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The over-50 market is not a niche — it's a goldmine. In this episode, Jay Croft, founder of Prime Fit Content and author of Selling Longevity, reveals how fitness and wellness pros can connect with older adults by being intentional with their words and designing experiences that meet their real priorities.
What You'll Learn in This Episode:
- The exact 7 things adults over 50 really want from a fitness or wellness program.
- Why thoughtful language is your best marketing tool.
- How vitality, energy, and self-esteem drive buying decisions.
- Practical shifts in messaging and programming that make your business irresistible to this market.
Links & Resources:
Your Fitness Money Coach Podcast - Helping Gym Owners Build Profitable Businesses