“We have to make sure that we’re helping everybody, not just holding their hand, but not walking them into danger, either. That they really feel safe, that they’re in the right place, doing the right thing at the right time.” -Fiona Naughton

Adrianne is passionate about storytelling and loves helping brands effectively showcase their value and mission through the power of compelling content. She is a seasoned content creator and has experience managing digital copy, social media, email marketing and public relations campaigns to help nonprofits, corporations and startups successfully grow their organization. Fiona is a seasoned, international marketer who has thrived at the intersection of money and tech for over thirty years and loves new things. In this interview, we explore the stark contrasts between marketing in Web 2.0 and Web 3.0, mentioning the allure of Web 3.0's uncharted opportunities. Fiona notes a one-way door effect—once individuals engage deeply in Web 3.0, they're unlikely to return to Web 2.0. Adrianne highlights the educational aspects required for onboarding new users into Web 3.0. They also discuss their success with content differentiation, customer activations, and outreach through Discord, where they have built an engaged community. Finally, they share how CoinZoom handles Crypto's rapid pace and the continuous education required for users.

Website: https://www.coinzoom.com/Facebook: https://www.facebook.com/CoinZoom LinkedIn: https://www.linkedin.com/company/coinzoomhq/ Instagram: https://www.instagram.com/coinzoom/