Sales Strategies for Fitness Business Owners with Sherman Merricks

#270

Guest: Sherman Merricks, Chief Sales Officer at LASSO

In This Episode:

• Paid Ads in the Fitness Industry: Sherman breaks down why paid ads are essential for gym owners and fitness pros looking to expand their reach and generate quality leads.
• The Power of Sales Skills and Training: We discuss how investing in developing your sales skills can help you create lasting relationships with clients and boost your business' growth.
• Niching Down Your Message: Sherman shares why focusing on the pain points of your ideal clients is key to standing out in a crowded marketplace.
• Practical Tips for Gym Owners: Real, actionable advice on how to implement these strategies to increase conversions and grow your business sustainably.

Resources Mentioned:

• LASSO - Lead and Sales System Optimization:
• Gym Marketing Made Simple
• Sherman's e-mail

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