The 360 Experience Ep. 68 | How to Sell Without Selling: Casey Granston’s Secret to Closing $60M in a Down Market
Has this ever happened to you? You’re working with a client who’s been rate shopping you to death, and you’re exhausted from trying to “win” every deal. You’re feeling depleted, questioning your value, and you wonder if this is what being a loan officer is all about.
Every mortgage originator has been there—and that’s why this episode of The 360 Experience is going to change the way you perform and serve your clients, partners, and most importantly YOURSELF.
Casey Granston is a mortgage leader who’s flipped the script on the traditional way of doing business. He has been able to close $60 million in this challenging market—with fewer leads than he’s ever had before. More importantly, he’s learned how to protect his energy, build stronger referral partnerships, and become magnetic to the RIGHT clients.
Casey’s journey from burnout to balance is a masterclass in how to thrive under the pressures every mortgage originator faces today. His approach will resonate with any loan officer who’s tired of the rat race and ready to build a business (and life) they’re proud of.
What you'll gain from this episode:
1️⃣ How to detach from outcomes and take complete control of your energy—so every call fuels you instead of drains you.
2️⃣ Scripts and strategies to turn clients into advocates—and leverage your strengths to attract the right partners.
3️⃣ The power of being radically authentic—and how that makes you irresistible to the clients and partners who matter.
If you’re ready to stop white-knuckling every deal and start building a business that aligns with your core values, join us inside The Loan Atlas. You’ll get the training, community, and support you need to implement these lessons, grow your pipeline, and live a life you’re proud of—both inside and outside of work.
➡️ Schedule a tour of The Loan Atlas and take the next step toward becoming the most productive, intentional version of yourself: https://go.theloanatlas.com/book-a-demo
➡️ TIM'S PRIVATE COACHING ► https://www.performance-experts.com/
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ABOUT TIM BRAHEEM
With more than 25 years of experience as a highly successful mortgage professional, industry leader, educator, and life coach, Tim Braheem is committed to engaging with people on a deep level and helping them uncover the barriers they have placed in the way of having the level of success they deserve in both their business and personal lives.
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Mentioned in this episode:
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