Explore the impactful philosophy of prioritizing being different over simply being better in the health and fitness industry. Discover how redefining service quality and customer support can revolutionize business practices. Learn about a pioneering company in Long Beach that emphasizes delivering on client promises through personalized consultations. Their unique approach fosters strong reputations and effective service, all while maintaining premium rates. Embrace change and see how simple it can be to achieve success!

Conversations with parents can be hard, and complicated, no matter how accomplished or old we are. I have had some really difficult conversations with my parents, and the one about leaving clinical practice is among the hardest. On this episode I sit down with my Mom to discuss what made it so hard, how we could have done it better, and what went well, so that you can make sure your next difficult talk can be as painless and productive as possible.

Sometimes physical therapy isn’t a fit, and sometimes even when it is a fit, it’s an incomplete one.  On today’s episode Larry and I discuss how we’ve been helping people to get out of pain without going to the doctor or missing the gym at active life since 2015.

In this episode Cody Ringle and I break down the four types of people we most frequently find ourselves helping at Active Life. - why can’t these people get help elsewhere? - what have most of them tried? - when are they a bad fit for us? - mistakes we’ve made. - what makes clients successful? - how has the process changed? This is a deep dive into the way we view client services at active life Want to work with us? https://activelifeprofessional.com/rx-coaching/

Sheila has been around since the beginning. She was at the first seminar we ever put on, and now her job is work Mom to, well, Me. On this episode she breaks down the changes she has seen in me, and in the company over the years, because sometimes when we're too close, we can''t see it ourself. I asked Sheila some really personal, and hard hitting questions. Enjoy as she answers them, honestly.

When you actually do the math, this is much more interesting than initially thought.

We've got some things that are common sense, completely backwards. This episode covers six of the best examples I thought of that were the most formative for me in my career and life.

"Serious fitness for ridiculous people" might be the most brazen, and specific tagline for a brick and mortar business I've ever heard, and it's an indicator of why they're so successful. Mark Fisher knows his clientele, I mean he really, really, knows them. You're going to hear Mark say, without a doubt, the wildest thing anyone has ever said on The Active Life Podcast, when he describes the culture inside of his business back when he was starting it up. On today's episode Mark breaks down how he took MFF from $0 to over $3,000,000.00 per year in under two years, and he shares all of the tactics he used. Regardless of the type of business you work in, or own, the lessons from today's episode are applicable. Want a FREE copy of The Little Book of Gym Marketing Secrets? In this under-30-minute-read, you'll learn all the in's and out's of growing a gym in 2024. Get your copy HERE. For more about BFU, check out their Instagram HERE and website HERE.

Are you tired of talking about the weather? Would you love it if you were asked "what do you do for work?" for the last time? Sick of "how was your trip?" Omid Sheybani gave a TEDx talk on the topic of "Breaking the Habit of smalltalk" https://youtu.be/kkrWneKlNwM?si=WY2xv1PvSXZ7tjsj Find Omid's 50 questions to start better conversations on instagram at @omidscheybani

Nick Perales served as a Marine scout sniper in the US military. His entire life and identity changed when he stepped on an IED that took his lower right leg, disabled his left leg, and nearly killed him.Nick had to make a decision that many people never face, he had to decide who he wanted to be, when the identity he was already proud to live within was no longer an option.Today, Nick is a successful entrepreneur who has helped thousands of people improve their lives through simple nutritional intervention, and today he helps nutrition and fitness coaches with the acquisition strategies and the service tools to run businesses that work for them.We spend the majority of this podcast discussing how Nick became the person he is today.Find Nick on instagram at @nick.transformationproject