"What it does is, it can match the individual that is coming to your website, knows what companies they're coming from, and automatically changes the web page." -Chris d'Eon

In this podcast episode on "What's New in Digital," Chris d'Eon presents various AI technologies and marketing strategies and their applications. Chris emphasizes the value of using AI to enhance content distribution and marketing, particularly focusing on video content. He introduces video editing software Descript, which enables users to edit their videos using text, and Headliner, that facilitates easy conversion of podcasts into videos or webinars. The guest also talks about VideoTap, which can transform webinars into blog posts, and Synthesia and Hey Gen, in creating avatars for personalized content. Dion then discusses advanced AI software for Account-Based Marketing (ABM), particularly $0.06 and Mutiny, stating that the high price is justified by the personalized content and conversion rates. Dion highlights the need for companies to reconsider their marketing strategies by focusing on a one-year payback to account for uncertainties in the economic environment. To conclude, he underscores the importance of securing financing for sustained growth.

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