Your Fitness Money Coach Podcast - Helping Gym Owners Build Profitable Businesses

#291 This episode begins with a brief tribute to our friends at Perform Better, following the heartbreaking loss of team member Rob Milani. Rob embodied warmth, generosity, and family-first values — a reminder of what truly matters. From there, Billy shares three eye-opening statistics every gym owner should know. These numbers aren't meant to discourage. They're meant to wake us up to the power of better financial habits and a stronger plan. In this episode: The shocking percentage of gym owners who can't handle a $1,000 emergency Why income doesn't always equal wealth and what to do about it The real reason 80% of gyms don't make it through the first year Three simple actions to break free from these statistics and start winning financially Key takeaway: Money isn't the goal. I's the tool that helps you build a business and life that serve what matters most. 🎧 Listen now and take your next step toward lasting financial freedom.

#291 This episode is all about helping you move the needle in your business and finances in Q4. Most studio owners treat Q4 as a time to coast but there's no reason you can't grow 20% and go into 2026 on fire. Using the same three strategies my most successful clients follow, you'll create momentum like you've never had before. Specifically, we'll cover: ✅ How to set a clear top-line goal — what it is, why it matters, and how to take action on it. ✅ Identifying your Big Rocks — the key priorities that actually move your business and finances ahead. ✅ What you need to be doing daily so you have something to celebrate when January 31st rolls around. Whether you've had a strong year or a challenging one, there's still time to make this your most profitable, purpose-driven quarter yet. P.S. If you're ready to take control of your numbers and grow profitably, here are a few ways I can help: Money Map Session – Get clear on your cash flow and next right steps. Profit Growth Mastermind – Build profit and accountability with other gym owners. Private CFO Coaching – Personalized strategy to scale with confidence. 👉 Learn more at YourFitnessMoneyCoach.com

#290 Ever wondered what it's like inside a high-level studio owner intensive? In this episode you'll get a behind-the-scenes listen to my live training at Studio Grow. I did a full half a day training on: How to spot the signs it's time to raise your prices. A step by step guide to raising prices depending on the scenario. Why simplifying your pricing options boosts conversions and cash flow. The #1 mistake studio owners make with their numbers (and how to avoid it). Whether you run a gym, Pilates studio, or other service-based business, these tips will help you eliminate money stress, pay yourself more, and grow profitably. If you're ready to take control of your numbers and build a more profitable, sustainable studio, visit the calendar to set up a free call or learn more about working with me. Links and Resources: Schedule a chat Studio Grow Website

#289 Join Jeff Nelson (ADAPT Fitness) and I for a rare, unscripted look inside a coaching day with a 7-figure gym owner client. Recorded on the go, this candid conversation reveals what successful fitness entrepreneurs are thinking about when it comes to finances, growth, and freedom. The truth is there aren't any secrets although we think there are. What You'll Hear in This Episode: What a day of high-level financial coaching actually looks like. The biggest lessons Jeff has learned How 7-figure gym owners think about profit, pay, and peace of mind. Real questions and answers about business growth from the front seat. Links and Resources: Schedule a call here. ADAPT Fitness

#288 What separates those who struggle, those who succeed by chance, and those who consistently win? In this episode of Your Fitness Money Coach Podcast, I sit down with Chase Kough, owner of Performance360 and The G.O.A.T. Mind — who has coached Olympic and World Champion athletes across six different sports. With over 40,000 hours of experience, Chase has seen firsthand what it takes to turn dreams into reality. We dive into: The 3 types of people when it comes to success and which one you want to be. The 3 levels of desire and how they impact what you think is possible. Why the smallest words, thoughts, and actions compound into world-class results. How gym owners and entrepreneurs can apply the same frameworks used by elite athletes to win in business and life. This conversation will challenge you to rethink your mindset, elevate your daily habits, and remove the limitations holding you back. Links & Resources: Connect with Chase: The G.O.A.T. Mind Chase's IG Chase on FB Connect with me on Instagram

#287 In this episode, I share a recent frustrating experience I had with a coworking space (spoiler: I'm no longer a member). But more importantly, I'm using it to highlight 3 key lessons every business owner needs to hear. Here's what happened… Miscommunication, unaddressed billing issues, and inflexible systems turned what could've been a minor hiccup into a lost relationship. Whether you run a gym, coach clients, or sell products, the principles apply: Communicate clearly – Say what you'll do, then do what you said. Radio silence breaks trust faster than anything. Fix billing mistakes fast – There's no such thing as a "small" billing error. Own it. Stay flexible – If your system can't make room for your customer, they won't make room for you. I wrap up with a challenge: What's one policy, habit, or touchpoint that might be quietly pushing your best people away? This one might sting a bit but it'll sharpen your business. Let's dive in.

#286 This week's episode is extra special. Melissa joins me for a conversation we originally had on Marriage Therapy Radio. Together we share how our marriage has grown from survival mode into something we both call a "ten." You'll hear about the systems we use to stay connected (date nights, family meetings, Sunday check-ins), the role of faith in deepening our relationship, and how moments of crisis shaped us for the better. We even talk about Jiu Jitsu and how the mat taught me lessons I carry into our marriage. If you're looking for hope and practical takeaways to strengthen your relationship, this one's for you. Key Takeaways: "Ten" doesn't mean perfect—it means committed. Systems build connection: date nights, marriage meetings, family rhythms. Initiating connection is a skill Melissa had to practice. Transformation starts within—personal growth changes the relationship. Faith deepens when life gets harder. Jiu Jitsu taught humility, discipline, and emotional control. Links & Resources: Marriage Therapy Radio Podcast Connect with me on Instagram: @BillyHofacker Learn more about the Profit Growth Mastermind - DM me "Growth" Subscribe to the Your Fitness Money Coach Podcast for more insights Book a Q&A

#285 The Perform Better Summit in Rhode Island brought together over 1,100 fitness professionals including gym owners, coaches, and therapists for a weekend of connection and learning. In this special episode, Billy takes you backstage for three exclusive interviews with world-class presenters: Chase Kough (The G.O.A.T. Mindset) — Learn what separates elite performers and the mindset shifts that make all the difference. Kevin Carr (Mike Boyle Strength & Conditioning) — Discover why conditioning matters for both you and your clients, and how to build a team that lasts. Martin Rooney — Hear a powerful financial insight on the freedom that comes from being debt free. This unique behind-the-scenes episode blends high-level coaching, training wisdom, and financial clarity. Resources & Links: Connect with Billy on Instagram Learn more about the Profit Growth Mastermind - DM me "Growth" Subscribe to the Your Fitness Money Coach Podcast for more insights Book a Q&A

#284 The over-50 market is not a niche — it's a goldmine. In this episode, Jay Croft, founder of Prime Fit Content and author of Selling Longevity, reveals how fitness and wellness pros can connect with older adults by being intentional with their words and designing experiences that meet their real priorities. What You'll Learn in This Episode: The exact 7 things adults over 50 really want from a fitness or wellness program. Why thoughtful language is your best marketing tool. How vitality, energy, and self-esteem drive buying decisions. Practical shifts in messaging and programming that make your business irresistible to this market. Links & Resources: Get Jay's Book – Selling Longevity (https://primefitcontent.com) Book a Q&A (https://YFMCscheduling.as.me/QA-Call)

#283 In this week's episode, I sat down with Joe Denner—executive coach, leadership consultant, and father of nine! Joe helps successful leaders who feel stuck or burned out reconnect with purpose, align their work with their faith, and step into a more meaningful next chapter. We talked about his journey from CFO/COO to coach, the power of starting with the end in mind, and practical ways to lead with integrity. Joe also shared how he and his wife Andrea get away every 90 days for a 2-day goal-setting and life-alignment retreat (you'll want to borrow this idea). We also covered: The 3 traits of effective leaders A simple rhythm to stay aligned as a couple and a team How to delegate and listen well Why integrity—doing what you say—might be your greatest leadership asset At the end, I even shared a personal story that got me a little choked up. This one hit home. Get Joe's free guide, "From Success to Significance: The Leader's 3-Step Guide to the Next Level" If you've built success but feel stuck or uncertain about what's next, this guide is for you. It'll help you reconnect with your purpose, clarify direction, and make confident, values-based decisions. ➡️ https://ef34-joe.systeme.io/yfmc-o Be sure to sign up for the Cash Growth Challenge starting August 18th! —> Details here.