The NTM Growth Marketing Podcast

"I think Augmented Reality is very close in our near future… AR might be one of those items where consumers are adopting fully as their day-to-day." - Kenneth Chong Kenneth is a native New Yorker who is Growth Marketing Lead at Mona. Prior to Web3, Kenneth was doing growth marketing at ecommerce companies like Rent the Runway, Walmart Ecommerce, and Jet.com. He started out his career in marketing with a Paid Search role at Razorfish and has climbed his way up to his current position with Mona. In this interview, we discuss many varying topics with Kenneth… from digital marketing to Twitter, Discord Servers, and their relationship to Web3. Website: https://monaverse.com/ LinkedIn: https://www.linkedin.com/in/kennethchong/ Instagram: https://www.instagram.com/monaverse/

"Market Driven... Who is driving the bus? Every organization, every project is influenced by a primary driving force." -Seth Godin This week, we have our fourth installment of reading a passage from This is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin and giving some insight into the passage.

"When you're selling something that has higher stakes, in other words– there's a higher investment or there's more work involved… you're going to have to do more friction removal." - Hailey Rowe Hailey Rowe is a Marketing/Sales Coach & Linkedin Lead Generation Service Provider. She helps service-based business owners, especially coaches, get clients & sales consistently, save time in their business, & overcome social media overwhelm. She shares her F.A.S.T. framework, marketing, and business tips in her Health Coach Nation Podcast & in the Health Coach Nation Facebook Group. She's been named as one of the Top 25 Coaches in Chicago & one of the top 10 podcasts for coaches. Since 2010, Hailey has worked in the coaching industry & in business development/marketing for startups with her philosophy: You can have an amazing service and impact to make, but without a strong mindset, and sales and marketing plan, your business will remain a hobby. In this interview, Hailey dives into everything she loves about marketing and gives some great insight into bits of her thoughts and processes in both the marketing and coaching industry. Website: https://www.haileyrowe.com LinkedIn: https://www.linkedin.com/in/haileyr Instagram: https://www.instagram.com/hailey_rowe Facebook: https://www.facebook.com/officialhaileyrowe YouTube: https://www.youtube.com/@HaileyRowe

"In my opinion, people tend to view marketing as a heroic, all-in-one campaign you undertake that will scale your brand to the next level. In reality, 99.99% of brands don't have that type of budget for Superbowl ads, for this monumental, once in a lifetime experience." -Andrew Gottlieb This week, we have our third installment of reading a passage from This is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin and giving some insight into the passage.

"Marketing is a lot of different jobs, it's a lot of different skills. It's a very different skill-set to be able to craft and deliver a PR pitch that will resonate with The Wall Street Journal… from being able to implement Marketo on top of Salesforce.com… to automate customer communication." - Dave Mountain Dave is a career B2B software marketer who has held leadership roles at startups and with Fortune500 companies. Most recently, he ran global field marketing for a European-based software growth company in the industrial aftermarket parts and service space. In this interview, Dave dives into his journey that got him into the marketing industry and shares his experiences, both wins and fails, since. LinkedIn: https://www.linkedin.com/in/davidmountain/

In today's episode of Free Flow Thoughts, Andrew will be reading another passage from the book This is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin and giving some of his thoughts on the passage.

"I actually kind of like when we're not meeting, not achieving certain things we've set out to do because it just gives us an opportunity to improve." - Milena Rimassa Milena has melded her experience as a journalist, her passion for filmmaking and community building into a growth-focused storytelling skill set that supports achievement of brand goals, and value-driven initiatives resulting in measurable growth. Now Director of Marketing and Growth for Apto Global, earlier in her career, Milena was the Head of Global Distribution and Marketing for notable independent film companies where she marketed content to 120 countries across multiple platforms. In this interview, Milena dives into how she learned marketing the old-school way and shares with us all of the lessons she learned along the way. Website: https://www.aptoglobal.com/ LinkedIn: https://www.linkedin.com/in/milenamerrill/ Instagram: https://www.instagram.com/aptoglobal/ Facebook: https://www.facebook.com/aptoglobal/

"Marketing is not a battle and it's not a war, or even a contest. Marketing is the generous act of helping someone solve a problem... Their problem. It's a chance to change the culture for the better. Marketing involves very little in the way of shouting, hustling, or coorsion. It's a chance to serve, instead." - Seth Godin This is a new segment of our podcast called Free Flow Thoughts. In these episodes, Andrew will be reading a passage from a book he's drawn inspiration from and give his commentary on it. In today's episode, Andrew will be reading a passage from the book This is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin. You can click this link to purchase his book on Amazon. We hope you enjoy this new segment of our podcast!

"You have to continue to sell that value confidently because people want to buy that value, they want to buy the outcomes and having that why in their painpoint will always help you sell at a higher price point." - Danny McElhinny In this interview, Danny McElhinny, Advisor and Fractional CRO at NTM, speaks with Andrew about his observations and how to navigate marketing and business in today's economy being on the brink of a recession. He discusses how to handle pipeline slippage, why a higher number of executive team members are getting more involved in the sales process, and how to stand out and land your sales while the economy is shifting. Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/company/no-typical-moments-llc/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

"The element that I enjoy most out of anything is the marriage of creativity and data, and I think that's the thing that digital marketing does better than anything else." - Jon Norris Jon Norris is the Marketing Lead for Codeworks, an intensive coding bootcamp built to nurture creative talent and empower their students to find success through their courses. Jon is a digitally-native marketer with experience in growth roles across tech, finance, B2B and B2C. He is passionate about emerging technologies and how they can be used to improve lives and is always working towards the greatest impact. In this interview, Jon discusses how he began working for Codeworks and shares some wonderful stories and insight related to marketing. Website: www.codeworks.me LinkedIn: https://www.linkedin.com/in/norrisjon Instagram: https://www.instagram.com/codeworks/ Facebook: https://www.facebook.com/Codeworks