The 360 Experience Ep. 63 | How Jay Dacey Closed 144 Loans in 2024 (Without Buying Leads or Chasing Realtors)
Most loan originators today are making this one critical mistake: they’re ignoring their most valuable asset—their past clients. If you’re spending all your time chasing new leads, fighting for Realtors’ attention, or hoping the next rate drop will save your business… you’re playing the game wrong.
In this episode of The 360 Experience, Tim Braheem sits down with Jay Dacey, a 25-year mortgage industry veteran who’s built a well-oiled loan machine—144 closings in 2024, without depending on a single “whale” referral partner. He shares everything he’s learned that’s allowed him to crack the code on sustainable business growth using repeat and referral business.
What You’ll Learn in This Episode:
1️⃣ How to generate 10+ loans per month on autopilot by staying top-of-mind with past clients (and why 99% of LOs get this wrong).
2️⃣ Why financial advisors are the ultimate referral source—and how Jay built a stream of referrals from them instead of realtors.
3️⃣ The secret weapon for new LO training & team scalability—how Jay systemized his business so new hires ramp up in weeks, not months.
If you feel stuck in survival mode, it’s probably because you don’t have a predictable system to keep deals flowing. That’s why we built The Loan Atlas—so you don’t have to figure it all out on your own.
ABOUT TIM BRAHEEM
With more than 25 years of experience as a highly successful mortgage professional, industry leader, educator, and life coach, Tim Braheem is committed to engaging with people on a deep level and helping them uncover the barriers they have placed in the way of having the level of success they deserve in both their business and personal lives.
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Mentioned in this episode:
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