“A good marketer has to be able to discover what the essence of an organization or market is… Once you have that… How do you take that and package it in a way that’s compelling?” -Ricky McRoskey

Ricky McRoskey is Head of Creative and Content Marketing at Bitwise Asset Management– one of the world’s largest leading crypto asset managers. Previously, he worked for twelve years as a communications strategist and creative director at Bessemer Trust. At Bessemer, Ricky led the firm’s efforts in video and creative media, internal communications, and financial education. Ricky holds a BA in History from the University of Notre Dame and a Masters in Science from the Columbia Graduate School of Journalism. In this interview, we explore the dynamacy of Ricky’s position at Bitwise and the various assets of the crypto industry. 

Website: https://bitwiseinvestments.com/ LinkedIn: https://www.linkedin.com/in/rickymcroskey/