The NTM Growth Marketing Podcast

"Your job as a marketer is to find a spot on the map with edges that some people want to find." - Seth Godin   Welcome to the sixth installment of Free Flow Thoughts featuring This is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin. Andrew reads a passage from this book and then shares his thoughts and insights afterwards. 

"Knowing your data and really being able to analyze and assess what your customer lifetime journey looks like is really important to the success of launches as you move forward." - Lindsey Bast   In this interview, Lindsey Bast, Senior Strategist and Advertiser at NTM, speaks with Andrew about how to best approach launches with limited time offers, the importance of omnichannel marketing and the best tactics to utilize it to the client’s advantage, and the overflow of data attribution that comes with omnichannel strategies.    Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc Instagram: https://www.instagram.com/notypicalmoments/ Facebook: https://www.facebook.com/NTMoments YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA

"Everything that we purchase, every investment, every trinket, every experience... is a bargain. That's why we bought it. Because it was worth more than what we paid for. Otherwise, we wouldn't buy it." - Seth Godin   Welcome to the fifth installment of Free Flow Thoughts featuring This is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin. Andrew reads a passage from this book and then shares his thoughts and insights afterwards. 

"I think Augmented Reality is very close in our near future… AR might be one of those items where consumers are adopting fully as their day-to-day." - Kenneth Chong   Kenneth is a native New Yorker who is Growth Marketing Lead at Mona. Prior to Web3, Kenneth was doing growth marketing at ecommerce companies like Rent the Runway, Walmart Ecommerce, and Jet.com. He started out his career in marketing with a Paid Search role at Razorfish and has climbed his way up to his current position with Mona. In this interview, we discuss many varying topics with Kenneth… from digital marketing to Twitter, Discord Servers, and their relationship to Web3.    Website: https://monaverse.com/ LinkedIn: https://www.linkedin.com/in/kennethchong/ Instagram: https://www.instagram.com/monaverse/

"Market Driven... Who is driving the bus? Every organization, every project is influenced by a primary driving force." -Seth Godin   This week, we have our fourth installment of reading a passage from This is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin and giving some insight into the passage. 

"When you’re selling something that has higher stakes, in other words– there’s a higher investment or there’s more work involved… you’re going to have to do more friction removal." - Hailey Rowe   Hailey Rowe is a Marketing/Sales Coach & Linkedin Lead Generation Service Provider. She helps service-based business owners, especially coaches, get clients & sales consistently, save time in their business, & overcome social media overwhelm. She shares her F.A.S.T. framework, marketing, and business tips in her Health Coach Nation Podcast & in the Health Coach Nation Facebook Group. She’s been named as one of the Top 25 Coaches in Chicago & one of the top 10 podcasts for coaches. Since 2010, Hailey has worked in the coaching industry & in business development/marketing for startups with her philosophy: You can have an amazing service and impact to make, but without a strong mindset, and sales and marketing plan, your business will remain a hobby. In this interview, Hailey dives into everything she loves about marketing and gives some great insight into bits of her thoughts and processes in both the marketing and coaching industry.   Website: https://www.haileyrowe.com LinkedIn: https://www.linkedin.com/in/haileyr Instagram: https://www.instagram.com/hailey_rowe Facebook: https://www.facebook.com/officialhaileyrowe YouTube: https://www.youtube.com/@HaileyRowe

"In my opinion, people tend to view marketing as a heroic, all-in-one campaign you undertake that will scale your brand to the next level. In reality, 99.99% of brands don't have that type of budget for Superbowl ads, for this monumental, once in a lifetime experience." -Andrew Gottlieb   This week, we have our third installment of reading a passage from This is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin and giving some insight into the passage. 

"Marketing is a lot of different jobs, it’s a lot of different skills. It’s a very different skill-set to be able to craft and deliver a PR pitch that will resonate with The Wall Street Journal… from being able to implement Marketo on top of Salesforce.com… to automate customer communication." - Dave Mountain Dave is a career B2B software marketer who has held leadership roles at startups and with Fortune500 companies. Most recently, he ran global field marketing for a European-based software growth company in the industrial aftermarket parts and service space. In this interview, Dave dives into his journey that got him into the marketing industry and shares his experiences, both wins and fails, since.    LinkedIn: https://www.linkedin.com/in/davidmountain/

In today’s episode of Free Flow Thoughts, Andrew will be reading another passage from the book This is Marketing: You Can’t Be Seen Until You Learn to See by Seth Godin and giving some of his thoughts on the passage. 

"I actually kind of like when we’re not meeting, not achieving certain things we’ve set out to do because it just gives us an opportunity to improve." - Milena Rimassa   Milena has melded her experience as a journalist, her passion for filmmaking and community building into a growth-focused storytelling skill set that supports achievement of brand goals, and value-driven initiatives resulting in measurable growth. Now Director of Marketing and Growth for Apto Global, earlier in her career, Milena was the Head of Global Distribution and Marketing for notable independent film companies where she marketed content to 120 countries across multiple platforms. In this interview, Milena dives into how she learned marketing the old-school way and shares with us all of the lessons she learned along the way.   Website: https://www.aptoglobal.com/ LinkedIn: https://www.linkedin.com/in/milenamerrill/ Instagram: https://www.instagram.com/aptoglobal/ Facebook: https://www.facebook.com/aptoglobal/