communication in leadership and personal growth. Tune in for insights to elevate your fitness career!

#270 Guest: Sherman Merricks, Chief Sales Officer at LASSO In This Episode: Paid Ads in the Fitness Industry: Sherman breaks down why paid ads are essential for gym owners and fitness pros looking to expand their reach and generate quality leads. The Power of Sales Skills and Training: We discuss how investing in developing your sales skills can help you create lasting relationships with clients and boost your business' growth. Niching Down Your Message: Sherman shares why focusing on the pain points of your ideal clients is key to standing out in a crowded marketplace. Practical Tips for Gym Owners: Real, actionable advice on how to implement these strategies to increase conversions and grow your business sustainably. Resources Mentioned: LASSO - Lead and Sales System Optimization: Gym Marketing Made Simple Sherman's e-mail 📩 Let's connect! DM me on Instagram @Billyhofacker and let me know your biggest takeaway from today's episode! 📅 Want help streamlining your time and finances? Book a free call with me. Please join my newsletter list here.

#269 I recently had the pleasure of being interviewed by Kate Martin, and we had an honest, in-depth conversation about my journey, from having my car repossessed to paying off almost $500,000 in debt, and eventually helping other fitness professionals get financially strong. We covered a lot including the exact steps I took to climb out of $130K in debt, how I went on to run two gym locations, and why I'm so passionate about coaching other fit pros on money. Kate also brought up my mention in Jonathan Goodman's new book The Obvious Choice, which was a fun full-circle moment. In the episode, we talk about: • The wake-up call that started it all • Why separating personal and business finances is a must • Planning for taxes and pricing your services properly • How to make smart hiring decisions using a simple 3-scenario approach • And how the self-discipline we build in fitness applies directly to building wealth If you're in the fitness industry (or any service-based biz) and want to feel more confident with your money, I think you'll get a lot from this one. Listen now and take your business to the next level! Connect with Kate here: www.katemartinmentor.com 📩 Let's connect! DM me on Instagram @Billyhofacker and let me know your biggest takeaway from today's episode! 📅 Want help with your financial goals? Book a free call with me. Please join my newsletter list here.

#268 Every master was once a disaster. That's just one of the powerful insights Brian Keane dropped in this episode as we dive into what it really takes to build a successful fitness business. Brian, a former schoolteacher turned fitness entrepreneur, author, and podcast host, shares his 12-year journey of building his brand and the marketing principles that helped him scale. In this episode, we cover: ✅ The difference between an influencer and a coach (hint: it's your offer!) ✅ Why pull marketing beats push marketing for long-term success ✅ The True Force Multiplier concept & how to create exponential impact ✅ Why choosing the right media (podcasting, writing, video) matters ✅ The False Consensus Bias—how assuming your clients think like you can hold you back ✅ Sniper vs. Shotgun Marketing—the key to strategic content that actually converts ✅ How storytelling connects to your core offer for more compelling marketing ✅ The harsh reality: Random Posting = Random Results If you're a fitness entrepreneur looking to grow a sustainable, profitable business, Brian's wisdom in this episode is exactly what you need. Follow Brian Keane's Podcast: The Online Business Podcast Listen now and take your business to the next level! 📩 Let's connect! DM me on Instagram @Billyhofacker and let me know your biggest takeaway from today's episode! 📅 Want help with your financial goals? Book a free call with me. Please join my newsletter list here.

#267 In this episode, I had the chance to sit down with fellow BJJer Jordan Edwards, author of Business Jiu-Jitsu, CEO of Mixology (which operates 17 locations and employs 450 people), and a partner in the family investment company, Chart Organization. Tune into the conversation and hear about: Navigating Business Challenges: Jordan shares his strategies for navigating difficult situations. Success in Business: We dive deep into Jordan's approach to achieving success and what it really takes to build and sustain a thriving business. Business Lessons from Brazilian Jiu-Jitsu: Jordan discusses how lessons from BJJ can be applied to business, including developing grit, enhancing problem-solving abilities, and staying resilient through tough times. Leadership: As the CEO of Mixology, Jordan talks about what it takes to scale a business, manage a large team, and maintain success across multiple locations. Even if you're not a BJJ practitioner, the principles Jordan discusses are universally applicable to anyone looking to grow in business and overcome obstacles. Links Mentioned in This Episode: Follow Jordan on Instagram: @businessjiujitsu Mixology: shopmixology.com Chart Organization: ChartOrg.com Other Resources & Links: 📩 Let's connect! DM me on Instagram @Billyhofacker and let me know your biggest takeaway from today's episode! 📅 Want help streamlining your time and finances? Book a free call with me. Please join my newsletter list here.

#266 Guest: Alison K, Business Coach for Hybrid Health, Fitness, and Wellness Businesses In This Episode: Creative Options for Online Training: Alison explains that online services are only limited by your creativity, whether it's one-on-one sessions, accountability programs, or subscriptions. There's no shortage of ways to serve your clients virtually. The Power of Blending Offline and Online: We dive into why business owners don't have to choose between offline or online—they can (and should) blend both for maximum impact and growth. Running Small, Profitable Retreats: Alison introduces the idea of hosting small retreats with 3-8 people. These intimate events can be powerful for creating a unique experience with a theme or focus, which is something not many people talk about. The Power of Live Events: We also explore why live events can make a huge difference in building strong client relationships and growing your business. Resources Mentioned: Alison K on Instagram: @thealisonk Alison's Podcast Mini-Series on Running Profitable Retreats: The Retreat ID Method

#265 In this episode of Your Fitness Money Coach Podcast, I'm joined by fitness coach and writer Andrew Coates for a thought-provoking discussion about focusing on the person in front of you, rather than getting caught up in the pressure to "scale." Andrew dives into the importance of listening to your clients and using their questions to inspire your content. We also talk about the value of investing in yourself, which Andrew sees as essential for unlocking your true earning potential. What You'll Learn: Why "scaling" might not be the answer—focusing on quality over quantity and the benefits of serving clients directly. How client questions can be a powerful content creation tool to connect deeper with your audience. The importance of investing in yourself—how personal growth and learning can directly translate into business success and higher earnings. The role of financial mastery in building a sustainable fitness business that thrives long term. The Power of Live Events The BEST way to set up one-on-one client payments Resources Mentioned: Andrew Coates' website Andrew's Instagram 📩 Let's connect! DM me on Instagram @Billyhofacker and let me know your biggest takeaway from today's episode! 📅 Want help streamlining your time and finances? Book a free call with me. Please join my newsletter list here.

#264 Corey Smallwood, owner of Go Performance Clarksburg and Gyminai Fitness Solutions joins me to explore the evolving role of AI in the fitness industry. With 28 years of experience as a coach, speaker, and consultant, Corey brings unique insight into how AI can help fitness professionals save time, enhance client experiences, and stay ahead of the curve. In this episode, we cover: Is using AI in fitness "cheating"? Where to begin if you're brand new to AI Will AI replace coaches? How to stay relevant in an AI-powered future If you're curious (or concerned) about AI, this episode is for you. Links & Resources: Connect with Corey on IG Go Performance Coaches Unscripted Podcast Other Resources & Links: 📩 Let's connect! DM me on Instagram @Billyhofacker and let me know your biggest takeaway from today's episode! 📅 Want help streamlining your time and finances? Book a free call with me. Please join my newsletter list here. Talk soon, Billy

#263 Today on the show, I'm joined by the incredible Caroline Plambeck. Caroline serves as Team Captain for Studio Grow and is also a passionate studio owner herself. She's a numbers and spreadsheet expert with a background in accounting, which has allowed her to blend her love for fitness and her financial expertise to create remarkable success. Caroline's journey is nothing short of inspiring. She was able to buy into a struggling business and completely turn it around—without getting bogged down in the day-to-day operations. Her sharp spreadsheet skills helped her grow the business and expand, all while maintaining a focus on coaching other studio owners. In this episode, Caroline shares her insights on growing a business, coaching others, and the valuable lessons she's learned from working closely with studio owners at all levels. She's passionate about coaching because, like me, she believes that having a coach is a huge part of success. Listen in to hear Caroline's practical advice on what studio owners should focus on and what pitfalls to avoid in their own journey to success. Key Takeaways: How Caroline leveraged her accounting background to turn around a struggling business. The importance of having a coach and how it shaped Caroline's journey. Key lessons from working with studio owners and the common mistakes to avoid. How spreadsheets and financial clarity can lead to successful business expansion. Whether you're looking to grow your business or get better at managing the financial side of your fitness studio, Caroline's insights are invaluable. Tune in for a conversation full of actionable strategies and inspiration. Connect with Caroline: https://studiogrow.co/ Caroline's IG Other Resources & Links: 📩 Let's connect! DM me on Instagram @Billyhofacker and let me know your biggest takeaway from today's episode! 📅 Want help streamlining your time and finances? Book a free call with me. Please join my newsletter list here. Talk soon, Billy