The NTM Growth Marketing Podcast

“If you’re diving into the [Web3] space for the first time, yes, the culture is important… but it’s going to be more value-add if you learn the technical.” -Lacey Kaelani Lacey Kaelani is a two-time startup founder in the HR Tech Space. She is currently building Metaintro– the professional resume wallet for Web3. The multi-chain custodial wallet holds proof-of-employment, proof-of-skill, and proof-of-education, replacing the PDF resume. Adjacent to the project, Metaintro is also the largest Discord Community dedicated to Web3 jobs. Metaintro just raised $5.6M. It’s the largest seed round led by a female founder in the Web3 HR Tech Space. Having built Metaintro, Lacey has helped thousands of people make the professional career transition into Web3. In this interview, we discuss all things Web3 and the value Metaintro brings to the table within the space.   Website: www.metaintro.com Facebook: https://www.facebook.com/laceykaelani LinkedIn: https://www.linkedin.com/in/laceykaelani Instagram: https://www.instagram.com/metaintro/

“The goal of Web3 marketing is to create more direct and engaging interactions between brands and their target audiences without the middleman.” -Shae Biron Shae Biron is an award-winning, ABM-certified marketer with a passion for decentralized technologies and extensive experience developing data-driven marketing campaigns. She has achieved significant success in brand awareness and revenue growth through a variety of industries. Shae has earned herself the reputation as a skilled storyteller with the ability to captivate an audience and transform engagement for any brand. Dedicated to staying ahead of industry trends within the Web3 space, Shae’s mission is set on propelling innovation forward in a rapidly evolving space. In this interview, we dive into Shae’s experience in both Web2 and Web3 marketing and the unique experiences brought forth with Palm NFT Studio. Website: https://palmnftstudio.com/Facebook: https://www.facebook.com/bShae526 LinkedIn: https://www.linkedin.com/in/shaebiron/ Instagram: https://www.instagram.com/palmnft/

This week's episode is an audio replay of our recent webinar with helpful tips on how to implement AI tools like ChatGPT and Midjourney into your marketing process to maximize your efficiency.  Click here for a video replay of the webinar.  And click here for the slides. We hope you find it useful. Do you qualify for our AI Pilot Program?  Apply here. If you have any questions, don’t hesitate to email: andrew@notypicalmoments.co

“We’ve got a bigger mission at our corporation than simply maximizing shareholder return. We’re very much a values-driven organization.” -Gabe Wing   Gabe Wing is the Vice President of Sustainability for Miller Knoll and Herman Miller. The idea of being able to change the world and make it better is why Gabe enjoys going to work every day. A key member of their sustainable design legacy, he fundamentally reimagined the way their products are designed and today leads their sustainability strategy globally with a continued focus on positively impacting our planet. In this interview, Gabe discusses Herman Miller’s values, goals, and efforts and how they align with his own.    Website: https://www.hermanmiller.com/Facebook: https://www.facebook.com/HermanMiller LinkedIn: https://www.linkedin.com/in/gabe-wing-7488625/ Instagram: https://www.instagram.com/hermanmiller/

“What if we didn’t have limitations? What would our experience be? What would we be creating? How would we show up with each other?” -Mickra Hamilton   Dr. Mickra Hamilton is Co-Founder and Chief Strategy Officer for Human Potential. Apeiron Academy, and a Colonel and Human Performance Subject Matter Expert in the United States Air Force Reserves. She skillfully works with a systems-based precision approach to optimize the performance and potential of the human system by leveraging genomic and epigenetic lifestyle strategies along with leading edge research and technologies. Dr. Hamilton knows that homeostatic balance and thriving well-being is the very scaffolding of a life well lived and the beginning of a remarkable journey into the realms of limitless human potential. In this interview, we discuss Apeiron, the game-changing benefits it’s introduced, and the impact it has on lives.    Website: https://apeironzoh.com/Facebook: https://www.facebook.com/ApeironCenter/ LinkedIn: https://www.linkedin.com/in/mickra-hamilton-a772684a/ Instagram: https://www.instagram.com/apeironzoh/ YouTube: https://www.youtube.com/channel/UC1D2PHjaxouPD3KdBVAzJiQ

“We’re working with residents in Cleveland that may be having trouble paying their bills… We need to make sure it’s not disproportionately affecting those from low to moderate income.” -Bryan Stubbs   Bryan Stubbs is a nationally recognized, innovative, and visionary Executive Director & President with 20+ years of experience leading teams, operations, and programs to maximize organizational effectiveness, productivity, and financial sustainability. His expertise is in utilizing policy in partnership with governmental, industry, and academic organizations to drive desired change. Although he has many accomplishments under his belt, changing how we value water through innovation is one of the major ones to note, designing and managing leading water innovation clusters through unique partnerships with diverse stakeholders from governmental through to industry and academic partnerships. In this interview, Bryan discusses how he got into a career that changes the world for the better and how Cleveland Water Alliance impacts his community.    Website: https://www.clevelandwateralliance.org/ Facebook: https://www.facebook.com/clevelandwateralliance LinkedIn: https://www.linkedin.com/in/stubbsbryan/ YouTube: https://www.youtube.com/@clevelandwateralliance

"Once you claim a story, once you commit to wanting to help people change, to take them on a journey from here to there... then you're on the hook. On the hook to deliver. On the hook for what happens next." -Seth Godin   Welcome to the eighth installment of Free Flow Thoughts featuring This is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin. Andrew reads a passage from this book and then shares his thoughts and insights afterwards. 

"Art is everything. Art is creativity and problem solving… I believe that being artistic is being overtly creative in different ways and that means it touches everything.”   Evan Meyer is a serial entrepreneur with a passion for artfully revitalizing urban settings, civic service, and for building thoughtful organizations, communities, and cultures. Evan is the Founder of BeautifyEarth.com, a tech platform and marketplace that speed tracks the urban beautification process through art, as well as BeautifyEarth.org, a 501(c)3, the sister organization and public charity that Beautifies schools in the communities that need it most. Beautify has now facilitated thousands of murals around the planet, working with hundreds of communities, community organizations, cities and national brands. In this CEO Spotlight, I speak with Evan about art and his Beautify projects and how they came to be.    Website: https://www.beautifyearth.com/  Facebook: https://www.facebook.com/BeautifyEarth LinkedIn: https://www.linkedin.com/in/evan-meyer/ Instagram: https://www.instagram.com/beautifyearth YouTube: https://www.youtube.com/channel/UCYjz1FFe9MuyunPcL5770Kw

"If you're going to be the cheapest, you'll need to be the absolute cheapest in the entire market... but is that really the type of experience you want to give people and are those really the clients you want for your business?" - Andrew Gottlieb   Welcome to the seventh installment of Free Flow Thoughts featuring This is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin. Andrew reads a passage from this book and then shares his thoughts and insights afterwards. 

"Marketing is that opportunity to find a way to connect… Immediately. I think that’s one of the greatest challenges is figuring out, based on whatever your particular goal might be, who do you need to reach, first and foremost, and then, what do they need to hear from you?" - Lynn Leclerc   Lynn Leclerc is Vice President, Digital Strategy for Strategic Elements, building on her immense practical experience leading cross-channel, high-profile public affairs, political, and advocacy campaigns. Leveraging her expertise across social, digital, and traditional communication channels, she engages a comprehensive yet targeted strategy to achieve client legislative and regulatory goals at all levels of government. With access to social listening, media monitoring, web and social analytics, and research, she utilizes data and metrics at every turn to uncover the best way to reach and influence key audiences and decision-makers, such as voters, constituents, and legislators. Lynn holds a bachelor’s degree in Political Science from Allegheny College and a master’s degree in Political Management from George Washington University, focusing on skills in political writing, fundraising, online organizing, and activation tactics. In this interview, Lynn maps out her marketing journey and shares her most impactful experiences along the way.    Website: www.strategicelements.com LinkedIn: https://www.linkedin.com/in/lynnleclerc/ Instagram: https://www.instagram.com/lynnmleclerc/ Facebook: https://www.facebook.com/lynnstinson/