Your Fitness Money Coach Podcast - Helping Gym Owners Build Profitable Businesses

#301 Sales doesn't start and stop with an offer. It's always running, and it comes down to one thing: communication. In this short but powerful conversation, I sat down with Elias Scarr to talk about what actually drives sustainable growth in a fitness business. We break down why having a clear sales structure matters, how tracking the right data changes everything, and why confidence is the real differentiator between gyms that grow and gyms that stall. If you want more clients, better retention, and fewer awkward sales conversations, this episode is a must-listen. In this episode, we cover: Why sales is always happening whether you realize it or not The 3 core drivers of gym growth: new business, additional business, and retention The role of structure and systems in effective sales communication The 3 biggest sales takeaways every gym owner should focus on How confidence in the client changes the entire sales process The 3 Big Takeaways: Track the right data and actually use it to guide conversations Be diligent with follow-up (most sales are lost here) Build confidence in the client, not just the offer Elias also shares his 8-step framework for doing sales communication the right way, a system he'll be teaching live at the Profitable Gym Intensive. About the Guest: Elias Scarr is a sales and communication expert in the fitness industry and one of the featured speakers at the Profitable Gym Intensive. His work focuses on building simple, repeatable systems that help gym owners grow without feeling pushy or salesy. Coming Up at PGI: Elias will be teaching a session titled: "Turn Your Members Into Your Best Sales Team" (aka how great communication creates referrals, retention, and momentum without awkward selling)

#300 This episode is a little different. It's episode 300 of the podcast, and instead of teaching a new framework, I wanted to take a few minutes to explain why we created the Profitable Gym Intensive and who it's actually for. If you're a gym owner who wants more financial clarity, stronger systems, and a clear plan you can implement right away, this episode will help you decide if the event makes sense for you. No hype. No pressure. Just clarity. In this episode, I cover: Why we're keeping the Profitable Gym Intensive intentionally small The power of being in the same room with gym owners moving in the same direction Why there will be no selling from the stage What kind of financial clarity and systems you'll actually walk away with Why leaving with a Monday-ready plan matters more than more information If after listening this feels like a no-brainer, I'd love to have you there. If not, no worries at all — I'll keep putting out free content like always. Event Details: The Profitable Gym Intensive January 24, 2026 Orlando, FL Limited to 20–25 gym owners 👉 Learn more and register here: https://yourfitnessmoneycoach.com/profitable-gym-intensive

#299 As we get ready to close out 2025 and step into a new year, it's the perfect time to get clear on where you're headed financially. Most gym owners either skip this step or pick numbers that aren't grounded in what actually matters. A financial target isn't just a number. It's a decision that will shape almost everything else — your pricing, your offers, what opportunities you say yes to, and which ones you release. Because this season can feel busy and overwhelming, I wanted to simplify the process. In this short, bite-sized episode, I'm giving you the essential steps to set a meaningful target for 2026. If you take just these steps, the version of you one year from now will be grateful you did. In this episode, you'll discover: The real purpose of setting a financial target and why it's not what most owners think. Where to begin when you're setting your number (also not what you think!). How to determine what's actually possible for your business and personal money. The five most important steps to not only set your target, but dramatically increase your chances of hitting it. Resources & Links: Connect with Billy on Instagram: @BillyHofacker Learn more at YourFitnessMoneyCoach.com Register for the Profitable Gym Intensive while spots are available.

#298 Thanksgiving may have passed, but the opportunity to pause and remember hasn't. In this short, reflective episode, Billy talks about the kind of gratitude that changes how you lead, how you spend, and how you show up in your business. He shares a few simple categories for noticing God's provision, why you can't be hateful when you're grateful, and a reminder inspired by Psalm 136 about how far you've already been carried. A grounding, faith-forward conversation to help you enter the rest of the year with clarity, peace, and a centered heart. In This Episode: Why post-Thanksgiving is the best time to reflect The five gratitude categories that shift your mindset How gratitude pulls you out of comparison and pressure A subtle but meaningful reminder from Psalm 136 Mastery vs. achievement when it comes to identity One simple 2-minute gratitude exercise for the week Resources & Links: Connect with Billy on Instagram: @BillyHofacker Learn more at YourFitnessMoneyCoach.com Register for the Profitable Gym Intensive while spots are available.

#297 In this conversation, I sat down with Kelsa Dickey, founder of Fiscal Fitness Phoenix and one of the best financial coaches I know. Kelsa and I talk about the power of turning ideas into action and why cash flow is always the best place to start. She shares a fascinating study showing the progression of how likely something is to get done: Having the idea – 10% Writing it down – 40% Making a plan – 50% Telling someone – 60% Scheduling a recurring meeting – 90% We also discuss how to create goals that actually inspire action, starting with the simple framework: "It would be nice if ________." Whether you're a fitness professional, business owner, or someone looking to gain more clarity and control with money, you'll walk away encouraged and equipped to take the next step and not just dream about it. Connect with Kelsa: fiscalfitnessphx.com https://www.linkedin.com/in/kelsadickey https://www.instagram.com/moneycoachkelsa

#296 Most gym owners spend endless hours refining their programs, pricing, and marketing but overlook one of the biggest profit drivers in their business: the space itself. In this episode, Billy sits down with Cuoco Black, a former faculty member at the New York School of Interior Design and one of the most sought-after gym designers in the world. Cuoco reveals why most fitness facilities unintentionally look the same, from graffiti walls to green turf and industrial lights, and how to design a space that actually sells. In this conversation, you'll learn: Why most gyms fall into the "generic box trap." How having a concept (not just a layout) creates emotional connection and brand differentiation. Why Cuoco says to invest 80% of your design budget in the reception area and how it can dramatically impact sales and member experience. How to make simple, strategic changes that elevate your brand without breaking the bank. Connect with Cuoco Black: Instagram @gymdesigner P.S. Speaking of building the business and life you actually love, have you registered for our 1-Day event in Orlando yet? Sign up now while spots are available.

#295 In this week's episode, Billy sits down with EOS Implementer Meryl Simmons to talk about what happens when your business starts to "grow up" and how to lead it with more clarity, accountability, and peace of mind. Meryl explains how the Entrepreneurial Operating System (EOS) helps business owners move from chaos to control using a few simple, powerful tools. She shares her analogy of a business growing from a child to a teenager and what it looks like to mature as a leader in each phase. They also dive into: When you know it's time to implement EOS What Traction really means in practice How to use Level 10 meetings and 90-day priorities to build momentum Why the best systems aren't complex but simple and consistent Whether you're leading a gym, coaching business, or small team, this episode will help you think differently about how your business runs day-to-day and what freedom looks like as it grows. 🎧 Listen on Apple Podcasts, Spotify, or wherever you tune in. 👉 Learn more about Meryl and her EOS work: Meryl Simmons helps burned-out business owners transform business chaos into calm, focused revenue growth. Claritycoach.io Meryl@Claritycoach.io 2025 Planning Package Traction Book Clarity Kit Also, if our 1-Day workshop/mastermind event in Orlando would make sense for you, please register now while spots are available.

#294 I first saw Jillian Johnsrud speak at FinCon, and I knew right away I wanted to bring her on the show. What she shared was incredibly valuable not just for the personal finance community, but especially for fitness professionals and gym owners who work so hard and often think they have to wait until "someday" to enjoy life. In this episode, Jillian explains what a mini retirement is, why it can be one of the best decisions you'll ever make, and how to plan for it intentionally. We talk about the time and money components, how to include your family, and how taking a step back can actually move you forward financially and personally. Even if you're not ready to take one right now, the process of preparing for a mini retirement will help you put the right systems in place and gain clarity about what really matters. In this episode, you'll learn: What a mini retirement actually is (and what it isn't) Why it can provide unexpected financial and personal benefits How to think through the time and money pieces so it fits your season of life Tips for making the most of your time away, especially with family Why planning for a mini retirement can strengthen your business systems even if you don't take one yet About the Guest Jillian Johnsrud never expected to be able to retire early, so she hatched a plan to retire often. Inspired by the idea of sabbatical years, she set out to sprinkle retirements throughout her life. At 40, she has taken over a dozen mini-retirements. These allowed her to pursue dreams like living abroad, traveling to 27 countries, adopting four kids (plus two biological kids), investing in real estate, and touring the U.S. in a camper. Jillian has taught, coached, and wrote about mini-retirements for almost a decade. She hosts the Retire Often podcast and is a popular speaker and consultant for mini retirements. She lives in Montana, where she spends time in the garden drinking tea. Jillian Johnsrud is the founder of Retire Often and a leading voice in the financial independence and lifestyle design space. She's helped thousands of people pursue meaningful work, intentional living, and financial freedom on their own terms.

#293 In this powerhouse conversation, Billy sits down with leadership and sales expert Antonio Garrido — author of My Daily Leadership and Asking Questions the Sandler Way to explore what it really takes to lead with courage, clarity, and conviction. Antonio and Billy dive deep into topics like burning the boats, work ethic vs. commitment, and the necessity of getting comfortable being uncomfortable. They discuss how leaders who don't stretch themselves can't authentically ask their clients or teams to do the same and why mastering discomfort is the secret weapon of great leadership. Along the way, Antonio shares his "4 Rules" that can transform how you sell, lead, and live, plus powerful lessons from Roger Bannister's four-minute mile and a wild metaphor about keeping a shark in your tank. This episode is packed with wisdom, humor, and actionable insights to help you grow as a leader, inspire your team, and build a business that truly lasts. Key Takeaways Why "burning the boats" is the mindset shift every leader needs The real difference between work ethic and commitment How to build the habit of discomfort and why your credibility depends on it The 4 Rules that will transform your sales and leadership conversations Why every leader needs a "shark in the tank" to keep growing How to identify your blind spots and develop lasting leadership habits Quote Highlight "If we don't develop the habit of getting uncomfortable in business, we're a fraud because we're asking our clients to do that." — Antonio Garrido Resources & Mentions My Daily Leadership by Antonio Garrido Asking Questions the Sandler Way by Antonio Garrido Follow Antonio on LinkedIn or visit his site for leadership resources Learn more about Billy's work at YourFitnessMoneyCoach.com About the Guest Antonio Garrido is a leadership and executive coach, author, and founder of My Daily Leadership. Drawing from decades of experience in sales, leadership, and talent optimization, Antonio helps leaders grow from good to great by mastering the habits that create consistent success. Billy first met Antonio over a decade ago through EntreLeadership and even had him pop into a book club he led making this conversation a special full-circle moment.

#292 Today's episode is a little different and a little extra special. Melissa and I just celebrated our 17th wedding anniversary, so before the kids woke up, we hit record and reflected on what we've learned about marriage, money, and gratitude. We kept it short, sweet and simple. Just two people talking about what's helped us stay grounded and grow together over the years. Here's what we touched on: Being on the Same Page: Why communication and shared vision matter more than perfection. Melissa shared some tactics we use to stay aligned. Focus: How staying focused on the main thing or goal (even when it's counter-cultural) has shaped our life and finances. Have Fun & Be Grateful: Why money is simply a tool, and how we've learned to enjoy it without taking any of it for granted. We wrap things up by sharing what we're most grateful for about each other. (Fair warning, it gets a little sappy.) Whether you're married, single, or somewhere in between, we hope this short episode encourages you to align your money with what matters most.