
Your Fitness Money Coach Podcast
The Your Fitness Money Coach Podcast motivates and teaches you to increase your profits, build wealth, and achieve your dreams while doing what you love. Billy Hofacker is your host and has over 20 years of in the trenches fitness business experience. He is the creator of the Financial Freedom For Health and Fit Pros course. Discover how you can organize your finances, pay down debt, and become financially free so you can achieve all you were destined to be.
You’ll hear stories of Fit Pros like you crushing it with their business and finances, interviews with world class fitness business and financial experts, and get tons of motivation and actionable info.
Latest episodes

Apr 15, 2025 • 27min
Running Profitable Hybrid Businesses with Alison K
#266 Guest: Alison K, Business Coach for Hybrid Health, Fitness, and Wellness Businesses In This Episode: Creative Options for Online Training: Alison explains that online services are only limited by your creativity, whether it’s one-on-one sessions, accountability programs, or subscriptions. There’s no shortage of ways to serve your clients virtually. The Power of Blending Offline and Online: We dive into why business owners don’t have to choose between offline or online—they can (and should) blend both for maximum impact and growth. Running Small, Profitable Retreats: Alison introduces the idea of hosting small retreats with 3-8 people. These intimate events can be powerful for creating a unique experience with a theme or focus, which is something not many people talk about. The Power of Live Events: We also explore why live events can make a huge difference in building strong client relationships and growing your business. Resources Mentioned: Alison K on Instagram: @thealisonk Alison’s Podcast Mini-Series on Running Profitable Retreats: The Retreat ID Method

Apr 8, 2025 • 46min
Unlocking Success with Andrew Coates: Focus, Growth, and the Power of Not "Scaling"
#265 In this episode of Your Fitness Money Coach Podcast, I’m joined by fitness coach and writer Andrew Coates for a thought-provoking discussion about focusing on the person in front of you, rather than getting caught up in the pressure to "scale." Andrew dives into the importance of listening to your clients and using their questions to inspire your content. We also talk about the value of investing in yourself, which Andrew sees as essential for unlocking your true earning potential. What You’ll Learn: Why "scaling" might not be the answer—focusing on quality over quantity and the benefits of serving clients directly. How client questions can be a powerful content creation tool to connect deeper with your audience. The importance of investing in yourself—how personal growth and learning can directly translate into business success and higher earnings. The role of financial mastery in building a sustainable fitness business that thrives long term. The Power of Live Events The BEST way to set up one-on-one client payments Resources Mentioned: Andrew Coates' website Andrew's Instagram 📩 Let’s connect! DM me on Instagram @Billyhofacker and let me know your biggest takeaway from today’s episode! 📅 Want help streamlining your time and finances? Book a free call with me. Please join my newsletter list here.

Apr 1, 2025 • 37min
Is AI the Future of Fitness? A Real Talk with Corey Smallwood
#264 Corey Smallwood, owner of Go Performance Clarksburg and Gyminai Fitness Solutions joins me to explore the evolving role of AI in the fitness industry. With 28 years of experience as a coach, speaker, and consultant, Corey brings unique insight into how AI can help fitness professionals save time, enhance client experiences, and stay ahead of the curve. In this episode, we cover: Is using AI in fitness "cheating"? Where to begin if you're brand new to AI Will AI replace coaches? How to stay relevant in an AI-powered future If you're curious (or concerned) about AI, this episode is for you. Links & Resources: Connect with Corey on IG Go Performance Coaches Unscripted Podcast Other Resources & Links: 📩 Let’s connect! DM me on Instagram @Billyhofacker and let me know your biggest takeaway from today’s episode! 📅 Want help streamlining your time and finances? Book a free call with me. Please join my newsletter list here. Talk soon, Billy

Mar 25, 2025 • 32min
How Caroline Plambeck Transformed Her Business and Now Coaches Others to Do the Same
#263 Today on the show, I’m joined by the incredible Caroline Plambeck. Caroline serves as Team Captain for Studio Grow and is also a passionate studio owner herself. She’s a numbers and spreadsheet expert with a background in accounting, which has allowed her to blend her love for fitness and her financial expertise to create remarkable success. Caroline’s journey is nothing short of inspiring. She was able to buy into a struggling business and completely turn it around—without getting bogged down in the day-to-day operations. Her sharp spreadsheet skills helped her grow the business and expand, all while maintaining a focus on coaching other studio owners. In this episode, Caroline shares her insights on growing a business, coaching others, and the valuable lessons she’s learned from working closely with studio owners at all levels. She’s passionate about coaching because, like me, she believes that having a coach is a huge part of success. Listen in to hear Caroline’s practical advice on what studio owners should focus on and what pitfalls to avoid in their own journey to success. Key Takeaways: How Caroline leveraged her accounting background to turn around a struggling business. The importance of having a coach and how it shaped Caroline’s journey. Key lessons from working with studio owners and the common mistakes to avoid. How spreadsheets and financial clarity can lead to successful business expansion. Whether you’re looking to grow your business or get better at managing the financial side of your fitness studio, Caroline’s insights are invaluable. Tune in for a conversation full of actionable strategies and inspiration. Connect with Caroline: https://studiogrow.co/ Caroline’s IG Other Resources & Links: 📩 Let’s connect! DM me on Instagram @Billyhofacker and let me know your biggest takeaway from today’s episode! 📅 Want help streamlining your time and finances? Book a free call with me. Please join my newsletter list here. Talk soon, Billy

Mar 18, 2025 • 14min
5 Pillars of Success in Fitness & Finance (That Aren’t As Sexy As You Think!)
#262: Success isn't all about flashy moves and quick fixes—it's about consistency, discipline, and a little bit of room to breathe when things go off track. In this episode, Billy breaks down 5 simple but powerful pillars that apply to both fitness and finance. Success is boring: Staying consistent with the basics is the key. No need for shortcuts—get comfortable with repetition. You don’t have to be perfect: Don’t let perfectionism hold you back. You can make mistakes, get a lot of things wrong, and still end up in a great place! You have to stay educated: Never stop learning. Books, podcasts, courses, coaching—invest in your growth. Discipline: This one is all about doing it when you don’t feel like it. Live within your means, stay on track, and stick to your plan. Have some reserves: Whether it's financial buffers or having a backup in your fitness routine, having that cushion can save you when life throws curveballs. You don’t have to be perfect, and I’m proof of that! I made plenty of mistakes in my journey, but the key was staying consistent and building from there. This episode is inspired by a recent post I made on Facebook about the biggest Wealth Killer—and I’m here to share how you can avoid it! Resources & Links: 📩 Let’s connect! DM me on Instagram @Billyhofacker and let me know your biggest takeaway from today’s episode! 📅 Want help streamlining your time and finances? Book a free call with me. Please join my newsletter list here.

Mar 11, 2025 • 18min
"Are You Busy But Not Getting Anything Done?"
#261: Do you ever feel like you’re running around all day but not making real progress? You're checking things off your to-do list, but at the end of the day, it feels like nothing actually moved forward. In this episode, I break down the difference between being busy vs. being productive and share practical strategies to help you take back control of your time. If you're a fitness business owner who wants to grow your revenue without working 24/7, this is for you! What You’ll Learn in This Episode: ✅ The #1 reason why most gym owners struggle with time management ✅ How to set clear boundaries and stick to your schedule ✅ The simple trick to avoid scope creep and stay focused ✅ How to track your time like a pro and reclaim your productivity Resources & Links: 📩 Let’s connect! DM me on Instagram @Billyhofacker and let me know your biggest takeaway from today’s episode! 📅 Want help streamlining your time and finances? Book a free call with me. Please join my newsletter list here.

Mar 4, 2025 • 29min
4 Steps to More Profit: An Interview with Hailey Rowe
#260: I talk a fair amount about managing cash flow as a Profit Coach. I truly believe it’s the missing piece for many fitness entrepreneurs. With that said, growing revenue is a vital piece of the puzzle. All else being equal, the business with more clients and revenue wins. Of course, it isn’t quite that simple. I’m excited to share an interview I did with Hailey Rowe. Hailey is a marketing and sales coach for Health Pros. There are a few things that stood out about our conversation. The Power of Tracking - Hailey tracks a lot. While you don’t need to track as much as her, what would it look like for you to level up your tracking? Remember, what gets measured improves. Putting the audience first. Hailey has a pretty big following for a niche market but she’s way more concerned with giving her audience content that they want. She explains some simple ways to do that. She shares the 4 steps to take someone from an awareness of who you are to a happy, paying client. 👉 Listen to the episode now! You’ll be better for it. Leave a review and let me know what part of my story resonated most with you! Additional Resources: Resources & Links: Hailey’s website Hailey’s IG Hailey’s free course Hailey's FB Book a call with Hailey Book a Q&A Call with muah 📩 Stay Connected & Keep Growing: 💡 Subscribe & Leave a Review: If this episode was helpful, share it with another gym owner who needs to hear it! 📲 Follow me on Instagram and Linkedin Join my free newsletter

Feb 25, 2025 • 12min
From Glitch to Growth: How a Tech Meltdown Became a Catalyst for Resilience
#259: In this episode, I share the unexpected story of my laptop crashing right before a big conference—and how that tech meltdown turned into an opportunity for growth. I dive into the lessons learned about staying adaptable, embracing vulnerability, and keeping things simple, even when plans go off the rails. Key Topics Covered: The Unexpected Setback: How a laptop crash derailed my carefully planned start to a 4-day conference trip. Embracing Disruption: Turning frustration into a moment of clarity and presence. Dealing with Comparison: The struggle of feeling “less than” amidst highlight reels, and how that comparison can distort reality. Actionable Lessons: Simplify: Sometimes the solution is as straightforward as ordering a new computer or tracking your spending. Values First: Align your financial and personal decisions with your core values. Action: Don’t let setbacks paralyze you—taking even small steps forward can create big change. The Power of Vulnerability: How admitting my struggles can be a hidden strength, leading to personal and professional growth. Timestamps: 0:00 – Introduction and setting the stage 2:00 – The laptop meltdown and initial reactions 5:00 – Reflections on vulnerability and comparison 8:00 – Key lessons: Simplify, Values First, Action 11:00 – Conclusion and call-to-action Have you ever faced an unexpected setback that led to personal growth? Share your story with me on social media using #GlitchToGrowth! Additional Resources: 📩 Stay Connected & Keep Growing: 💡 Subscribe & Leave a Review: If this episode was helpful, share it with another gym owner who needs to hear it! 📲 Follow me on Instagram and Linkedin Join my free newsletter

Feb 18, 2025 • 15min
🚀 The Power of Urgency: How Gym Owners Can Take Action & Win
#258: Have you ever felt like you’re spinning your wheels, waiting for the "perfect time" to make a move? Success doesn’t wait. In this episode, I share key insights from my recent mastermind experience and break down why acting with urgency is the game-changer most gym owners are missing. 💡 What You’ll Learn in This Episode: ✅ Why waiting too long to make decisions is costing you money. ✅ How high performers use urgency to drive momentum. ✅ The simple mindset shift that can help you take action TODAY and see results fast. ✅ A challenge for gym owners—what’s ONE decision you’ve been avoiding that you need to act on now? 🔥 Action Step: Pick one thing you’ve been putting off and set a deadline to execute. DM me on Instagram or email me with what it is—I’d love to hear from you! 📩 Stay Connected & Keep Growing: 💡 Subscribe & Leave a Review: If this episode was helpful, share it with another gym owner who needs to hear it! 📲 Follow me on Instagram and Linkedin

Feb 11, 2025 • 22min
From Rock Bottom to Money Coach: My Story
#257: I remember the exact moment I hit rock bottom—standing there as a tow truck pulled away with my car, feeling like a single thread had been pulled, unraveling my entire life. That moment changed everything. In today’s episode, I’m getting personal. I’m sharing how I went from A deep financial struggle—drowning in debt and uncertainty—to completely transforming my money habits and eventually coaching gym owners just like you. If you’ve ever felt stuck, stressed, or unsure how to move forward with your finances, this episode is for you. In This Episode, You’ll Learn: ✅ The financial rock-bottom moment that changed my life ✅ The small steps I took to regain control ✅ How I turned my biggest struggle into my biggest strength ✅ Why your financial future can be WAY brighter than you think Resources & Links: Grab your very own copy of Fitness Profits Book a Q&A Call 👉 Enjoyed this episode? Leave a review and let me know what part of my story resonated most with you!