The NTM Growth Marketing Podcast

“When you learn to be aware of the possibilities that could flow to you from a place of less stress and struggle, then far more incredible things will happen.” -Janet McKee Janet McKee is a speaker, bestselling author, and high performance consultant and CEO of SanaView. She is one of only 200 elite coaches in the World Certified in High Performance by the High Performance Institute and is inducted as a member of the National Association of Experts, Writers, and Speakers. She is the author of the book Stressless Success: The Surprising Secrets to a Life of Passion, Purpose and Prosperity. Janet created the acclaimed Accelerated High Performance Program and the emPower3 Leadership + Lifestyle Retreats to empower others to break negative patterns and achieve greater success. In this interview we discuss Janet’s journey and her motivations to get to this point. Website: https://www.sanaview.com/meet-janet/ LinkedIn: https://www.linkedin.com/in/janetmckee/ Facebook: https://www.facebook.com/JanetMcKeefan

“When you’re successful, you can open up doors for other people, you can encourage young people… the sky is really the limit.” -Carrie Melissa Jones Carrie Melissa Jones is the founder of Gather Community Consulting and the former COO and founding partner of CMX. Her work has helped build communities with Google, Patreon, the American Medical Association, Coursera, and DoSomething.org. In 2016, Salesforce named her one of three experts to follow in community management. She is the co-author of the book Building Brand Communities: How Organizations Succeed by Creating Belonging. In this interview, we will cover Carrie’s book, her inspiration for it, and a lot of industry questions. Website: https://www.buildingbrandcommunities.com/ LinkedIn: https://www.linkedin.com/in/carriemelissajones/

“I think there’s so many ways that we’re going to find that [AI] augments things versus takes people out of jobs.” -Kris Palouda In this interview, Kris Palouda, a Fractional CMO and Strategist at No Typical Moments, speaks with Andrew about new AI tools such as ReadAI for meeting annotations and analytics, Qlip.ai for editing audio and video recordings into clips, Midjourney, and new ways to use ChatGPT in business including the differences between ChatGPT and ChatGPT 4. Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/in/krispalouda/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

“You are your asset and if you don’t build on that asset and make it more interesting, more creative, more valuable… you will have atrophy in your career and in your life.” -Mark DeLuzio Mark DeLuzio, President & CEO of Lean Horizons Consulting, LLC is known as a pioneer of Lean and the principal architect of the Danaher Business System (DBS). He serves as a trusted advisor to senior leaders in global organizations whose financial and operational metrics have flatlined. Leveraging his unmatched and inventive experience, DeLuzio helps them think differently about how to optimize their approach system-wide. In this interview, we discuss his book, Flatlined: Why Lean Transformations Fail and What To Do About It, the topics it covers, and how Mark got to where he is today. Website: https://markdeluzio.com/

“The question is: Can you have a model that gives control and ownership back to the individual?” -Shane Mac Shane Mac is the CEO & Co-Founder of XMTP Labs, a company working on XMTP, the largest open protocol and network for secure Web3 messaging. With XMTP and over the last decade and a half, Shane has focused on improving communications technology and leading companies that constructively challenge how we work. Through his career, Shane has been working to reconcile the inevitable boundaries between being a founder, executive, investor, mentor, and friend. These days, he believes life works best by knowing there’s always more to learn, being aware of what he doesn’t know, and always challenging himself to ask better questions. In this interview, we discuss the important functionality XMTP brings to Web3, how the idea came to be, the journey to get to where they’re at now, and goals for the future. Website: https://xmtp.org/ LinkedIn: https://www.linkedin.com/in/shanemacsays/ Instagram: https://www.instagram.com/shanemacinstas/?hl=en

“We need to allow people to categorize themselves as a form of identity if that’s useful to them but they get to choose. We don’t get to choose and we should not choose. Yet, our brains are constantly doing that.” -Bob Johansen Bob Johansen is a distinguished fellow at the Institute for the Future (IFTF), the world’s leading futures organization, where he served as president from 1996 to 2004. He has written ten previous books on leadership and change management, including the bestselling Leaders Make the Future and The Reciprocity Advantage, and led workshops at global corporations from Intel to P&G as well as universities and nonprofits. Learn more about his decades of helping organizations prepare for the future and his latest book, Full-Spectrum Thinking: How to Escape Boxes in a Post-Categorical World by clicking the website link below. In this interview, we dive into Bob’s past and some fascinating discussions surrounding Full-Spectrum Thinking. Website: https://legacy.iftf.org/fullspectrumthinkingbook/ LinkedIn: https://www.linkedin.com/in/bob-johansen/

“In Web3, the customer, you’re not listening to them. They’re actually part of your community, so you’re co-creating with them.” -Sandy Carter Sandy Carter is Chief Operating Officer and Head of Business Development at Unstoppable Domains, a platform for user-owned digital identity. As COO, she is responsible for driving growth and developing business strategies in pursuit of the company’s mission to provide user-owned identity for the world. She also drives partnerships and integrations for Web3 and the Metaverse. Prior to Unstoppable Domains, Sandy was a VP at AWS where she created and grew businesses. Sandy is a leading voice in technology, social media, Web3, and the Metaverse who has been recognized as Top 10 Most Powerful Women in Tech by CNN. She is fluent in eight programming languages and is the author of five books, which won the Platinum MarCom Award and the Silver Marketing Sherpa award. In this interview, we dive into Web3, digital identities, and Sandy’s role at Unstoppable Domains. Website: https://unstoppabledomains.com/ LinkedIn: https://www.linkedin.com/in/sandyacarter/ Instagram: https://www.instagram.com/sandy_carterfounder/

“It’s really important that any of this [AI] technology is adopted with a human at the helm reviewing, editing, and overseeing to make sure it’s adopted in a way that’s smooth.” -Alyssa Brooke-Gay In this interview, Alyssa Brooke-Gay, a project manager of four years at No Typical Moments, speaks with Andrew about some hot-topic trends in marketing currently. She discusses how to use AI technologies like ChatGPT to improve business efficiency, the power in marketing to a GenZ audience effectively, and highly customizable bespoke marketing offerings. Website: https://notypicalmoments.com/ LinkedIn: https://www.linkedin.com/in/alyssa-brooke-gay-2514a816/ YouTube: https://www.youtube.com/channel/UC4G7csw9j7zpjdASvpMzqUA Instagram: https://www.instagram.com/notypicalmoments Facebook: https://www.facebook.com/NTMoments

“A good marketer has to be able to discover what the essence of an organization or market is… Once you have that… How do you take that and package it in a way that’s compelling?” -Ricky McRoskey Ricky McRoskey is Head of Creative and Content Marketing at Bitwise Asset Management– one of the world’s largest leading crypto asset managers. Previously, he worked for twelve years as a communications strategist and creative director at Bessemer Trust. At Bessemer, Ricky led the firm’s efforts in video and creative media, internal communications, and financial education. Ricky holds a BA in History from the University of Notre Dame and a Masters in Science from the Columbia Graduate School of Journalism. In this interview, we explore the dynamacy of Ricky’s position at Bitwise and the various assets of the crypto industry.  Website: https://bitwiseinvestments.com/ LinkedIn: https://www.linkedin.com/in/rickymcroskey/

“If you’re diving into the [Web3] space for the first time, yes, the culture is important… but it’s going to be more value-add if you learn the technical.” -Lacey Kaelani Lacey Kaelani is a two-time startup founder in the HR Tech Space. She is currently building Metaintro– the professional resume wallet for Web3. The multi-chain custodial wallet holds proof-of-employment, proof-of-skill, and proof-of-education, replacing the PDF resume. Adjacent to the project, Metaintro is also the largest Discord Community dedicated to Web3 jobs. Metaintro just raised $5.6M. It’s the largest seed round led by a female founder in the Web3 HR Tech Space. Having built Metaintro, Lacey has helped thousands of people make the professional career transition into Web3. In this interview, we discuss all things Web3 and the value Metaintro brings to the table within the space.   Website: www.metaintro.com Facebook: https://www.facebook.com/laceykaelani LinkedIn: https://www.linkedin.com/in/laceykaelani Instagram: https://www.instagram.com/metaintro/