Madeline Sims

Madeline Sims, the Brand and Marketing Lead at Rally, shares her journey in building a pickleball lifestyle brand. She discusses innovative marketing strategies and the thrilling challenges of startup life. The explosive rise of pickleball as a community-driven sport is highlighted, showcasing its role in combating loneliness. Madeline emphasizes understanding the brand's ideal customer for authentic connection and shares lessons learned from a marketing misstep in gaming. She also reflects on personal growth through surfing, drawing parallels to her professional journey.