Kevin Dineen, founder of Structure and the St. Louis Fitness Conference, shares his remarkable journey from a tiny 150 sq ft training space in NYC to a thriving multi-location business. He reveals lessons learned while training high-profile clients, emphasizing the power of hospitality in standing out within the fitness industry. Kevin discusses becoming a trusted advisor in a crowded market and highlights the transformative role of effective communication in leadership and personal growth. Tune in for insights to elevate your fitness career!
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question_answer ANECDOTE
Humble Beginnings in NYC
Kevin Dineen started his fitness business in a tiny 150 square foot space in New York City.
He built it over several years with a focus on structure and client trust, eventually expanding with backers.
question_answer ANECDOTE
Training Elite Clients with Humility
Kevin trained elite clients like CEOs and wealthy individuals who worked out together humbly.
He learned humility and the importance of being a trusted advisor beyond celebrity status.
volunteer_activism ADVICE
Hospitality in Fitness Training
Always prioritize hospitality and client relationships to stand out in fitness.
Show up early, dress and speak professionally, and take the blame for client mistakes.
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#271
Kevin Dineen is the founder of Structure and the St. Louis Fitness Conference. He got his start at Equinox before launching his first training space—a modest 150 square foot facility in New York City. From those humble beginnings, Kevin built a multi-location business, trained high-level clients (including celebrities), and relocated to St. Louis, where he continues to serve his local community.
In this conversation, we cover:
Kevin’s journey from trainer to founder
Lessons from working with ultra-successful clients
How to stand out in fitness through hospitality
Becoming a trusted advisor in a noisy industry
The communication skill that elevates everything else
Your Fitness Money Coach Podcast 
