The 360 Experience

One loan, done right, should lead to three, five, even ten more over time. If your clients aren’t coming back and sending friends, you’re doing it wrong. This episode will show you how to turn each deal into a lifetime of income.Tim Braheem sits down with industry legend and President of Benchmark Mortgage, Jim McMahan, who has spent nearly four decades in the mortgage trenches building one of the most respected origination businesses in the country. Jim is the guy who taught Tim the art of scripting, objection handling, and creating clients for life. He’s built a career (and now an entire company) on the principle that you don’t need everyone, you just need the right people. And when you master that, your business becomes an annuity that pays for decades.Top Takeaways for Loan Officers:1️⃣ How to develop a “credible market opinion based on fact” so your clients trust you over the news and never question your authority again.2️⃣ The exact scripting and practice disciplines that turn objections into opportunities and build confidence when clients start shopping you on price.3️⃣ Why affinity partners are your untapped goldmine, and how to turn every file into introductions to CPAs, financial advisors, and attorneys who can feed you business for life.Jim has weathered seven market cycles, built a company of 700 employees, and continues to create impact in this industry every single day. If you want to stop losing clients on price and start building a business that pays you for decades, this conversation is your roadmap.ABOUT TIM BRAHEEMWith more than 25 years of experience as a highly successful mortgage professional, industry leader, educator, and life coach, Tim Braheem is committed to engaging with people on a deep level and helping them uncover the barriers they have placed in the way of having the level of success they deserve in both their business and personal lives.FOLLOW Instagram ► https://www.instagram.com/tbraheem/LinkedIn ► https://www.linkedin.com/in/timbraheemTHE LOAN ATLASJOIN ► https://go.theloanatlas.com/membership FOLLOWInstagram ► https://www.instagram.com/theloanatlas/YOUTUBE ► https://www.youtube.com/@LoanAtlas----------

In this episode of The 360 Experience Podcast, Tim Braheem takes mortgage loan officers into one of the most important conversations of our time: artificial intelligence and its role in transforming the mortgage business.Joining Tim are Mary Hurd and Sebastian “Seb” Assaf, founders of Haavn AI in London. With decades of experience at Google, Microsoft, YouTube, and Meta, Mary and Seb bring rare insight into what’s possible with AI and how mortgage professionals can apply it today. They dive deep into the tools, prompts, and frameworks that originators can implement immediately to gain an edge and stay on the forefront of the AI revolution.Top Takeaways for Loan Officers:1️⃣ How to brief AI like your eager intern so it becomes a true teammate in role-play, objection handling, and sales prep.2️⃣ The transcript-to-follow-up system that turns every client or Realtor meeting into same-day action steps and personalized outreach.3️⃣ The 90-day nurture campaign framework you can build, launch, and improve with AI to stay top-of-mind with past clients and partners.We want to hear from you! What challenges are you facing in your business right now? Email us at 360@theloanatlas.com with your questions and struggles - you may hear them answered in a future episode.DOWNLOAD THE FREE RESOURCE FROM MARY AND SEB https://haavn.ai/360-experience Get in touch with Mary and Seb: https://haavn.ai/ Check out Notebook LM: https://notebooklm.google/ _________________________________________________________________Unlock the Systems Top Producers are Using to Differentiate Their Value and Thrive in Any Market🏆 Join The Loan AtlasGet the training, tools, and coaching you need to elevate your mindset, your energy, and your production ► https://go.theloanatlas.com/membership🎧 Subscribe to The 360 Experience PodcastDon’t miss future conversations designed to help you win in business and in life ► https://www.theloanatlas.com/podcast/ 📺 Explore The Loan Atlas YouTube ChannelDiscover what’s working for mortgage originators right now and learn secrets from top producers you can apply in your business today ► https://www.youtube.com/channel/UC4kM-D-PB6H8lgi6cHGzoRw _________________________________________________________________➡️ ABOUT TIM BRAHEEMWith more than 25 years of experience as a highly successful mortgage professional, industry leader, educator, and life coach, Tim Braheem is committed to engaging with people on a deep level and helping them uncover the barriers they have placed in the way of having the level of success they deserve in both their business and personal lives.➡️ TIM'S PRIVATE COACHING ► https://www.performance-experts.com/➡️ ABOUT SEBASTIAN ASSAFSebastian brings over a decade of experience from Google, YouTube, and Apple to the challenge of defining visual identities for new technologies. At YouTube, he led art direction for the platform's first advanced effects suite, combining top creative talent with cutting-edge AI to empower millions of creators. Working with Google Research's speculative design team, he shaped early concepts and user experiences for pioneering AI technologies,including early versions of Gemini, AI operating systems, and AI agents.➡️ ABOUT MARY HURDMary helps people and teams make sense of change. For more than a decade, she’s launched products used by billions, shaped global brands, and led high-performing teams. As Global Program Lead at Meta, she introduced the company’s first professional certifications and rolled out WhatsApp Communities worldwide. As a Product Marketing Manager at Google, she steered the European launch of the Google Assistant. Combiningproduct strategy with facilitation and coaching, Mary builds enablement programs that bridge technology, learning, and innovation.➡️ TIM'S PRIVATE COACHING ► https://www.performance-experts.com/➡️ FOLLOW TIM BRAHEEMInstagram ► / tbraheem LinkedIn ► / timbraheem ➡️ FOLLOW THE LOAN ATLASInstagram ► / / theloanatlas #TheLoanAtlas #The360Experience #MortgageCoaching #MortgageSuccess #MindsetMatters #MortgageAdvisor #MortgageBusiness #MortgageLeadership #SelfMasteryMentioned in this episode:Book a Strategy Call with The Loan Atlas! Follow the link below to schedule a demo session with our team! https://go.theloanatlas.com/book-a-demo

You know the feeling: your pipeline is light, Realtors aren’t answering, and your clients are all locked into 3% mortgages. You start asking yourself, “Where are the deals? How do I even stand out anymore?”That’s exactly why Tim Braheem and The 360 Experience podcast brought on Jeremy Forcier, a 20-year mortgage veteran who consistently ranked as a National Top Producer with more than $150 million in personal annual production. Jeremy’s been through every cycle this business can throw at you, and his region is thriving - generating over $1 billion in yearly volume.This conversation is a masterclass in what it really takes to win in 2025’s market. Jeremy opens up about his mistakes, the lessons that shaped him, and the exact strategies he’s using today to generate warm leads, build deeper client trust, and lead with confidence.Top Takeaways for Loan Officers:1️⃣ How to mine your database like gold, even when every client is locked into a low rate.2️⃣ The mindset shift that turns fear into fuel and transforms you from a salesperson into a trusted advisor.3️⃣ Proven scripts and strategies to win Realtor trust by solving their real problems, not pitching them canned value props.We want to hear from you! What challenges are you facing in your business right now? Email us at 360@theloanatlas.com with your questions and struggles - you may hear them answered in a future episode.➡️ Learn more about READ AI ► https://www.read.ai/➡️ Check out I Will Teach You to be Rich ► https://www.iwillteachyoutoberich.com/ _________________________________________________________ABOUT TIM BRAHEEMWith more than 25 years of experience as a highly successful mortgage professional, industry leader, educator, and life coach, Tim Braheem is committed to engaging with people on a deep level and helping them uncover the barriers they have placed in the way of having the level of success they deserve in both their business and personal lives.FOLLOW Instagram ► https://www.instagram.com/tbraheem/LinkedIn ► https://www.linkedin.com/in/timbraheemTHE LOAN ATLASJOIN ► https://go.theloanatlas.com/membership FOLLOWInstagram ► https://www.instagram.com/theloanatlas/YOUTUBE ► https://www.youtube.com/@LoanAtlas----------

Ever chased a lead, called twice, and written them off when they didn’t respond? We’ve seen it happen again and again with loan officers who are frustrated in this market. We all want instant gratification, but most of our consistent, profitable business will come from the long game. The problem? If you don’t have the discipline, follow-up systems, and mindset to stay in the hunt for months, you’re handing deals to your competitors.That’s why we had to bring on Dave Panozzo—a decorated U.S. Army veteran, $100M+ real estate producer, lifestyle performance coach, and co-leader of one of Arizona’s top real estate teams. Dave rebuilt from losing everything in 2008 to running a 25-agent, nationally recognized team. His approach to lead conversion, personal discipline, and removing toxic influences is exactly what loan officers need to thrive right now and adapt to market changes.Here’s what you’ll take away from this episode:1️⃣ How to master the long game in lead follow-up so you stay top-of-mind for 7–9 months until your clients are ready to move.2️⃣ Strategies to build daily discipline that stacks small wins every morning and fuels consistent production all year.3️⃣ How to remove the “commission breath” by leading with service and creating human connections that earn repeat and referral business for life.If you’re serious about turning every lead into a long-term client and building a business that lasts through any market, this conversation will provide unmatched value📚 Get the book that helped fuel Dave’s transformation: The 10X Rule: The Only Difference Between Success and Failure by Grant Cardone — https://www.amazon.com/10X-Rule-Difference-Between-Success/dp/0470627603We want to hear from you! Email 360@theloanatlas.com with questions or challenges in your mortgage business so we can help you overcome the roadblocks that keep you from scaling.__________________________________________________Unlock the Systems Top Producers are Using to Differentiate Their Value and Thrive in Any MarketABOUT TIM BRAHEEMWith more than 25 years of experience as a highly successful mortgage professional, industry leader, educator, and life coach, Tim Braheem is committed to engaging with people on a deep level and helping them uncover the barriers they have placed in the way of having the level of success they deserve in both their business and personal lives.FOLLOW Instagram ► https://www.instagram.com/tbraheem/LinkedIn ► https://www.linkedin.com/in/timbraheemTHE LOAN ATLASJOIN ► https://go.theloanatlas.com/membership FOLLOWInstagram ► https://www.instagram.com/theloanatlas/YOUTUBE ► https://www.youtube.com/@LoanAtlas----------

Too many originators are burning out chasing every deal, living at the mercy of their phones, and praying the market gives them another break. But what if the secret to growing your business wasn’t more phone calls and Realtor lunches—but some better preparation?In this special episode of The 360 Experience, loan originator Michael Belfor opens up about a critical mistake that cost him a wave of refinance business—and how he used that lesson to lock 17 refinances in a single month just a few months later.Midway through, the conversation shifts into a live coaching session. Whether you’re stuck in reactive mode or struggling to protect your time, this episode will give you both proven systems and powerful mindset shifts to help you grow your mortgage business as the market continues to shift. Here’s what you’ll take away from this episode:1️⃣ How to prep clients before rates drop—so they’re ready to lock when the window opens2️⃣ The system Michael used to close 17 refis in 10 days (and why most LOs miss these chances)3️⃣ How to protect your evenings and family without losing deals—or your Realtor partnersIf you’re ready to move from fear to flow and from burnout to balance, this episode will shift how you show up for your clients, your family, and yourself.We want to hear from you! If you have questions you'd like Tim to answer, guests you want to see on the show or other feedback, email us at 360@theloanatlas.com!_________________________________________________________________ABOUT TIM BRAHEEMWith more than 25 years of experience as a highly successful mortgage professional, industry leader, educator, and life coach, Tim Braheem is committed to engaging with people on a deep level and helping them uncover the barriers they have placed in the way of having the level of success they deserve in both their business and personal lives.FOLLOW Instagram ► https://www.instagram.com/tbraheem/LinkedIn ► https://www.linkedin.com/in/timbraheemTHE LOAN ATLASJOIN ► https://go.theloanatlas.com/membership FOLLOWInstagram ► https://www.instagram.com/theloanatlas/YOUTUBE ► https://www.youtube.com/@LoanAtlas----------Mentioned in this episode:Book a Strategy Call with The Loan Atlas! Follow the link below to schedule a demo session with our team! https://go.theloanatlas.com/book-a-demo

Ever feel like you’re doing five jobs for one commission check?You're prospecting, pre-approving, structuring loans, answering emails at 10pm, and somehow still trying to grow your business… and you’re wondering why it feels impossible to scale. That’s the exact struggle that Andrei Paduraru and his team at JVM Lending set out to solve — and solved brilliantly.In this episode of The 360 Experience, Tim Braheem gets into it all with Andrei, a 31-year-old senior leader at JVM Lending who helped engineer one of the most innovative business models in the mortgage industry today. No loan officers. Fully systemized. 450+ warm leads per month. And scalable at profit margins that most LOs dream about.🔑 Here’s what you’ll take away from this episode:1️⃣ How Andrei built a machine that generates over $34M/month in volume using a team-based model with zero traditional loan officers2️⃣ Tips to scale faster by offshoring the right roles — and training overseas talent to write like a U.S. mortgage expert3️⃣ Best practices for using AI and custom GPTs to train, market, and convert better than most originators ever thought possibleIf you’ve ever wanted to build something bigger than yourself, this episode is your blueprint.ABOUT TIM BRAHEEMWith more than 25 years of experience as a highly successful mortgage professional, industry leader, educator, and life coach, Tim Braheem is committed to engaging with people on a deep level and helping them uncover the barriers they have placed in the way of having the level of success they deserve in both their business and personal lives.FOLLOW Instagram ► https://www.instagram.com/tbraheem/LinkedIn ► https://www.linkedin.com/in/timbraheemTHE LOAN ATLASJOIN ► https://go.theloanatlas.com/membership FOLLOWInstagram ► https://www.instagram.com/theloanatlas/YOUTUBE ► https://www.youtube.com/@LoanAtlas----------Mentioned in this episode:Book a Strategy Call with The Loan Atlas! Follow the link below to schedule a demo session with our team! https://go.theloanatlas.com/book-a-demo

Have you ever looked at your calendar, realized you had no loans coming in, and felt a wave of fear wash over you? You’re not alone. Every great originator has faced that moment—the question is, do you freeze… or do you get out there and build the relationships that feed your business for years to come?In this episode of The 360 Experience, Tim sits down with Caryn Grafton—one of the top 1% of originators in the country, with over 5,500 loans funded and decades of experience building unstoppable momentum through Realtor and builder relationships. Caryn shares the exact steps she took to go from buying newspaper ads and cold-calling leads to closing 200 million in a year, all by working by referral—and teaching new loan officers to do the same.🔑 Here’s what you’ll take away from this episode:1️⃣ The Proven Path from Zero Relationships to 95 Closings in Year Two — How Caryn coached a brand-new LO to 60 loans in year one and 95 in year two through fearless networking and a bulletproof mindset.2️⃣ The Secret to Articulating Your Value — How to confidently answer the toughest question every Realtor asks: “Why should I send my business to you?”3️⃣ Mastering Builder Partnerships in 2025 — The insider strategies for identifying the right builders, landing the meeting, and securing a steady stream of referrals—even when they have in-house lenders._______________________________________________________ABOUT TIM BRAHEEMWith more than 25 years of experience as a highly successful mortgage professional, industry leader, educator, and life coach, Tim Braheem is committed to engaging with people on a deep level and helping them uncover the barriers they have placed in the way of having the level of success they deserve in both their business and personal lives.FOLLOW Instagram ► https://www.instagram.com/tbraheem/LinkedIn ► https://www.linkedin.com/in/timbraheemTHE LOAN ATLASJOIN ► https://go.theloanatlas.com/membership FOLLOWInstagram ► https://www.instagram.com/theloanatlas/YOUTUBE ► https://www.youtube.com/@LoanAtlas----------Mentioned in this episode:Book a Strategy Call with The Loan Atlas! Follow the link below to schedule a demo session with our team! https://go.theloanatlas.com/book-a-demo

You know the feeling: rates are up, leads are down, and every day feels like a grind. You’re doing the work—but you’re tired, overwhelmed, and wondering: why does it feel like I’m pushing a boulder uphill?Tim Braheem sees it all the time with the originators he coaches. The truth? The real battle isn’t with rates or inventory... it’s the one happening between your ears.In this episode of The 360 Experience, Tim draws on his 25+ years of experience as a mortgage coach, originator, and business owner to unpack the inner game that determines whether you succeed, stall out, or burn out.🔑 Here’s what you’ll take away from this episode:1️⃣ How to break free from negative thought loops that are draining your energy and repelling opportunity.2️⃣ A practical approach to meditation that works for high performers (no need to “quiet your mind”)3️⃣ Why gratitude and energy management are your most underrated tools for building a resilient, referral-rich businessIf you’ve been feeling stuck, frustrated, or just ready for a reset—this is your chance to start rewiring your thinking and recharging your results._________________________________________________________________Ready to build a business that thrives from the inside out?🏆 Join The Loan AtlasGet the training, tools, and coaching you need to elevate your mindset, your energy, and your production ► https://go.theloanatlas.com/membership➡️ TIM'S PRIVATE COACHING ► https://www.performance-experts.com/ABOUT TIM BRAHEEMWith more than 25 years of experience as a highly successful mortgage professional, industry leader, educator, and life coach, Tim Braheem is committed to engaging with people on a deep level and helping them uncover the barriers they have placed in the way of having the level of success they deserve in both their business and personal lives.FOLLOW Instagram ► https://www.instagram.com/tbraheem/LinkedIn ► https://www.linkedin.com/in/timbraheemTHE LOAN ATLASJOIN ► https://go.theloanatlas.com/membership FOLLOWInstagram ► https://www.instagram.com/theloanatlas/YOUTUBE ► https://www.youtube.com/@LoanAtlas----------Mentioned in this episode:Book a Strategy Call with The Loan Atlas! Follow the link below to schedule a demo session with our team! https://go.theloanatlas.com/book-a-demo

Has this ever happened to you? You’re working with a client who’s been rate shopping you to death, and you’re exhausted from trying to “win” every deal. You’re feeling depleted, questioning your value, and you wonder if this is what being a loan officer is all about. Every mortgage originator has been there—and that’s why this episode of The 360 Experience is going to change the way you perform and serve your clients, partners, and most importantly YOURSELF.Casey Granston is a mortgage leader who’s flipped the script on the traditional way of doing business. He has been able to close $60 million in this challenging market—with fewer leads than he’s ever had before. More importantly, he’s learned how to protect his energy, build stronger referral partnerships, and become magnetic to the RIGHT clients.Casey’s journey from burnout to balance is a masterclass in how to thrive under the pressures every mortgage originator faces today. His approach will resonate with any loan officer who’s tired of the rat race and ready to build a business (and life) they’re proud of.What you'll gain from this episode:1️⃣ How to detach from outcomes and take complete control of your energy—so every call fuels you instead of drains you.2️⃣ Scripts and strategies to turn clients into advocates—and leverage your strengths to attract the right partners.3️⃣ The power of being radically authentic—and how that makes you irresistible to the clients and partners who matter.If you’re ready to stop white-knuckling every deal and start building a business that aligns with your core values, join us inside The Loan Atlas. You’ll get the training, community, and support you need to implement these lessons, grow your pipeline, and live a life you’re proud of—both inside and outside of work.➡️  Schedule a tour of The Loan Atlas and take the next step toward becoming the most productive, intentional version of yourself: https://go.theloanatlas.com/book-a-demo ➡️ TIM'S PRIVATE COACHING ► https://www.performance-experts.com/_________________________________________________________________ABOUT TIM BRAHEEMWith more than 25 years of experience as a highly successful mortgage professional, industry leader, educator, and life coach, Tim Braheem is committed to engaging with people on a deep level and helping them uncover the barriers they have placed in the way of having the level of success they deserve in both their business and personal lives.FOLLOW Instagram ► https://www.instagram.com/tbraheem/LinkedIn ► https://www.linkedin.com/in/timbraheemTHE LOAN ATLASJOIN ► https://go.theloanatlas.com/membership FOLLOWInstagram ► https://www.instagram.com/theloanatlas/YOUTUBE ► https://www.youtube.com/@LoanAtlas----------Mentioned in this episode:Book a Strategy Call with The Loan Atlas! Follow the link below to schedule a demo session with our team! https://go.theloanatlas.com/book-a-demo

You know the feeling. It’s 5:30 p.m. You’ve been “busy” all day—responding to emails, chasing down conditions, answering texts from clients and agents—and yet somehow, none of the important stuff got done. No new leads called. No referral partner follow-ups. No progress on that marketing plan you swore you’d prioritize this week.You’re not alone—and you’re not broken. This is what happens when fear runs our calendars instead of strategy. When we let our days get hijacked by tasks that don’t move the needle.In this episode of The 360 Experience, Tim Braheem shares the exact system he’s taught top-producing mortgage originators to master their time, protect their focus, and finally get the RIGHT things done—without burnout or overwhelm.What you'll gain from this episode:1️⃣ A mindset shift to stop saying yes out of fear—and start protecting your priorities like your income depends on it (because it does).2️⃣ A simple math-based exercise to calculate your real hourly rate and make smarter decisions with your time.3️⃣ A tactical system to organize your day, time block realistically, and create momentum that compounds week after week.If this episode hits home, The Loan Atlas is where we go even deeper. Inside, you’ll find the tools, scripts, time management systems, and coaching support that top loan officers are using to win in this market. ➡️  Schedule your free consultation and take the next step toward becoming the most productive, intentional version of yourself: https://go.theloanatlas.com/book-a-demo ________________________________________________________________ABOUT TIM BRAHEEMWith more than 25 years of experience as a highly successful mortgage professional, industry leader, educator, and life coach, Tim Braheem is committed to engaging with people on a deep level and helping them uncover the barriers they have placed in the way of having the level of success they deserve in both their business and personal lives.FOLLOW Instagram ► https://www.instagram.com/tbraheem/LinkedIn ► https://www.linkedin.com/in/timbraheemTHE LOAN ATLASJOIN ► https://go.theloanatlas.com/membership FOLLOWInstagram ► https://www.instagram.com/theloanatlas/YOUTUBE ► https://www.youtube.com/@LoanAtlas----------➡️ SUBSCRIBE YOUTUBE ► https://www.youtube.com/@LoanAtlas➡️ FOLLOW THE LOAN ATLASInstagram ► https://www.instagram.com/theloanatlas/➡️ FOLLOW TIM BRAHEEMInstagram ► https://www.instagram.com/tbraheem/LinkedIn ► https://www.linkedin.com/in/timbraheemMentioned in this episode:Book a Strategy Call with The Loan Atlas! Follow the link below to schedule a demo session with our team! https://go.theloanatlas.com/book-a-demo