The 360 Experience

Imagine this: You have a solid lead, you’ve invested hours into educating your client, and you’ve worked your tail off to get them pre-approved. But just when you think you’re closing the deal, they turn around and start shopping rates. Sound familiar?If this feels like the story of your life right now, you’re not alone. In today’s market, originators are facing huge challenges—uncertain buyers, rate shoppers, and crushingly low volume. But there are opportunities in every market, and Caleb LeGrand is joining us to show you how to find them.In this episode, Caleb, who’s been consistently closing 25+ loans a month for over 11 years, tells Tim exactly how he’s managed to thrive while others are struggling. He’s not just a $100M producer—he’s a problem-solver who’s figured out how to turn obstacles into opportunities.Caleb Legrand has been consistently closing 25+ loans a month for over 11 years, and he sat down with Tim to detail exactly how he’s managed to thrive while others are struggling. If you’re looking for a proven way to fight rate shoppers with value in any market, you can’t miss this one.What you’ll take away from this episode:1️⃣ How to Close Hesitant Buyers: Caleb’s tips on using education and clear expectations to guide clients through the buying process, even in uncertain times.2️⃣ Mastering the Art of Loyalty Over Rates: Learn how Caleb tackles rate shoppers head-on by shifting the conversation from rates to long-term value.3️⃣ Creating a Scalable Business: Discover Caleb’s lead conversion secrets, and how you can implement a system that consistently drives results without burning you out.ABOUT TIM BRAHEEMWith more than 25 years of experience as a highly successful mortgage professional, industry leader, educator, and life coach, Tim Braheem is committed to engaging with people on a deep level and helping them uncover the barriers they have placed in the way of having the level of success they deserve in both their business and personal lives.FOLLOW Instagram ► https://www.instagram.com/tbraheem/LinkedIn ► https://www.linkedin.com/in/timbraheemTHE LOAN ATLASJOIN ► https://go.theloanatlas.com/membership FOLLOWInstagram ► https://www.instagram.com/theloanatlas/YOUTUBE ► https://www.youtube.com/@LoanAtlas----------Mentioned in this episode:Book a Strategy Call with The Loan Atlas! Follow the link below to schedule a demo session with our team! https://go.theloanatlas.com/book-a-demo

What if you were leaving up to 25% of potential deals on the table just because you don't have the right loan products in your arsenal?And what if you could close more deals without chasing rates or competing on price?In this episode of The 360 Experience podcast, Tim Braheem sits down with Scott Rerucha, a seasoned expert who’s seen it all in the mortgage space. Scott runs Legacy Group Capital, one of the few platforms offering private lending alongside traditional mortgage options. This is the secret weapon many top originators are using to break through the noise and capture deals others miss.What you'll gain from this episode:1️⃣ Bridge Loans & Flexibility: Learn how to offer bridge loans that others can’t, including the ability to cross-collateralize multiple properties to make your clients’ dreams a reality.2️⃣ Speed = Sales: Find out how speed and flexibility are your ticket to winning deals in a market where timing is everything. No more waiting around for bank approvals.3️⃣ Differentiate Your Loan Products: How offering niche products like custom construction loans can make you the go-to loan officer for builders, real estate agents, and investors.➡️  Want to get access to products like Scott's? Check out Legacy Group Capital at the link below to learn more. https://legacyg.com/ ➡️  Stop watching others close deals with private lending and creative financing. Join The Loan Atlas today and get the product training that will help you stand out in your market: https://go.theloanatlas.com/membership ABOUT TIM BRAHEEMWith more than 25 years of experience as a highly successful mortgage professional, industry leader, educator, and life coach, Tim Braheem is committed to engaging with people on a deep level and helping them uncover the barriers they have placed in the way of having the level of success they deserve in both their business and personal lives.FOLLOW Instagram ► https://www.instagram.com/tbraheem/LinkedIn ► https://www.linkedin.com/in/timbraheemTHE LOAN ATLASJOIN ► https://go.theloanatlas.com/membership FOLLOWInstagram ► https://www.instagram.com/theloanatlas/YOUTUBE ► https://www.youtube.com/@LoanAtlas----------Mentioned in this episode:Book a Strategy Call with The Loan Atlas! Follow the link below to schedule a demo session with our team! https://go.theloanatlas.com/book-a-demo

Every loan you fund is either making you unforgettable—or forgettable.If you’re closing deals but not creating repeat business, not getting consistent referrals, and not building raving fans out of your clients and partners… your loan process is broken. And you’re leaving hundreds of thousands (if not millions) on the table.In this episode of The 360 Experience Podcast, Tim Braheem is flying solo to break down the exact system that helped him go from funding 3 loans a month to over 500 a year. His Perfect Loan Process is a 73-step machine designed to create an experience so addictive, so dialed-in, that clients and referral partners can’t help but come back—and bring others with them.What you'll gain from this episode:1️⃣ Turn Every Loan Into New Leads: Discover how to create referral momentum by delivering an unforgettable experience that turns every client, agent, CPA, and advisor into your personal sales force.2️⃣ Systematize Your Excellence: Learn how to build a repeatable, scalable process that eliminates reactivity, increases efficiency, and ensures your team delivers “wow” moments every time.3️⃣ Create Addicted Referral Partners: Hear real-life examples and scripts you can use to proactively turn listing agents, CPAs, and financial advisors into new referral relationships—on every deal.➡️  Ready to turn every loan into your next 3 deals? Download the Perfect Loan Process for free and start building a system that creates repeat business and nonstop referrals: https://go.theloanatlas.com/perfect-loan-process?utm_source=YouTube&utm_medium=Podcast%20Video&utm_campaign=Boosted%20Video%20Traffic_________________________________________________________________ABOUT TIM BRAHEEMWith more than 25 years of experience as a highly successful mortgage professional, industry leader, educator, and life coach, Tim Braheem is committed to engaging with people on a deep level and helping them uncover the barriers they have placed in the way of having the level of success they deserve in both their business and personal lives.FOLLOW Instagram ► https://www.instagram.com/tbraheem/LinkedIn ► https://www.linkedin.com/in/timbraheemTHE LOAN ATLASJOIN ► https://go.theloanatlas.com/membership FOLLOWInstagram ► https://www.instagram.com/theloanatlas/YOUTUBE ► https://www.youtube.com/@LoanAtlas----------➡️ SUBSCRIBE YOUTUBE ► https://www.youtube.com/@LoanAtlas➡️ FOLLOW THE LOAN ATLASInstagram ► https://www.instagram.com/theloanatlas/➡️ FOLLOW TIM BRAHEEMInstagram ► https://www.instagram.com/tbraheem/LinkedIn ► https://www.linkedin.com/in/timbraheemMentioned in this episode:Book a Strategy Call with The Loan Atlas! Follow the link below to schedule a demo session with our team! https://go.theloanatlas.com/book-a-demo

Most loan originators today are making this one critical mistake: they’re ignoring their most valuable asset—their past clients. If you’re spending all your time chasing new leads, fighting for Realtors’ attention, or hoping the next rate drop will save your business… you’re playing the game wrong.In this episode of The 360 Experience, Tim Braheem sits  down with Jay Dacey, a 25-year mortgage industry veteran who’s built a well-oiled loan machine—144 closings in 2024, without depending on a single “whale” referral partner. He shares everything he’s learned that’s allowed him to crack the code on sustainable business growth using repeat and referral business.What You’ll Learn in This Episode:1️⃣ How to generate 10+ loans per month on autopilot by staying top-of-mind with past clients (and why 99% of LOs get this wrong).2️⃣ Why financial advisors are the ultimate referral source—and how Jay built a stream of referrals from them instead of realtors.3️⃣ The secret weapon for new LO training & team scalability—how Jay systemized his business so new hires ramp up in weeks, not months.If you feel stuck in survival mode, it’s probably because you don’t have a predictable system to keep deals flowing. That’s why we built The Loan Atlas—so you don’t have to figure it all out on your own.ABOUT TIM BRAHEEMWith more than 25 years of experience as a highly successful mortgage professional, industry leader, educator, and life coach, Tim Braheem is committed to engaging with people on a deep level and helping them uncover the barriers they have placed in the way of having the level of success they deserve in both their business and personal lives.FOLLOW Instagram ► https://www.instagram.com/tbraheem/LinkedIn ► https://www.linkedin.com/in/timbraheemTHE LOAN ATLASJOIN ► https://go.theloanatlas.com/membership FOLLOWInstagram ► https://www.instagram.com/theloanatlas/YOUTUBE ► https://www.youtube.com/@LoanAtlas----------➡️ SUBSCRIBE YOUTUBE ► https://www.youtube.com/@LoanAtlas➡️ FOLLOW THE LOAN ATLASInstagram ► https://www.instagram.com/theloanatlas/➡️ FOLLOW TIM BRAHEEMInstagram ► https://www.instagram.com/tbraheem/LinkedIn ► https://www.linkedin.com/in/timbraheemMentioned in this episode:Book a Strategy Call with The Loan Atlas! Follow the link below to schedule a demo session with our team! https://go.theloanatlas.com/book-a-demo

Most mortgage originators today have no idea how the market actually works. If you want to stand out as a confident mortgage advisor, you need to know WHAT is happening in the market, WHY it’s happening, and HOW to use that knowledge to win more deals. That’s exactly what we’re diving into in this episode with Dan Habib, market expert with MBS Highway and son of mortgage legend Barry Habib.Dan’s been deep in the trenches, studying the financial markets, tracking economic trends, and working with top producers who never worry about rates—because they already have a plan. If you’ve ever struggled to confidently explain rates, inflation, or the Fed to your clients, this episode will change the way you approach your business.What you'll learn in this episode:✅ The #1 skill separating top loan officers from the pack (and how to develop it FAST)✅ How to use “strike rates” to turn future refis into guaranteed deals today (most LOs completely miss this)✅ The exact market insights you need to explain to borrowers right now (so they stop hesitating and start locking loans)➡️ JOIN NOWTHE LOAN ATLAS ► https://go.theloanatlas.com/membership ABOUT TIM BRAHEEMWith more than 25 years of experience as a highly successful mortgage professional, industry leader, educator, and life coach, Tim Braheem is committed to engaging with people on a deep level and helping them uncover the barriers they have placed in the way of having the level of success they deserve in both their business and personal lives.FOLLOW Instagram ► https://www.instagram.com/tbraheem/LinkedIn ► https://www.linkedin.com/in/timbraheemTHE LOAN ATLASJOIN ► https://go.theloanatlas.com/membership FOLLOWInstagram ► https://www.instagram.com/theloanatlas/YOUTUBE ► https://www.youtube.com/@LoanAtlas----------

👉 Are you tired of chasing agents who don’t call you back? Wondering how top producers build loyal partnerships that deliver consistent referrals—and why you’re stuck with one-off deals?In this episode of The 360 Experience Podcast, Tim Braheem sits down with Ashley McKenzie-Sharpe, a mortgage industry powerhouse who closed over $150 million in production last year. Ashley reveals her journey from being a terrified rookie afraid of commission to becoming a relationship-building expert with referral partners who trust her implicitly.Ashley’s story will inspire you to rethink how you approach relationships, market your value, and create a pipeline that thrives—even in challenging markets.What you’ll learn from this episode:1️⃣ The mindset shift that turned Ashley into a top producer.2️⃣ How to approach agents and builders—even when you’re brand new—to build real connections.3️⃣  The secret sauce behind creating friendships with referral partners that lead to loyalty and consistent business.➡️ Ashley didn’t just close $150M by luck—she mastered the art of relationship-building and leveraging her knowledge. In The Loan Atlas, we teach you how to do the same. Learn more and join our community at https://go.theloanatlas.com/membership _________________________________________________________________ABOUT TIM BRAHEEMWith more than 25 years of experience as a highly successful mortgage professional, industry leader, educator, and life coach, Tim Braheem is committed to engaging with people on a deep level and helping them uncover the barriers they have placed in the way of having the level of success they deserve in both their business and personal lives.FOLLOW Instagram ► https://www.instagram.com/tbraheem/LinkedIn ► https://www.linkedin.com/in/timbraheemTHE LOAN ATLASJOIN ► https://go.theloanatlas.com/membership FOLLOWInstagram ► https://www.instagram.com/theloanatlas/YOUTUBE ► https://www.youtube.com/@LoanAtlas----------➡️ JOIN NOWTHE LOAN ATLAS ► https://go.theloanatlas.com/membership

The NAR lawsuit has changed the game for agents and loan officers alike, and the dust is far from settled. But here’s the truth: those who adapt now will dominate tomorrow.In this episode of The 360 Experience Podcast, Tim Braheem sits down with industry veteran Scott Einbinder, a real estate strategist who’s seen it all—three business sales, decades of experience, and a front-row seat to the biggest shifts in real estate. Together, they unpack the massive changes happening right now and share how loan officers and agents can not only survive but thrive.What you'll gain from this episode:1️⃣ Master the New Agent-Loan Officer Partnership: Build true referral partnerships that drive results, not just referrals. Learn how to integrate your value into every agent presentation.2️⃣ The Future Belongs to Listing Agents—Here’s Why: Scott breaks down why becoming a proactive listing agent is now mission-critical and how loan officers can support this shift.3️⃣ Transparency is the New Currency: The market is demanding honesty and clarity. Scott shares how loan officers can stand out by offering real, tangible value.➡️  Ready to become the kind of originator agents can’t wait to partner with? Join The Loan Atlas—the MBA of the mortgage industry that gives you access to coaching, training, and resources that turn knowledge into action and action into results: https://go.theloanatlas.com/membership _______________________________________________________________ABOUT TIM BRAHEEMWith more than 25 years of experience as a highly successful mortgage professional, industry leader, educator, and life coach, Tim Braheem is committed to engaging with people on a deep level and helping them uncover the barriers they have placed in the way of having the level of success they deserve in both their business and personal lives.FOLLOW Instagram ► https://www.instagram.com/tbraheem/LinkedIn ► https://www.linkedin.com/in/timbraheemTHE LOAN ATLASJOIN ► https://go.theloanatlas.com/membership FOLLOWInstagram ► https://www.instagram.com/theloanatlas/YOUTUBE ► https://www.youtube.com/@LoanAtlas----------Mentioned in this episode:Book a Strategy Call with The Loan Atlas! Follow the link below to schedule a demo session with our team! https://go.theloanatlas.com/book-a-demo

Feeling stuck, burnt out, or like your success is slipping away in this market?Here’s the hard truth: If you’re resisting change, clinging to old strategies, or waiting for the market to fix itself—you’re already behind.In this episode of The 360 Experience Podcast, Tim Braheem sits down with Ryan Grant, President of NEO Home Loan and a mortgage leader who’s mastered the art of leading teams, adapting to market shifts, and building a business that thrives—no matter the conditions.Ryan shares the raw, unfiltered truth about what’s holding loan officers back and lays out a clear roadmap for transforming your mindset, your strategy, and your results.What you'll gain from this episode:1️⃣ The Confidence Comeback: Why most loan officers tie their identity to their production—and how to rebuild unshakable confidence when the market feels against you.2️⃣ Value That Disrupts Partnerships: Forget coffee meetings and small talk. Learn how to offer value so undeniable that Realtors chase you3️⃣ Leadership That Creates Loyalty: Stop managing tasks. Start inspiring people. Ryan shares the difference between managing and leading.➡️  Ready to stop surviving and start thriving? Join The Loan Atlas—the online platform giving mortgage originators the training, tools, and mindset shifts they need to build an unshakable business foundation: https://go.theloanatlas.com/membership Link to purchase, Extreme Ownership Link to purchase, Pivot or DieABOUT TIM BRAHEEMWith more than 25 years of experience as a highly successful mortgage professional, industry leader, educator, and life coach, Tim Braheem is committed to engaging with people on a deep level and helping them uncover the barriers they have placed in the way of having the level of success they deserve in both their business and personal lives.FOLLOW Instagram ► https://www.instagram.com/tbraheem/LinkedIn ► https://www.linkedin.com/in/timbraheemTHE LOAN ATLASJOIN ► https://go.theloanatlas.com/membership FOLLOWInstagram ► https://www.instagram.com/theloanatlas/YOUTUBE ► https://www.youtube.com/@LoanAtlas----------Mentioned in this episode:Book a Strategy Call with The Loan Atlas! Follow the link below to schedule a demo session with our team! https://go.theloanatlas.com/book-a-demo

Building Unbreakable Partnerships: How John Wade Used His Referral Network to Close $85M in 2024In this episode of The 360 Experience Podcast, Tim Braheem sits down with John Wade, a top-producing loan officer with over 20 years of experience, to break down the strategies that separate the average originators from the true market leaders. Most loan officers are focused on chasing deals—but the ones who gain market share are building partnerships that last. If you’ve ever lost a deal to someone who “knows how to make things happen” or felt like you’re just another option for your referral partners, this episode is your wake-up call.John’s approach to mastering loan structuring, creating momentum, and building loyalty will not only help you close more loans but also make you the advisor your clients and partners trust above all others.Here’s what you’ll gain from this episode:1️⃣ Unbeatable Loan Structuring: Learn how to navigate tough loans and uncover solutions others miss—becoming the go-to LO for deals no one else can close.2️⃣ Next-Level Partnerships: Discover how John turns every transaction into an opportunity to build loyalty with referral partners and clients.3️⃣ The Momentum Method: Why closing more deals (even at a lower margin) creates a ripple effect of success for your business.➡️ Join The Loan Atlas to get coaching that will help you stop chasing leads and start building real relationships that grow your business: https://go.theloanatlas.com/membership _________________________________________________________________ABOUT TIM BRAHEEMWith more than 25 years of experience as a highly successful mortgage professional, industry leader, educator, and life coach, Tim Braheem is committed to engaging with people on a deep level and helping them uncover the barriers they have placed in the way of having the level of success they deserve in both their business and personal lives.FOLLOW Instagram ► https://www.instagram.com/tbraheem/LinkedIn ► https://www.linkedin.com/in/timbraheemTHE LOAN ATLASJOIN ► https://go.theloanatlas.com/membership FOLLOWInstagram ► https://www.instagram.com/theloanatlas/YOUTUBE ► https://www.youtube.com/@LoanAtlas----------➡️ SUBSCRIBE YOUTUBE ► https://www.youtube.com/@LoanAtlas➡️ FOLLOW THE LOAN ATLASInstagram ► https://www.instagram.com/theloanatlas/➡️ FOLLOW TIM BRAHEEMInstagram ► https://www.instagram.com/tbraheem/LinkedIn ► https://www.linkedin.com/in/timbraheem

Tim Braheem Interviews Rose Marie DavidThe mortgage industry is tougher than ever, and most loan officers are struggling just to keep up. But survival isn’t enough—it’s time to take control and build something lasting.In this episode of The 360 Experience Podcast, Tim Braheem sits down with industry powerhouse Rose Marie David, a leader who’s done it all—from top-producing originator to overseeing massive sales teams. Together, they tackle the problems that most loan officers don’t even realize are holding them back. Here’s what you’ll gain from this episode:1️⃣ Overcome Fear and Complacency: Rose shares her strategies for breaking free from old habits, embracing discomfort, and leveling up your game.2️⃣ Vision-Driven Success: Learn how to dream big, craft a clear vision, and turn that vision into a tactical plan that drives results.3️⃣ Master Time and Priorities: Rose’s proven techniques for focusing on what truly matters and eliminating distractions will change the way you work.➡️ Goals mean nothing without action. Join The Loan Atlas and get the coaching you need to make 2025 your best year ever: https://go.theloanatlas.com/membership _________________________________________________________________ABOUT TIM BRAHEEMWith more than 25 years of experience as a highly successful mortgage professional, industry leader, educator, and life coach, Tim Braheem is committed to engaging with people on a deep level and helping them uncover the barriers they have placed in the way of having the level of success they deserve in both their business and personal lives.FOLLOW Instagram ► https://www.instagram.com/tbraheem/LinkedIn ► https://www.linkedin.com/in/timbraheemTHE LOAN ATLASJOIN ► https://go.theloanatlas.com/membership FOLLOWInstagram ► https://www.instagram.com/theloanatlas/YOUTUBE ► https://www.youtube.com/@LoanAtlas----------➡️ SUBSCRIBE YOUTUBE ► https://www.youtube.com/@LoanAtlas➡️ FOLLOW THE LOAN ATLASInstagram ► https://www.instagram.com/theloanatlas/➡️ FOLLOW TIM BRAHEEMInstagram ► https://www.instagram.com/tbraheem/LinkedIn ► https://www.linkedin.com/in/timbraheem