The NTM Growth Marketing Podcast The NTM Growth Marketing Podcast #67 "Sport, Leisure, and Sustenance with Madeline Sims"
Oct 30, 2023
Madeline Sims, the Brand and Marketing Lead at Rally, shares her journey in building a pickleball lifestyle brand. She discusses innovative marketing strategies and the thrilling challenges of startup life. The explosive rise of pickleball as a community-driven sport is highlighted, showcasing its role in combating loneliness. Madeline emphasizes understanding the brand's ideal customer for authentic connection and shares lessons learned from a marketing misstep in gaming. She also reflects on personal growth through surfing, drawing parallels to her professional journey.
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Career Journey
- Madeline Sims's diverse career includes Lululemon, EA (The Sims), and Reef.
- This experience showed her the contrast between established brands and the dynamic startup environment of Rally.
Building from Scratch
- Building a brand from scratch allows for implementing the right strategies from the start.
- This fosters loyal consumers early on, unlike reviving engagement with established brands.
Pickleball's Accessibility
- Pickleball's accessibility and focus on rallying create immediate engagement, unlike video games requiring skill development.
- This inclusivity fosters connection and combats loneliness, making it more than a trend.