Your Fitness Money Coach Podcast

#276 Fresh off the stage and the floor at the Perform Better Chicago Summit, I’m sharing 5 powerful takeaways that really hit home plus one big overall lesson that’s bigger than business. Whether you made it to the event or not, these lessons can help you lead better, think sharper, and grow stronger personally and professionally. Top 5 Nuggets: Compare Yourself to Bigger Companies – Brendan Stapleton Big companies leave clues. Observe and learn. Mindset Matters – Q&A Room Takeaway  Growth always starts between the ears. Want Better Answers? Ask Better Questions – Todd Durkin  Elevate the questions, elevate the outcomes. Show Up Different – Bill Parisi  The crowded middle is not where you want to be. Don’t Compete on Price. Compete on Service – Frank Nash  Want loyalty? Deliver value they can’t get anywhere else. Bonus: I wrap with the biggest lesson of all: the power of real connection. There’s nothing like being in the room, and these live events can change the game. If you missed Chicago, don’t miss the upcoming Summits in Long Beach and Providence. Perform Better Summits 📩 Let’s connect! DM me on Instagram @Billyhofacker and let me know your biggest takeaway from today’s episode! 📅 Want help streamlining your time and finances? Book a free call with me. Please join my newsletter list here.

#275 In this episode, I’m joined by the incredibly insightful Ann Chisolm — a nutrition coach, gym owner, and trail runner who knows what it means to lead with purpose. We unpack everything from personal discipline to practical financial systems, offering a roadmap for creating a business that fuels your life… not the other way around. Here’s what we cover: Why having passions outside of work helps you perform better in your business How to use time blocking and time audits to create more freedom (not less) The cash flow systems that make profitability feel inevitable Ann’s must-read book list for business and life How to know when it’s time to hire your next team member If you’ve been feeling stuck, scattered, or unsure of your next step, this conversation is the reset you didn’t know you needed. Connect with Ann: Instagram: @ann.chisholm13 Ann’s full bio: Ann is a dynamic fitness and nutrition leader, part-owner of Tropos Fitness Club, and founder of Fettle + Food in Victoria, BC. As a certified personal trainer and registered natural nutrition clinical practitioner, she empowers adults to achieve strength, health, and confidence through personalized coaching. A former university basketball player and now ultra-marathon trail runner, Ann brings her passion for pushing physical limits to her work, inspiring clients to embrace challenge and resilience. Hailing from Canada’s East Coast, Ann’s journey from marketing and advertising to fitness and nutrition reflects her commitment to transformative change. Now rooted on Vancouver Island with her husband and 3-year-old daughter, she thrives in the outdoors, drawn to the mountains and fuelled by a love for travel. Ann’s approach blends nutrition with community-driven fitness, building a movement of unstoppable individuals. 📩 Let’s connect! DM me on Instagram @Billyhofacker and let me know your biggest takeaway from today’s episode! 📅 Want help with your financial goals? Book a free call with me. Please join my newsletter list here.

#274 In this bite-sized episode, Billy shares a powerful snippet diving into a hard truth many fitness professionals face but few address directly. Here’s what you'll learn: Why the real financial problem usually isn't what you think. The sneaky trap of avoidance and how it compounds over time. Why you don’t need permission from anyone to change. How confronting your financial fears actually makes them smaller. A simple question to wake up your money mindset and future-proof your business. Whether you're struggling to look at your numbers or just feeling stuck, this short episode is your invitation to wake up and take control. Ask yourself: 👉 Where are you asleep in your business and finances? Free gift: Master Your Money 📩 Let’s connect! DM me on Instagram @Billyhofacker and let me know your biggest takeaway from today’s episode! 📅 Want help with your financial goals? Book a free call with me. Please join my newsletter list here.

#273 In this episode, I share the story of two gym owners. One thriving and one struggling and what made the difference. If you’ve ever felt the pressure of not knowing where your money is going or wondered how to create more financial peace in your business, this one’s for you. We’ll break down 5 simple but powerful ways to lower money stress without needing a finance degree or a million spreadsheets. Here’s what you’ll learn: How to decide what you actually want and build a goal-setting rhythm that sticks Why your personal finances (and spouse communication!) matter more than you think The car analogy that will change how you look at your business finances What the rearview mirror can teach you (P&L, balance sheet, spending patterns) How to use your windshield to forecast, plan, and drive with confidence You’ll also hear the phrase I repeat all the time: "If you don’t manage your money, it will manage you." 📩 Let’s connect! DM me on Instagram @Billyhofacker and let me know your biggest takeaway from today’s episode! 📅 Want help with your financial goals? Book a free call with me. Please join my newsletter list here.

#272 In this episode, I’m joined by James Allen, former productivity coach and founder of Profit Your Knowledge. We talk about what it really takes to grow your business without burning out. James shares how applying simple frameworks like the 80/20 Rule and Parkinson’s Law helped him stop spinning his wheels and start scaling smarter. We also dive into why your first (or fifth) funnel might flop and why that’s totally OK. We also jam on: Building your course with your audience, not before you have one How to use a sales page as a waitlist builder Automating to work fewer hours without losing momentum Lessons from The 4 Agreements The truth about improvement, it doesn’t happen by accident If you’re a coach, gym owner, or creator looking to work less and earn more, this episode’s for you. 🔗 Links & Resources: Learn more about James: Profit Your Knowledge Book: The 4 Agreements by Don Miguel Ruiz Free Resource: Your Fitness Money Coach Tools 📩 Let’s connect! DM me on Instagram @Billyhofacker and let me know your biggest takeaway from today’s episode! 📅 Want help streamlining your time and finances? Book a free call with me. Please join my newsletter list here.

Kevin Dineen, founder of Structure and the St. Louis Fitness Conference, shares his remarkable journey from a tiny 150 sq ft training space in NYC to a thriving multi-location business. He reveals lessons learned while training high-profile clients, emphasizing the power of hospitality in standing out within the fitness industry. Kevin discusses becoming a trusted advisor in a crowded market and highlights the transformative role of effective communication in leadership and personal growth. Tune in for insights to elevate your fitness career!

#270 Guest: Sherman Merricks, Chief Sales Officer at LASSO In This Episode: Paid Ads in the Fitness Industry: Sherman breaks down why paid ads are essential for gym owners and fitness pros looking to expand their reach and generate quality leads. The Power of Sales Skills and Training: We discuss how investing in developing your sales skills can help you create lasting relationships with clients and boost your business’ growth. Niching Down Your Message: Sherman shares why focusing on the pain points of your ideal clients is key to standing out in a crowded marketplace. Practical Tips for Gym Owners: Real, actionable advice on how to implement these strategies to increase conversions and grow your business sustainably. Resources Mentioned: LASSO - Lead and Sales System Optimization: Gym Marketing Made Simple Sherman’s e-mail  📩 Let’s connect! DM me on Instagram @Billyhofacker and let me know your biggest takeaway from today’s episode!  📅 Want help streamlining your time and finances? Book a free call with me. Please join my newsletter list here.

#269 I recently had the pleasure of being interviewed by Kate Martin, and we had an honest, in-depth conversation about my journey, from having my car repossessed to paying off almost $500,000 in debt, and eventually helping other fitness professionals get financially strong. We covered a lot including the exact steps I took to climb out of $130K in debt, how I went on to run two gym locations, and why I’m so passionate about coaching other fit pros on money. Kate also brought up my mention in Jonathan Goodman’s new book The Obvious Choice, which was a fun full-circle moment. In the episode, we talk about: • The wake-up call that started it all • Why separating personal and business finances is a must • Planning for taxes and pricing your services properly • How to make smart hiring decisions using a simple 3-scenario approach • And how the self-discipline we build in fitness applies directly to building wealth If you're in the fitness industry (or any service-based biz) and want to feel more confident with your money, I think you’ll get a lot from this one. Listen now and take your business to the next level! Connect with Kate here: www.katemartinmentor.com 📩 Let’s connect! DM me on Instagram @Billyhofacker and let me know your biggest takeaway from today’s episode! 📅 Want help with your financial goals? Book a free call with me. Please join my newsletter list here.

#268 Every master was once a disaster. That’s just one of the powerful insights Brian Keane dropped in this episode as we dive into what it really takes to build a successful fitness business. Brian, a former schoolteacher turned fitness entrepreneur, author, and podcast host, shares his 12-year journey of building his brand and the marketing principles that helped him scale. In this episode, we cover:  ✅ The difference between an influencer and a coach (hint: it's your offer!)  ✅ Why pull marketing beats push marketing for long-term success  ✅ The True Force Multiplier concept & how to create exponential impact  ✅ Why choosing the right media (podcasting, writing, video) matters  ✅ The False Consensus Bias—how assuming your clients think like you can hold you back  ✅ Sniper vs. Shotgun Marketing—the key to strategic content that actually converts  ✅ How storytelling connects to your core offer for more compelling marketing  ✅ The harsh reality: Random Posting = Random Results If you’re a fitness entrepreneur looking to grow a sustainable, profitable business, Brian’s wisdom in this episode is exactly what you need. Follow Brian Keane’s Podcast: The Online Business Podcast Listen now and take your business to the next level! 📩 Let’s connect! DM me on Instagram @Billyhofacker and let me know your biggest takeaway from today’s episode! 📅 Want help with your financial goals? Book a free call with me. Please join my newsletter list here.

#267 In this episode, I had the chance to sit down with fellow BJJer Jordan Edwards, author of Business Jiu-Jitsu, CEO of Mixology (which operates 17 locations and employs 450 people), and a partner in the family investment company, Chart Organization. Tune into the conversation and hear about: Navigating Business Challenges: Jordan shares his strategies for navigating difficult situations. Success in Business: We dive deep into Jordan's approach to achieving success and what it really takes to build and sustain a thriving business. Business Lessons from Brazilian Jiu-Jitsu: Jordan discusses how lessons from BJJ can be applied to business, including developing grit, enhancing problem-solving abilities, and staying resilient through tough times. Leadership: As the CEO of Mixology, Jordan talks about what it takes to scale a business, manage a large team, and maintain success across multiple locations. Even if you're not a BJJ practitioner, the principles Jordan discusses are universally applicable to anyone looking to grow in business and overcome obstacles. Links Mentioned in This Episode: Follow Jordan on Instagram: @businessjiujitsu Mixology: shopmixology.com Chart Organization: ChartOrg.com Other Resources & Links: 📩 Let’s connect! DM me on Instagram @Billyhofacker and let me know your biggest takeaway from today’s episode! 📅 Want help streamlining your time and finances? Book a free call with me. Please join my newsletter list here.