We've got some things that are common sense, completely backwards. This episode covers six of the best examples I thought of that were the most formative for me in my career and life.

"Serious fitness for ridiculous people" might be the most brazen, and specific tagline for a brick and mortar business I've ever heard, and it's an indicator of why they're so successful. Mark Fisher knows his clientele, I mean he really, really, knows them. You're going to hear Mark say, without a doubt, the wildest thing anyone has ever said on The Active Life Podcast, when he describes the culture inside of his business back when he was starting it up. On today's episode Mark breaks down how he took MFF from $0 to over $3,000,000.00 per year in under two years, and he shares all of the tactics he used. Regardless of the type of business you work in, or own, the lessons from today's episode are applicable. Want a FREE copy of The Little Book of Gym Marketing Secrets? In this under-30-minute-read, you'll learn all the in's and out's of growing a gym in 2024. Get your copy HERE. For more about BFU, check out their Instagram HERE and website HERE.

Are you tired of talking about the weather? Would you love it if you were asked "what do you do for work?" for the last time? Sick of "how was your trip?" Omid Sheybani gave a TEDx talk on the topic of "Breaking the Habit of smalltalk" https://youtu.be/kkrWneKlNwM?si=WY2xv1PvSXZ7tjsj Find Omid's 50 questions to start better conversations on instagram at @omidscheybani

Nick Perales served as a Marine scout sniper in the US military. His entire life and identity changed when he stepped on an IED that took his lower right leg, disabled his left leg, and nearly killed him.Nick had to make a decision that many people never face, he had to decide who he wanted to be, when the identity he was already proud to live within was no longer an option.Today, Nick is a successful entrepreneur who has helped thousands of people improve their lives through simple nutritional intervention, and today he helps nutrition and fitness coaches with the acquisition strategies and the service tools to run businesses that work for them.We spend the majority of this podcast discussing how Nick became the person he is today.Find Nick on instagram at @nick.transformationproject

Our identity often drives us in directions we don't even realize. The sooner we decide to acknowledge our role in our successes and failures, the sooner we grab more control over our own present, and future. Jill Bunny is a 2x Arnold Bikini Champion, an Olympia Bikini Champion, a cover model, a personal trainer for over 20 years, and a health coach for a decade. She has reinvented herself time and time again to give herself the best chance to be successful in whatever phase of life she is in. Active Life recently hired Jill to help us build a service for our AL-P clients that will make running their businesses exponentially simpler. She is an absolute force, and has a lot to teach in this episode. Find Jill on instagram at @jillbunny2.0

This episode is for those of you who have interest in enrolling in AL-P with Active Life so that you can become the professional who bridges the gap between fitness and healthcare, helping people live lives of freedom, without compromise. learn more at activelifeprofessional.com on instagram @activelifeprofessional

Corporate culture is a term people throw around these days, and then do little to nothing with. Natana is responsible for the culture that we have inside of Active Life reaching the businesses of the clients we serve on the professional development side of our company. - What it means to have audacity - The benefit of surrounding yourself with people who make you better - When it's time to make a change in your career - How to know if you're in the wrong role, in the right company, and what to do about it - Building and supporting a team of people who help people Find Natana on instagram a @coach_tanatf

We are heading for a world with two groups of people who want nothing to do with each other... The medicated, and the unmedicated. This has the potential to become a social status game with the government supporting those who bend the knee to big pharma and big government instead of accepting personal responsibility. There is absolutely a place for pharmaceuticals, medical doctors, and government. We have to be significantly more cynical about how these entities participate in our lives, before we have no say at all.

Will Ozempic and other GLP-1 Inhibitors go down as the Opioid crisis of the 2020s? Are there people for whom these drugs are more dangerous? If so, is it predictable who these people are? Are doctors overprescribing GLP-1 inhibitors? Is there a financial incentive for the doctors to do it even when it's not advisable for the patient? Is there a penalty for docs doing this? Should there be? These drugs are now approved for children as young as 12 years old, it's not long before we're approving it for 6 year olds, how long before we have a generation of people who know nothing of food and exercise personal responsibility? These are just some of the questions discussed on today's episode with Dr. Spencer Nadolsky. It should be noted, Dr. Nadolsky is a professional, and a good person who wants the best for his patients and his industry. Him coming on this show to discuss this topic demonstrates high integrity and willingness to go the extra mile. We need more docs like him. Find doc on instagram at @drnadolsky

Mike is the founder of Stronger U, which he great to over 8,000 clients at it's peak, and over 50,000 clients overall. He's not a dietician, and he wasn't formally trained before he started the company. This is a story of grit and authenticity. Most importantly, Mike is a great father and husband who genuinely cares about the people in his life. I met Mike at The Real Coach's Summit, my friend Aram Grigorian's event, and it's just another reason why I implore you to get out of your town, and get to events. Find Mike on Instagram @mikedoehla