The NTM Growth Marketing Podcast

"Marketing is not a battle and it's not a war, or even a contest. Marketing is the generous act of helping someone solve a problem... Their problem. It's a chance to change the culture for the better. Marketing involves very little in the way of shouting, hustling, or coorsion. It's a chance to serve, instead." - Seth Godin   This is a new segment of our podcast called Free Flow Thoughts. In these episodes, Andrew will be reading a passage from a book he's drawn inspiration from and give his commentary on it.    In today's episode, Andrew will be reading a passage from the book This is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin. You can click this link to purchase his book on Amazon.    We hope you enjoy this new segment of our podcast! 

"You have to continue to sell that value confidently because people want to buy that value, they want to buy the outcomes and having that why in their painpoint will always help you sell at a higher price point." - Danny McElhinny   In this interview, Danny McElhinny, Advisor and Fractional CRO at NTM, speaks with Andrew about his observations and how to navigate marketing and business in today’s economy being on the brink of a recession. He discusses how to handle pipeline slippage, why a higher number of executive team members are getting more involved in the sales process, and how to stand out and land your sales while the economy is shifting.   Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

"The element that I enjoy most out of anything is the marriage of creativity and data, and I think that’s the thing that digital marketing does better than anything else." - Jon Norris   Jon Norris is the Marketing Lead for Codeworks, an intensive coding bootcamp built to nurture creative talent and empower their students to find success through their courses. Jon is a digitally-native marketer with experience in growth roles across tech, finance, B2B and B2C. He is passionate about emerging technologies and how they can be used to improve lives and is always working towards the greatest impact. In this interview, Jon discusses how he began working for Codeworks and shares some wonderful stories and insight related to marketing.   Website: www.codeworks.me LinkedIn: https://www.linkedin.com/in/norrisjon Instagram: https://www.instagram.com/codeworks/ Facebook: https://www.facebook.com/Codeworks

"Community is the best way to just get better results in your own life. For anybody, community is essential. When you’re thinking about building a business, communities are the best businesses to build." - Jane Stecyk   Jane is a manager and strategist who's focused on creating content that converts, and a life-long learner who's eager to take on new challenges. Her natural habitat is a collaborative environment that's looking for listeners who lead and leaders who listen. Currently, she is the VP of Marketing at Mighty Networks where she is building the creator middle class. In this interview, we learn how Jane landed her career as a marketer and go along on a journey as she tells us about the different roles she’s played at some amazing companies along the way.    Website: https://www.mightynetworks.com/ LinkedIn: https://www.linkedin.com/in/janestecyk/ YouTube: https://www.youtube.com/channel/UC0kOOsZ55RofRas1uPIEZmg Instagram: https://www.instagram.com/mightynetworks/ Facebook: https://www.facebook.com/mightynetworks/

"If you’re able to have a story that is impactful enough, people are going to remember it. They’re going to remember what the problem was and they’re going to remember how you solved the problem… using your product." - Lisa Roane   Lisa is the Manager of Marketing Events at InVision, the online whiteboard and productivity platform powering the future of work. With over 8 years experience as an events and marketing professional across the non-profit and tech industries, Lisa's expertise is planning and executing virtual and in-person events that inspire collaboration in others. She currently lives in Indianapolis, Indiana with her husband Thomas, and their two dogs, Sophie and Lucy. In this interview, Lisa takes us on the wild journey that ended with her being a successful marketing professional and provides some excellent insight she’s learned from her marketing career.   Website: https://www.invisionapp.com/ LinkedIn: https://www.linkedin.com/in/lisa-roane-767a4495/ Instagram: https://www.instagram.com/lisaroane/

"Whether you’re here just to make money at the expense of the customer or whether you’re really trying to have a win-win situation, you have to establish trust because if you don’t trust the company, you’re not going to buy from them." - Steven Lockwood   Steven Lockwood has been in sales and marketing for 10 years in the EdTech space. Now he is running a K-12 marketing company called Market K12 which helps private K-12 schools with their marketing funnels. In his free-time, Steven enjoys biking, playing guitar and spending time with his family. In this interview, Steven dives into his background, what inspired him to start his own marketing company, and why he decided to center it around private K-12 schools.   Website: https://www.marketk12.com/

This week, we have a "throwback" episode from before we rebranded to The NTM Growth Marketing Podcast. Previously, this podcast was "School for Humanity" and this interview with Dr. Bronner was one of our favorites, too good not to re-share with our expanding audience. If you have ever been lucky enough to participate in an eco-friendly foam party, you have probably heard of Dr. Bronner’s - the top-selling brand of natural soaps in North America and producer of other organic body care and food products. In this episode, we get to chat about said foam parties, and the cosmic principles of soap-making to peace-making with the President of this heart-led company, Michael Bronner.  (The first ingredient for each of their products is: LOVE!) As a philanthropist and activist, Michael is an advocate for many social and environmental justice causes including Fair Trade, organic standards, farm animal protection and ocean conservation as well as GMO labeling. Stay tuned as we dive into the “All-One” vision!  It’s going to be a great time.

"If you’re not invested in platform diversification and your Facebook goes down, you’ve lost your lead source." - Derek Gales   In this interview, Derek Gales, Facebook Traffic Specialist at NTM, speaks with Andrew about the importance of platform diversification. He touches on some of the difficulties that many people have been experiencing with Facebook visibility and other hiccups with the platform recently and why it’s important to have a presence on other platforms in the case of those hiccups becoming unmanageable or detrimental to their business.    Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

"A lot of photos and stagnant [content pieces] are just not getting the traction they used to so… video is important." - Courtney Burgtorf   Courtney is the Marketing & Communications Manager for Cincinnati, OH nonprofit organization, Adopt A Class. A classically trained opera singer, Courtney found joy in marketing through her work in community engagement and outreach focusing on providing educational resources to underserved communities. From helping schools secure musical instruments, to immersing youth in theater and Shakespeare, to providing hospitals and literacy initiatives with children's books, to preparing students for higher education and careers through Adopt A Class's group mentoring program, Courtney believes that marketing is about getting in front of the right people at the right time and celebrating wins along the way. In this interview, Courtney Burgtorf discusses her passion for her work and how she’s able to help others through her career in marketing.    Website: https://aacmentors.org/ LinkedIn: https://www.linkedin.com/company/adopt-a-class-foundation/ YouTube: https://www.youtube.com/channel/UCyRNsmLDFpXzHP3J2UqyOuA Instagram: https://www.instagram.com/adoptaclass/ Facebook: https://www.facebook.com/AdoptAClass

The NTM Growth Marketing Podcast #24 "NINJIO with Tom Richards"   "Most of the marketing that we do is interruptive… and as so, we have a limited opportunity to get some attention, very quickly tell a story that somebody finds is going to be beneficial to them." - Tom Richards   Tom is the Chief Marketing Officer at NINJIO Cybersecurity Awareness Training, where he is the leader of the marketing functions, member of the senior executive team and spokesperson for the brand. He has long advocated for stronger cybersecurity practices across companies to keep people and their data safe. Previous to NINJIO, Tom was the Founder and President of Haverty Consulting, a group dedicated to helping companies exceed their communications and marketing goals. Clients included Occidental, The Ohio State University James Comprehensive Cancer Center and OSU’s Wexner Medical Center, Leica Camera, as well as many start-up companies. Tom’s career has spanned over 25 years working with international brands such as Apple, Starbucks and Expedia while in leadership roles at various global digital advertising agencies. Tom is a proud father of three teenaged children and one very cute cavapoo.In this interview, Tom Richards highlights the importance of cybersecurity training, gives us a peek inside a day in the life of a Chief Marketing Officer, and shines a light on the niche of marketing for such an important service.    Website: https://ninjio.com/ LinkedIn: https://www.linkedin.com/in/tomrichardshaverty/  Instagram: https://www.instagram.com/trichards777/ Facebook: www.facebook.com/trichards777