Your Fitness Money Coach Podcast

#246: Scaling your business can be thrilling, but it’s not something to rush into. In this episode, I’m sharing 3 critical steps every fitness professional should take before scaling to ensure sustainable success: Follow the Wealth Building Plan (WBS): This 8-step guide helps you decide where to put your next dollar for maximum impact. Focus on One Success First: Most people don’t get rich twice—don’t jump into starting another business before fully optimizing your current one. Get Your Accounts in Order: Having clean books and clear finances is the foundation for scaling. Plus, as a nod to the season, I’ll talk about the importance of gratitude and reflecting on your journey before moving to the next level. Key Takeaways: A clear plan (like the WBS) prevents financial missteps. Scaling isn’t about speed; it’s about strategy. Gratitude keeps you grounded as you grow. Listen Now Connect with Us: Book a Q&A www.yourfitnessmoneycoach.com Instagram Episode Newsletter sign-up link    

#245: In this special bonus episode, I’m revealing all the details of my Black Friday offers—designed specifically for gym owners who want to take their finances to the next level. Here’s what we’re covering: A discount on a powerful mastermind with exclusive bonuses. A one-time Profit Booster Intensive session at a massive discount. Fresh bookkeeping solutions to help you start 2025 strong. Early access to the ‘Plan for Profit’ course with extra resources. A Cyber Monday workshop to kickstart your financial plan for the year. Don’t miss these game-changing opportunities! 👉 Click here to grab the full breakdown of each offer. Listen now and get ready to take control of your financial future! Connect with Us: Book a Q&A www.yourfitnessmoneycoach.com Instagram Episode Newsletter sign-up link    

#244:  In this episode, we explore how to navigate the financial implications of major life changes, such as having a baby or moving to a new city. Join me as I share practical tips on budgeting, financial planning, and effective communication with your partner to help you thrive during these transitions. Key Points: Budgeting for Change Reevaluate your budget to accommodate new expenses. Set priorities to distinguish between necessary and discretionary spending. Strengthen your emergency fund to cover unexpected costs. Financial Planning Update your financial goals based on your new circumstances. Review and adjust your insurance needs. Maintain contributions to your retirement savings. Communicating with Your Partner Discuss financial expectations openly to reduce stress. Align on spending and saving priorities together. Plan for adjustments as life circumstances evolve. Resources: Fitness Profits Book Connect with Us: Book a Q&A www.yourfitnessmoneycoach.com Instagram Episode Newsletter sign-up link    

#243: In this episode, we tackle the financial challenges that fitness business owners face during slow seasons. Join me as I share practical strategies for assessing your financial situation, generating revenue, and making smart spending decisions to help you navigate these quieter times successfully. Key Points: Assessing Your Current Financial Situation Review cash flow statements to identify income and expense patterns. Differentiate between fixed and variable costs to find potential savings. Establish a financial buffer for peace of mind during slow months. Strategizing Revenue Generation Diversify income streams with online classes, merchandise, or workshops. Create promotions and discounts to attract new and returning clients. Implement membership retention strategies to maintain steady cash flow. Smart Spending and Budgeting Trim unnecessary expenses by reviewing subscriptions and contracts. Prioritize investments that will yield future revenue growth. Set a realistic budget that reflects the slower months while planning for growth. Resources: Fitness Profits Book Connect with Us: Book a Q&A www.yourfitnessmoneycoach.com Instagram Episode Newsletter sign-up link    

#242: In this quick episode, I share three must-do tasks to set your fitness business up for a successful new year. By focusing on your finances, tax planning, and goal setting, you’ll make sure you’re ready for what’s next. Tune in for practical, actionable tips to wrap up the year with clarity and confidence. Key Takeaways: Review Financial Performance: Evaluate this year’s revenue, expenses, and cash flow. Identify trends to inform your strategy for next year. Plan for Taxes: Save on taxes by making strategic last-minute deductions, contributions, or business investments. Set Business Goals: Define 2-3 specific goals for growth in the new year based on this year’s performance and insights. Listen Now:  Episode Newsletter sign-up link    

#241: In this episode, Billy Hofacker interviews Daniel Meng, a former gym owner who sold his gym for $900K ($950K with interest). Daniel shares his inspiring journey—from his days as a college baseball player to becoming a personal trainer for celebrities like Kenny Chesney and eventually running and selling a successful fitness business. Topics covered: Transitioning from a private to a semi-private training facility Key strategies for gym owners at different stages: those starting out and those ready to sell The importance of systems, financials, and simplicity for a smooth exit What adds value to gym evaluations and what detracts from it How Daniel used a broker and tips for a seamless selling process The impact of surrounding yourself with the right people Whether you’re planning to sell your gym someday or just want to optimize your business, this episode is packed with insights that can help you run a smarter and more profitable gym. Links and Resources: Episode Connect with Daniel Meng: daniel.meng@comcast.net Newsletter sign-up link  

#241:In this episode, we explore the often-overlooked topic of how gym owners should compensate themselves. It's not just about taking home a paycheck—it's about creating a strategy that aligns with your personal life goals and sustains your business for the long term. Billy breaks down a practical 4-level system for owner’s compensation, starting small and building up to profit distributions. He also shares key mindset shifts gym owners need to make and how to find the right financial guidance tailored to your unique situation. Key Takeaways: Build Your Business Around Your Life: Start with the vision of what you want your personal life to look like and ensure your business supports that. Adopt a Pay-Yourself-First Mentality: Break through the limiting beliefs that hold you back from paying yourself properly. The 4-Level System: Level 1: Start with something, no matter how small. Level 2: Cover your bare-bones budget. Level 3: Add a little extra for flexibility. Level 4: Include profit distributions. Seek Trusted Guidance: Find a mentor or coach who understands your needs, rather than offering one-size-fits-all advice. Links & Resources: Episode  Newsletter sign-up link    

#240: In this episode, I sit down with fitness business coach Vince Gabriele, a seasoned expert in the industry with over 20 years of experience. We cover crucial aspects of owning a fitness business, from effective marketing strategies to the importance of being “obsessed” with your customers. Key Topics Discussed: Knowing Your Customers: Vince shares why being genuinely invested in your clients is a game changer for business success. He explains how to do so with his “spotting” technique. Revenue Diversification: We explore the right timing for diversifying revenue streams and how it can affect long-term stability and growth. From Consumption to Production: Discover Vince's perspective on not just consuming content but using it to create something unique for your business. Living in Reality: Vince emphasizes that successful owners must maintain a grounded view of their business situation to avoid common pitfalls. The Psychology of Ownership: We discuss how the mindset of an owner can sometimes create obstacles, referred to as "chokeholds," and how to overcome these mental blocks. Marketing Case Study: We also share some fun moments discussing Vince's experiences with Brazilian Jiu-Jitsu (BJJ) and how he would market himself, given his experience.  Tune in for a blend of practical advice and engaging stories that can help you take your fitness business to the next level! Important links: Download Vince’s book here Book a Q&A with Billy here

#239: In this episode, we dive into the crucial relationship between profit and cash flow for gym owners. As a financial coach and fractional CFO, I share insights on why understanding and managing both aspects is critical for long-term success. Whether you're struggling with cash flow or looking to enhance your profit margins, this episode is packed with valuable tips and strategies you can implement right away.     What You'll Learn: The critical differences between profit and cash flow and why both matter Tips for managing expenses effectively to improve cash flow Ways to implement tiered membership models for increased revenue Utilizing membership freezes or holds to maintain engagement and revenue The benefits of encouraging clients to use high-automation payment methods     Resources Mentioned: 7 Profit Lever System Connect with Billy: Website: www. YourFitnessMoneyCoach.com Instagram  Facebook LinkedIn Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review on [Apple Podcasts, Spotify, etc.]. Your feedback helps us reach more gym owners and fitness professionals!  

#238: In this episode of Your Fitness Money Coach Podcast, I’m sharing how public speaking has completely transformed my fitness business—and how it can do the same for you. Whether you’re an entrepreneur looking to grow your business or just want to improve your communication skills, public speaking can open doors you didn’t even know existed. In this episode, we discuss: My personal journey from speaking rookie to confident presenter The many ways public speaking builds authority and credibility in the fitness industry How improving your communication skills can positively impact your client relationships How public speaking can help you overcome fear, boost confidence, and even create new income streams PLUS, I’m excited to announce that my friend, fitness entrepreneur and world-renowned speaker Todd Durkin, is hosting a FREE webinar to help you master the art of public speaking. If you’ve been wanting to improve your speaking skills or get started on the right foot, you won’t want to miss this! Show Links: Sign up for Todd Durkin’s free public speaking webinar Listen to past episodes of Your Fitness Money Coach Podcast  Subscribe to Billy’s newsletter for more business and money tips Be sure to check out and register for the 7 Lever Profit System starting October 14th! It’s first come first serve!