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As we get ready to close out 2025 and step into a new year, it's the perfect time to get clear on where you're headed financially. Most gym owners either skip this step or pick numbers that aren't grounded in what actually matters.

A financial target isn't just a number.

It's a decision that will shape almost everything else — your pricing, your offers, what opportunities you say yes to, and which ones you release.

Because this season can feel busy and overwhelming, I wanted to simplify the process. In this short, bite-sized episode, I'm giving you the essential steps to set a meaningful target for 2026. If you take just these steps, the version of you one year from now will be grateful you did.

In this episode, you'll discover:

The real purpose of setting a financial target and why it's not what most owners think.
Where to begin when you're setting your number (also not what you think!).
How to determine what's actually possible for your business and personal money.
The five most important steps to not only set your target, but dramatically increase your chances of hitting it.

Resources & Links:

Connect with Billy on Instagram: @BillyHofacker
Learn more at YourFitnessMoneyCoach.com
Register for the Profitable Gym Intensive while spots are available.

How to Set Your 2026 Financial Target